The Baldwin Group vs Marsh

Baldwin’s current commercial pages list or describe a range of business coverage for named sectors, including professional services, transportation, government contractors, real estate, digital infrastructure, construction, and M&A. These are company-described lines or considerations for those audiences, not a universal catalogue or a statement that every line is available to every buyer. ^{18,21,19,17,15,22,23}Company-reported. Company marketing pages for the named sectors; the listings do not establish policy wording, eligibility, jurisdictional availability or insurer commitments.

Marsh’s Cyber Insurance practice markets brokerage of cyber policies and related analytics products. Marsh McLennan Agency’s cyber page lists solution areas such as cybercrime, extortion and ransomware, media liability, network interruption and privacy regulatory defense costs. The Technology Practice’s data-center service describes programs that can include property damage, equipment breakdown, business interruption, cyber, general liability and surety for power and interconnection obligations. Stratus is marketed as an operational property exchange for digital infrastructure with potential access to up to $10 billion of property capacity on a single placement; at launch it is focused on property, with inland marine, cyber and casualty described as possible later lines. These are marketed capabilities, not a standard startup package or guaranteed limits. ^{33,49,29,30,28}Company-reported. Direct practice and product pages. Technology-page FAQs about software BOP, fidelity or commercial auto were not used as offering proof. Stratus capacity is company-stated potential access, not a bound limit for a named insured.

Marsh’s Directors and Officers page offers D&O program design for public, private and non-profit companies. Its Employment Practices page offers EPLI, including endorsements described for firms with more than 4,000 employees and for midsize firms with 250 to 4,000 employees. Its Professional Liability page offers E&O risk-transfer design, including for technology businesses. MMA’s executive and professional liability practice lists D&O, E&O, EPL, commercial crime/fidelity, cyber, fiduciary, media, intellectual property and kidnap-and-ransom among policies it places. Endorsement headcount bands and product labels do not establish that a particular Bay Area company qualifies or that wording is equivalent across insurers. ^{36,37,38,50,39}Company-reported. Direct Marsh F&PL expertise pages and MMA executive catalogue. Fiduciary, crime, media, IP and K&R are listed on MMA’s practice page; they were not each confirmed on a separate Marsh.com expertise URL.

MMA’s business-insurance hub links casualty, property, surety, cyber, executive and professional liability, international placements, captives and small-business programs. Its property page covers commercial property and builders’ risk. Its casualty page includes workers’ compensation. MMA and Marsh sites also market employee health and benefits consulting and placement. MMA’s compensation-guide landing page exists for 2026 but the PDF body was not fully extracted here. ^{48,51,52,53,54,43}Company-reported. MMA solution pages. Texas-office lists and business-insurance FAQ examples were not used as nationwide catalogue proof. Small-business marketing does not establish an online instant-issue product.

Baldwin’s business-insurance quote page shows a three-step online intake. Its visible first step asks for a revenue band, company and headquarters details, and contact information; the “Get a quote” link points to app.foundershield.com. Baldwin’s business page and contact page also invite prospects to speak with an advisor. The reviewed evidence does not establish a completed quote, purchase, or policy bind through this route. ^5,6,3,7Company-reported. The specific business-insurance quote page inspected on September 28, 2026; the first of three steps was visible and its quote link pointed to app.foundershield.com. Do not generalize this route to all Baldwin commercial prospects or products.

The public Marsh path to speak with a broker is an inquiry, not an online bind. Contact pages ask you to choose an inquiry type, including a sales or RFP route. The business-inquiry page says to complete a form and that a representative will respond within 48 hours; it points existing-policy certificate, billing and policy questions elsewhere. The inquiry page does not display premiums or bind coverage. The 48-hour response time is a company statement, not a binding or service guarantee. ^40,41,46Company-reported. Inspected public contact-select and business-form pages on 16 September 2026 without submitting information. MMA has a separate contact page. Inquiry is not a completed insurance application.

Marsh describes a broker-led placement: identifying insurers for the risk, negotiating coverage and price, and, in core US broking segments, disclosing quotes and premium indications received. It may share incumbent or competing insurer names, pricing objectives, expiring terms, or give an insurer a last look when it believes that is in the client’s interest or the client instructs it. Those market practices are disclosure statements, not a guaranteed outcome or turnaround. ^43,42Company-reported. Compensation guide transparency pledges and market-activity list. Not observed live placements.

For business insurance, Baldwin describes a five-step RiskMap process: insurance analysis, risk identification, insurance strategy, data-informed decisions, and continual assessment and optimization as risks evolve. ³Company-reported. The process described for Baldwin's business-insurance advisory service; a company-described service approach, not an independently measured outcome or guaranteed savings.

Baldwin's contact page provides an existing-policy assistance route that asks for the policy type and the customer's US state, and links to a client portal. The page also directs business-insurance prospects to speak with an advisor. ⁷Company-reported. Public contact and service entry points on Baldwin's US-facing site; portal capabilities and service timing were not established by the page.

Marsh markets ongoing consulting, analytics and client-advisory services alongside brokerage, including Marsh Risk Consulting, risk analytics and captive solutions named in the compensation guide. MMA describes risk-control, benchmarking and claims management as part of casualty and property service. Core US broking segments pledge to disclose quotes automatically; other segments do so upon request. Public pages do not document a self-serve policy portal comparable to an online-only insurer, and they do not publish a universal renewal timetable. ^{43,42,48,51,52,27}Company-reported. Service descriptions, not observed client-portal access. MarketConnect tools that share upcoming-renewal information with insurers are insurer-consulting products, not a buyer portal.

In a disclosure effective January 1, 2026, The Baldwin Group says compensation may include insurer-paid commissions, negotiated client fees, and contingent commissions tied to goals measured across a book of business. It also describes separate compensation for certain insurer-partner administration, claims, wholesaling, and managing-general-agent services, among other arrangements. The disclosure is group-wide and does not say which arrangements apply to a particular policy. ²Company-reported. The Baldwin Group's group-level compensation disclosure effective January 1, 2026; not the fee or commission terms for a specific commercial account, affiliate, insurer, or placement.

Marsh’s US compensation guide says it may be paid by insurer retail commissions, client fees (often in a written Client Service Agreement, sometimes crediting commissions), wholesale commissions, insurer consulting compensation, supplemental commissions, compensation for facilities or other insurer arrangements, interest on premium accounts, and other benefits. Marsh says it does not accept contingent commissions on domestic placements for US clients in core broking operations, except for employee health and benefits or when acting as managing general agent or underwriting manager; Marsh McLennan Agency does accept contingent commissions. Standard public premium ranges or a startup fee schedule were not found. Request an account-specific disclosure of commissions, fees, contingent or supplemental amounts, premium finance charges and any affiliated-market compensation. ^43,42,55Company-reported. US compensation guide as of the 2024 copyright PDF retrieved 16 September 2026. MMA’s 2026 guide landing page was reviewed; the MMA PDF itself was not fully extracted. Absence of a public price is not zero cost.

Baldwin says its claims-advocacy team works with clients, their claim service providers, and other partners before, during, and after a loss to help manage claims and consider resolution strategies. This describes an advocacy service, not who decides coverage or pays a particular claim. ⁸Company-reported. Company-described commercial claims-advocacy service; it does not establish that Baldwin is the insurer or claim decision-maker for a policy, or guarantee a claim outcome.

Marsh’s Claims Management service describes acting as an advisor among the business, insurer and third-party administrator: preparing, presenting and negotiating claims. Its cyber claims-advocacy page says specialists review claims, support litigation management, develop proof of loss with forensic accountants and advocate with insurers. MMA similarly describes claims advocacy as a carrier liaison on cyber matters and as part of property and casualty service. These are descriptions of assistance. They do not establish that Marsh pays claims, that a claim will be covered, or that recovery amounts cited in marketing were independently checked. ^35,34,49,52Company-reported. Company-reported advocacy. The cyber page’s “recovering billions” language is not adopted as a verified performance statistic.

The reviewed group disclosure and commercial product pages do not identify a licensed agency or issuing insurer for a buyer’s specific policy or for each listed line. Ask Baldwin to identify both on each quote and binder. ^{2,13,18,21,19,17,15}Not found in reviewed sources. Reviewed official group disclosure and commercial pages on 2026-09-29; it does not establish that no licensed affiliates, carriers, or partner arrangements exist.

Marsh and MMA describe access to multiple insurers rather than a single issuing carrier for all business. MMA says it works with a wide variety of carriers. Stratus is a prior-submit exchange in which participating insurers evaluate each risk individually; the page does not name those insurers. Marsh’s compensation and transparency pages say Marsh or affiliates may receive insurer consulting compensation and may own equity interests in certain insurers or reinsurers, with a list on the transparency site. Victor, an affiliated MGU and wholesale broker, is described as accessing markets retail Marsh US cannot offer directly; that path is documented for some programs and is not assumed for every placement. Ask for the issuing insurer, surplus-lines status and proposed forms on the quote. ^{48,30,42,43,44}Not publicly disclosed. No verified carrier panel, ratings or admitted-status schedule. Amazon/Affinity producer language is program-specific.

Baldwin’s location page says its teams serve clients nationally in all 50 states. That office-directory statement does not identify which licensed entity can place a given line or whether a risk qualifies in a particular state. ²⁴Company-reported. Company location directory only; no state producer-license lookup or line-by-state availability test was completed.

Baldwin’s own License page lists California license numbers for six named entities. The page does not state each number’s license class or current status, or connect an entry to a specific commercial line, policy, or placement. The location page separately says teams serve all 50 states; that is not a state-by-state authority or line-availability record. ^25,24,3,2Not found in reviewed sources. Provider-published California number disclosure and the group’s commercial placement materials as inspected 2026-09-29. This fact records exactly the page’s label and does not imply independent regulator verification, license class, current status, or authority for a particular line.

Marsh markets services in 130 countries. MMA is described as serving middle-market companies in the United States and Canada. Reviewed pages do not publish a product-by-state eligibility schedule, admitted versus surplus-lines map, or a California-only startup program. A California office mention, if any, would not by itself establish that a given policy can be issued to a California company. Confirm licensed producer, surplus-lines broker if used, and product availability for the insured’s locations. ^{26,47,45,31,28}Not publicly disclosed. No independently verified 50-state appointment list. Fintech page examples are UK-weighted and are not treated as a California product route.

Marsh Affinity’s licensing page lists Marsh USA LLC property-and-casualty licenses as of 8 March 2024, including California license 437153. A 2006 California Insurance Commissioner decision used license 0437153 for Marsh USA, Inc. dba Marsh Risk and Insurance Services. Present-day California authority remains unverified against a current regulator license record. A license number is not a determination that a specific coverage is available in California. ^44,56,57Not found in reviewed sources. Company-reported table plus historical CDI caption. CDI lookup not completed past public search landing. No invented active/inactive status.