Founder Shield vs
HUB International Product Liability Insurance
Founder Shield places product liability with A-rated carriers for manufacturers and e-commerce; HUB’s casualty practice brokers general and product liability with risk-financing assessments.
What Is Founder Shield Insurance?
Founder Shield is a commercial insurance broker for venture-backed and growing businesses. Buyers can request coverage through its online portal and work with advisors on insurer selection, policy changes and claims reporting. 1,2,3,4,5
What Is HUB International?
HUB International is a North American insurance brokerage that arranges business insurance, employee benefits and related risk services through local offices and specialist practices. Smaller commercial accounts may be sent to Insureon for an online quote; other programs are handled by HUB advisors, with policy terms set by the insurers they use. 8,9,10
What Is Product Liability Insurance?
Product liability insurance addresses liability for injury or damage associated with a defective product that a business manufactures, wholesales, distributes or sells. 12,13,14,15
Key Differences in Product Liability Insurance
A-Rated Placement Rule Versus Regional-to-Specialty Markets
Founder Shield and HUB both broker product liability rather than underwriting it. Founder Shield says it places policies, including this line, only with carriers rated A- or better by AM Best, matched by industry appetite. HUB says it maintains relationships with regional, national and specialty carriers for casualty placements; the reviewed page does not name the insurer that would issue a given client’s product-liability policy. 7 3 11
Related Casualty Coverages
HUB pairs product-liability brokerage with related casualty coverages it also arranges, including product recall, crisis-response support, sexual misconduct liability, active-assailant protection and Violent Acts Liability. Founder Shield lists manufacturing defects, design defects and inadequate labeling as scenarios for the product-liability policy itself and does not list those companion casualty lines on the reviewed product page. 11 6
Segments
Founder Shield markets the line to manufacturers, distributors, and retail/e-commerce companies. HUB highlights transportation, construction, healthcare, hospitality, manufacturing and real estate as industries where it says commercial liability exposures, including product liability, are most complex. 6 11
How Limits Are Set
HUB says its casualty team runs risk-financing assessments to set retention levels, program structures and coverage limits. Founder Shield’s reviewed pages do not publish limits; you request coverage through its website or an advisor and the placement team approaches carriers. 11 7 3
What to Confirm in Product Liability Insurance Quotes
- Ask Founder Shield which A-rated carrier it approached for your industry. 3
- Ask HUB which carrier would issue the product-liability layer and whether recall or crisis response is included. 11
- Compare HUB’s proposed retention and program structure with Founder Shield’s placed limit. 11 6
- Confirm whether your industry is being treated as Founder Shield’s e-commerce/manufacturer audience or HUB’s named verticals. 6 11
Offering Details
Founder Shield vs HUB International Product Liability Insurance: documented features by provider
| Criteria | Founder Shield Product Liability Insurance | HUB International General & Product Liability Insurance Brokerage |
|---|---|---|
| Role in This Line | Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield Product Liability Insurance with third-party carriers rather than underwriting the policy itself. 7Company-reported. About-us page; applies to Founder Shield's brokerage model generally, restated here for this line. | HUB brokers general and product liability insurance as part of its casualty practice, arranging coverage with regional, national and specialty carriers rather than underwriting the policy itself. 11Company-reported. Casualty product page, read 2026-09-23; the page does not name a specific issuing insurer. |
| Issuing Insurer | Founder Shield says it places policies, including Founder Shield Product Liability Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. 3Company-reported. General carrier-selection FAQ, not specific to this line's placements. | HUB says it maintains relationships with regional, national and specialty carriers for casualty placements, but the reviewed page does not name the insurer that would issue a given client's product liability policy. 11Not found in reviewed sources. Checked the casualty product page on 2026-09-23; the carrier for a specific placement depends on the quote. |
| Who It’s For | Founder Shield markets product liability to manufacturers, distributors, and retail/e-commerce companies that make or sell physical products. 6Company-reported. Product Liability Insurance product page. | HUB highlights vertical expertise in transportation, construction, healthcare, hospitality, manufacturing and real estate as industries where it says commercial liability exposures, including product liability, are most complex. 11Company-reported. Casualty product page industry-expertise description; not an underwriting appetite statement. |
| Coverage Features | Founder Shield lists manufacturing defects, design defects and inadequate labeling as scenarios the policy responds to, covering defense fees, settlements or judgments, and medical costs. 6Company-reported. Product page; the issued policy and declarations control actual coverage. | HUB says its General & Product Liability offering addresses injuries or property damage to the public arising from a client's premises or operations, its products, contractual liabilities, natural catastrophes, or violent events. 11Company-reported. Casualty product page scope-of-protection description; the issued policy's insuring agreements and exclusions control an actual claim. HUB pairs its product liability brokerage with related casualty coverages it also arranges, including product recall coverage, crisis-response support, sexual misconduct liability (SML), active-assailant protection and Violent Acts Liability insurance. 11Company-reported. Casualty product page complementary-coverages list; availability of each coverage depends on the client and placement. |
| Limits and Retentions | Not described in the reviewed sources. | Published product liability policy limits or retentions were not found on the reviewed page. 11Not publicly disclosed. Checked the casualty product page on 2026-09-23; limits are set through the risk-financing assessment and the quote. |
| Risk Services | The reviewed page does not describe risk-management or product-safety services Founder Shield itself provides for this line; it notes only that insurers generally may offer such services. 6Not found in reviewed sources. Product Liability Insurance product page, checked 2026-09-23. | HUB says its casualty team runs risk-financing assessments to set retention levels, program structures and coverage limits. 11Company-reported. Casualty product page strategic-approach description. |
| How to Apply | You request Founder Shield Product Liability Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. 7,3Company-reported. About-us and carrier-selection pages describe the general placement process, not a line-specific application form. | Not described in the reviewed sources. |
Full Comparison
More Founder Shield vs HUB International Comparisons
Other Product Liability Insurance Comparisons
Sources
Founder Shield
- Founder Shield. Founder Shield; Opening broker description; Specialized Practices; Smart Tech, Smarter People; quote and sign-in links. Accessed 2026-09-15.
- Quote Portal. Founder Shield; Public landing screen, Create Account and Sign In links. Accessed 2026-09-15.
- How Do You Decide Which Carriers to Approach? Founder Shield; FAQ answer on carrier selection: works exclusively with A-rated (AM Best) carriers, matched by industry appetite. Accessed 2026-09-23.
- What If Our Company Grows A Lot or Things Change During the Year? Founder Shield; Carl Niedbala answer, November 25, 2024: operational changes and coverage adjustments. Accessed 2026-09-15.
- Claims. Founder Shield; Our Approach; How We Support Claims Management, steps 1–5; Make a claim link. Accessed 2026-09-15.
- Product Liability Insurance. Founder Shield; What Is Product Liability Insurance?; Who Needs Product Liability Insurance Coverage?; What Does Product Liability Insurance Cover? Accessed 2026-09-23.
- About Us. Founder Shield; “Founder Shield is the innovation arm of The Baldwin Group”; company history and mission. Accessed 2026-09-23.
HUB International
- About Us. HUB International; Opening description; 1998 formation of HUB International Limited; 2022 Insureon acquisition; headquarters and employee/office counts. Accessed 2026-09-16.
- Contact Us. HUB International; Business Solutions paths for Commercial Insurance Solutions versus Small Commercial Insurance Solutions via Insureon; office search. Accessed 2026-09-16.
- Insurance for Technology Companies. HUB International; Technology Company Insurance & Risk Management: startup, software, hardware and digital-media introduction; Business Coverage and People Protection lists; technology-client count. Accessed 2026-09-16.
- Comprehensive Casualty Insurance Solutions. HUB International; General & Product Liability section: scope of protection for premises/operations, products, contractual liability, catastrophes and violent events; complementary casualty coverages (product recall, crisis response, SML, active assailant, Violent Acts Liability); risk-financing and strategic casualty approach; vertical industry expertise; carrier relationships. Accessed 2026-09-23.
Product Liability Insurance Guide
- Get business insurance. U.S. Small Business Administration; Six common types of business insurance table. Accessed 2026-09-16.
- Facts + Statistics: Product liability. Insurance Information Institute; Product liability insurance opening definition (manufacturer, distributor, or seller; defective condition causing personal injury or damage); Product recall insurance sentence. Accessed 2026-09-16.
- Product liability, recall and contamination insurance. Insurance Information Institute; Product liability opening (design/manufacture/distribute/sell; injury, property damage or death; added to GL or stand-alone); What could go wrong? (roles; directions/warnings); Covering the costs of a product recall; Contamination insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability Coverage: premises, products liability and completed operations; major exclusions including damage to your work, impaired property, sistership liability and failure to perform; Limits of Insurance products and completed operations aggregate; glossary Sistership Liability. Accessed 2026-09-16.





