Founder Shield vs Pie Insurance General Liability Insurance

Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield General Liability Insurance with third-party carriers rather than underwriting the policy itself. ⁷Company-reported. About-us page; applies to Founder Shield's brokerage model generally, restated here for this line.

Pie says it helps small businesses get the best general liability coverage 'from our insurance carrier partners,' identifying itself as an intermediary rather than the underwriter for this line. ¹¹Company-reported. General Liability product page as read on 2026-09-23.

Founder Shield says it places policies, including Founder Shield General Liability Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. ³Company-reported. General carrier-selection FAQ, not specific to this line's placements.

The reviewed page refers only to 'our insurance carrier partners' and does not name a specific insurer for Pie's general liability product. ¹¹Not publicly disclosed. General Liability product page as read on 2026-09-23.

Founder Shield says general liability suits most businesses with a physical or customer-facing presence, including retail stores, tech startups, home-based businesses and property renters. ⁶Company-reported. General Liability product page.

Pie calls general liability 'one of the most common types of insurance that businesses carry' and markets it to small businesses generally, cross-selling it alongside workers' compensation, commercial auto, cyber, and BOP insurance. ¹¹Company-reported. General Liability product page as read on 2026-09-23; no minimum size or industry restriction was published.

Founder Shield lists third-party bodily injury, property damage, personal and advertising injury (libel, slander, copyright infringement, invasion of privacy), and legal defense costs as what the policy covers. ⁶Company-reported. Product page; the issued policy and declarations control actual coverage.

Founder Shield notes general liability excludes employee injuries (covered by workers' compensation), professional errors (covered by E&O), and damage to the policyholder's own property (covered by commercial property insurance). ⁶Company-reported. General Liability product page.

Pie lists bodily injury, property damage, reputation harm (slander and libel claims), product liability, and advertising injury as the categories its general liability coverage typically addresses. ¹¹Company-reported. General Liability product page as read on 2026-09-23; the issued policy controls actual insuring agreements and exclusions.

Not described in the reviewed sources.

The reviewed page does not publish limits, deductibles, or premium ranges for general liability coverage. ¹¹Not publicly disclosed. General Liability product page as read on 2026-09-23.

You request Founder Shield General Liability Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. ^7,3Company-reported. About-us and carrier-selection pages describe the general placement process, not a line-specific application form.

Pie directs general liability buyers to contact the company to start a quote through its website. ¹¹Company-reported. General Liability product page as read on 2026-09-23.