---
title: "The Baldwin Group vs Marsh"
description: "How The Baldwin Group’s commercial advisory and risk-management approach compares with Marsh’s documented business-insurance route and service."
canonical: "https://spot.insure/compare/baldwin-vs-marsh"
page-type: "provider-comparison"
updated-at: "2026-09-30"
---
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[Human-readable page](https://spot.insure/compare/baldwin-vs-marsh)
# The Baldwin Group vs Marsh
How The Baldwin Group’s commercial advisory and risk-management approach compares with Marsh’s documented business-insurance route and service.
## Before You Quote
Ask each provider about eligibility, the issuing insurer, policy wording, limits, retentions, exclusions and costs for your business.
## Highlights
The Baldwin Group describes commercial risk advice and an advisor-led route alongside online quote intake. Marsh documents a distinct business-insurance role and market or service model; fit depends on the buyer’s risk, desired support and proposed terms. [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") [42](https://www.marsh.com/us/about-marsh/leading-the-way-in-transparency.html "Leading the Way in Transparency") [5](https://baldwin.com/business-insurance/quote/ "Business Insurance Quote") [6](https://baldwin.com/business-insurance/solutions/innovation-economy/ "Innovation Economy") [40](https://www.marsh.com/en/contact-us/contact-select.html "Contact us inquiries") [41](https://www.marsh.com/en/contact-us/contact-select/business-form.html "Business inquiries")
## Provider Reliability Assessments
These sourced assessments are shown for context; this comparison does not select a winner.
### The Baldwin Group
Role: Broker.
Broker Spot Score: **Not Rated**. Assessed 2026-09-29; review due 2027-03-29.
Read the [full reliability assessment](https://spot.insure/insurance-providers/baldwin/reliability).
### Marsh
Role: Broker.
Broker Spot Score: **5.6/10** (partial score; 45% of this role's weighting included). Assessed 2026-09-22; review due 2026-10-22. Excluded factors: Carrier-Network Strength (The reviewed evidence does not name the carrier and capacity arrangements behind the assessed programs, so the relationships cannot be assessed.); Regulatory Conduct (A complete, exact-entity regulatory-conduct review for the preceding five years is unavailable.).
Read the [full reliability assessment](https://spot.insure/insurance-providers/marsh/reliability).
## The Baldwin Group Reviews
Review Score: not enough ratings.
The reviewed public sources do not establish a representative customer rating for The Baldwin Group’s commercial advisory business. BBB pages show different legal entities: an A+ regional insurance-agency grade with zero listed reviews and complaints for The Baldwin Group Mid-Atlantic, LLC, and an A- grade plus six complaints in three years for The Baldwin Group Personal Insurance, LLC. A 2026 personal-lines complaint describes delayed refund handling. A separate National General auto review mentions a Baldwin referral but concerns insurer policy administration. None of these observations supports a group-wide or commercial rating.
Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/baldwin/reviews).
## Marsh Reviews
Review Score: 5.8 / 10 from 2 rated sources, equally weighted.
Marsh’s global Trustpilot profile has a poor 1.3/5 score. Treat it as a service warning to investigate with your proposed team; it does not isolate US commercial accounts.
- Trustpilot: TrustScore 1.3 (0–5 stars); 115 reviews. Global brand profile across products/countries, not U.S. commercial-only. Period: 35 reviews in prior 12 months. Checked 2026-09-25. [Marsh Reviews | Trustpilot](https://www.trustpilot.com/review/www.marsh.com)
- Buzdy (Google review aggregation): Google reviews shown by Buzdy 4.5 (0–5 stars); 4 reviews. Named Marsh (Hong Kong) Limited office in Quarry Bay, Hong Kong. Buzdy states ratings/counts are powered by Google. Foreign local office only; not the U.S. Marsh brokerage or a firmwide score. Period: Listing verification 2026-07-29; accessed 2026-09-25. Checked 2026-09-25. [Marsh (Hong Kong) Limited | Buzdy](https://buzdy.com/viewMerchant/marsh-hong-kong-limited-hong-kong)
Reviewed 2026-09-25. [Read the sourced review](https://spot.insure/insurance-providers/marsh/reviews).
## Introduction
This pairing matters when a business is choosing between a broad commercial advisory relationship and Marsh’s documented approach. The distinction affects who helps shape the program, how the buyer enters the process and which questions belong in the proposal. The 2025 Form 10-K describes The Baldwin Insurance Group, Inc. as an insurance distribution firm and holding-company parent and sole managing member of The Baldwin Insurance Group Holdings, LLC. That filing uses “Baldwin” for the Inc. parent and its consolidated subsidiaries and affiliates. The January 1, 2026 transparency disclosure defines “The Baldwin Group” as Holdings LLC and its affiliated entities; the September 14, 2026 investor release uses “The Baldwin Group” as the brand for the Inc. parent and affiliates. These source-specific group descriptions do not identify the licensed producer or insurer for a particular policy. [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") Marsh’s US compensation guide states that, as an insurance broker, Marsh’s role is to facilitate placement of insurance coverage on behalf of clients. The transparency page describes determining appropriate insurers and negotiating with those insurers. Marsh is not identified in these sources as the insurer that issues or pays the policy. [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients")
## Coverage Comparison
| Coverage Type | The Baldwin Group | Marsh |
| --- | --- | --- |
| [Builders risk](https://spot.insure/coverage/builders-risk) | Listed: Listed for digital-infrastructure projects and in commercial real-estate construction risk. [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges builders risk insurance. [51](https://www.marshmma.com/us/solutions/property.html "Property Insurance | MMA") |
| [Cargo and transit](https://spot.insure/coverage/cargo-transit) | Listed: Transportation page lists cargo insurance; it does not state a particular transit form or coverage terms. [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Not listed |
| [Commercial auto](https://spot.insure/coverage/commercial-auto) | Listed: Listed for government-contracting, transportation and digital-infrastructure exposures. [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Not listed |
| [Commercial property](https://spot.insure/coverage/commercial-property) | Listed: Listed for real-estate, professional-services and other named commercial sectors. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Listed: Marsh arranges property insurance for digital infrastructure, and Marsh McLennan Agency (MMA), a Marsh business, arranges commercial property insurance. [51](https://www.marshmma.com/us/solutions/property.html "Property Insurance | MMA") [29](https://www.marsh.com/en/industries/technology/expertise/data-center-insurance-and-risk-management-services.html "Data center insurance and risk management") [30](https://www.marsh.com/en/industries/technology/expertise/stratus.html "Stratus") |
| [Crime](https://spot.insure/coverage/crime) | Listed: Listed as commercial crime or crime/fidelity within specified sectors. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges commercial crime insurance. [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [Cyber liability](https://spot.insure/coverage/cyber) | Listed: Listed for named commercial sectors; Baldwin separately describes cyber risk guidance and market/partner access. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [16](https://baldwin.com/business-insurance/solutions/cyber/ "Cyber Liability Insurance & Risk Management") | Listed: Marsh arranges cyber insurance. [33](https://www.marsh.com/en/services/cyber-risk/expertise/cyber-insurance.html "Cyber Insurance") [49](https://www.marshmma.com/us/solutions/cyber.html "Cyber Insurance | MMA") |
| [Directors and officers](https://spot.insure/coverage/directors-officers) | Listed: Listed within management-liability coverage for named business sectors; the dedicated D&O page discusses advisory programs for public companies, IPOs and SPACs. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [20](https://baldwin.com/business-insurance/solutions/management-liability/ "Directors & Officers Liability Insurance") | Listed: Marsh arranges directors and officers liability insurance. [36](https://www.marsh.com/en/services/financial-professional-liability/expertise/directors-and-officers-liability.html "Directors and Officers Liability (D&O)") [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [Employee health and benefits](https://spot.insure/coverage/employee-health-benefits) | Listed: Baldwin’s filing attributes employee-benefit services to Insurance Advisory Solutions; commercial-sector pages describe employee-benefit solutions. This is advisory/benefits scope, not a medical plan catalogue. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges employee health and benefits programs. [54](https://www.marshmma.com/us/services/employee-health-and-benefits.html "Employee Health & Benefits Group Insurance | MMA") [47](https://www.marshmma.com/us/mma/about-us.html "Who We Are | MMA") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") |
| [Employment practices liability](https://spot.insure/coverage/employment-practices) | Listed: Listed as employment-practices liability for the named commercial sector examples. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Listed: Marsh arranges employment practices liability insurance. [37](https://www.marsh.com/en/services/financial-professional-liability/expertise/employment-practices-liability.html "Employment Practices Liability") [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [Equipment breakdown](https://spot.insure/coverage/equipment-breakdown) | Listed: Listed as machinery/equipment breakdown for digital-infrastructure and transportation exposures. [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Listed: Marsh arranges equipment breakdown insurance, including for data centers. [29](https://www.marsh.com/en/industries/technology/expertise/data-center-insurance-and-risk-management-services.html "Data center insurance and risk management") |
| [Fidelity bonds](https://spot.insure/coverage/fidelity-bonds) | Listed: Baldwin’s professional-services coverage snapshot lists commercial crime/fidelity bond; it does not specify bond terms or eligibility. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges commercial crime and fidelity coverage. [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [Fiduciary liability](https://spot.insure/coverage/fiduciary) | Listed: Listed as fiduciary liability for named commercial-sector audiences. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges fiduciary liability insurance. [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [General liability](https://spot.insure/coverage/general-liability) | Listed: Listed as general liability for professional-services clients and as a consideration for other named business sectors. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Listed: Marsh arranges general liability insurance, including for data centers. [29](https://www.marsh.com/en/industries/technology/expertise/data-center-insurance-and-risk-management-services.html "Data center insurance and risk management") |
| [Intellectual property](https://spot.insure/coverage/intellectual-property) | Listed: Listed as intellectual-property liability in the professional-services coverage snapshot. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges intellectual property insurance. [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [Key person](https://spot.insure/coverage/key-person) | Listed: Listed as a benefit/insurance solution in the M&A practice context; ask which legal entity and carrier provide it. [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") | Not listed |
| [Kidnap and ransom](https://spot.insure/coverage/kidnap-ransom) | Listed: Listed under professional and specialty risk on the real-estate page; no terms or eligibility are specified. [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges kidnap and ransom insurance. [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [Management liability](https://spot.insure/coverage/management-liability) | Listed: Listed for named sectors; Baldwin’s dedicated page describes D&O and management-liability advisory programs. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [20](https://baldwin.com/business-insurance/solutions/management-liability/ "Directors & Officers Liability Insurance") | Listed: Marsh arranges management liability insurance. [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") [39](https://www.marsh.com/en/services/financial-professional-liability.html "Financial & Professional Liability") |
| [Media liability](https://spot.insure/coverage/media) | Not listed | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges media liability insurance. [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [Professional errors and omissions (E&O)](https://spot.insure/coverage/professional-errors-omissions) | Listed: Listed as professional liability/E&O for professional-services and government-contractor audiences. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") | Listed: Marsh arranges professional errors and omissions insurance. [38](https://www.marsh.com/en/services/financial-professional-liability/expertise/professional-liability.html "Professional liability") [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") |
| [Representations and warranties](https://spot.insure/coverage/representations-warranties) | Listed: The M&A practice says its team can negotiate and place representations-and-warranty policies. [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") | Not listed |
| [Surety bonds](https://spot.insure/coverage/surety-bonds) | Listed: Dedicated surety practice describes bond advisory/placement across contract, commercial and subdivision contexts. [23](https://baldwin.com/business-insurance/solutions/surety/ "Surety Bond Insurance for Construction & Commercial Sectors") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges contract and commercial surety bonds. [29](https://www.marsh.com/en/industries/technology/expertise/data-center-insurance-and-risk-management-services.html "Data center insurance and risk management") [53](https://www.marshmma.com/us/solutions/surety.html "Surety Bonds to Mitigate Company Risk | MMA") |
| [Technology errors and omissions (E&O)](https://spot.insure/coverage/technology-errors-omissions) | Not listed | Listed: Marsh arranges technology errors and omissions insurance. [29](https://www.marsh.com/en/industries/technology/expertise/data-center-insurance-and-risk-management-services.html "Data center insurance and risk management") [38](https://www.marsh.com/en/services/financial-professional-liability/expertise/professional-liability.html "Professional liability") |
| [Tools, equipment and inland marine](https://spot.insure/coverage/inland-marine) | Listed: Baldwin lists inland and ocean marine among coverages that may be considered for digital-infrastructure clients; this entry covers inland marine only. [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Not listed |
| [Umbrella and excess liability](https://spot.insure/coverage/umbrella-excess) | Listed: Listed among coverages that may be considered for digital-infrastructure clients and within the M&A practice’s P&C strategy. [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Not listed |
| [Workers’ compensation](https://spot.insure/coverage/workers-compensation) | Listed: Listed for named commercial sectors; Baldwin’s dedicated page describes workers’ compensation program and services. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [14](https://baldwin.com/business-insurance/solutions/workers-comp/ "Workers’ Compensation Insurance") | Listed: Marsh McLennan Agency (MMA), a Marsh business, arranges workers’ compensation insurance. [52](https://www.marshmma.com/us/solutions/casualty.html "Comprehensive Casualty Cover | MMA") |
A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.
## Optional Spot Service Handoff
Spot can help prepare applications, coordinate brokers, and compare proposals. If that work is needed, collect the company's task, known deadline, current broker, and open questions for a [free consultation](https://spot.insure/pricing.md). The company decides what to buy; Spot does not automatically bind coverage.
## Key Differences Between The Baldwin Group and Marsh
### Match the Placement Route to the Work You Need
The Baldwin Group describes a risk-advisory process and invites business prospects to speak with an advisor; its online route is an intake, not proof of a completed quote or bind. Marsh documents a different role and buyer entry point. Decide whether you need help assessing a wider program or want to start with the specific product and route documented for this provider. [5](https://baldwin.com/business-insurance/quote/ "Business Insurance Quote") [40](https://www.marsh.com/en/contact-us/contact-select.html "Contact us inquiries")
Baldwin’s business-insurance quote page shows a three-step online intake. Its visible first step asks for a revenue band, company and headquarters details, and contact information; the “Get a quote” link points to app.foundershield.com. Baldwin’s business page and contact page also invite prospects to speak with an advisor. The reviewed evidence does not establish a completed quote, purchase, or policy bind through this route. [5](https://baldwin.com/business-insurance/quote/ "Business Insurance Quote") [6](https://baldwin.com/business-insurance/solutions/innovation-economy/ "Innovation Economy") [3](https://baldwin.com/business-insurance/ "Business Insurance") [7](https://baldwin.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: The specific business-insurance quote page inspected on September 28, 2026; the first of three steps was visible and its quote link pointed to app.foundershield.com. Do not generalize this route to all Baldwin commercial prospects or products.; verified: 2026-09-28.)
The public Marsh path to speak with a broker is an inquiry, not an online bind. Contact pages ask you to choose an inquiry type, including a sales or RFP route. The business-inquiry page says to complete a form and that a representative will respond within 48 hours; it points existing-policy certificate, billing and policy questions elsewhere. The inquiry page does not display premiums or bind coverage. The 48-hour response time is a company statement, not a binding or service guarantee. [40](https://www.marsh.com/en/contact-us/contact-select.html "Contact us inquiries") [41](https://www.marsh.com/en/contact-us/contact-select/business-form.html "Business inquiries") [46](https://www.marshmma.com/ "Marsh McLennan Agency | USA Insurance Leaders") (Evidence: Company-reported; scope: Inspected public contact-select and business-form pages on 16 September 2026 without submitting information. MMA has a separate contact page. Inquiry is not a completed insurance application.; verified: 2026-09-16.)
### Compare the Proposed Coverage to the Exposure
The catalogue descriptions do not establish equivalent policy language. The Baldwin Group lists coverage in the context of named sectors, while Marsh documents its own product scope. Request forms, endorsements, limits, retentions and exclusions matched to your operations and customer contracts. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [33](https://www.marsh.com/en/services/cyber-risk/expertise/cyber-insurance.html "Cyber Insurance")
Baldwin’s current commercial pages list or describe a range of business coverage for named sectors, including professional services, transportation, government contractors, real estate, digital infrastructure, construction, and M&A. These are company-described lines or considerations for those audiences, not a universal catalogue or a statement that every line is available to every buyer. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [23](https://baldwin.com/business-insurance/solutions/surety/ "Surety Bond Insurance for Construction & Commercial Sectors") (Evidence: Company-reported; scope: Company marketing pages for the named sectors; the listings do not establish policy wording, eligibility, jurisdictional availability or insurer commitments.; verified: 2026-09-29.)
Marsh’s Cyber Insurance practice markets brokerage of cyber policies and related analytics products. Marsh McLennan Agency’s cyber page lists solution areas such as cybercrime, extortion and ransomware, media liability, network interruption and privacy regulatory defense costs. The Technology Practice’s data-center service describes programs that can include property damage, equipment breakdown, business interruption, cyber, general liability and surety for power and interconnection obligations. Stratus is marketed as an operational property exchange for digital infrastructure with potential access to up to $10 billion of property capacity on a single placement; at launch it is focused on property, with inland marine, cyber and casualty described as possible later lines. These are marketed capabilities, not a standard startup package or guaranteed limits. [33](https://www.marsh.com/en/services/cyber-risk/expertise/cyber-insurance.html "Cyber Insurance") [49](https://www.marshmma.com/us/solutions/cyber.html "Cyber Insurance | MMA") [29](https://www.marsh.com/en/industries/technology/expertise/data-center-insurance-and-risk-management-services.html "Data center insurance and risk management") [30](https://www.marsh.com/en/industries/technology/expertise/stratus.html "Stratus") [28](https://www.marsh.com/en/industries/technology.html "Technology | Insurance Broking & Risk Management") (Evidence: Company-reported; scope: Direct practice and product pages. Technology-page FAQs about software BOP, fidelity or commercial auto were not used as offering proof. Stratus capacity is company-stated potential access, not a bound limit for a named insured.; verified: 2026-09-16.)
### Set Expectations for Service and Total Cost
Ask for the account-specific premium, taxes, fees and producer compensation. The Baldwin Group discloses group-level arrangements, while Marsh describes its own compensation approach; neither description sets the amount or arrangement for this placement. [3](https://baldwin.com/business-insurance/ "Business Insurance") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients")
For business insurance, Baldwin describes a five-step RiskMap process: insurance analysis, risk identification, insurance strategy, data-informed decisions, and continual assessment and optimization as risks evolve. [3](https://baldwin.com/business-insurance/ "Business Insurance") (Evidence: Company-reported; scope: The process described for Baldwin's business-insurance advisory service; a company-described service approach, not an independently measured outcome or guaranteed savings.; verified: 2026-09-28.)
Marsh markets ongoing consulting, analytics and client-advisory services alongside brokerage, including Marsh Risk Consulting, risk analytics and captive solutions named in the compensation guide. MMA describes risk-control, benchmarking and claims management as part of casualty and property service. Core US broking segments pledge to disclose quotes automatically; other segments do so upon request. Public pages do not document a self-serve policy portal comparable to an online-only insurer, and they do not publish a universal renewal timetable. [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") [42](https://www.marsh.com/us/about-marsh/leading-the-way-in-transparency.html "Leading the Way in Transparency") [48](https://www.marshmma.com/us/services/business-insurance.html "Business Insurance") [51](https://www.marshmma.com/us/solutions/property.html "Property Insurance | MMA") [52](https://www.marshmma.com/us/solutions/casualty.html "Comprehensive Casualty Cover | MMA") [27](https://www.marsh.com/risk-home.html "Marsh Risk | Global Leader in Insurance Broking and Risk Management") (Evidence: Company-reported; scope: Service descriptions, not observed client-portal access. MarketConnect tools that share upcoming-renewal information with insurers are insurer-consulting products, not a buyer portal.; verified: 2026-09-16.)
## What to Confirm in Quotes
- Which legal producer will advise and place the account, and which insurer will issue each policy? [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients")
- Which proposed forms, limits, retentions and endorsements address the business’s actual contracts and operations? [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [33](https://www.marsh.com/en/services/cyber-risk/expertise/cyber-insurance.html "Cyber Insurance")
- Who owns renewal preparation, certificates, policy changes and claims notice, and what response commitments apply? [3](https://baldwin.com/business-insurance/ "Business Insurance") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients")
- What are the account-specific premium, taxes, fees and producer compensation arrangements? [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients")
## Compare Services
What each provider documents about the services you may need.
| Criteria | The Baldwin Group | Marsh |
| --- | --- | --- |
| Coverage lines | Baldwin’s current commercial pages list or describe a range of business coverage for named sectors, including professional services, transportation, government contractors, real estate, digital infrastructure, construction, and M&A. These are company-described lines or considerations for those audiences, not a universal catalogue or a statement that every line is available to every buyer. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [23](https://baldwin.com/business-insurance/solutions/surety/ "Surety Bond Insurance for Construction & Commercial Sectors") (Evidence: Company-reported; scope: Company marketing pages for the named sectors; the listings do not establish policy wording, eligibility, jurisdictional availability or insurer commitments.; verified: 2026-09-29.) | Marsh’s Cyber Insurance practice markets brokerage of cyber policies and related analytics products. Marsh McLennan Agency’s cyber page lists solution areas such as cybercrime, extortion and ransomware, media liability, network interruption and privacy regulatory defense costs. The Technology Practice’s data-center service describes programs that can include property damage, equipment breakdown, business interruption, cyber, general liability and surety for power and interconnection obligations. Stratus is marketed as an operational property exchange for digital infrastructure with potential access to up to $10 billion of property capacity on a single placement; at launch it is focused on property, with inland marine, cyber and casualty described as possible later lines. These are marketed capabilities, not a standard startup package or guaranteed limits. [33](https://www.marsh.com/en/services/cyber-risk/expertise/cyber-insurance.html "Cyber Insurance") [49](https://www.marshmma.com/us/solutions/cyber.html "Cyber Insurance | MMA") [29](https://www.marsh.com/en/industries/technology/expertise/data-center-insurance-and-risk-management-services.html "Data center insurance and risk management") [30](https://www.marsh.com/en/industries/technology/expertise/stratus.html "Stratus") [28](https://www.marsh.com/en/industries/technology.html "Technology | Insurance Broking & Risk Management") (Evidence: Company-reported; scope: Direct practice and product pages. Technology-page FAQs about software BOP, fidelity or commercial auto were not used as offering proof. Stratus capacity is company-stated potential access, not a bound limit for a named insured.; verified: 2026-09-16.)
Marsh’s Directors and Officers page offers D&O program design for public, private and non-profit companies. Its Employment Practices page offers EPLI, including endorsements described for firms with more than 4,000 employees and for midsize firms with 250 to 4,000 employees. Its Professional Liability page offers E&O risk-transfer design, including for technology businesses. MMA’s executive and professional liability practice lists D&O, E&O, EPL, commercial crime/fidelity, cyber, fiduciary, media, intellectual property and kidnap-and-ransom among policies it places. Endorsement headcount bands and product labels do not establish that a particular Bay Area company qualifies or that wording is equivalent across insurers. [36](https://www.marsh.com/en/services/financial-professional-liability/expertise/directors-and-officers-liability.html "Directors and Officers Liability (D&O)") [37](https://www.marsh.com/en/services/financial-professional-liability/expertise/employment-practices-liability.html "Employment Practices Liability") [38](https://www.marsh.com/en/services/financial-professional-liability/expertise/professional-liability.html "Professional liability") [50](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html "Expert Executive and Professional Liability Insurance | MMA") [39](https://www.marsh.com/en/services/financial-professional-liability.html "Financial & Professional Liability") (Evidence: Company-reported; scope: Direct Marsh F&PL expertise pages and MMA executive catalogue. Fiduciary, crime, media, IP and K&R are listed on MMA’s practice page; they were not each confirmed on a separate Marsh.com expertise URL.; verified: 2026-09-16.)
MMA’s business-insurance hub links casualty, property, surety, cyber, executive and professional liability, international placements, captives and small-business programs. Its property page covers commercial property and builders’ risk. Its casualty page includes workers’ compensation. MMA and Marsh sites also market employee health and benefits consulting and placement. MMA’s compensation-guide landing page exists for 2026 but the PDF body was not fully extracted here. [48](https://www.marshmma.com/us/services/business-insurance.html "Business Insurance") [51](https://www.marshmma.com/us/solutions/property.html "Property Insurance | MMA") [52](https://www.marshmma.com/us/solutions/casualty.html "Comprehensive Casualty Cover | MMA") [53](https://www.marshmma.com/us/solutions/surety.html "Surety Bonds to Mitigate Company Risk | MMA") [54](https://www.marshmma.com/us/services/employee-health-and-benefits.html "Employee Health & Benefits Group Insurance | MMA") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") (Evidence: Company-reported; scope: MMA solution pages. Texas-office lists and business-insurance FAQ examples were not used as nationwide catalogue proof. Small-business marketing does not establish an online instant-issue product.; verified: 2026-09-16.) |
| Application process | Baldwin’s business-insurance quote page shows a three-step online intake. Its visible first step asks for a revenue band, company and headquarters details, and contact information; the “Get a quote” link points to app.foundershield.com. Baldwin’s business page and contact page also invite prospects to speak with an advisor. The reviewed evidence does not establish a completed quote, purchase, or policy bind through this route. [5](https://baldwin.com/business-insurance/quote/ "Business Insurance Quote") [6](https://baldwin.com/business-insurance/solutions/innovation-economy/ "Innovation Economy") [3](https://baldwin.com/business-insurance/ "Business Insurance") [7](https://baldwin.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: The specific business-insurance quote page inspected on September 28, 2026; the first of three steps was visible and its quote link pointed to app.foundershield.com. Do not generalize this route to all Baldwin commercial prospects or products.; verified: 2026-09-28.) | The public Marsh path to speak with a broker is an inquiry, not an online bind. Contact pages ask you to choose an inquiry type, including a sales or RFP route. The business-inquiry page says to complete a form and that a representative will respond within 48 hours; it points existing-policy certificate, billing and policy questions elsewhere. The inquiry page does not display premiums or bind coverage. The 48-hour response time is a company statement, not a binding or service guarantee. [40](https://www.marsh.com/en/contact-us/contact-select.html "Contact us inquiries") [41](https://www.marsh.com/en/contact-us/contact-select/business-form.html "Business inquiries") [46](https://www.marshmma.com/ "Marsh McLennan Agency | USA Insurance Leaders") (Evidence: Company-reported; scope: Inspected public contact-select and business-form pages on 16 September 2026 without submitting information. MMA has a separate contact page. Inquiry is not a completed insurance application.; verified: 2026-09-16.)
Marsh describes a broker-led placement: identifying insurers for the risk, negotiating coverage and price, and, in core US broking segments, disclosing quotes and premium indications received. It may share incumbent or competing insurer names, pricing objectives, expiring terms, or give an insurer a last look when it believes that is in the client’s interest or the client instructs it. Those market practices are disclosure statements, not a guaranteed outcome or turnaround. [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") [42](https://www.marsh.com/us/about-marsh/leading-the-way-in-transparency.html "Leading the Way in Transparency") (Evidence: Company-reported; scope: Compensation guide transparency pledges and market-activity list. Not observed live placements.; verified: 2026-09-16.) |
| Servicing and renewals | For business insurance, Baldwin describes a five-step RiskMap process: insurance analysis, risk identification, insurance strategy, data-informed decisions, and continual assessment and optimization as risks evolve. [3](https://baldwin.com/business-insurance/ "Business Insurance") (Evidence: Company-reported; scope: The process described for Baldwin's business-insurance advisory service; a company-described service approach, not an independently measured outcome or guaranteed savings.; verified: 2026-09-28.)
Baldwin's contact page provides an existing-policy assistance route that asks for the policy type and the customer's US state, and links to a client portal. The page also directs business-insurance prospects to speak with an advisor. [7](https://baldwin.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: Public contact and service entry points on Baldwin's US-facing site; portal capabilities and service timing were not established by the page.; verified: 2026-09-28.) | Marsh markets ongoing consulting, analytics and client-advisory services alongside brokerage, including Marsh Risk Consulting, risk analytics and captive solutions named in the compensation guide. MMA describes risk-control, benchmarking and claims management as part of casualty and property service. Core US broking segments pledge to disclose quotes automatically; other segments do so upon request. Public pages do not document a self-serve policy portal comparable to an online-only insurer, and they do not publish a universal renewal timetable. [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") [42](https://www.marsh.com/us/about-marsh/leading-the-way-in-transparency.html "Leading the Way in Transparency") [48](https://www.marshmma.com/us/services/business-insurance.html "Business Insurance") [51](https://www.marshmma.com/us/solutions/property.html "Property Insurance | MMA") [52](https://www.marshmma.com/us/solutions/casualty.html "Comprehensive Casualty Cover | MMA") [27](https://www.marsh.com/risk-home.html "Marsh Risk | Global Leader in Insurance Broking and Risk Management") (Evidence: Company-reported; scope: Service descriptions, not observed client-portal access. MarketConnect tools that share upcoming-renewal information with insurers are insurer-consulting products, not a buyer portal.; verified: 2026-09-16.) |
| Fees and compensation | In a disclosure effective January 1, 2026, The Baldwin Group says compensation may include insurer-paid commissions, negotiated client fees, and contingent commissions tied to goals measured across a book of business. It also describes separate compensation for certain insurer-partner administration, claims, wholesaling, and managing-general-agent services, among other arrangements. The disclosure is group-wide and does not say which arrangements apply to a particular policy. [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") (Evidence: Company-reported; scope: The Baldwin Group's group-level compensation disclosure effective January 1, 2026; not the fee or commission terms for a specific commercial account, affiliate, insurer, or placement.; verified: 2026-09-28.) | Marsh’s US compensation guide says it may be paid by insurer retail commissions, client fees (often in a written Client Service Agreement, sometimes crediting commissions), wholesale commissions, insurer consulting compensation, supplemental commissions, compensation for facilities or other insurer arrangements, interest on premium accounts, and other benefits. Marsh says it does not accept contingent commissions on domestic placements for US clients in core broking operations, except for employee health and benefits or when acting as managing general agent or underwriting manager; Marsh McLennan Agency does accept contingent commissions. Standard public premium ranges or a startup fee schedule were not found. Request an account-specific disclosure of commissions, fees, contingent or supplemental amounts, premium finance charges and any affiliated-market compensation. [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") [42](https://www.marsh.com/us/about-marsh/leading-the-way-in-transparency.html "Leading the Way in Transparency") [55](https://www.marshmma.com/us/compensation-guide.html "Complete 2026 Agency Compensation Guide | MMA") (Evidence: Company-reported; scope: US compensation guide as of the 2024 copyright PDF retrieved 16 September 2026. MMA’s 2026 guide landing page was reviewed; the MMA PDF itself was not fully extracted. Absence of a public price is not zero cost.; verified: 2026-09-16.) |
| Claims assistance | Baldwin says its claims-advocacy team works with clients, their claim service providers, and other partners before, during, and after a loss to help manage claims and consider resolution strategies. This describes an advocacy service, not who decides coverage or pays a particular claim. [8](https://baldwin.com/business-insurance/solutions/risk-mitigation-services/ "Risk Mitigation Services") (Evidence: Company-reported; scope: Company-described commercial claims-advocacy service; it does not establish that Baldwin is the insurer or claim decision-maker for a policy, or guarantee a claim outcome.; verified: 2026-09-28.) | Marsh’s Claims Management service describes acting as an advisor among the business, insurer and third-party administrator: preparing, presenting and negotiating claims. Its cyber claims-advocacy page says specialists review claims, support litigation management, develop proof of loss with forensic accountants and advocate with insurers. MMA similarly describes claims advocacy as a carrier liaison on cyber matters and as part of property and casualty service. These are descriptions of assistance. They do not establish that Marsh pays claims, that a claim will be covered, or that recovery amounts cited in marketing were independently checked. [35](https://www.marsh.com/en/services/claims-management.html "Claims Management") [34](https://www.marsh.com/en/services/cyber-risk/expertise/claims-advocacy.html "Claims Advocacy") [49](https://www.marshmma.com/us/solutions/cyber.html "Cyber Insurance | MMA") [52](https://www.marshmma.com/us/solutions/casualty.html "Comprehensive Casualty Cover | MMA") (Evidence: Company-reported; scope: Company-reported advocacy. The cyber page’s “recovering billions” language is not adopted as a verified performance statistic.; verified: 2026-09-16.) |
| Access to insurers | The reviewed group disclosure and commercial product pages do not identify a licensed agency or issuing insurer for a buyer’s specific policy or for each listed line. Ask Baldwin to identify both on each quote and binder. [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") [13](https://baldwin.com/business-insurance/ "Commercial Liability Insurance & Risk Management") [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") (Evidence: Not found in reviewed sources; scope: Reviewed official group disclosure and commercial pages on 2026-09-29; it does not establish that no licensed affiliates, carriers, or partner arrangements exist.; verified: 2026-09-29.) | Marsh and MMA describe access to multiple insurers rather than a single issuing carrier for all business. MMA says it works with a wide variety of carriers. Stratus is a prior-submit exchange in which participating insurers evaluate each risk individually; the page does not name those insurers. Marsh’s compensation and transparency pages say Marsh or affiliates may receive insurer consulting compensation and may own equity interests in certain insurers or reinsurers, with a list on the transparency site. Victor, an affiliated MGU and wholesale broker, is described as accessing markets retail Marsh US cannot offer directly; that path is documented for some programs and is not assumed for every placement. Ask for the issuing insurer, surplus-lines status and proposed forms on the quote. [48](https://www.marshmma.com/us/services/business-insurance.html "Business Insurance") [30](https://www.marsh.com/en/industries/technology/expertise/stratus.html "Stratus") [42](https://www.marsh.com/us/about-marsh/leading-the-way-in-transparency.html "Leading the Way in Transparency") [43](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf "Compensation guide for US clients") [44](https://affinity.marsh.com/affinity/licensing.html "Licensing") (Evidence: Not publicly disclosed; scope: No verified carrier panel, ratings or admitted-status schedule. Amazon/Affinity producer language is program-specific.; verified: 2026-09-16.) |
| Availability | Baldwin’s location page says its teams serve clients nationally in all 50 states. That office-directory statement does not identify which licensed entity can place a given line or whether a risk qualifies in a particular state. [24](https://baldwin.com/locations/ "Locations") (Evidence: Company-reported; scope: Company location directory only; no state producer-license lookup or line-by-state availability test was completed.; verified: 2026-09-29.)
Baldwin’s own License page lists California license numbers for six named entities. The page does not state each number’s license class or current status, or connect an entry to a specific commercial line, policy, or placement. The location page separately says teams serve all 50 states; that is not a state-by-state authority or line-availability record. [25](https://baldwin.com/license/ "License") [24](https://baldwin.com/locations/ "Locations") [3](https://baldwin.com/business-insurance/ "Business Insurance") [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") (Evidence: Not found in reviewed sources; scope: Provider-published California number disclosure and the group’s commercial placement materials as inspected 2026-09-29. This fact records exactly the page’s label and does not imply independent regulator verification, license class, current status, or authority for a particular line.; verified: 2026-09-29.) | Marsh markets services in 130 countries. MMA is described as serving middle-market companies in the United States and Canada. Reviewed pages do not publish a product-by-state eligibility schedule, admitted versus surplus-lines map, or a California-only startup program. A California office mention, if any, would not by itself establish that a given policy can be issued to a California company. Confirm licensed producer, surplus-lines broker if used, and product availability for the insured’s locations. [26](https://www.marsh.com/en/home.html "Marsh | Leader in risk, strategy, people, and investments") [47](https://www.marshmma.com/us/mma/about-us.html "Who We Are | MMA") [45](https://www.marsh.com/en/services/marsh-mclennan-agency.html "Marsh McLennan Agency (MMA)") [31](https://www.marsh.com/en/industries/technology/expertise/fintech-industry-insurance.html "Fintech Industry Insurance") [28](https://www.marsh.com/en/industries/technology.html "Technology | Insurance Broking & Risk Management") (Evidence: Not publicly disclosed; scope: No independently verified 50-state appointment list. Fintech page examples are UK-weighted and are not treated as a California product route.; verified: 2026-09-16.)
Marsh Affinity’s licensing page lists Marsh USA LLC property-and-casualty licenses as of 8 March 2024, including California license 437153. A 2006 California Insurance Commissioner decision used license 0437153 for Marsh USA, Inc. dba Marsh Risk and Insurance Services. Present-day California authority remains unverified against a current regulator license record. A license number is not a determination that a specific coverage is available in California. [44](https://affinity.marsh.com/affinity/licensing.html "Licensing") [56](https://www.insurance.ca.gov/0250-insurers/0500-legal-info/0600-decision-ruling/0100-precedential/intro-disp05047170-ap.cfm "MARSH USA INC") [57](https://cdicloud.insurance.ca.gov/cal/LicenseNumberSearch "License Number Search") (Evidence: Not found in reviewed sources; scope: Company-reported table plus historical CDI caption. CDI lookup not completed past public search landing. No invented active/inactive status.; verified: 2026-09-16.) |
## Related Reading
- [What Is the Baldwin Group?](https://spot.insure/insurance-providers/baldwin)
- [What Is Marsh?](https://spot.insure/insurance-providers/marsh)
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- [The Baldwin Group vs Founder Shield](https://spot.insure/compare/baldwin-vs-foundershield)
- [Beazley vs Marsh](https://spot.insure/compare/beazley-vs-marsh)
- [Berkshire Hathaway Specialty Insurance vs Marsh](https://spot.insure/compare/berkshire-hathaway-specialty-insurance-vs-marsh)
- [biBerk vs Marsh](https://spot.insure/compare/biberk-vs-marsh)
- [CFC vs Marsh](https://spot.insure/compare/cfc-vs-marsh)
- [Chubb vs Marsh](https://spot.insure/compare/chubb-vs-marsh)
- [CNA vs Marsh](https://spot.insure/compare/cna-vs-marsh)
- [Coalition vs Marsh](https://spot.insure/compare/coalition-vs-marsh)
- [Corgi vs Marsh](https://spot.insure/compare/corgi-vs-marsh)
- [Coterie Insurance vs Marsh](https://spot.insure/compare/coterie-vs-marsh)
- [Counterpart vs Marsh](https://spot.insure/compare/counterpart-vs-marsh)
- [Coverdash vs Marsh](https://spot.insure/compare/coverdash-vs-marsh)
- [Cowbell vs Marsh](https://spot.insure/compare/cowbell-vs-marsh)
- [Embroker vs Marsh](https://spot.insure/compare/embroker-vs-marsh)
## Sources
### [The Baldwin Group Official Website](https://baldwin.com/business-insurance/)
1. [The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm). U.S. Securities and Exchange Commission; filed by The Baldwin Insurance Group, Inc.; Part I, Item 1, “The Company,” lines 194–196; “Operating Groups,” lines 260–263; “Clients and Insurers,” lines 286–288; pp. 6–10; opened 2026-09-28. Accessed 2026-09-28.
2. [Transparency & Disclosure](https://baldwin.com/transparency-disclosure/). The Baldwin Group; Effective January 1, 2026, opening definition, line 37; compensation disclosures, lines 45–68; accessed 2026-09-28. Accessed 2026-09-28.
3. [Business Insurance](https://baldwin.com/business-insurance/). The Baldwin Group; RiskMap process, lines 40–68; Connect With Us consultation invitation, lines 182–187; accessed 2026-09-28. Accessed 2026-09-28.
4. [Business Insurance Industries](https://baldwin.com/business-insurance/industries/). The Baldwin Group; “Tailored commercial risk strategies,” lines 21–23; industry spotlights lines 26–170; accessed 2026-09-28. Accessed 2026-09-28.
5. [Business Insurance Quote](https://baldwin.com/business-insurance/quote/). The Baldwin Group; Step 1 of 3, lines 20–34; “Get a quote” link destination at line 33; company/headquarters/contact/consent fields lines 35–79; accessed 2026-09-28. Destination content not inspected. Accessed 2026-09-28.
6. [Innovation Economy](https://baldwin.com/business-insurance/solutions/innovation-economy/). The Baldwin Group; Current page opening: “Innovation Practice”; lines 19–23 describe The Baldwin Group’s Innovation Practice and link “Connect with us” to foundershield.com. No “innovation arm” statement appears on the reopened page. Accessed 2026-09-28.
7. [Contact Us](https://baldwin.com/contact-us/). The Baldwin Group; Business Insurance advisor route, lines 42–46; existing-policy assistance questions and client portal link, lines 80–110; accessed 2026-09-28. Accessed 2026-09-28.
8. [Risk Mitigation Services](https://baldwin.com/business-insurance/solutions/risk-mitigation-services/). The Baldwin Group; Risk Mitigation; Claims Advocacy. Accessed 2026-09-28.
9. [The Baldwin Group to Go Private Through Majority Investment by Sequence Holdings and Dell Family Office](https://ir.baldwin.com/news-releases/news-release-details/baldwin-group-go-private-through-majority-investment-sequence/). The Baldwin Group Investor Relations; September 14, 2026 release; transaction announcement and highlights, lines 36 and 49–51; “About The Baldwin Group” brand definition, lines 64–66; accessed 2026-09-28. Accessed 2026-09-28.
10. [The Baldwin Group](https://baldwin.com/). The Baldwin Group; Current header banner: The Baldwin Group to go private; linked CEO message. Accessed 2026-09-28.
11. [The Baldwin Insurance Group, Inc. Form 8-K dated September 14, 2026](https://www.sec.gov/Archives/edgar/data/1781755/000095010326013874/dp253297_8k.htm). U.S. Securities and Exchange Commission; filed by The Baldwin Insurance Group, Inc.; Item 1.01, Agreement and Plan of Merger parties/transaction structure at lines 76–83; Parent ownership and DFO equity financing at lines 80–81; closing conditions at lines 115–117; Exhibit 2.1 at lines 230–240. Accessed 2026-09-28.
12. [Agreement and Plan of Merger, dated September 14, 2026 (Exhibit 2.1 to Form 8-K)](https://www.sec.gov/Archives/edgar/data/1781755/000095010326013874/dp253297_ex0201.htm). The Baldwin Insurance Group, Inc.; filed as an exhibit with the U.S. Securities and Exchange Commission; Exhibit 2.1 preamble, lines 204–205; recitals, lines 209–210; initial merger sections 2.02–2.03, lines 707–745; Second LLC Merger section 2.10, lines 835–840; accessed 2026-09-28. Accessed 2026-09-28.
13. [Commercial Liability Insurance & Risk Management](https://baldwin.com/business-insurance/). The Baldwin Group; Business Insurance, lines 71–83: commercial coverage experts; Cyber coverage solution; additional coverage tiles continue below; page accessed 2026-09-29. Accessed 2026-09-29.
14. [Workers’ Compensation Insurance](https://baldwin.com/business-insurance/solutions/workers-comp/). The Baldwin Group; “Workers’ compensation, in focus,” lines 33–49; “Risk Reduction,” lines 63–76; coverage services, insurance-market access and dedicated claims advocates; accessed 2026-09-29. Accessed 2026-09-29.
15. [Digital Infrastructure](https://baldwin.com/business-insurance/industries/digital-infrastructure/). The Baldwin Group; “Products designed to perform,” lines 145–178, lists property, builders’ risk, equipment breakdown, workers’ compensation, commercial general liability, commercial auto, cyber, inland/ocean marine, management liability, umbrella/excess, and other lines for digital-infrastructure exposures; accessed 2026-09-29. Accessed 2026-09-29.
16. [Cyber Liability Insurance & Risk Management](https://baldwin.com/business-insurance/solutions/cyber/). The Baldwin Group; Opening and expertise lines 19–38; FAQ coverage examples lines 90–100; incident-response support and insurer/partner access; accessed 2026-09-29. Accessed 2026-09-29.
17. [Commercial Real Estate Insurance & Risk Management](https://baldwin.com/business-insurance/industries/real-estate/). The Baldwin Group; “Coverage designed to perform” and sections “Management & governance risk” / “Professional & specialty risk,” lines 120–150; coverage lines plus claims advocacy at lines 153–163; page accessed 2026-09-29. Accessed 2026-09-29.
18. [Professional Liability Insurance & Services](https://baldwin.com/business-insurance/industries/professional-services/). The Baldwin Group; Professional-services customer population lines 35–64; coverage snapshot lines 68–84 lists property, general/professional liability, cyber, workers’ compensation, D&O, fiduciary, crime/fidelity bond, EPL, and IP liability; Employee benefits lines 93–95; accessed 2026-09-29. Accessed 2026-09-29.
19. [Government Contractor Insurance & Risk Management](https://baldwin.com/business-insurance/solutions/government/). The Baldwin Group; GovCon customer/service description lines 21–33; GovTech collaboration, customer scope and coverage considerations lines 93–111; risk-mitigation service lines 113–118; accessed 2026-09-29. Accessed 2026-09-29.
20. [Directors & Officers Liability Insurance](https://baldwin.com/business-insurance/solutions/management-liability/). The Baldwin Group; D&O report and advisory team lines 23–32; Nasdaq collaboration with public-company/IPO/SPAC scope lines 38–44; accessed 2026-09-29. Accessed 2026-09-29.
21. [Transportation Insurance & Risk Management](https://baldwin.com/business-insurance/industries/transportation/). The Baldwin Group; Transportation advisors and partner market access lines 42–48; RiskMap and program reviews lines 53–75; listed line options lines 86–113; fleet risk resources lines 118–131; Employee benefits lines 133–173; accessed 2026-09-29. Accessed 2026-09-29.
22. [M&A, Private Equity & VC Risk Management](https://baldwin.com/business-insurance/solutions/private-equity/). The Baldwin Group; Transactional-risk insurance and placement claims lines 72–80; P&C line list lines 101–116; accessed 2026-09-29. Accessed 2026-09-29.
23. [Surety Bond Insurance for Construction & Commercial Sectors](https://baldwin.com/business-insurance/solutions/surety/). The Baldwin Group; Surety advisor/client/insurer relationship descriptions lines 40–58; bond functions, bond forms and business sectors in “Surety Snapshot” and “Industry Coverage,” lines 60–150; accessed 2026-09-29. Accessed 2026-09-29.
24. [Locations](https://baldwin.com/locations/). The Baldwin Group; “Find a location,” lines 17–21: company says office teams serve clients nationally in all 50 states; office listing starts at line 28. Accessed 2026-09-29; location presence/service listing does not prove a state agency license or a line’s availability. Accessed 2026-09-29.
25. [License](https://baldwin.com/license/). The Baldwin Group; Table headed “Legal Entity | CA License Number”, six entries, page lines 17–24; accessed 2026-09-29. Accessed 2026-09-29.
### [Marsh Official Website](https://www.marsh.com/en/home.html)
26. [Marsh | Leader in risk, strategy, people, and investments](https://www.marsh.com/en/home.html). Marsh; Hero and capability tiles; FAQ: What does Marsh do?; industries served; Is Marsh the same as Marsh McLennan? January 2026 brand change. Accessed 2026-09-16.
27. [Marsh Risk | Global Leader in Insurance Broking and Risk Management](https://www.marsh.com/risk-home.html). Marsh; Opening advice, analytics and insurance positioning; Our services: consulting, brokerage and claims advocacy; Talk to us sales/RFP inquiry. Accessed 2026-09-16.
28. [Technology | Insurance Broking & Risk Management](https://www.marsh.com/en/industries/technology.html). Marsh; Opening Technology Practice description; practice links including data center insurance, fintech and Stratus; Talk to us. Accessed 2026-09-16.
29. [Data center insurance and risk management](https://www.marsh.com/en/industries/technology/expertise/data-center-insurance-and-risk-management-services.html). Marsh; Managing data center risk; Closing the gaps in conventional coverage (property, casualty, technology E&O); Derisking power purchase agreement and interconnection obligations; FAQs: What does data center insurance typically cover? (property damage, equipment breakdown, business interruption, cyber, general liability). Accessed 2026-09-16.
30. [Stratus](https://www.marsh.com/en/industries/technology/expertise/stratus.html). Marsh; Operational property insurance exchange for digital infrastructure; up to $10 billion single-placement capacity; prior-submit exchange; Nimbus construction-phase counterpart; launch focused on property. Accessed 2026-09-16.
31. [Fintech Industry Insurance](https://www.marsh.com/en/industries/technology/expertise/fintech-industry-insurance.html). Marsh; Practice positioning for fintech insurance advice; UK-centric client examples; contact CTA. Accessed 2026-09-16.
32. [Cyber Risk](https://www.marsh.com/en/services/cyber-risk.html). Marsh; Practice overview; expertise links including Cyber Insurance and Claims and Incident Management; ransomware FAQ. Accessed 2026-09-16.
33. [Cyber Insurance](https://www.marsh.com/en/services/cyber-risk/expertise/cyber-insurance.html). Marsh; Opening brokerage positioning; products list including Cyber Pathway, Cyber Accelerate, Claims Advocacy, CyberPort. Accessed 2026-09-16.
34. [Claims Advocacy](https://www.marsh.com/en/services/cyber-risk/expertise/claims-advocacy.html). Marsh; Cyber claims specialists advocating with insurers; review claims, litigation management, proof of loss with forensic accountants. Accessed 2026-09-16.
35. [Claims Management](https://www.marsh.com/en/services/claims-management.html). Marsh; Claims management as advisor between business, insurer and TPA; listed claim types including property, cyber, worker injury, directors liability. Accessed 2026-09-16.
36. [Directors and Officers Liability (D&O)](https://www.marsh.com/en/services/financial-professional-liability/expertise/directors-and-officers-liability.html). Marsh; Opening D&O placement for public, private and non-profit companies; US D&O Product Leader listed. Accessed 2026-09-16.
37. [Employment Practices Liability](https://www.marsh.com/en/services/financial-professional-liability/expertise/employment-practices-liability.html). Marsh; What we offer: EPLI placement; Global Leaders Endorsement (>4,000 employees) and Leaders Preferred Endorsement (250–4,000 employees). Accessed 2026-09-16.
38. [Professional liability](https://www.marsh.com/en/services/financial-professional-liability/expertise/professional-liability.html). Marsh; What We Offer: design risk-transfer solutions; specialist industries including technology. Accessed 2026-09-16.
39. [Financial & Professional Liability](https://www.marsh.com/en/services/financial-professional-liability.html). Marsh; Practice introduction for executive insurance advisory; FAQ distinguishing management liability, D&O and EPL. Accessed 2026-09-16.
40. [Contact us inquiries](https://www.marsh.com/en/contact-us/contact-select.html). Marsh; Please select your type of inquiry; sales/RFP card; page metadata legal name Marsh LLC; link to the business inquiry form. Accessed 2026-09-16.
41. [Business inquiries](https://www.marsh.com/en/contact-us/contact-select/business-form.html). Marsh; Please complete this form and a Marsh representative will respond within 48 hours; sales/RFP inquiry; separate path for certificates, policies and billing. Accessed 2026-09-16.
42. [Leading the Way in Transparency](https://www.marsh.com/us/about-marsh/leading-the-way-in-transparency.html). Marsh; Placement process; Marsh LLC and Marsh USA Inc. client agreements; Compensation Guide for US Clients; MarketConnect/Market Match insurer consulting; equity-interest disclosure. Accessed 2026-09-16.
43. [Compensation guide for US clients](https://www.marsh.com/content/dam/marsh/Documents/PDF/US-en/us-client-compensation-guide.pdf). Marsh; US broking segments; broker role; retail commissions, client fees, wholesale, insurer consulting, contingent and supplemental commissions; Marsh LLC and Marsh USA LLC; page 3: broker role and Marsh & McLennan Agency segment; page 7: copyright © 2024 Marsh LLC. Accessed 2026-09-16.
44. [Licensing](https://affinity.marsh.com/affinity/licensing.html). Marsh Affinity; Marsh USA LLC producer license table as of 03/08/2024, including CA 437153. Accessed 2026-09-16.
45. [Marsh McLennan Agency (MMA)](https://www.marsh.com/en/services/marsh-mclennan-agency.html). Marsh; Middle-market US organizations; wholly-owned subsidiary; business insurance, employee health and benefits, retirement, private client. Accessed 2026-09-16.
46. [Marsh McLennan Agency | USA Insurance Leaders](https://www.marshmma.com/). Marsh McLennan Agency; Specialists in insurance, employee benefits and retirement; Contact Us. Accessed 2026-09-16.
47. [Who We Are | MMA](https://www.marshmma.com/us/mma/about-us.html). Marsh McLennan Agency; Business of Marsh (NYSE: MRSH); business insurance, employee health & benefits, retirement & wealth, and private client solutions across the US and Canada. Accessed 2026-09-16.
48. [Business Insurance](https://www.marshmma.com/us/services/business-insurance.html). Marsh McLennan Agency; Client-focused solutions including casualty, cyber, executive & professional liability, property, surety, small business, international; works with a wide variety of carriers. Accessed 2026-09-16.
49. [Cyber Insurance | MMA](https://www.marshmma.com/us/solutions/cyber.html). Marsh McLennan Agency; Placement plus claims advocacy as carrier liaison; listed solution areas including cybercrime, ransomware, media liability, privacy regulatory defense. Accessed 2026-09-16.
50. [Expert Executive and Professional Liability Insurance | MMA](https://www.marshmma.com/us/solutions/executive-and-professional-liability.html). Marsh McLennan Agency; Executive and Professional Liability introduction; Our policies include (D&O, E&O, EPL, commercial crime/fidelity, cyber, fiduciary, media, IP, kidnap and ransom); D&O, Employment Practices Liability and cyber subsections. Accessed 2026-09-16.
51. [Property Insurance | MMA](https://www.marshmma.com/us/solutions/property.html). Marsh McLennan Agency; Property Insurance introduction; Commercial Property; flood, windstorm, wildfire and earthquake options; Builders’ Risk; claims advocacy; captives and parametric options; Program design expertise. Accessed 2026-09-16.
52. [Comprehensive Casualty Cover | MMA](https://www.marshmma.com/us/solutions/casualty.html). Marsh McLennan Agency; Casualty program introduction; Claims Management; Casualty Coverage: Workers’ Compensation; specialist contact. Accessed 2026-09-16.
53. [Surety Bonds to Mitigate Company Risk | MMA](https://www.marshmma.com/us/solutions/surety.html). Marsh McLennan Agency; Opening: we provide surety bonds; national market representation. Accessed 2026-09-16.
54. [Employee Health & Benefits Group Insurance | MMA](https://www.marshmma.com/us/services/employee-health-and-benefits.html). Marsh McLennan Agency; Opening employee-benefits broker positioning; Our Solutions: benefits consulting and implementation; FAQ on negotiating with carriers and selecting and implementing plans. Accessed 2026-09-16.
55. [Complete 2026 Agency Compensation Guide | MMA](https://www.marshmma.com/us/compensation-guide.html). Marsh McLennan Agency; Landing page for the 2026 MMA Compensation Guide download; premium-finance disclosure. Accessed 2026-09-16.
56. [MARSH USA INC](https://www.insurance.ca.gov/0250-insurers/0500-legal-info/0600-decision-ruling/0100-precedential/intro-disp05047170-ap.cfm). California Department of Insurance; 9 March 2006 precedential decision caption: MARSH USA, INC., dba MARSH RISK AND INSURANCE SERVICES (license #0437153). Accessed 2026-09-16.
57. [License Number Search](https://cdicloud.insurance.ca.gov/cal/LicenseNumberSearch). California Department of Insurance; Public license number search; no license-detail record returned for 437153. Accessed 2026-09-16.
Updated 2026-09-30. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.
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