Spot for Consumer Brands

Get quotes from 50+ consumer brand insurance providers with Spot

We put your products, stock and sales channels in one application, compare quotes with you and help you buy before a retailer deal.

  • Every product, location and channel in the submission
  • Retailer and landlord requirements checked before you sign
  • Keep your broker or switch, with no commissions on premiums
A brand founder arranges boxed products in a small pop-up shop window.

How Spot helps Consumer Brands

List what you sell and where it’s stored

Your Spot team builds the submission from your product families, suppliers, sales territories, locations and peak inventory, including stock held at a contract manufacturer, fulfillment center or pop-up.

Maple MarketOrganized by Spot
AIG
Alliance Risk
Amelia Risk

Check a retailer’s terms against your policy

Send the vendor agreement or lease. Spot compares its required limits and additional insured wording with your coverage and tells you what has to change before you sign.

Product liability insurance

Maple Market · Policy review

Policy wording
Coverage limits
Compare with
Contract requirements

Confirm with your broker

Limits, exclusions, and endorsements

See how each quote covers your stock

Once your broker has taken the submission to market, Spot lays out how each proposal treats your products, stock at other sites, goods in transit and customer data, right next to the premium.

Amelia Risk
Alliance Risk
AIGQuote request

Product liability insurance

Coverage limits · Policy terms

Maple Market

Tell us when your business changes

A new product, supplier, state or delivery service can change the questions a quote has to answer. Tell your Spot team in Slack and we bring the change to your broker.

# spot-support

JordanMaple Market

What do we need to request product liability insurance quotes?

RileySpot

Let’s prepare the information for your broker and compare the terms, not just the price.

How buying insurance works for Consumer Brands

  1. 01

    Tell us about your business

    Share what you do, where you work, the policies you have and any contracts that ask for insurance.

  2. 02

    We write up your application

    Spot turns it into an application that describes your business the way insurers need to see it.

  3. 03

    We get quotes from insurers

    Spot handles the procurement, sending it to the insurers and markets that cover businesses like yours and chasing every quote.

  4. 04

    Compare your quotes

    We put the quotes side by side on limits, exclusions and terms as well as price.

  5. 05

    Buy your policy and get certificates

    You choose. Spot places the policy for you, and certificates are ready when a customer or landlord asks.

Consumer Brands we help

  • Direct-to-consumer brands

    You sell online, ship from a fulfillment center and hold customer accounts and payment details, so product liability, stock in transit and cyber all come up at once.

  • Brands entering retail

    A retailer’s vendor agreement sets product liability limits and asks to be named on your policy before your first purchase order ships.

  • Importers and distributors

    Products you bring in or resell can still lead to an injury claim against you, and insurers want to know your role for each product family.

  • Shops, studios and showrooms

    Customers walk through your door, your lease has an insurance clause, and your stock and fixtures sit at that address.

Insurance Consumer Brands usually carry

The policies companies like yours are usually asked for, and when each one comes up.

  • Product liability

    You manufacture, import, distribute, or sell a product that could injure someone or damage their property.

  • General liability

    You open a shop, showroom, studio, kitchen, or event to customers, vendors, or other visitors.

  • Commercial property

    You lease space or keep stock, fixtures, production equipment, or samples at a business location.

  • Tools, equipment and inland marine

    Inventory, samples, tools, or display equipment travel to a warehouse, trade show, retailer, or customer.

  • Workers’ compensation

    You hire employees or have staff working in new states.

  • Cyber liability

    You collect customer accounts, payment details, location data, or other personal information.

Insurers that quote Consumer Brands

Get quotes from 50+ consumer brand insurance providers with Spot.

  • AIG
  • Alliance Risk
  • Amelia Risk
  • Aon
  • At-Bay
  • Beazley
  • Berkshire Hathaway Specialty Insurance
  • And many more

When Consumer Brands need insurance

  • 01

    You’re adding a new range

    Add the product family, components and sales territories to the submission so product liability names what you actually sell.

  • 02

    A retailer sends a vendor agreement

    Check the requested limits and endorsement wording against your policy before you promise a certificate.

  • 03

    You’re signing a lease for a shop or studio

    The landlord’s clause, the address and your contents value all need to match what you buy.

  • 04

    Inventory is piling up ahead of a busy season

    Peak stock at your own site and at third-party warehouses should appear in the property schedule at accurate values.

  • 05

    Your first warehouse or shop staff are starting

    Workers’ compensation depends on who employs each person and the states they work in, so line those up before you ask for quotes.

Questions from Consumer Brands

Also known as consumer brand insurance, consumer products insurance, consumer goods insurance, CPG insurance, DTC brand insurance and direct-to-consumer brand insurance.

What insurance does a CPG or DTC brand need?

Product liability usually comes first, since retailers and marketplaces ask for it. General liability, property and inland marine for stock, workers’ compensation and cyber follow. Spot builds them from one product and channel list.

Does a business owner’s policy cover everything a consumer brand needs?

No. It typically packages property, business interruption and liability, and typically leaves out commercial auto and workers’ compensation. Spot checks what each package actually includes for your products and locations.

Will product liability pay for a recall?

Don’t assume it will. Product liability wording addresses injury and property damage, and recall costs are a separate question. Spot asks brokers whether a recall form is available and what it includes.

Is stock at our fulfillment center covered?

Only if the property schedule or an inland marine form addresses that location and the goods moving to and from it. Your Spot team lists each location and transit stage so the quote answers it.

What does it cost to use Spot?

Spot charges a monthly fee set by your annual insurance spend and takes no commissions on premiums, whether you keep the broker who handles your retail program or switch.

Get insurance off your to-do list.

Get quotes from 50+ consumer brand insurance providers with Spot. Keep your broker or switch, with no commissions on premiums.

Get Started