Founder Shield General Liability Insurance

Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield General Liability Insurance with third-party carriers rather than underwriting the policy itself. ²Company-reportedAbout-us page; applies to Founder Shield's brokerage model generally, restated here for this line.

Founder Shield says it places policies, including Founder Shield General Liability Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. ³Company-reportedGeneral carrier-selection FAQ, not specific to this line's placements.

Founder Shield says general liability suits most businesses with a physical or customer-facing presence, including retail stores, tech startups, home-based businesses and property renters. ¹Company-reportedGeneral Liability product page.

Founder Shield lists third-party bodily injury, property damage, personal and advertising injury (libel, slander, copyright infringement, invasion of privacy), and legal defense costs as what the policy covers. ¹Company-reportedProduct page; the issued policy and declarations control actual coverage.

Founder Shield notes general liability excludes employee injuries (covered by workers' compensation), professional errors (covered by E&O), and damage to the policyholder's own property (covered by commercial property insurance). ¹Company-reportedGeneral Liability product page.

You request Founder Shield General Liability Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. ^2,3Company-reportedAbout-us and carrier-selection pages describe the general placement process, not a line-specific application form.