The Baldwin Group vs 
Marsh: How Do They Compare for Intellectual Property Insurance?
Marsh says its IP Protect product, backed by Ambridge Partners, covers patent, copyright and trademark losses, with trade secrets available by optional endorsement; it also describes offensive, defensive, contingency, trade-secret-value and IP-financing placements. Baldwin lists IP liability as a professional-services coverage option without identifying covered claims. 3,8,9
What Is the Baldwin Group?
Baldwin’s Insurance Advisory Solutions group describes commercial-risk and employee-benefit services for businesses and private-risk management for high-net-worth individuals and families; its business-insurance page outlines a five-step RiskMap process. 1,2
Read the The Baldwin Group profile
Read the The Baldwin Group Intellectual Property Insurance page
What Is Marsh?
Marsh suits technology and larger businesses seeking specialist cyber placement or broad global risk advice; small firms wanting a quick standard quote should compare its MMA route or digital agencies. 4,5,6,7
What Is Intellectual Property Insurance?
Intellectual property insurance comes in two separate parts: defense, when you're accused of infringing a patent, trademark or copyright, and enforcement, when you pursue someone who copied yours. A defense-only quote doesn't pay for your own lawsuit, so ask for each part you need. 10,11,12,13,14
Key Differences in Intellectual Property Insurance
Coverage Detail in the Published Record
Marsh says its IP Protect product, backed by Ambridge Partners, covers patent, copyright and trademark losses, with trade secrets available by optional endorsement; it also describes offensive, defensive, contingency, trade-secret-value and IP-financing placements. Baldwin lists IP liability as a professional-services coverage option without identifying covered claims. A business should compare the precise IP risk it wants to insure—defense, enforcement, trade secrets or financing—with the specific Marsh product or Baldwin placement. 3 8
How the Other Record Changes the Comparison
Marsh describes in-house IP expertise and says specialists help clients identify risks and build risk-management strategies beyond policy placement. Baldwin describes tailored professional-services risk mitigation. Both discuss advice around coverage, but Marsh’s reviewed record names dedicated IP expertise and multiple specialist underwriter relationships. Ask for the named service team and confirm whether Ambridge is the insurer or manager on the proposed product. 3 8
What to Confirm in Intellectual Property Insurance Quotes
- Ask Marsh whether trade-secret coverage is included or endorsed, and who issues IP Protect. Ask Baldwin for its proposed IP form, covered claim types, carrier and the risk-management services tied to placement. 3
- Confirm the quoted policy’s applicable terms, issuing carrier and any coverage-specific limits or exclusions before binding. 8
The Baldwin Group and Marsh Review Scores for 2026
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
The Baldwin Group Review Score
Review Score
No reviews found
The reviewed public sources do not establish a representative customer rating for The Baldwin Group’s commercial advisory business. BBB pages show different legal entities: an A+ regional insurance-agency grade with zero listed reviews and complaints for The Baldwin Group Mid-Atlantic, LLC, and an A- grade plus six complaints in three years for The Baldwin Group Personal Insurance, LLC. A 2026 personal-lines complaint describes delayed refund handling. A separate National General auto review mentions a Baldwin referral but concerns insurer policy administration. None of these observations supports a group-wide or commercial rating.[8][1][2][4][9][10]
Read The Baldwin Group reviewsMarsh Review Score
Review Score
2 rated sources
Marsh’s global Trustpilot profile has a poor 1.3/5 score. Treat it as a service warning to investigate with your proposed team; it does not isolate US commercial accounts.[2][4][7]
Read Marsh reviewsThe Baldwin Group vs Marsh Intellectual Property Insurance Compared
The Baldwin Group vs Marsh: Intellectual Property Insurance: documented features by provider
| Criteria | Baldwin Intellectual Property Liability Brokerage and Advisory | Marsh Intellectual Property Insurance |
|---|---|---|
| Role in This Line | The source describes The Baldwin Group’s brokerage or advisory role for Intellectual Property Liability. It does not identify Baldwin as the risk-bearing insurer for a particular placement. 3Company-reported. The cited company page describes its brokerage/advisory role and does not name the issuer for a buyer-specific placement. | Marsh says it is one of the only brokers with in-house IP expertise, a proprietary IP insurance product, and proprietary relationships with multiple specialty underwriters in the IP space; MMA also lists IP within its executive and professional liability practice. 8,9Company-reported. Marsh intellectual property page and MMA executive and professional liability page. |
| Issuing Insurer | Confirm in your quote. | Marsh names Ambridge Partners as the entity backing its IP Protect product; the page does not clarify whether Ambridge Partners is the issuing insurer or an underwriting manager, and does not name insurers for its other IP products. 8Company-reported. Intellectual property page as read on 2026-09-23. |
| Who It’s For | Baldwin names accountants, architects, engineers, financial advisers, lawyers, consultants and surveyors as professional-services clients whose risks may need tailored insurance guidance. 3Company-reported. This is the audience or client context named on Baldwin’s page, not an underwriting decision or guarantee of product availability. | Confirm in your quote. |
| Coverage Features | Baldwin lists intellectual-property liability as one of the coverage options in its professional-services coverage snapshot. It does not define covered intellectual-property claims, triggers, limits or exclusions. 3Company-reported. The statement reports Baldwin’s marketed coverage or advisory description only. No individual quote, binder, policy form, schedule or endorsement was reviewed; policy entitlement and terms remain unknown. | Marsh describes IP Protect, a product it says it released in 2019 and that is backed by Ambridge Partners, as providing coverage for losses related to patents, copyrights and trademarks, with trade secrets available by optional endorsement. 8Company-reported. Intellectual property page, Our expertise and solutions section. Marsh says it can place five types of IP insurance: defensive IP insurance (protecting the insured's own IP from external attack), offensive IP insurance (covering enforcement litigation costs), specific contingency insurance, trade secret value insurance, and IP-insured financing (securing an IP asset pledged as loan collateral). 8Company-reported. Intellectual property page FAQs; general descriptions, not specific policy forms. |
| Limits and Retentions | The reviewed source does not state a buyer-specific limit, retention, deductible or coverage schedule. Confirm the quote and issued policy or bond. 3Not publicly disclosed. No buyer quote, binder, policy or bond form was available in the reviewed public sources. | Confirm in your quote. |
| Risk Services | Baldwin describes professional-services risk mitigation and insurance solutions tailored to clients’ people, operations and goals. The page does not identify the insurer or legal form for an IP placement. 3Company-reported. These are company-described brokerage and risk-advisory services; account-specific service commitments and third-party terms are not established. | Marsh says its IP specialists help clients identify and clarify IP risks and support development of risk management strategies addressing programmatic fundamentals, beyond just placing a policy. 8Company-reported. Intellectual property page opening description. |
Related Pages for The Baldwin Group vs Marsh Intellectual Property
Intellectual Property Insurance Pages for The Baldwin Group and Marsh
Other Coverage Lines Compared for The Baldwin Group vs Marsh
Other Intellectual Property Insurance Provider Comparisons
Sources for The Baldwin Group vs Marsh Intellectual Property Insurance
Sources About The Baldwin Group
- The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025. U.S. Securities and Exchange Commission; filed by The Baldwin Insurance Group, Inc.; Part I, Item 1, “The Company,” lines 194–196; “Operating Groups,” lines 260–263; “Clients and Insurers,” lines 286–288; pp. 6–10; opened 2026-09-28. Accessed 2026-09-28.
- Business Insurance. The Baldwin Group; RiskMap process, lines 40–68; Connect With Us consultation invitation, lines 182–187; accessed 2026-09-28. Accessed 2026-09-28.
- Professional Liability Insurance & Services. The Baldwin Group; Professional-services customer population lines 35–64; coverage snapshot lines 68–84 lists property, general/professional liability, cyber, workers’ compensation, D&O, fiduciary, crime/fidelity bond, EPL, and IP liability; Employee benefits lines 93–95; accessed 2026-09-29. Accessed 2026-09-30.
Sources About Marsh
- Marsh | Leader in risk, strategy, people, and investments. Marsh; Hero and capability tiles; FAQ: What does Marsh do?; industries served; Is Marsh the same as Marsh McLennan? January 2026 brand change. Accessed 2026-09-16.
- Compensation guide for US clients. Marsh; US broking segments; broker role; retail commissions, client fees, wholesale, insurer consulting, contingent and supplemental commissions; Marsh LLC and Marsh USA LLC; page 3: broker role and Marsh & McLennan Agency segment; page 7: copyright © 2024 Marsh LLC. Accessed 2026-09-16.
- Marsh McLennan Agency (MMA). Marsh; Middle-market US organizations; wholly-owned subsidiary; business insurance, employee health and benefits, retirement, private client. Accessed 2026-09-16.
- Technology | Insurance Broking & Risk Management. Marsh; Opening Technology Practice description; practice links including data center insurance, fintech and Stratus; Talk to us. Accessed 2026-09-16.
- Intellectual Property. Marsh; Opening positioning; Our expertise and solutions: IP Protect, Intellectual Property-Insured Financing, Edison IP; FAQs: What are the different types of intellectual property insurance? Accessed 2026-09-23.
- Expert Executive and Professional Liability Insurance. Marsh McLennan Agency; Our policies include D&O, E&O, EPL, commercial crime/fidelity, network security privacy risk/cyber, fiduciary, media liability, IP, architects and engineers, lawyers professional, and kidnap and ransom. Accessed 2026-09-23.
Sources for the Intellectual Property Insurance Guide
- Small Business Insurance. National Association of Insurance Commissioners; Other types of business liability insurance. Accessed 2026-09-16.
- Intellectual property insurance (UK guidance). UK Intellectual Property Office; About IP and insurance > types of products; exclusions/excess/co-insurance; claims process and legal representation. Accessed 2026-09-16.
- Intellectual property insurance. CFC; Opening; Defense; Pursuit of infringers; Contractual indemnity; US-facing product offering. Accessed 2026-09-16.
- Intellectual Property Insurance application form — US. CFC Underwriting Limited; Sections 1–2 pp.1–2; Section 3 pp.3–4; Section 4 p.4; Section 6.1 p.5; Section 6.2 p.6. Accessed 2026-09-16.
- IP Infringement Insurance Application. Intellectual Property Insurance Services Corporation; p.1 specimen request; Section 1 pp.2–4; Defense Section 2 pp.5–6; Enforcement Section 3 pp.7–9. Accessed 2026-09-16.
