Founder Shield vs THREE by Berkshire Hathaway: How Do They Compare for General Liability Insurance?

Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield General Liability Insurance with third-party carriers rather than underwriting the policy itself. ⁷Company-reported. About-us page; applies to Founder Shield's brokerage model generally, restated here for this line.

THREE presents General Liability as a component of its combined Business Owners Policy rather than identifying it as a separate standalone policy on the reviewed product page. ¹⁰Company-reported. Company-described U.S. package structure. The page does not establish underwriting terms or that every listed category will be included for every applicant.

Founder Shield says it places policies, including Founder Shield General Liability Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. ³Company-reported. General carrier-selection FAQ, not specific to this line's placements.

The linked sample policy's declarations identify Berkshire Hathaway Direct Insurance Company as issuer. ⁹Company-reported. This is the issuer named on the public sample only; the sample does not establish the issuing entity for every state-specific quote or buyer's issued policy.

Founder Shield says general liability suits most businesses with a physical or customer-facing presence, including retail stores, tech startups, home-based businesses and property renters. ⁶Company-reported. General Liability product page.

The reviewed product page does not state separate eligibility rules for General Liability; the general quote and advisor route is not proof that a particular business qualifies for it. ^10,8Not publicly disclosed. Eligibility and state availability remain unestablished for an individual risk until THREE returns its quote and applicable forms.

Founder Shield lists third-party bodily injury, property damage, personal and advertising injury (libel, slander, copyright infringement, invasion of privacy), and legal defense costs as what the policy covers. ⁶Company-reported. Product page; the issued policy and declarations control actual coverage.

Founder Shield notes general liability excludes employee injuries (covered by workers' compensation), professional errors (covered by E&O), and damage to the policyholder's own property (covered by commercial property insurance). ⁶Company-reported. General Liability product page.

THREE's Business Owners Policy page lists General Liability among its marketed coverage categories in the combined policy. This describes the product page, not whether the category appears in a particular quote or responds to a loss. ^10,9Company-reported. Official THREE package marketing for General Liability. The sample policy is state-selectable and does not establish that this item is included in every quote or issued policy.

Confirm in your quote.

The reviewed public product page does not state a separate limit or deductible for General Liability; THREE says the quote-specific insurance summary lists limits and deductibles. ^10,9Not publicly disclosed. No number is inferred from the sample policy. The quote and issued declarations control the buyer-specific limit and deductible.

You request Founder Shield General Liability Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. ^7,3Company-reported. About-us and carrier-selection pages describe the general placement process, not a line-specific application form.

THREE directs small-business prospects to an online quote and says licensed Small Business Advisors can help with the process. ⁸Company-reported. This is the route for the overall THREE product. It does not show whether General Liability will be offered for a particular business or whether a customer can bind that line without an issued policy.