Founder Shield vs THREE by Berkshire Hathaway

Founder Shield arranges coverage for venture-backed and high-growth companies from early rounds through IPO; THREE offers a small-business online quote route. A company with investor or transaction requirements should compare Founder Shield’s broker advice with the specific policy THREE will quote. 7,2,11,29,38

Introduction

Coverage Comparison

CoverageFounder ShieldTHREE by Berkshire Hathaway
Business owner’s policyNot listedListed 38,30Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Cargo and transitListed 11Founder Shield lists transit and transportation coverage for goods in transit or stored offsite.Not listed
Commercial autoNot listedListed 38,30Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Commercial propertyListed 11Founder Shield lists property insurance among its core offerings.Listed 38,30Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Contract frustrationListed 11Founder Shield lists Key Person & Contract Frustration among its specialized offerings.Not listed
CrimeListed 11Founder Shield lists crime insurance among its core offerings.Not listed
Cyber liabilityListed 11Founder Shield lists cyber liability among its core offerings.Listed 38,30Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Digital assetsListed 11Founder Shield lists digital-asset insurance among its specialized offerings.Not listed
Directors and officersListed 11Founder Shield lists directors and officers insurance among its core offerings.Listed 38Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Employee health and benefitsListed 11Founder Shield lists Employee Health & Benefits among its services.Not listed
Employment practices liabilityListed 11Founder Shield lists employment practices liability among its core coverage services.Listed 38Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Equipment breakdownNot listedListed 38,30THREE lists equipment breakdown within the package; its displayed sample excludes machinery, equipment or listed vehicles that stop without an accident. Check the quoted form for the actual protection.
Fidelity bondsListed 11Founder Shield lists ERISA fidelity bonds among its specialized coverages.Not listed
Fiduciary liabilityListed 11Founder Shield lists fiduciary liability among its core coverages.Listed 38Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
General liabilityListed 11Founder Shield lists general liability among its core coverage offerings.Listed 38,30Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Generative AI liabilityListed 14Founder Shield markets generative-AI liability for US businesses with revenue up to $10 billion that use generative AI but do not sell it as a standalone product.Not listed
Hired and non-owned autoListed 11Founder Shield lists hired and non-owned auto among its specialized coverage offerings.Not listed
Intellectual propertyListed 11Founder Shield arranges intellectual property insurance.Not listed
Key personListed 11Founder Shield lists key person insurance among its specialized coverages.Not listed
Last-mile deliveryListed 11Founder Shield lists last-mile delivery among its specialized coverage offerings.Not listed
Liquor liabilityNot listedListed 38Marketed within THREE’s combined commercial policy if required; the quote and issued form determine availability and protection.
Media liabilityListed 28Founder Shield arranges media liability insurance for content creators.Not listed
Product liabilityListed 11Founder Shield lists product liability insurance.Not listed
Professional errors and omissions (E&O)Listed 11Founder Shield lists errors and omissions for lawsuits alleging inferior work or service.Listed 38Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Representations and warrantiesListed 11Founder Shield lists representations and warranties insurance for mergers and acquisitions.Not listed
Tools, equipment and inland marineNot listedListed 38Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Umbrella and excess liabilityListed 11Founder Shield lists umbrella insurance.Not listed
Venture capital asset protectionListed 11Founder Shield lists venture capital asset protection for management and investment-advisory liability.Not listed
Virtual care and telehealthListed 11Founder Shield lists virtual care and telehealth insurance for tech-enabled healthcare companies.Not listed
Workers’ compensationListed 11Founder Shield lists workers’ compensation insurance.Listed 38,30Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.

Current Spot Scores

Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.

Founder Shield

Broker

Broker

5.3/ 10

Assessed provider: Founder Shield. Scope: Foundershield LLC/Founder Shield brokerage activity and the separate The Baldwin Group Specialty Solutions, LLC entity named by the website terms. No insurer, carrier solvency or policy-specific issuer is assigned to the brokerage.

Provider assessment

THREE by Berkshire Hathaway

Carrier

Carrier & MGA

No Spot Score

Assessed entity: Berkshire Hathaway Direct Insurance Company. Scope: Berkshire Hathaway Direct Insurance Company (BHDIC), the insurer named on the displayed THREE sample policy. THREE is the commercial product/DBA label. This assessment uses BHDIC-specific evidence only; information about parent companies, affiliates, brokers and other Berkshire insurers is not transferred to BHDIC.

Provider assessment

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Founder Shield

7.4/ 10

Review Score

1 rated source

Founder Shield has too little independent customer feedback for a reliable verdict. One positive Trustpilot review does not establish a service track record.[1][4]

Read Founder Shield reviews

THREE by Berkshire Hathaway

7.3/ 10

Review Score

2 rated sources

The inspected sources report separate measures: NerdWallet’s 4.0/5 editorial rating is excluded from the source-rating average; Trustpilot displayed 2.5/5 from five user posts and BBB displayed 4.8/5 from 265 reviews. Trustpilot and BBB include different purchase, service and agent/intermediary interactions, not a verified common policyholder cohort. BBB separately lists complaints. Any source-rating average weights eligible platforms equally and is not a pooled, representative customer-experience estimate or a claims-quality measure.[4][3][1][2]

Read THREE by Berkshire Hathaway reviews

Key Differences Between Founder Shield and THREE

Business Roles and Access to Insurers

Founder Shield’s documented role shapes who handles underwriting and how you reach a policy.

Confirm the producer for your account: Founder Shield’s terms identify The Baldwin Group Specialty Solutions, LLC, while its license disclosures identify Foundershield LLC. 2,24Not found in reviewed sources. The retained terms and licensing sources disclose those names separately. They do not establish a subsidiary relationship, merger, successor relationship or the producer for a particular account.

THREE documents its own insurance role and access arrangement.

THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. 29,30,31Company-reported. U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.

Customer Fit and Application

Compare each provider’s stated customer focus against your business activities and stage; a published target market is not a guarantee of eligibility.

Venture-backed and high-growth businesses from early rounds through IPO can use Founder Shield’s industry practices in technology, life sciences, finance, retail and transportation. 1,6Company-reported. Stated customer focus, not an audited customer census or an eligibility guarantee.

THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. 29,35Company-reported. THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.

These entry points show how to start; they do not confirm eligibility or that coverage has been bound. 2 7 11 29 29 38

You can start by creating an account through Founder Shield’s quote portal using Google, Microsoft or email sign-in. 7,8Verified. Public interface directly observed in Chrome on September 15, 2026. No sign-in, identity-provider flow, registration submission, quote or authenticated workflow tested.

THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. 29,31Company-reported. U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.

What to Confirm in Quotes

Ask Founder Shield which insurer and startup-specific endorsements address investor or contract requirements. Ask THREE whether its underwriting accepts your stage and business activity before comparing price. Ask each provider to identify the proposed insurer, exact forms and endorsements, any intermediary or account service contact, and the steps required to bind. Compare premiums only after matching limits, retentions, exclusions, policy periods, taxes and fees.

Compare Services

What each provider documents about the services you may need

CriteriaFounder ShieldTHREE by Berkshire Hathaway
Business role

Founder Shield helps businesses choose and arrange insurance with insurers; its terms say it does not insure risks or decide whether claims are covered. 1,2Company-reported. Brand’s documented intermediary role. No assertion of current state licensure or universal underwriting authority.

Founder Shield is part of The Baldwin Group, which lists it among acquired firms; Founder Shield describes its role as the group’s innovation arm. 3,4Company-reported. Current brand relationship corroborated by the group’s own site. No claim about ultimate investors, public listing status or a current intermediary ownership chain.

Confirm the producer for your account: Founder Shield’s terms identify The Baldwin Group Specialty Solutions, LLC, while its license disclosures identify Foundershield LLC. 2,24Not found in reviewed sources. The retained terms and licensing sources disclose those names separately. They do not establish a subsidiary relationship, merger, successor relationship or the producer for a particular account.

If regulatory compliance matters to your selection, note that New York DFS fined Foundershield LLC $36,600 for late excess-line filings covering 2019–2023; the 2025 consent order concerns filing compliance, not claims payment. 24Verified. August 21, 2025 disciplinary notice, PDF page 6, visually checked against the original. Does not establish current license status, remediation, policy invalidity or a pattern of claims conduct.

THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. 29,30,31Company-reported. U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.

Berkshire Hathaway’s published company list identifies Berkshire Hathaway Direct Insurance Company (THREE) and lists Berkshire Hathaway Specialty Insurance (BHSI) and biBERK separately. Its 2025 annual report says BH Direct and GUARD together primarily offer commercial products to small and medium-sized businesses; it separately describes BH Direct’s admitted commercial underwriting and use of the biBERK.com and Threeinsurance.com distribution platforms. The reviewed list and report do not establish the exact direct-versus-indirect ownership chain. 36,35Company-reported. Berkshire Hathaway company list checked 2026-09-28 and 2025 annual-report discussion of BH Direct and GUARD; group relationship and commercial operating scope only, not a precise ownership-chain finding.

Customer focus

Venture-backed and high-growth businesses from early rounds through IPO can use Founder Shield’s industry practices in technology, life sciences, finance, retail and transportation. 1,6Company-reported. Stated customer focus, not an audited customer census or an eligibility guarantee.

THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. 29,35Company-reported. THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.

Application process

You can start by creating an account through Founder Shield’s quote portal using Google, Microsoft or email sign-in. 7,8Verified. Public interface directly observed in Chrome on September 15, 2026. No sign-in, identity-provider flow, registration submission, quote or authenticated workflow tested.

Founder Shield says its application takes under 15 minutes, but that does not guarantee how quickly insurers will quote or when coverage can start. 6Company-reported. Startup page marketing claim. No timed application or binding exercise performed.

To bind coverage, Founder Shield says you approve the proposal, choose payment and a start date, then sign remaining documents while its team handles insurer paperwork. 9Company-reported. Documented general process; the actual carrier’s outstanding requirements and confirmation determine the transaction. No completed purchase observed.

THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. 29,31Company-reported. U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.

THREE describes a partner-agency channel. Its partner page says the Agency Service Team assists policyholders and agents and that agency partners can use the THREE platform to quote, bind, and issue policies online. This describes the partner channel, not the direct public quote flow. 34Company-reported. THREE partner agency program and platform capabilities as described by the company; these capabilities apply to partner agencies and do not establish direct-customer self-binding.

Sources

Founder Shield Official Website

  1. Founder Shield. Founder Shield; Opening broker description; Specialized Practices; Smart Tech, Smarter People; quote and sign-in links. Accessed 2026-09-15.
  2. Terms of Service. Founder Shield; Opening agreement; License Status; Representations and Disclaimers Related to Products or Services; Fees and Charges; Void Where Prohibited. Accessed 2026-09-15.
  3. About Us. Founder Shield; Opening description and Charting Your path from MVP to IPO. Accessed 2026-09-15.
  4. Partnerships. The Baldwin Group; Brand-change introduction and 2020–2024 acquisitions list, Founder Shield entry. Accessed 2026-09-15.
  5. List of Subsidiaries as of February 26, 2026. The Baldwin Insurance Group, Inc. (SEC filing); Exhibit 21.1, list as of February 26, 2026: The Baldwin Group Specialty Solutions, LLC, Florida. Accessed 2026-09-15.
  6. Startup Insurance. Founder Shield; What Coverage Does your Startup Need?; Why Startups Choose Founder Shield; Industries We Serve; Essential Policies to Consider section. Accessed 2026-09-15.
  7. Quote Portal. Founder Shield; Public landing screen, Create Account and Sign In links. Accessed 2026-09-15.
  8. Create Account. Founder Shield; Public registration screen: Google, Microsoft, email and password options. Accessed 2026-09-15.
  9. How Do I Bind Coverage? Founder Shield; Jonathan Selby answer, November 25, 2024: proposal approval, payment, effective date and electronic signatures. Accessed 2026-09-15.
  10. How Do You Decide Which Carriers to Approach? Founder Shield; Jonathan Selby answer, November 25, 2024: appetite, stated rating standard and carrier-selection criteria. Accessed 2026-09-15.
  11. Coverage. Founder Shield; Core Coverage: Crime Insurance, Cyber Liability, Directors & Officers, Employment Practices Liability, Fiduciary Liability, General Liability, Property Insurance; Specialized Coverage: Digital Asset Insurance, ERISA Fidelity Bond, Hired & Non-Owned Auto, Intellectual Property, Key Person & Contract Frustration, Last-Mile Delivery Insurance, Transit & Transportation; product cards: Errors & Omissions, Product Liability, Representations and Warranties, Umbrella Insurance, VCAP, Virtual Care & Telehealth Insurance, Workers Compensation; Health & Benefits: Employee Health & Benefits; Get a Quote and Learn More links. Accessed 2026-09-16.
  12. How Do We Purchase “A La Carte” Commercial Insurance? Founder Shield; Jonathan Selby answer, November 25, 2024: individual coverages, limits, deductibles and endorsements. Accessed 2026-09-15.
  13. Directors & Officers Insurance. Founder Shield; What Does D&O Insurance Cover?; Major Shareholder Exclusion; D&O Insurance Cost and Enhancements. Accessed 2026-09-15.
  14. Generative AI Liability Insurance. Founder Shield; Who Needs Generative AI Liability Insurance Coverage?; five coverage categories; Generative AI Liability Policy; What Does A Generative AI Liability Policy Not Cover?; Speak with a Generative AI Liability Insurance Broker; Get a Quote. Accessed 2026-09-16.
  15. AI Liability Insurance for Brokers. Testudo; What does the policy cover? (six insuring agreements); Limits & pricing; target customers; application materials via Broker Platform. Accessed 2026-09-15.
  16. About Testudo. Testudo; What we do; Coverage you can rely on when it matters. Accessed 2026-09-15.
  17. Licenses and Regulatory Disclosures. Testudo; United States entity and non-risk-bearing role; United Kingdom entity disclosure. Accessed 2026-09-15.
  18. How Do I Get a Certificates of Insurance? Founder Shield; Luke Kaltreider answer, November 25, 2024: email requests, contract wording and endorsement needs. Accessed 2026-09-15.
  19. What If Our Company Grows A Lot or Things Change During the Year? Founder Shield; Carl Niedbala answer, November 25, 2024: operational changes and coverage adjustments. Accessed 2026-09-15.
  20. The Ultimate Business Insurance Renewal Checklist for Startups. Founder Shield; January 12, 2026; Know Your Part in the Renewal Process; The Early Start Advantage (60–90 days). Accessed 2026-09-15.
  21. Claims. Founder Shield; Our Approach; How We Support Claims Management, steps 1–5; Make a claim link. Accessed 2026-09-15.
  22. What Am I Actually Getting For the Price of Business Insurance? Founder Shield; Carl Niedbala answer, November 25, 2024: policy period, quoted charges, installments and premium financing. Accessed 2026-09-15.
  23. Transparency & Disclosure. The Baldwin Group; Effective January 1, 2026; How The Baldwin Group is Compensated, including client fees, contingent commissions, affiliate services and referral fees. Accessed 2026-09-15.
  24. Disciplinary Actions Issued August 21, 2025. New York State Department of Financial Services; Page 6 of 12, Region: New York, Foundershield LLC; $36,600 fine; consent order approved June 26, 2025. Accessed 2026-09-15.
  25. License. The Baldwin Group; California entity/license table; neither Foundershield LLC nor The Baldwin Group Specialty Solutions, LLC is listed. Accessed 2026-09-15.
  26. Surplus Lines. National Association of Insurance Commissioners; Background, Issue; updated October 27, 2025: nonadmitted specialized insurers cover risks unavailable in the admitted market. Accessed 2026-09-15.
  27. Content Creator Insurance. Founder Shield; Content Creator Insurance product introduction; What Is Content Creator Insurance? FAQ: media liability coverage for creators. Accessed 2026-09-16.

THREE by Berkshire Hathaway Official Website

  1. THREE by Berkshire Hathaway — small business insurance. Berkshire Hathaway Direct Insurance Company, dba THREE; Issuer, business focus, and industry scope, lines 70–81; quote/advisor route, lines 405–420; DBA footer, lines 432–434. Accessed 2026-09-28.
  2. The Policy. Berkshire Hathaway Direct Insurance Company, dba THREE; Sample declarations, limits and three-day Business Interruption waiting period (lines 58–76); Section I: interruption follows a property loss the insurer pays and ends on resumed normal operations or an applicable limit (lines 82–86); Section III: machinery/equipment/listed vehicles stopping without an accident are excluded (lines 104–112). Accessed 2026-09-29.
  3. FAQs: Understanding THREE. Berkshire Hathaway Direct Insurance Company, dba THREE; Quote save/resume, lines 73–76; claim/update routes, lines 78–89; product-not-company wording, lines 98–100; one-year policy/payment terms, lines 129–130; servicing requests, lines 141–157. Accessed 2026-09-28.
  4. Terms & Conditions. Berkshire Hathaway Direct Insurance Company, dba THREE; BHDIC dba THREE, lines 20–23; recurring automatic bank draft qualification, lines 27–33. Accessed 2026-09-28.
  5. Filing a Claim: Call to get started. Berkshire Hathaway Direct Insurance Company, dba THREE; Online/phone claims and account-manager assignment, lines 24–43; claim updates, lines 59–61. Accessed 2026-09-28.
  6. Become a THREE Partner. Berkshire Hathaway Direct Insurance Company, dba THREE; Partner-agency program and platform permissions, lines 6–18; state availability, lines 30–35. Accessed 2026-09-28.
  7. Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K. Berkshire Hathaway Inc.; 2025 annual report, PDF page 5, printed K-4, lines 303–308: BH Direct and GUARD joint SMB focus; BH Direct platforms/admitted products. Accessed 2026-09-28.
  8. Links to Berkshire Hathaway Subsidiary Companies. Berkshire Hathaway Inc.; Published subsidiary-company list; BHDIC (THREE), BHSI, and biBERK shown separately, lines 11–16. Accessed 2026-09-28.
  9. THREE online quote application. Berkshire Hathaway Direct Insurance Company, dba THREE; THREE online quote entry point inspected; the page is a route to begin an application. No form was submitted or quote generated; this source alone does not establish customer self-binding. Accessed 2026-09-28.
  10. Business Owners Policy | THREE. Berkshire Hathaway Direct Insurance Company, dba THREE; Product page explicitly markets Business Liability categories (including liquor liability if required), Property (including equipment breakdown and inland marine), Business Auto (including cargo liability and hired/non-owned), Business Interruption, Cyber and Workers’ Compensation, within one combined policy description (lines 8–9, 19–21, 23–76); BHDIC dba THREE footer (lines 93–94). Accessed 2026-09-29.
  11. Benefits | THREE. Berkshire Hathaway Direct Insurance Company, dba THREE; Page copy: commercial coverage category descriptions for liability, cyber, property/business interruption, business auto and workers compensation; describes product benefits, not a complete policy form. Accessed 2026-09-29.
  12. THREE logo SVG. Berkshire Hathaway Direct Insurance Company, dba THREE; Direct official SVG asset; viewBox 0 0 720 253; embedded title “Three by Berkshire Hathaway”; downloaded and preserved byte-for-byte as assets/three-logo.svg. Accessed 2026-09-29.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers; it is not a recommendation for a specific policy. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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