HUB International vs
Newfront
How two technology-capable brokerages differ after Newfront’s WTW ownership and HUB’s Insureon small-commercial routing when a growth-stage company wants one advisor for insurance and benefits.
Introduction
HUB International and Newfront are both full-service brokers that talk to technology companies about commercial insurance and employee benefits. Newfront is now part of Willis Towers Watson (WTW), with integration described as ongoing in its privacy materials. HUB remains HUB International Limited, with Insureon as its documented small-commercial digital agency. The buyer question is which account team and which platform—Newfront’s Navigator versus HUB tools or Insureon—will run the next renewal. 40 42 4 34
Where Each Provider Shines
Where HUB International Shines
- HUB’s technology practice markets insurance and benefits programs to startups and software, hardware and digital-media companies, and says it currently insures more than 5,000 technology companies. 10
- HUB routes qualifying small commercial accounts to Insureon’s online quote and other business insurance to a HUB advisor or local office; there is no published self-serve bind path for mid-market programs on hubinternational.com. 8,11,12,13,10,6
Where Newfront Shines
Coverage Comparison
| Coverage Type | HUB International | Newfront |
|---|---|---|
| Builders risk | Listed 10 | Not listed |
| Business owner’s policy | Listed 18 | Not listed |
| Cargo and transit | Listed 28,10 | Listed 51 |
| Commercial auto | Listed 20 | Listed 48 |
| Commercial property | Listed 19 | Listed 51 |
| Crime | Listed 21,16 | Listed 49 |
| Cyber liability | Listed 13,10 | Listed 50 |
| Digital assets | Not listed | Listed 57 |
| Directors and officers | Listed 12,10 | Listed 49 |
| Employee health and benefits | Listed 30,1 | Listed 62,63 |
| Employment practices liability | Listed 16,10 | Listed 49 |
| Equipment breakdown | Listed 29 | Listed 51 |
| Fidelity bonds | Listed 16 | Listed 49 |
| Fiduciary liability | Listed 22,16 | Listed 49 |
| General liability | Listed 11 | Listed 48 |
| Hired and non-owned auto | Listed 20 | Not listed |
| Intellectual property | Not listed | Listed 56 |
| Key person | Listed 10 | Not listed |
| Kidnap and ransom | Listed 23,16 | Listed 49 |
| Management liability | Listed 10,16 | Listed 49 |
| Medical malpractice | Listed 25 | Not listed |
| Product liability | Listed 27 | Listed 48 |
| Product recall | Listed 27 | Listed 56 |
| Professional liability / E&O | Listed 14,15 | Listed 49 |
| Representations and warranties | Listed 26 | Listed 61 |
| Surety bonds | Listed 24 | Listed 52 |
| Technology errors and omissions | Listed 10 | Listed 50 |
| Tools, equipment and inland marine | Listed 28 | Not listed |
| Trucking | Listed 20 | Not listed |
| Umbrella and excess liability | Listed 27 | Listed 48 |
| Venture capital asset protection | Not listed | Listed 54 |
| Virtual care and telehealth | Listed 31 | Listed 58 |
| Workers’ compensation | Listed 17 | Listed 48 |
Listed products and programs, including policies arranged through insurers or partners. Optional endorsements are discussed in the analysis below. “Not listed” means no separate offering appears in the reviewed catalogue; confirm availability and policy terms with the provider.
Key Differences Between HUB International and Newfront
Ownership and Contracting Names
Newfront is documented as part of WTW, with integration described as ongoing in its privacy materials. 40 42 HUB International Limited is the parent named on HUB’s site; it is not WTW, and it is not identified as the California producing entity for a San Francisco office. 4 5
Newfront’s producer identity still requires confirmation of the current contracting entity. HUB’s San Francisco office pages also omit the California producer name. Ask both for the license that will appear on California documents. 41 1
Consultation and Portals Versus Size Gates
Newfront starts with a consultation form and, for life-science trials, a documented clinical-trial portal. HUB starts with Contact Us or Insureon. A company that meets HUB’s published size tests may be sent to Insureon even if Newfront would start with a named consultation. 47 56 8
Contract Review and Certificates
Newfront describes tools that extract contract insurance requirements and compare them with policies, with carrier approval still required for Navigator changes. HUB’s ProEx local teams mention policy review and certificates; RMIS adds certificate tracking for clients who have it. Ask for a requirement-by-requirement response from both. 41 16 33
Pricing Conversations
Newfront’s business-insurance pricing is account-specific; benefits agreements can include exit terms. HUB publishes a firmwide compensation essay (commissions, contingents, client fees, Strategic Carriers) without a standard property-casualty fee table. Do not apply Newfront benefits-exit language to a HUB property-casualty quote. 46 7
Claims Advocacy
Both describe broker claims advocacy. Newfront’s published scope includes contested coverage discussions. HUB’s claims practice lists third-party administrator coordination and dispute support. Neither is the paying insurer. 72 32
What to Confirm in Quotes
Service Comparison
HUB International vs Newfront: documented services and availability
| Criteria | HUB International | Newfront |
|---|---|---|
| Business role | HUB International Limited describes itself as a full-service insurance broker and financial-services firm. Its website terms say HUB’s subsidiaries are licensed as insurance brokers or agents in various U.S. states and Canadian provinces. The reviewed product pages market brokerage of policies issued by insurers, not HUB as a risk-bearing carrier for those policies. 4,5,9 HUB’s About Us timeline states that in 2022 it acquired Insureon for digital delivery of small-business commercial insurance. Insureon and TechInsurance say they are part of HUB; Insureon says it operates as a division of Specialty Program Group LLC, doing business as SPG Insurance Solutions. TechInsurance describes itself as part of Insureon rather than as a separate HUB retail office. 4,34,35,36,37 | WTW announced that it completed its acquisition of Newfront on January 27, 2026. Newfront’s Business Insurance team joined WTW’s Risk & Broking segment, while Total Rewards joined Health, Wealth & Career. 40 Newfront’s current terms use the name Newfront Insurance Services. An older official disclosure identifies ABD Insurance and Financial Services, Inc. as the agency behind the Newfront brand following its 2022 merger. The current site calls Newfront Insurance Services a trade name; confirm the full contracting producer name on your engagement agreement. 41,39,43 Newfront’s brokerage team analyzes risks and negotiates insurance placement. Its claims service acts as a liaison with the carrier. The broker’s advice and advocacy do not make Newfront the insurer responsible for the policy. 46,50,72,41 |
| Application process | On hubinternational.com, commercial buyers are asked to contact a broker, connect with a specialist, or use Contact Us. Small-commercial inquiries meeting HUB’s stated size tests go to Insureon for an online quote. Product pages such as general liability, D&O, cyber and workers’ compensation use “Contact Us” or “Connect With a Broker” rather than an on-site bind flow. Privacy policy language refers to automation for insurance quoting, without documenting a public HUB retail e-commerce checkout for mid-market programs. 8,11,12,13,10,6 | The public buying path starts with a consultation request. The form asks for your role, company, contact details, industry, employee count, and the service you need. It does not display a premium or bind coverage. 47 Newfront describes assembling a team for your industry, reviewing your business and risk exposures, and presenting that information to underwriters. Its technology practice describes onboarding and renewal reviews, with additional market shopping when appropriate. The reviewed public pages do not promise a universal quote or binding turnaround. 46,67,47 Some online services may require you to appoint Newfront as broker of record—the broker designated to service your insurance. Ask which tools and services are included before signing that appointment. 41 Life-science clients can use Newfront’s Clinical Trial Portal to check country requirements, upload documents, and request quotes. The public description does not establish automatic approval or a guaranteed time to receive coverage. 56 |
| Servicing and renewals | HUB describes ongoing servicing through local account teams (ProEx notes local policy review and certificates of insurance), a Risk Management Information System for claims administration, certificate tracking and carrier/TPA data, and employee-benefits work that includes multi-year cost planning and renewal support. RMIS is described as available in various tiers. None of those pages publish a standard service-level agreement or fee for those tools. 16,33,30 | Newfront says Navigator brings together policy documents, certificates, claims information, payment tools, and communication with the service team. Its Executive Risk page describes renewal submissions pre-filled with historical data and document sharing with access controls. 68,49 A policy or coverage change requested through Navigator remains preliminary until the applicable carrier approves it and provides written confirmation. A submitted request is not evidence that the new coverage is in force. 41 Newfront says its Partner Management tool is included in client service agreements at no additional cost. It tracks vendor certificates, expiration dates, compliance issues, and follow-up activity inside Navigator. This is a statement about that tool, not a promise of free brokerage services. 69 Newfront’s Contract Review tool extracts insurance requirements, compares them with current policies, provides source citations, and notifies the Newfront team. Its Coverage Gap Analysis tool supports the team’s policy reviews. These are company-described functions; the reviewed materials do not independently establish accuracy or prove that all gaps will be detected. 70,71 Newfront’s March 2026 privacy notice describes integration with WTW as ongoing and anticipates substantial integration by year-end, subject to legal and contractual limits. That is a stated plan, not confirmation that systems, data practices, or service agreements have already been unified. 42 |
| Fees and compensation | HUB’s How We Get Paid page says it is compensated primarily through insurer-paid commissions included in premium, and also through contingent income, guaranteed supplemental commissions, and, on some complex programs, client-paid fees disclosed in a proposal, sometimes in addition to commission. It owns wholesale brokerages that may earn a second commission when HUB retail uses them. It may receive fees for de-identified data under insurer consulting agreements, premium-finance administration, interest on fiduciary accounts, and policy or claims administration. Strategic Carriers may pay enhanced compensation, part of which may incentivize employees to prioritize those markets. No schedule of commission percentages or standard fees is published. 7 | A standard business-insurance fee schedule, commission percentage, or premium range was not found in the reviewed business, consultation, and general-terms pages. Request an account-specific disclosure of brokerage fees, insurer commissions, other remuneration, and any separately billed services. 46,47,41 For Total Rewards, the order form sets compensation. The published terms allow insurer-paid commissions or client fees and disclose additional carrier compensation tied to the wider book of business. They also address non-cash compensation, retained unused carrier funds, and separate pass-through expenses. Newfront says supplemental commissions will not affect its recommendations. 64 Total Rewards agreements renew annually unless written nonrenewal notice is given at least 60 days in advance. Termination for convenience is allowed during renewal terms with 60 days’ written notice; the client must retain Newfront as broker of record through the current agreement term. Separately, a participating Block Strategy client ending the agreement for convenience during an active affected policy can owe an early-exit fee based on remaining premium savings. 64 |
| Claims assistance | HUB markets a claims-management practice that it says includes dedicated claims professionals, advocacy, coverage-dispute support, TPA selection and audits, reserve analysis and litigation-management support. It states the team has more than 225 claims professionals in the United States and Canada. The page also publishes numerical process claims such as 24-hour turnaround on claims reporting; those figures are company-reported marketing metrics, not independently verified outcomes, and they do not describe how a particular insurer will adjust a claim. 32 | Newfront describes helping establish reporting protocols before a loss, reviewing how a policy may respond, and acting as the buyer’s liaison with the carrier. Its advocates address coverage-reservation and denial letters, counsel selection, vendor rates, reimbursement, and allocation disputes. This documents claims assistance, not a promise that a claim will be paid. 72 |
Sources
HUB International Official Website
- Insurance Broker San Francisco. HUB International; JSON-LD InsuranceAgency record naming HUB International Limited as parent; About Us office copy for 201 Mission Street; products and industries blocks. Accessed 2026-09-16.
- HUB International San Francisco 44 Montgomery Street. HUB International; Office profile describing Merriwether & Williams Insurance Services history, bonding and contractor-development programs. Accessed 2026-09-16.
- California Insurance Brokers. HUB International; Introductory copy and listed California office directory including San Francisco locations. Accessed 2026-09-16.
- About Us. HUB International; Opening description; 1998 formation of HUB International Limited; 2022 Insureon acquisition; headquarters and employee/office counts. Accessed 2026-09-16.
- Terms and Conditions. HUB International; Licensing section stating subsidiaries are licensed as brokers or agents in various U.S. states and Canadian provinces. Accessed 2026-09-16.
- HUB International Privacy Policy. HUB International; Effective 21 August 2025; applies to HUB International Limited and subsidiaries; insurance brokerage services; automation for quoting. Accessed 2026-09-16.
- How We Get Paid. HUB International; Commission, contingency, supplemental commission, client-paid fees, wholesale, carrier-services, strategic-carrier and other-compensation sections. Accessed 2026-09-16.
- Contact Us. HUB International; Business Solutions paths for Commercial Insurance Solutions versus Small Commercial Insurance Solutions via Insureon; office search. Accessed 2026-09-16.
- Business Insurance Broker Coverage Policy. HUB International; Essential coverage and beyond-the-basics product catalogue. Accessed 2026-09-16.
- Insurance for Technology Companies. HUB International; Startup and software/hardware/digital-media audience; listed business and people coverages; claimed technology-client count. Accessed 2026-09-16.
- General Liability Insurance Brokers. HUB International; Product page describing typical general-liability subjects and invitation to contact a broker. Accessed 2026-09-16.
- Directors and Officers (D&O) Liability Insurance Broker. HUB International; Product page for private, nonprofit and public-company D&O brokerage. Accessed 2026-09-16.
- Cyber Insurance. HUB International; Product page describing first-party and post-breach cyber expenses as typically arranged. Accessed 2026-09-16.
- Professional Liability Insurance Brokers. HUB International; Product page equating professional liability with errors and omissions and describing typical claim types. Accessed 2026-09-16.
- Errors and Omissions (E&O) Insurance Coverage. HUB International; Industries listed for E&O including technology, and statement that policies are customized. Accessed 2026-09-16.
- HUB ProEx. HUB International; Professional & Executive Risk practice: EPL, fiduciary, crime/fidelity, K&R; certificates of insurance; claims and legal support; carrier-premium claim. Accessed 2026-09-16.
- Workers' Compensation Insurance Brokers. HUB International; Product page on workers’ compensation brokerage, state-fund variation and typical benefits. Accessed 2026-09-16.
- Business Owners Policy (BOP) Company Coverage. HUB International; BOP described as combined property and liability for small and mid-size businesses. Accessed 2026-09-16.
- Commercial (Business) Property Insurance Brokers. HUB International; Property Practice description, domestic and global carrier access, traditional and alternative structures. Accessed 2026-09-16.
- Commercial Auto Insurance Broker Policy & Coverage. HUB International; Commercial auto and trucking insurance; hired and non-owned exposures. Accessed 2026-09-16.
- Crime Insurance Brokers. HUB International; Crime/fraud coverage product page for private, public and not-for-profit organizations. Accessed 2026-09-16.
- Fiduciary Liability Insurance Brokers. HUB International; Fiduciary liability product page distinguishing it from D&O. Accessed 2026-09-16.
- Kidnap and Ransom Insurance Brokers. HUB International; Kidnap and ransom product page for traveling executives and employees. Accessed 2026-09-16.
- Surety Bonds and Surety Bond Insurance for Businesses. HUB International; Contract surety types including bid, performance and payment bonds. Accessed 2026-09-16.
- Medical Malpractice Insurance Brokers. HUB International; Medical malpractice brokerage, including telemedicine-related risks. Accessed 2026-09-16.
- Mergers & Acquisitions (M&A) Insurance Broker. HUB International; Representations and warranties, litigation buyout and tax indemnification insurance. Accessed 2026-09-16.
- Comprehensive Casualty Insurance Solutions. HUB International; General and product liability, umbrella and excess, workers’ compensation, product recall ancillary, global carrier relationships. Accessed 2026-09-16.
- Marine Insurance Broker Policy & Coverage. HUB International; Ocean and inland marine, cargo and related marine liability coverages; domestic and international carriers. Accessed 2026-09-16.
- Boiler and Machinery Equipment Insurance Coverage. HUB International; Equipment breakdown / boiler and machinery product page. Accessed 2026-09-16.
- Employee Benefits Brokers and Consulting Services. HUB International; Employee-benefits brokerage and multi-year planning services. Accessed 2026-09-16.
- Virtual Care Insurance Brokerage Coverage. HUB International; Virtual care medical professional liability, technology E&O, products liability, cyber and management liability list. Accessed 2026-09-16.
- Insurance Claims Management. HUB International; Claims advocacy, TPA coordination, coverage-dispute support and published process metrics. Accessed 2026-09-16.
- Risk Management Information System (RMIS). HUB International; RMIS claims administration, certificate tracking and carrier/TPA data aggregation. Accessed 2026-09-16.
- About Insureon. Insureon; Insureon as part of HUB; licensed in every state; named example insurers; 2022 acquisition history; TechInsurance origin. Accessed 2026-09-16.
- Insurance Licenses by State. Insureon; California 0L09546; footer that Insureon operates as a division of Specialty Program Group LLC dba SPG Insurance Solutions. Accessed 2026-09-16.
- Hub International and Bold Penguin to Acquire Leading Digital Small Commercial Insurance Firm Insureon. Insureon; 1 March 2022 announcement that HUB would acquire the Insureon digital agency and brand; operations to sit in Specialty Program Group LLC. Accessed 2026-09-16.
- About Us | TechInsurance. TechInsurance; TechInsurance as part of Insureon; 2022 HUB acquisition of Insureon’s digital agency. Accessed 2026-09-16.
- California Department of Insurance License Status Inquiry. California Department of Insurance; Public license-search portal landing page; interactive search was not completed to a verifiable license record in this research. Accessed 2026-09-16.
Newfront Official Website
- Newfront. Newfront; Built to Scale; business and industry navigation; footer trade-name and license notice; WTW announcement hero. Accessed 2026-09-15.
- WTW Completes Acquisition Of Newfront. WTW; 27 January 2026 release; completion announcement and allocation of Business Insurance and Total Rewards to WTW segments. Accessed 2026-09-15.
- General Terms Of Use. Newfront; Last updated 17 July 2025; opening contracting name; §1.2 Additional Requirements; §5.3 Reliance on Services; §2 copyright and use restrictions. Accessed 2026-09-15.
- Privacy Policy. Newfront; Last updated 13 March 2026; Introduction, paragraphs beginning “On January 27, 2026” and “We anticipate”; integration timetable and qualifications. Accessed 2026-09-15.
- Inflection Point: The Transformative Promise Of AI In Insurance And Beyond. Newfront; PDF page 14 of 14, ©2023 footer: Newfront brand name; ABD Insurance and Financial Services, Inc. as surviving agency; 1 January 2022 merger. Historical disclosure, not current license verification.. Accessed 2026-09-15.
- California License Number Search. California Department of Insurance; Search for 0H55918 on 15 September 2026 returned “Captcha validation failed” and no record; no status or legal-name conclusion drawn. Accessed 2026-09-15.
- License List Linked By Newfront. Newfront (linked Google document); Footer-linked document redirected to Google sign-in on 15 September 2026; document contents not accessible. Accessed 2026-09-15.
- Business Insurance. Newfront; Purpose-Built Team; Full Transparency; Streamlined Program Management. Accessed 2026-09-15.
- Get Started Today. Newfront; Complete unsubmitted consultation form: contact and company fields, industry, employee count, service choices and Additional Details. Accessed 2026-09-15.
- Casualty. Newfront; Our Approach; Key Coverages to Protect Your Business. Accessed 2026-09-15.
- Executive Risk. Newfront; Key Coverages to Protect Your Business; Industry-Leading Technology; practice-leader description of management liability lines. Accessed 2026-09-15.
- Cyber Risk. Newfront; Coverage Negotiation; Subject Matter Expertise; Key Coverages to Protect Your Business. Accessed 2026-09-15.
- Property. Newfront; Opening equipment-breakdown example; No Two Risks are Alike; Key Coverages to Protect Your Business. Accessed 2026-09-15.
- Surety. Newfront; Contract Bonds; Commercial Bonds; Industry-Leading Technology; Key Bond Types for Your Business. Accessed 2026-09-15.
- Workers’ Compensation. Newfront; Optimized Risk Financing; Claims Advocacy; Circle of Care; Technology-Based Resources. Accessed 2026-09-15.
- Venture Capital. Newfront; Our approach; Comprehensive Coverage: Venture Capital Asset Protection; Customized Coverage: Manuscript Coverage Endorsement. Accessed 2026-09-15.
- Asset Protection Program. Newfront; Tailored LPI Services; Comprehensive Coverage Solutions; Strong Carrier Partnerships; Seamless Technology & Full-Service Support. Accessed 2026-09-15.
- Life Science. Newfront; Insightful risk management; Foreign clinical trial expertise; Clinical trial portal; leadership description of IP insurance contracts. Accessed 2026-09-15.
- Digital Assets & Blockchain. Newfront; Subject matter expertise: theft of digital assets, custody and counterparties; underwriter relationships in US, London and Bermuda. Accessed 2026-09-15.
- Digital Health & Telemedicine. Newfront; Opening coverage/program description; Vertically-dedicated team; A tech-forward take; Step-by-step claims guidance. Accessed 2026-09-15.
- Aviation. Newfront; Custom Strategy; Deep Industry Connections; Subject Matter Expertise: aircraft, helicopters, VTOL and drones. Accessed 2026-09-15.
- Entertainment. Newfront; Subject matter expertise: live events, theme parks, resorts, media companies, event cancellation, weather and parametrics. Accessed 2026-09-15.
- Mergers & Acquisitions. Newfront; Transaction liability: R&W, tax and contingent liability; Due diligence; Go-forward insurance & benefits. Accessed 2026-09-15.
- Employee Benefits. Newfront; Tailored Solutions; Comprehensive Expertise: Benefits, Global Benefits, Compensation and Retirement. Accessed 2026-09-15.
- Strategic Planning. Newfront; Funding Approach; Pharmacy Solutions; Renewal Negotiations & Proprietary Programs. Accessed 2026-09-15.
- Total Rewards Terms Of Service. Newfront; Last updated 4 May 2026; §§1–2 scope and client obligations; §§3.2–3.4 renewal, termination and Block Strategy; §§4.1–4.8 compensation and expenses. Accessed 2026-09-15.
- Global Insurance. Newfront; Our Approach; Worldwide Connections; Global Services including locally admitted coverage. Accessed 2026-09-15.
- Alternative Risk Financing. Newfront; Analyze the options; Robust and unique solutions; Leveraging a Captive. Accessed 2026-09-15.
- Technology. Newfront; Process-driven approach; Fully engaged; IPO D&O Toolkit. Accessed 2026-09-15.
- Partner Management Tool. Newfront; Simplify Compliance. Strengthen Vendor Management.; Automated Compliance, No Extra Cost. Accessed 2026-09-15.
- AI-Powered Contract Review. Newfront; Introduction; Clarity Without the Complexity; Backed by Experts. Accessed 2026-09-15.
- AI-Powered Coverage Gap Analysis. Newfront; Consistent, Confident Coverage Reviews; walkthrough describing tools used by Newfront teams. Accessed 2026-09-15.
- Claims Advocacy. Newfront; Pre-loss protocols; Meaningful consulting; Proactive advocacy; Comprehensive service at the core. Accessed 2026-09-15.
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