Aon vs Founder Shield: How Do They Compare for General Liability Insurance?

Aon says its global construction practice designs and places risk solutions and uses broking experience and a global network across construction insurance lines. For general liability, this is evidence of Aon’s brokered market offering; the page does not identify the insurer for a buyer’s placement. ³Company-reported. Aon’s global construction and infrastructure practice page. This establishes a marketed brokerage/advisory offering, not policy issuance or account-specific placement.

Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield General Liability Insurance with third-party carriers rather than underwriting the policy itself. ¹⁰Company-reported. About-us page; applies to Founder Shield's brokerage model generally, restated here for this line.

The reviewed practice page does not name the insurer or producing legal entity for a specific placement. Ask for both on the quote and binder. ³Not found in reviewed sources. Aon’s global practice page as reviewed 2026-09-30; no state-specific placement schedule or buyer quote was reviewed. This does not establish that Aon cannot arrange a placement.

Founder Shield says it places policies, including Founder Shield General Liability Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. ⁶Company-reported. General carrier-selection FAQ, not specific to this line's placements.

Aon describes its global construction and infrastructure practice as serving contractors, owners, developers, engineers, architects, designers, financiers and investors, and says it works with organizations of varied sizes and complexity. ³Company-reported. Audience described for Aon’s global construction and infrastructure practice. It does not establish U.S. state availability or underwriting eligibility for a placement.

Founder Shield says general liability suits most businesses with a physical or customer-facing presence, including retail stores, tech startups, home-based businesses and property renters. ⁹Company-reported. General Liability product page.

Aon lists General Liability within construction liability and describes casualty protection for third-party bodily injury or property damage associated with negligent acts during construction or operations. A policy’s actual insureds, triggers, exclusions and conditions are not stated on this practice page. ³Company-reported. Aon’s marketing description of the brokerage/coverage area. The page is not the insurer’s policy form and does not establish an insured's entitlement to coverage.

Founder Shield lists third-party bodily injury, property damage, personal and advertising injury (libel, slander, copyright infringement, invasion of privacy), and legal defense costs as what the policy covers. ⁹Company-reported. Product page; the issued policy and declarations control actual coverage.

Founder Shield notes general liability excludes employee injuries (covered by workers' compensation), professional errors (covered by E&O), and damage to the policyholder's own property (covered by commercial property insurance). ⁹Company-reported. General Liability product page.

The reviewed page does not state a buyer-specific limit, retention, deductible or other placement terms. Confirm these in the quote, bond or issued policy. ³Not publicly disclosed. Aon’s global practice page as reviewed 2026-09-30; no quote, bond form or issued policy was reviewed.

Confirm in your quote.

Aon describes project risk-advisory services to understand project-specific risks and develop risk-transfer, management or mitigation strategies. It also describes a global construction team and market access. These are company-reported brokerage and advisory services, not coverage benefits. ³Company-reported. Company-reported advisory services on Aon’s global practice page; account-specific service scope is not stated.

Confirm in your quote.

Confirm in your quote.

You request Founder Shield General Liability Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. ^10,6Company-reported. About-us and carrier-selection pages describe the general placement process, not a line-specific application form.