Founder Shield Media Liability Insurance

Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield Content Creator Insurance with third-party carriers rather than underwriting the policy itself. ²Company-reportedAbout-us page; applies to Founder Shield's brokerage model generally, restated here for this line.

Founder Shield says the policy is distinct from traditional media liability coverage because the named insured can be the individual creator directly, rather than requiring the creator to form an LLC first. ¹Company-reportedContent Creator Insurance product page; supplements the general brokerage role claim for this line.

Founder Shield says it places policies, including Founder Shield Content Creator Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. ³Company-reportedGeneral carrier-selection FAQ, not specific to this line's placements.

Founder Shield markets this policy to individual creators on Instagram, YouTube, Twitch and TikTok, and to agencies representing creators. ¹Company-reportedContent Creator Insurance product page.

Founder Shield lists defamation, personal and advertising injury, FTC investigation and defense costs tied to sponsored-content disclosure rules, and user-generated-content contractual liability from brand promotions as what the policy covers. ¹Company-reportedProduct page; the issued policy and declarations control actual coverage.

Founder Shield offers an optional targeted-hack extension that it says pays up to $500 per day if a creator's social channel is locked out, deleted or suspended. Overall policy limits are not published and are set on the quote. ¹Company-reportedContent Creator Insurance product page.

You request Founder Shield Content Creator Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. ^2,3Company-reportedAbout-us and carrier-selection pages describe the general placement process, not a line-specific application form.