HUB International vs Pie Insurance: How Do They Compare for General Liability Insurance?

Pie Insurance helps small businesses get GL from carrier partners and starts quotes through its website; HUB International places GL with an insurer and directs prospects to a HUB broker.

Pie explicitly frames itself as sourcing general liability from insurance carrier partners and cross-sells it with workers' comp, auto and cyber coverage, while HUB describes placing the policy with an insurer without naming partners or related lines. ^2,¹

What Are the Key Differences Between HUB International and Pie Insurance General Liability Insurance?

How Each Describes Its Role

Pie says it helps businesses get general liability "from our insurance carrier partners," explicit language positioning itself as an intermediary between the buyer and an unnamed carrier. ² HUB describes a similar placement role without using partner language, saying it places the coverage with an insurer on the client's behalf.

HUB brokers commercial general liability coverage rather than underwriting it itself, placing the policy with an insurer on the client's behalf. ¹Company-reported. General liability product page as read on 2026-09-23; the page does not name an issuing insurer.

Which Injury Scenarios Get Named

HUB names specific people the coverage typically protects against claims from: customers, employees, vendors or visitors hurt on the client's premises, plus advertising injury such as slander or false advertising. ¹ Pie's list instead separates out reputation harm, covering slander and libel, as its own named category alongside bodily injury, property damage, product liability and advertising injury. ²

Cross-Selling Other Coverage or Listing It Separately

Pie's general liability page actively cross-sells related lines, naming workers' compensation, commercial auto, cyber and business owner's policy coverage alongside general liability. ² HUB's page instead links to a different set of products, including business interruption, D&O, EPL and workers' compensation insurance, presented as separate items rather than a cross-sell pitch. ¹

What Should You Confirm in HUB International and Pie Insurance General Liability Insurance Quotes?

Ask Pie which specific carrier partner would underwrite your policy, since its page names none. ²
Ask HUB the same question, since its page also names no insurer. ¹
Confirm whether Pie's reputation-harm coverage and HUB's personal-injury coverage cover the same slander and libel scenarios or differ in scope. ² ¹
Ask both companies for published limits, since neither page discloses standard amounts. ² ¹

HUB International vs Pie Insurance General Liability Compared

HUB International vs Pie Insurance: General Liability Insurance: documented features by provider

Criteria	HUB International General Liability Insurance Brokerage	Pie General Liability Insurance
How to Apply	HUB says the amount of general liability coverage a business needs depends on factors such as the type of business and its location, and directs prospects to contact a HUB broker to get started. ¹Company-reported. Product-page copy; no online quote or bind flow is described.	Pie directs general liability buyers to contact the company to start a quote through its website. ²Company-reported. General Liability product page as read on 2026-09-23.
Coverage Features	HUB says general liability policies it arranges typically respond to bodily injury to customers, employees, vendors or visitors on the client's premises, personal injury from an employee's negligence or actions, property damage caused by employees, and advertising injury such as slander or false advertising claims. ¹Company-reported. Product-page description of typical coverage scenarios; the issued policy and its exclusions control what a specific claim triggers.	Pie lists bodily injury, property damage, reputation harm (slander and libel claims), product liability, and advertising injury as the categories its general liability coverage typically addresses. ²Company-reported. General Liability product page as read on 2026-09-23; the issued policy controls actual insuring agreements and exclusions.
Role in This Line	HUB brokers commercial general liability coverage rather than underwriting it itself, placing the policy with an insurer on the client's behalf. ¹Company-reported. General liability product page as read on 2026-09-23; the page does not name an issuing insurer.	Pie says it helps small businesses get the best general liability coverage 'from our insurance carrier partners,' identifying itself as an intermediary rather than the underwriter for this line. ²Company-reported. General Liability product page as read on 2026-09-23.