Founder Shield vs HUB International

How Founder Shield’s venture-backed growth brokerage, now in the Baldwin group, differs from HUB International’s technology practice and Insureon routing for a company approaching a priced round.

Introduction

Founder Shield and HUB International both arrange insurance for technology companies that expect funding events, hiring spikes and new offices. Founder Shield’s public focus is venture-backed growth through IPO, now inside the Baldwin group. HUB’s technology page addresses startups and global software or digital-media companies and reports a large technology-client count. The buyer question is which team will re-trade D&O and related lines around a priced round, and whether a HUB inquiry lands with retail specialists or Insureon. 6 4 38 36

Where Each Provider Shines

Where Founder Shield Shines

  • A focus on venture-backed and high-growth businesses spans early funding rounds through an initial public offering. 1,6
  • Founder Shield asks clients to flag new products, business models, offices and territories so its team can review coverage changes. 19

Where HUB International Shines

  • HUB’s technology practice markets insurance and benefits programs to startups and software, hardware and digital-media companies, and says it currently insures more than 5,000 technology companies. 38
  • HUB routes qualifying small commercial accounts to Insureon’s online quote and other business insurance to a HUB advisor or local office; there is no published self-serve bind path for mid-market programs on hubinternational.com. 36,39,40,41,38,34

Coverage Comparison

Coverage TypeFounder ShieldHUB International
Builders riskNot listedListed 38
Business owner’s policyNot listedListed 46
Cargo and transitListed 11Listed 56,38
Commercial autoNot listedListed 48
Commercial propertyListed 11Listed 47
Contract frustrationListed 11Not listed
CrimeListed 11Listed 49,44
Cyber liabilityListed 11Listed 41,38
Digital assetsListed 11Not listed
Directors and officersListed 11Listed 40,38
Employee health and benefitsListed 11Listed 58,29
Employment practices liabilityListed 11Listed 44,38
Equipment breakdownNot listedListed 57
Fidelity bondsListed 11Listed 44
Fiduciary liabilityListed 11Listed 50,44
General liabilityListed 11Listed 39
Generative AI liabilityListed 14Not listed
Hired and non-owned autoListed 11Listed 48
Intellectual propertyListed 11Not listed
Key personListed 11Listed 38
Kidnap and ransomNot listedListed 51,44
Last-mile deliveryListed 11Not listed
Management liabilityNot listedListed 38,44
Media liabilityListed 28Not listed
Medical malpracticeNot listedListed 53
Product liabilityListed 11Listed 55
Product recallNot listedListed 55
Professional liability / E&OListed 11Listed 42,43
Representations and warrantiesListed 11Listed 54
Surety bondsNot listedListed 52
Technology errors and omissionsNot listedListed 38
Tools, equipment and inland marineNot listedListed 56
TruckingNot listedListed 48
Umbrella and excess liabilityListed 11Listed 55
Venture capital asset protectionListed 11Not listed
Virtual care and telehealthListed 11Listed 59
Workers’ compensationListed 11Listed 45

Listed products and programs, including policies arranged through insurers or partners. Optional endorsements are discussed in the analysis below. “Not listed” means no separate offering appears in the reviewed catalogue; confirm availability and policy terms with the provider.

Key Differences Between Founder Shield and HUB International

Growth Broker in a Public Brokerage Group Versus HUB Limited

Founder Shield’s materials place it in the Baldwin group as a growth-oriented brokerage. 4 3 HUB International Limited remains the parent brand for HUB retail brokerage, distinct from Baldwin. 32 33

Founder Shield’s terms also note a New York disciplinary item that is relevant to producer due diligence; it is not a California license finding. HUB’s California retail producer is unnamed on office pages. Check both producers in the relevant state lookup rather than relying on brand. 2 33

Who the Marketing Copy Is For

Founder Shield asks clients to flag new products, models, offices and territories so coverage can be reviewed. HUB San Francisco copy mentions startups and venture capital among Bay Area industries. Neither statement is an eligibility list for a specific round. 1 29

Intake Speed Versus Size Routing

Founder Shield documents application timing and a binding process. HUB documents contact-us routing, not a published bind clock. If you are under HUB’s 50-employee or $5 million tests, Founder Shield’s growth narrative may still be aimed at you while HUB’s published path is Insureon. 7 36

Compensation and Group Arrangements

Founder Shield discloses broker compensation and Baldwin group compensation. HUB discloses commissions, contingents, wholesale layers and Strategic Carrier incentives. Ask how a D&O tower is paid if Baldwin or HUB wholesale sits in the chain. 3 35

What to Confirm in Quotes

  • D&O structure around the next financing, including Side A and any generative-AI placement Founder Shield discusses separately. 11 40

  • Servicing entity after Baldwin and after any Insureon handoff. 4 62

  • Certificate and endorsement process when a new customer contract arrives mid-term. Neither homepage states a timed turnaround. 1 44

Service Comparison

Founder Shield vs HUB International: documented services and availability

CriteriaFounder ShieldHUB International
Business role

Founder Shield is a commercial insurance broker: it helps businesses choose coverage and arrange policies with insurers. Its terms say it does not insure the risk or decide whether a claim is covered. 1,2

Founder Shield operates within The Baldwin Group, which lists it among its acquired firms. Founder Shield describes itself as the group’s innovation arm. 3,4

The terms name The Baldwin Group Specialty Solutions, LLC as the contracting company, but the License Status section identifies Foundershield LLC as the producer. The reviewed records do not resolve which entity would appear on a new engagement; ask for its legal name and applicable license. 2,5,24

New York’s Department of Financial Services reported a $36,600 fine against Foundershield LLC for late filing of excess-line documents for recording and stamping during January 2019–March 2023. The consent order was approved on June 26, 2025. The notice concerns filing compliance, not a finding about claims payments. 24

HUB International Limited describes itself as a full-service insurance broker and financial-services firm. Its website terms say HUB’s subsidiaries are licensed as insurance brokers or agents in various U.S. states and Canadian provinces. The reviewed product pages market brokerage of policies issued by insurers, not HUB as a risk-bearing carrier for those policies. 32,33,37

HUB’s About Us timeline states that in 2022 it acquired Insureon for digital delivery of small-business commercial insurance. Insureon and TechInsurance say they are part of HUB; Insureon says it operates as a division of Specialty Program Group LLC, doing business as SPG Insurance Solutions. TechInsurance describes itself as part of Insureon rather than as a separate HUB retail office. 32,62,63,64,65

Customer focus

Founder Shield focuses on venture-backed and high-growth businesses, from early funding rounds through an initial public offering. Its practices include technology, life sciences, financial services, retail and transportation. 1,6

HUB’s San Francisco Mission Street office says its brokers work across commercial lines, personal lines and high-net-worth, and employee benefits, and names Bay Area industries including technology, venture capital, healthcare and life sciences, real estate and construction. The same page says the team helps startups navigate risk. That is office marketing, not a published eligibility list. 29,30

HUB’s technology-company page addresses fast-growing startups and established software, hardware or digital-media businesses. It lists a technology-specific mix that includes professional liability/technology E&O, cyber, D&O and other management liability, transactional/warranty insurance, workers’ compensation, employee benefits and key-person coverages. The page also claims more than 5,000 technology companies currently insured; that figure is company-reported and was not independently counted here. 38

HUB’s contact page says it supports small businesses through partner Insureon and directs companies with 50 employees or fewer or under $5 million in annual revenue to start with an online quote. Larger or other commercial needs are directed to HUB commercial-insurance teams or a local office search. Those thresholds are HUB’s routing rules, not a regulatory definition of small business. 36

Application process

The Get a Quote link opens a portal with Create Account and Sign In options. Registration offers Google, Microsoft, or an email address and password. 7,8

Founder Shield advertises an application that takes under 15 minutes. That is an application-time claim, not a guaranteed time to receive insurer terms or put coverage in force. 6

To buy coverage, Founder Shield’s FAQ says you approve a proposal, select a payment method and choose the desired start date. Its team then follows up on documents needing electronic signatures and handles the insurer’s paperwork. 9

On hubinternational.com, commercial buyers are asked to contact a broker, connect with a specialist, or use Contact Us. Small-commercial inquiries meeting HUB’s stated size tests go to Insureon for an online quote. Product pages such as general liability, D&O, cyber and workers’ compensation use “Contact Us” or “Connect With a Broker” rather than an on-site bind flow. Privacy policy language refers to automation for insurance quoting, without documenting a public HUB retail e-commerce checkout for mid-market programs. 36,39,40,41,38,34

Servicing and renewals

Founder Shield’s certificate FAQ directs customers to email the team. For a request tied to a contract, it asks for the other party’s legal name and address, required wording, and the insurance requirements from the contract so the team can assess endorsement needs. 18

Founder Shield asks clients to report changes such as a new product, a different business model, a new office or entry into another territory. Its team says it will evaluate those changes and adjust coverage. 19

Founder Shield describes a platform for applications and renewals, with ongoing advisor support. Its renewal guide suggests starting 60–90 days before expiration and preparing updated business information and claims history. That is planning guidance, not a promised renewal-service deadline. 1,20

Founder Shield’s terms direct cancellation requests to client support and warn that some insurers retain a minimum earned premium—a portion you cannot recover by cancelling early. Check the proposal’s cancellation terms. 2

HUB describes ongoing servicing through local account teams (ProEx notes local policy review and certificates of insurance), a Risk Management Information System for claims administration, certificate tracking and carrier/TPA data, and employee-benefits work that includes multi-year cost planning and renewal support. RMIS is described as available in various tiers. None of those pages publish a standard service-level agreement or fee for those tools. 44,61,58

Fees and compensation

Founder Shield’s pricing FAQ says quotes generally cover one year, unless stated otherwise, and include the fees and charges for that policy period. It describes full payment, carrier installments and financing through premium-finance companies, depending on the policy and payment arrangement. 22

Founder Shield discloses compensation through commissions, fees or interest and invites questions about the amount and nature of that compensation. Its terms say customer charges will be disclosed in advance. 2

The Baldwin Group’s January 2026 disclosure also describes client fees, commissions tied to volume or profitability, compensation for affiliated placement services, and referral fees from providers such as premium-finance companies. These are possible group arrangements, not a finding that each applies to your Founder Shield policy. 23

HUB’s How We Get Paid page says it is compensated primarily through insurer-paid commissions included in premium, and also through contingent income, guaranteed supplemental commissions, and, on some complex programs, client-paid fees disclosed in a proposal, sometimes in addition to commission. It owns wholesale brokerages that may earn a second commission when HUB retail uses them. It may receive fees for de-identified data under insurer consulting agreements, premium-finance administration, interest on fiduciary accounts, and policy or claims administration. Strategic Carriers may pay enhanced compensation, part of which may incentivize employees to prioritize those markets. No schedule of commission percentages or standard fees is published. 35

Sources

Founder Shield Official Website

  1. Founder Shield. Founder Shield; Opening broker description; Specialized Practices; Smart Tech, Smarter People; quote and sign-in links. Accessed 2026-09-15.
  2. Terms of Service. Founder Shield; Opening agreement; License Status; Representations and Disclaimers Related to Products or Services; Fees and Charges; Void Where Prohibited. Accessed 2026-09-15.
  3. About Us. Founder Shield; Opening description and Charting Your path from MVP to IPO. Accessed 2026-09-15.
  4. Partnerships. The Baldwin Group; Brand-change introduction and 2020–2024 acquisitions list, Founder Shield entry. Accessed 2026-09-15.
  5. List of Subsidiaries as of February 26, 2026. The Baldwin Insurance Group, Inc. (SEC filing); Exhibit 21.1, list as of February 26, 2026: The Baldwin Group Specialty Solutions, LLC, Florida. Accessed 2026-09-15.
  6. Startup Insurance. Founder Shield; Why Startups Choose Founder Shield; Industries We Serve; Essential Policies to Consider; What Coverage Does your Startup Need?. Accessed 2026-09-15.
  7. Quote Portal. Founder Shield; Public landing screen, Create Account and Sign In links. Accessed 2026-09-15.
  8. Create Account. Founder Shield; Public registration screen: Google, Microsoft, email and password options. Accessed 2026-09-15.
  9. How Do I Bind Coverage?. Founder Shield; Jonathan Selby answer, November 25, 2024: proposal approval, payment, effective date and electronic signatures. Accessed 2026-09-15.
  10. How Do You Decide Which Carriers to Approach?. Founder Shield; Jonathan Selby answer, November 25, 2024: appetite, stated rating standard and carrier-selection criteria. Accessed 2026-09-15.
  11. Coverage. Founder Shield; Core Coverage and Specialized Coverage lists. Accessed 2026-09-15.
  12. How Do We Purchase “A La Carte” Commercial Insurance?. Founder Shield; Jonathan Selby answer, November 25, 2024: individual coverages, limits, deductibles and endorsements. Accessed 2026-09-15.
  13. Directors & Officers Insurance. Founder Shield; What Does D&O Insurance Cover?; Major Shareholder Exclusion; D&O Insurance Cost and Enhancements. Accessed 2026-09-15.
  14. Generative AI Liability Insurance. Founder Shield; Who Needs coverage; five coverage categories; Generative AI Liability Policy; exclusions; Speak with a Generative AI Liability Insurance Broker. Accessed 2026-09-15.
  15. AI Liability Insurance for Brokers. Testudo; What does the policy cover? (six insuring agreements); Limits & pricing; target customers; application materials via Broker Platform. Accessed 2026-09-15.
  16. About Testudo. Testudo; What we do; Coverage you can rely on when it matters. Accessed 2026-09-15.
  17. Licenses and Regulatory Disclosures. Testudo; United States entity and non-risk-bearing role; United Kingdom entity disclosure. Accessed 2026-09-15.
  18. How Do I Get a Certificates of Insurance?. Founder Shield; Luke Kaltreider answer, November 25, 2024: email requests, contract wording and endorsement needs. Accessed 2026-09-15.
  19. What If Our Company Grows A Lot or Things Change During the Year?. Founder Shield; Carl Niedbala answer, November 25, 2024: operational changes and coverage adjustments. Accessed 2026-09-15.
  20. The Ultimate Business Insurance Renewal Checklist for Startups. Founder Shield; January 12, 2026; Know Your Part in the Renewal Process; The Early Start Advantage (60–90 days). Accessed 2026-09-15.
  21. Claims. Founder Shield; Our Approach; How We Support Claims Management, steps 1–5; Make a claim link. Accessed 2026-09-15.
  22. What Am I Actually Getting For the Price of Business Insurance?. Founder Shield; Carl Niedbala answer, November 25, 2024: policy period, quoted charges, installments and premium financing. Accessed 2026-09-15.
  23. Transparency & Disclosure. The Baldwin Group; Effective January 1, 2026; How The Baldwin Group is Compensated, including client fees, contingent commissions, affiliate services and referral fees. Accessed 2026-09-15.
  24. Disciplinary Actions Issued August 21, 2025. New York State Department of Financial Services; Page 6 of 12, Region: New York, Foundershield LLC; $36,600 fine; consent order approved June 26, 2025. Accessed 2026-09-15.
  25. License. The Baldwin Group; California entity/license table; neither Foundershield LLC nor The Baldwin Group Specialty Solutions, LLC is listed. Accessed 2026-09-15.
  26. Surplus Lines. National Association of Insurance Commissioners; Background, Issue; updated October 27, 2025: nonadmitted specialized insurers cover risks unavailable in the admitted market. Accessed 2026-09-15.
  27. Content Creator Insurance. Founder Shield; What Is Content Creator Insurance? Media liability coverage for creators. Accessed 2026-09-15.

HUB International Official Website

  1. Insurance Broker San Francisco. HUB International; JSON-LD InsuranceAgency record naming HUB International Limited as parent; About Us office copy for 201 Mission Street; products and industries blocks. Accessed 2026-09-16.
  2. HUB International San Francisco 44 Montgomery Street. HUB International; Office profile describing Merriwether & Williams Insurance Services history, bonding and contractor-development programs. Accessed 2026-09-16.
  3. California Insurance Brokers. HUB International; Introductory copy and listed California office directory including San Francisco locations. Accessed 2026-09-16.
  4. About Us. HUB International; Opening description; 1998 formation of HUB International Limited; 2022 Insureon acquisition; headquarters and employee/office counts. Accessed 2026-09-16.
  5. Terms and Conditions. HUB International; Licensing section stating subsidiaries are licensed as brokers or agents in various U.S. states and Canadian provinces. Accessed 2026-09-16.
  6. HUB International Privacy Policy. HUB International; Effective 21 August 2025; applies to HUB International Limited and subsidiaries; insurance brokerage services; automation for quoting. Accessed 2026-09-16.
  7. How We Get Paid. HUB International; Commission, contingency, supplemental commission, client-paid fees, wholesale, carrier-services, strategic-carrier and other-compensation sections. Accessed 2026-09-16.
  8. Contact Us. HUB International; Business Solutions paths for Commercial Insurance Solutions versus Small Commercial Insurance Solutions via Insureon; office search. Accessed 2026-09-16.
  9. Business Insurance Broker Coverage Policy. HUB International; Essential coverage and beyond-the-basics product catalogue. Accessed 2026-09-16.
  10. Insurance for Technology Companies. HUB International; Startup and software/hardware/digital-media audience; listed business and people coverages; claimed technology-client count. Accessed 2026-09-16.
  11. General Liability Insurance Brokers. HUB International; Product page describing typical general-liability subjects and invitation to contact a broker. Accessed 2026-09-16.
  12. Directors and Officers (D&O) Liability Insurance Broker. HUB International; Product page for private, nonprofit and public-company D&O brokerage. Accessed 2026-09-16.
  13. Cyber Insurance. HUB International; Product page describing first-party and post-breach cyber expenses as typically arranged. Accessed 2026-09-16.
  14. Professional Liability Insurance Brokers. HUB International; Product page equating professional liability with errors and omissions and describing typical claim types. Accessed 2026-09-16.
  15. Errors and Omissions (E&O) Insurance Coverage. HUB International; Industries listed for E&O including technology, and statement that policies are customized. Accessed 2026-09-16.
  16. HUB ProEx. HUB International; Professional & Executive Risk practice: EPL, fiduciary, crime/fidelity, K&R; certificates of insurance; claims and legal support; carrier-premium claim. Accessed 2026-09-16.
  17. Workers' Compensation Insurance Brokers. HUB International; Product page on workers’ compensation brokerage, state-fund variation and typical benefits. Accessed 2026-09-16.
  18. Business Owners Policy (BOP) Company Coverage. HUB International; BOP described as combined property and liability for small and mid-size businesses. Accessed 2026-09-16.
  19. Commercial (Business) Property Insurance Brokers. HUB International; Property Practice description, domestic and global carrier access, traditional and alternative structures. Accessed 2026-09-16.
  20. Commercial Auto Insurance Broker Policy & Coverage. HUB International; Commercial auto and trucking insurance; hired and non-owned exposures. Accessed 2026-09-16.
  21. Crime Insurance Brokers. HUB International; Crime/fraud coverage product page for private, public and not-for-profit organizations. Accessed 2026-09-16.
  22. Fiduciary Liability Insurance Brokers. HUB International; Fiduciary liability product page distinguishing it from D&O. Accessed 2026-09-16.
  23. Kidnap and Ransom Insurance Brokers. HUB International; Kidnap and ransom product page for traveling executives and employees. Accessed 2026-09-16.
  24. Surety Bonds and Surety Bond Insurance for Businesses. HUB International; Contract surety types including bid, performance and payment bonds. Accessed 2026-09-16.
  25. Medical Malpractice Insurance Brokers. HUB International; Medical malpractice brokerage, including telemedicine-related risks. Accessed 2026-09-16.
  26. Mergers & Acquisitions (M&A) Insurance Broker. HUB International; Representations and warranties, litigation buyout and tax indemnification insurance. Accessed 2026-09-16.
  27. Comprehensive Casualty Insurance Solutions. HUB International; General and product liability, umbrella and excess, workers’ compensation, product recall ancillary, global carrier relationships. Accessed 2026-09-16.
  28. Marine Insurance Broker Policy & Coverage. HUB International; Ocean and inland marine, cargo and related marine liability coverages; domestic and international carriers. Accessed 2026-09-16.
  29. Boiler and Machinery Equipment Insurance Coverage. HUB International; Equipment breakdown / boiler and machinery product page. Accessed 2026-09-16.
  30. Employee Benefits Brokers and Consulting Services. HUB International; Employee-benefits brokerage and multi-year planning services. Accessed 2026-09-16.
  31. Virtual Care Insurance Brokerage Coverage. HUB International; Virtual care medical professional liability, technology E&O, products liability, cyber and management liability list. Accessed 2026-09-16.
  32. Insurance Claims Management. HUB International; Claims advocacy, TPA coordination, coverage-dispute support and published process metrics. Accessed 2026-09-16.
  33. Risk Management Information System (RMIS). HUB International; RMIS claims administration, certificate tracking and carrier/TPA data aggregation. Accessed 2026-09-16.
  34. About Insureon. Insureon; Insureon as part of HUB; licensed in every state; named example insurers; 2022 acquisition history; TechInsurance origin. Accessed 2026-09-16.
  35. Insurance Licenses by State. Insureon; California 0L09546; footer that Insureon operates as a division of Specialty Program Group LLC dba SPG Insurance Solutions. Accessed 2026-09-16.
  36. Hub International and Bold Penguin to Acquire Leading Digital Small Commercial Insurance Firm Insureon. Insureon; 1 March 2022 announcement that HUB would acquire the Insureon digital agency and brand; operations to sit in Specialty Program Group LLC. Accessed 2026-09-16.
  37. About Us | TechInsurance. TechInsurance; TechInsurance as part of Insureon; 2022 HUB acquisition of Insureon’s digital agency. Accessed 2026-09-16.
  38. California Department of Insurance License Status Inquiry. California Department of Insurance; Public license-search portal landing page; interactive search was not completed to a verifiable license record in this research. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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