Amelia Risk vs Risklytics

Compare product-and-supply-chain brokerage with frontier-tech placement for a connected consumer device sold through retailers.

Introduction

A connected consumer device can create losses before sale, after delivery and through its software. Amelia Risk's consumer-product and technology practices put supply-chain and product topics alongside technology E&O. Risklytics focuses on explaining robotics and AI operations to insurers. A buyer should compare how the whole product journey is represented, rather than treating hardware and software as separate companies on the applications. 8 7 30

Where Each Provider Shines

Where Amelia Risk Shines

  • Women-owned San Francisco brokerage focused on startups, CPG, technology, and consumer-product brands. 1,3,4,5,6,7,8,22
  • Places coverage by gathering information, approaching multiple insurers, and reviewing quotes with the client. 4,18,2,5,20,22

Where Risklytics Shines

  • Risklytics says it prepares the application from your business description and website for your review. 29
  • Risklytics says it reviews technology E&O wording for AI exclusions before binding. 36

Coverage Comparison

Coverage TypeAmelia RiskRisklytics
Business owner’s policyListed 5,7Not listed
Cargo and transitListed 11,9,6,8Not listed
Commercial autoListed 6,8Not listed
Commercial propertyNot listedListed 32
CrimeListed 5,7,6,8Not listed
Cyber liabilityListed 16,9,5,7,6Listed 32
Directors and officersListed 13,9,5,7,6Listed 32
Employment practices liabilityListed 14,9,5,7,6Not listed
Fiduciary liabilityListed 5,7,6,8Not listed
General liabilityListed 10,9,5,7,6Listed 32
Hired and non-owned autoListed 10,5,7,6Not listed
Intellectual propertyNot listedListed 32
Product liabilityListed 6,8,10Not listed
Product recallListed 12,9,6,8Not listed
Professional liability / E&OListed 5Not listed
Technology errors and omissionsListed 17,9,7Listed 32
Tools, equipment and inland marineNot listedListed 32
Umbrella and excess liabilityListed 9,10,5,8Listed 32
Workers’ compensationListed 15,9,5,7,6Listed 32

Listed products and programs, including policies arranged through insurers or partners. Optional endorsements are discussed in the analysis below. “Not listed” means no separate offering appears in the reviewed catalogue; confirm availability and policy terms with the provider.

Key Differences Between Amelia Risk and Risklytics

Distinguish Goods, Recall Expense and Customer Loss

Amelia Risk markets stock throughput for goods in transit and at locations, separately discusses product recall, and lists technology E&O. Risklytics advertises equipment and technology E&O among its lines. The catalogue difference identifies topics for the brief; it does not establish that Risklytics cannot arrange a recall or cargo placement. Ask each broker to allocate damage to stock, a recall expense and a customer's software-related loss to the proposed forms. 11 12 17 32

The Intake Should Capture the Unpublished Supply Chain

Amelia Risk describes understanding the business through a conversation, representing it to insurers and reviewing recommendations with the client. Risklytics says it prepares an application using the business description and public information. For a device brand, provide the manufacturing, storage and distribution details that may not appear on the website. Compare the final submission, not simply whether one process uses fewer documents. 4 2 29

Local Presence Is Not the Placement Evidence

Amelia Risk lists Bay Area locations, but its reviewed official pages do not provide the producer identifiers needed to establish California authority. Risklytics publishes a license table that omits California, leaving its local route unresolved. Neither record establishes the specific insurers for this device program. Request the exact producer and carrier names rather than treating a nearby office or a relevant industry page as acceptance. 1 19 2 30 31

What to Confirm in Quotes

  • Map ownership, valuation and locations for stock before and after shipment, and request the proposed cargo or equipment wording. 11 32
  • Ask which recall costs and technology failures are addressed, with no assumption that product liability alone includes recall. 12 8 36
  • Agree on claims assistance, compensation and who supplies verified California placement details. Amelia's public fee schedule is unresolved, not evidence of free placement. 4 21 33 30

Service Comparison

Amelia Risk vs Risklytics Insurance: documented services and availability

CriteriaAmelia RiskRisklytics
Customer focus

Amelia Risk says it is a women-owned and operated insurance brokerage in San Francisco whose team works with startups and high-growth companies. Its specialty pages address startups, better-for-you food, beverage and cosmetic (CPG) companies, technology businesses (including software, hardware, robotics, AI, autonomous-vehicle software, and life sciences), and consumer-product or accessible-luxury brands. A company-hosted podcast transcript describes a primary CPG focus and work with higher-risk product categories such as baby food, skincare, and dietary supplements. Public pages do not state minimum revenue, headcount, or funding-stage eligibility. 1,3,4,5,6,7,8,22

Risklytics markets to robotics, autonomous-vehicle, hardware, AI software and agent businesses, with additional industry pages for drones, space and defense contractors. Its emphasis is on explaining unfamiliar operations to insurance underwriters. 30,32

Application process

New business starts with a conversation or website contact form, not a public self-service binder. Amelia Risk describes four steps: understand the company and gather information; represent the buyer to insurers; review quotes and a recommendation with the client; then the client decides how to proceed. About copy says the firm will not ask clients to complete multiple PDFs or Word documents only to print, sign, and scan them back. A company-hosted interview describes D&O underwriting as possibly a matter of days or a few weeks with completed information, with a two-to-three-week comfortable budget—an illustrative timing comment, not a binding SLA. No public quote calculator or specimen application was found. 4,18,2,5,20,22

Risklytics says it drafts an application using your description and public business information, including your website, for you to check and sign. It advertises Slack and email placement updates. The application-preparation process and its speed were not tested. 29

Risklytics says it reviews the application with you, approaches suitable insurers and reads quote wording before making a recommendation. Its FAQ says the insurer binds after you accept a quote; timing varies with the coverage and operation. 34

Access to insurers

Amelia Risk says it represents clients to the dozens of insurance companies with which it works and that its vertical focus supports relationships with underwriters, wholesale brokers, and carrier partners. The reviewed pages do not name those insurers, rating agencies, or program administrators, and they do not publish appointment lists. 4,2,21

The terms allow submissions directly to insurers or through wholesale brokers. No named issuing insurer or product-specific California placement arrangement was identified in the reviewed terms, market-access page or coverage pages. 31,32,36,38

Servicing and renewals

Amelia Risk says it uses technology to streamline administration while remaining available by phone, and that it reads policies, negotiates coverage and pricing, and keeps programs updated as companies grow. Navigation links a Nexsure client login, an Ascend insured portal path for Amelia Risk Insurance Brokers, and a Pay Now URL on ePayPolicy. Authenticated portal screens and a working payment flow were not reviewed (the payment host returned HTTP 500 when opened without a session). 1,2,4,20,23,24,25

Risklytics says a broker remains on the account after placement and certificates can be issued against the binder. Its terms describe portal access to submissions, returned options and coverage records. The reviewed FAQ and contact page do not specify a renewal remarketing commitment or certificate turnaround guarantee. 34,31,35

Risklytics provides a contact form and email support, advertising an email response within a day. That is its stated response target, not a measured service result or emergency claims commitment. 35

Availability

Amelia Risk lists San Francisco and East Bay locations. The reviewed public pages do not establish its current producer license, state-by-state placement authority or product-specific California availability. Those points remain unverified; an office location does not establish insurance eligibility. 1,18,15,14,26,28,27

Risklytics publishes agency NPN 22311838 and Massachusetts resident license 3004393145. Its state table, dated September 10, 2026, also lists Arizona, Colorado, Illinois, Indiana, New Jersey, Ohio, Texas and Washington. These are company-reported identifiers, not independently verified licenses or product eligibility. 30

California is absent from the reviewed agency-license table. A California-authorized producer and product route remain unconfirmed in the reviewed disclosures; this does not establish that Risklytics cannot arrange California coverage. Confirm the responsible producer, authority and insurer for your operation before relying on a quote. 30,31,39

Sources

Amelia Risk Official Website

  1. Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset at wp-content/uploads/2020/02/Amelia-Logo-cropped.jpg. Accessed 2026-09-16.
  2. About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
  3. Our Team. Amelia Risk Insurance Brokers; Women-owned and operated brokerage statement; combined 60+ years claim; biographies for Liz Moore, Danielle Holyoake, Jess Cano, and Toni Simpson. Accessed 2026-09-16.
  4. Our Specialties. Amelia Risk Insurance Brokers; Narrow industry-vertical focus; underwriters, brokers, and carrier partners; four-step process; claims advocacy sentence; specialty sections for startups, CPG, technology, and consumer products. Accessed 2026-09-16.
  5. Insurance For Startups. Amelia Risk Insurance Brokers; Startup audience copy; Insurance policies for startups to consider, including D&O, EPL, fiduciary, professional liability, cyber, BOP (property, GL, HNOA), umbrella, employee crime/fidelity, and workers compensation. Accessed 2026-09-16.
  6. Insurance For CPG Companies. Amelia Risk Insurance Brokers; Specialization for better-for-you food, beverage, and cosmetic companies; Insurance policies for CPG companies to consider; FAQ items on copacker insurance, product recall versus product liability, hired and non-owned auto, and Prop 65 as possible sublimited defense. Accessed 2026-09-16.
  7. Insurance For Technology Companies. Amelia Risk Insurance Brokers; Technology audience including software, hardware, robotics, AI, autonomous-vehicle software, and life sciences; Insurance policies for tech companies to consider, including Tech E&O, cyber, BOP components, D&O, EPL, fiduciary, crime, and workers compensation. Accessed 2026-09-16.
  8. Consumer Product Insurance. Amelia Risk Insurance Brokers; Consumer-goods and accessible-luxury audience; Insurance policies for Consumer Product companies to consider, including product recall, product liability, D&O, EPL, fiduciary, cyber, cargo/stock throughput, auto, umbrella, employee crime/fidelity, and workers compensation. Accessed 2026-09-16.
  9. Insurance Policies. Amelia Risk Insurance Brokers; Policies hub cards: General Liability & Umbrella, Stock Throughput, Product Recall, D&O, EPL, Workers Compensation, Cyber Liability, Technology Errors & Omissions; nav labels POLICIES and FOR CLIENTS. Accessed 2026-09-16.
  10. General Liability. Amelia Risk Insurance Brokers; What's covered: premises, personal and advertising injury, product liability; hired and non-owned auto; umbrella or excess as higher limits over scheduled underlying liability. Accessed 2026-09-16.
  11. Stock Throughput. Amelia Risk Insurance Brokers; What's covered: stock throughput often referred to as cargo; in-transit and at-location coverages; selling-price valuation compared with replacement cost. Accessed 2026-09-16.
  12. Product Recall. Amelia Risk Insurance Brokers; What's covered by a Product Recall Policy; As your broker, we help walk through these factors. Accessed 2026-09-16.
  13. Directors And Officers Liability. Amelia Risk Insurance Brokers; What's covered by a D&O policy; when companies commonly consider purchase around outside funding. Accessed 2026-09-16.
  14. Employment Practices Liability (EPL). Amelia Risk Insurance Brokers; What's covered; timing note referring to employers in CA and NY as more litigious environments, not a statement of Amelia Risk's licensed states. Accessed 2026-09-16.
  15. Workers Compensation. Amelia Risk Insurance Brokers; Educational description of workers compensation as statutory coverage required by all 50 states; when an employer with payroll should buy it. This is not a product-by-state eligibility schedule for Amelia Risk.. Accessed 2026-09-16.
  16. Cyber Liability. Amelia Risk Insurance Brokers; Network security and privacy liability; first-party and third-party components; cyber-crime/social engineering described as a traditional add-on. Accessed 2026-09-16.
  17. Technology Errors And Omissions. Amelia Risk Insurance Brokers; Tech E&O described as a more specific term for professional liability covering financial loss from failed technology products or services. Accessed 2026-09-16.
  18. Contact Us. Amelia Risk Insurance Brokers; Get in touch invitation; embedded contact iframe; LEARN ABOUT OUR SPECIALTIES; footer locations San Francisco and East Bay. Accessed 2026-09-16.
  19. Privacy Policy. Amelia Risk Insurance Brokers; Opening identification: We are Amelia Risk Insurance Brokers & our website address is https://ameliarisk.com. WordPress-style comment/media/cookie notices; no producer license or compensation disclosure. Accessed 2026-09-16.
  20. Why We Created Amelia Risk. Amelia Risk Insurance Brokers; Liz Moore, 16 August 2021; late 2019 launch; independent coverage-first broker; women-owned positioning; free-consultation email at close. Accessed 2026-09-16.
  21. The Importance Of An Insurance Broker. Amelia Risk Insurance Brokers; Liz Moore, 23 August 2021; broker as outsourced risk manager and claims/renewal advocate; closing invitation for a free consultation. Accessed 2026-09-16.
  22. Podcast Episode – Beyond The Certificate With Startup CPG. Amelia Risk Insurance Brokers; Danielle Holyoake introduction: CRO and co-founder; late 2019 start; CPG focus; D&O underwriting described as days to a few weeks with completed information, with a two-to-three-week comfortable budget; inventory/stock throughput discussion. Company-hosted transcript of a third-party podcast.. Accessed 2026-09-16.
  23. Nexsure Client Login. Nexsure; Login URL linked from Amelia Risk’s Client Login Portal / FOR CLIENTS navigation as of 16 September 2026; authenticated contents not reviewed. Accessed 2026-09-16.
  24. Ascend Insured Portal For Amelia Risk Insurance Brokers. Ascend; Path /amelia_risk_insurance_brokers linked from Amelia Risk navigation; unauthenticated request redirected toward login and did not expose policy contents. Accessed 2026-09-16.
  25. Amelia Risk Pay Now. ePayPolicy; Footer Pay Now / MAKE A PAYMENT target on ameliarisk.com; unauthenticated GET returned HTTP 500 during this review, so payment-flow details were not inspected. Accessed 2026-09-16.
  26. Look Up A National Producer Number. National Insurance Producer Registry; Public NPN lookup definition page reviewed; Amelia Risk’s official site does not publish an NPN to search, and no NPN was independently confirmed here. Accessed 2026-09-16.

Risklytics Official Website

  1. Insurance for Frontier Tech. Risklytics; You describe your company; One application. Written for you; footer. Accessed 2026-09-16.
  2. About Risklytics. Risklytics; What we do; Who we insure; Licensing; Agency licenses table dated 2026-09-10. Accessed 2026-09-16.
  3. Terms of Service. Risklytics; Effective August 7, 2026; sections 1–5, 7, 9, 12; live HTML retrieved September 16, 2026. Accessed 2026-09-16.
  4. For insurers and wholesale markets. Risklytics; The lines we place; appetite form; Applications that state the exposure. Accessed 2026-09-16.
  5. How pricing and broker fees work. Risklytics; What it costs; broker fee row; No published rates; commission disclosure on request. Accessed 2026-09-16.
  6. Questions founders ask. Risklytics; Cost and process: What do we pay a broker?; What happens after we submit an application?. Accessed 2026-09-16.
  7. Contact a commercial insurance broker. Risklytics; Write to us; email response statement and contact form. Accessed 2026-09-16.
  8. Professional Liability (Tech E&O) insurance. Risklytics; How hard to get; Common questions; general-description disclaimer. Accessed 2026-09-16.
  9. Intellectual Property insurance, explained. Risklytics; Common questions; How hard to get; general-description disclaimer. Accessed 2026-09-16.
  10. Space insurance, explained. Risklytics; Built for moments like these; Common questions; general-description disclaimer. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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