Cowbell vs HUB International

Why Cowbell’s cyber and related specialty programs do not replace HUB International’s brokerage of workers’ compensation, property and benefits, and how a founder might use both.

Introduction

Cowbell and HUB International both discuss cyber insurance for growing companies, but they are not substitutes for an entire commercial program. Cowbell underwrites cyber (and some related specialty) programs that brokers place. HUB brokers many casualty, property, management and benefits lines and also markets cyber. A Bay Area company still needing workers’ compensation, a business owners policy or employee benefits cannot treat Cowbell’s cyber tower as that program. The useful question is whether HUB (or another broker) should access Cowbell as one market, or whether you are comparing two different jobs. 1 10 35 31

Where Each Provider Shines

Where Cowbell Shines

  • A range of primary and excess cyber programs serves different business sizes and risk profiles, with eligibility and terms varying by program. 9,11,12,13,14,15
  • Cowbell pairs cyber insurance with risk insights, training and security services. Included services vary; some require a subscription. 22,11,15

Where HUB International Shines

  • HUB’s technology practice markets insurance and benefits programs to startups and software, hardware and digital-media companies, and says it currently insures more than 5,000 technology companies. 32
  • HUB routes qualifying small commercial accounts to Insureon’s online quote and other business insurance to a HUB advisor or local office; there is no published self-serve bind path for mid-market programs on hubinternational.com. 30,33,34,35,32,28

Coverage Comparison

Coverage TypeCowbellHUB International
Builders riskNot listedListed 32
Business owner’s policyNot listedListed 40
Cargo and transitNot listedListed 50,32
Commercial autoNot listedListed 42
Commercial propertyNot listedListed 41
CrimeListed 18,19Listed 43,38
Cyber liabilityListed 11,12,13,14,15Listed 35,32
Directors and officersListed 18,19Listed 34,32
Employee health and benefitsNot listedListed 52,23
Employment practices liabilityListed 18,19Listed 38,32
Equipment breakdownNot listedListed 51
Fidelity bondsNot listedListed 38
Fiduciary liabilityListed 18,19Listed 44,38
General liabilityNot listedListed 33
Hired and non-owned autoNot listedListed 42
Key personNot listedListed 32
Kidnap and ransomNot listedListed 45,38
Management liabilityListed 18,19Listed 32,38
Medical malpracticeNot listedListed 47
Product liabilityNot listedListed 49
Product recallNot listedListed 49
Professional liability / E&ONot listedListed 36,37
Representations and warrantiesNot listedListed 48
Surety bondsNot listedListed 46
Technology errors and omissionsListed 16,17Listed 32
Tools, equipment and inland marineNot listedListed 50
TruckingNot listedListed 42
Umbrella and excess liabilityNot listedListed 49
Virtual care and telehealthNot listedListed 53
Workers’ compensationNot listedListed 39

Listed products and programs, including policies arranged through insurers or partners. Optional endorsements are discussed in the analysis below. “Not listed” means no separate offering appears in the reviewed catalogue; confirm availability and policy terms with the provider.

Key Differences Between Cowbell and HUB International

Underwriter Versus Broker

Cowbell describes a cyber-focused managing general underwriter whose programs are placed through brokers. 3 8 HUB describes itself as a broker whose subsidiaries place policies with insurers; it is not the issuing carrier on the commercial lines it markets. 26 27

Cowbell’s Zurich relationship is an ownership or investment disclosure, not a finding that Zurich issues every Cowbell policy. HUB is not the insurer on the policies it brokers. Cowbell’s find-an-agent path is built for brokers rather than a founder checkout. 4 8 27

Cyber Programs Versus a Full Catalogue

Cowbell documents primary and excess cyber programs by business size, plus technology E&O and management-liability programs with terms that vary. HUB’s technology page lists cyber alongside workers’ compensation, directors and officers (D&O), benefits and other lines. Listing both cyber products side by side does not mean either program is available to you, and it does not mean Cowbell will write your workers’ compensation. 9 32 39

How a Quote Starts

Cowbell is broker-first. HUB asks commercial buyers to contact an advisor, or Insureon if they meet the small-account gate. If HUB is your broker, you can ask whether Cowbell is among the cyber markets it will approach; HUB’s published compensation materials do not name Cowbell as a panel member. That is “not named,” not “HUB cannot submit.” 8 30 29

Claims Paths

Cowbell describes claims assistance tied to its cyber programs. HUB markets a multi-line claims-advocacy practice. Those are different counterparties: Cowbell/its issuing paper versus HUB advocating to whatever insurer it placed. Neither description is a claims-quality rating. 1 54

What to Confirm in Quotes

  • Whether Cowbell is a market on a HUB (or other broker) submission, not a replacement for statutory workers’ compensation. 10 39

  • Issuing insurer, form and retention for the cyber tower, including any Cowbell program name. 3 35

  • Who reports the incident: Cowbell, HUB’s claims practice, Insureon, or the carrier directly. 54

Service Comparison

Cowbell vs HUB International: documented services and availability

CriteriaCowbellHUB International
Business role

Cowbell is a specialty-insurance platform and agency, not the insurer named on every policy. Cowbell Insurance Agency LLC says it is a U.S. property-and-casualty producer and may act as a general agent for one or more carriers; the issuing insurer remains responsible for the policy. 1,5,2

Cowbell identifies Zurich as a $60 million Series C investor and partner, while Zurich describes Cowbell as its technology collaborator for Select Plus. The reviewed sources do not describe Cowbell as a Zurich subsidiary or say that Zurich underwrites every Cowbell product. 4,19,3

HUB International Limited describes itself as a full-service insurance broker and financial-services firm. Its website terms say HUB’s subsidiaries are licensed as insurance brokers or agents in various U.S. states and Canadian provinces. The reviewed product pages market brokerage of policies issued by insurers, not HUB as a risk-bearing carrier for those policies. 26,27,31

HUB’s About Us timeline states that in 2022 it acquired Insureon for digital delivery of small-business commercial insurance. Insureon and TechInsurance say they are part of HUB; Insureon says it operates as a division of Specialty Program Group LLC, doing business as SPG Insurance Solutions. TechInsurance describes itself as part of Insureon rather than as a separate HUB retail office. 26,56,57,58,59

Coverage lines

Cowbell's current U.S. cyber catalogue includes admitted Prime 100 and Prime 100 Pro, non-admitted Prime 250 and Prime One, and follow-form excess Prime Plus. These are separate programs with different revenue appetites, limits, coverage descriptions and jurisdictional bases—not interchangeable versions of one policy. 9,11,12,13,14,15

Prime 100 Pro advertises limits up to $3 million; Prime One advertises up to $10 million for select risks and expressly describes AI-incident and quantum-computing coverage; Prime Plus advertises up to $5 million above a primary cyber policy. All remain subject to underwriting and issued policy terms. 12,14,15

Prime Tech combines non-admitted Technology E&O with cyber coverage for eligible technology businesses up to $1 billion in revenue and advertises limits up to $5 million. Prime Tech Plus is a separate follow-form excess Technology E&O and cyber product with up to $5 million in excess limits. 16,17

Cowbell's U.S. management-liability offering is Zurich Select Plus, a modular product with private-company D&O, employment-practices, fiduciary and crime coverage options. Zurich says appointed Zurich E&S wholesalers access the Cowbell-powered platform; the target is private businesses under 250 employees and under $50 million in assets. 18,19

Cowbell's product overviews say their coverage examples are illustrative and do not amend a policy. Actual coverage, conditions, limits, exclusions, availability and underwriting approval come from the issued policy and can vary by state and product. 11,12,13,14,15,16,17

HUB publishes dedicated business-insurance product pages for, among other lines, general liability, commercial property, workers’ compensation, business owners policies, commercial auto (including hired and non-owned exposures and trucking), cyber, directors and officers, professional liability/E&O, crime, fiduciary liability, kidnap and ransom, surety bonds, medical malpractice, marine/inland marine and cargo, boiler and machinery/equipment breakdown, and mergers-and-acquisitions representations-and-warranties insurance. Its casualty page also lists product liability, umbrella and excess, and product-recall as program elements. Employee-benefits brokerage is marketed separately. Actual policy forms, limits and eligibility are not set by those marketing pages. 31,33,41,39,40,42,35,34,36,37,43,44,45,46,47,50,51,48,49,52,38

For technology companies, HUB lists professional liability/technology E&O, cyber, a patent package described as property, auto, liability and umbrella, international placements, cargo/stock throughput, property/builders risk, pollution liability, management liability including D&O, employment-practices liability, fiduciary liability, transactional/warranty insurance, crime, workers’ compensation, employee benefits, key-person life and disability, retirement solutions, and kidnap and ransom. 32

Application process

A U.S. buyer works through an insurance agent or broker. Cowbell provides a state-filtered agent directory, while appointed agents use Cowbell's platform to quote, bind and issue eligible products; no direct-to-buyer quote path was documented in the reviewed sources. 8,1,9,11

On hubinternational.com, commercial buyers are asked to contact a broker, connect with a specialist, or use Contact Us. Small-commercial inquiries meeting HUB’s stated size tests go to Insureon for an online quote. Product pages such as general liability, D&O, cyber and workers’ compensation use “Contact Us” or “Connect With a Broker” rather than an on-site bind flow. Privacy policy language refers to automation for insurance quoting, without documenting a public HUB retail e-commerce checkout for mid-market programs. 30,33,34,35,32,28

Access to insurers

Cowbell's materials name Palomar Specialty Insurance Company for Prime 100 and Prime 100 Pro, Palomar and Chaucer Specialty Insurance Company for Prime 250, and Chaucer for Prime One. Prime Plus and Prime Tech Plus name only A-rated carrier paper, while the Select Plus page says Zurich admitted paper without naming the issuing legal entity. 11,12,13,14,15,17,18,7

HUB’s compensation page says it has access to the products and services of hundreds of insurers and that it focuses on a smaller set of “Strategic Carriers,” which may pay enhanced compensation. Property, casualty and marine pages refer to domestic, national, regional, specialty and global carrier relationships without publishing a complete appointment list. ProEx says it places more than $2 billion of premium with top-rated insurance carriers; that volume and rating language is company-reported and does not name the carriers. Issuing insurers therefore have to be taken from a quote, not from the public catalogue. 29,41,49,50,38

Insureon says it has access to 100+ insurance providers and names The Hartford, Chubb, Hiscox, Liberty Mutual and Travelers as examples. Those names are Insureon’s examples for its digital agency, not a statement that every HUB retail placement uses the same insurers, and they do not identify the issuing company on a particular policy. 56

Claims assistance

Cowbell says its in-house cyber claims team and incident-response panel are available around the clock. Its public intake instructions ask for the policy number or company name, the incident date and details, and a point of contact; coverage and claim payment still depend on the issuing insurer and policy. 21,11,14

HUB markets a claims-management practice that it says includes dedicated claims professionals, advocacy, coverage-dispute support, TPA selection and audits, reserve analysis and litigation-management support. It states the team has more than 225 claims professionals in the United States and Canada. The page also publishes numerical process claims such as 24-hour turnaround on claims reporting; those figures are company-reported marketing metrics, not independently verified outcomes, and they do not describe how a particular insurer will adjust a claim. 54

Sources

Cowbell Official Website

  1. Cowbell. Cowbell; What We Do; Assess, Insure, Respond and Improve; U.S. navigation; footer legal disclosure. Accessed 2026-09-15.
  2. Terms And Conditions. Cowbell; Opening paragraphs identifying Cowbell Cyber, Inc. and its subsidiaries; Paid Services §3; footer producer disclosure. Accessed 2026-09-15.
  3. Company. Cowbell; Technology That Signals Protection; Backed By Prominent Venture And Growth Investors; office locations; footer legal disclosure. Accessed 2026-09-15.
  4. Our Next Era — Cowbell Closes $60M Series C Round. Cowbell; 26 July 2024 announcement describing Zurich as a Series C investor and partner. Accessed 2026-09-15.
  5. License Information. Cowbell; Cowbell Insurance Agency LLC producer and surplus-lines license lists for 50 states and the District of Columbia; footer availability qualification. Accessed 2026-09-15.
  6. Palomar Specialty Insurance Company — Company Profile. California Department of Insurance; Company information: NAIC 20338, California ID 1969-5, Unlimited-Normal status, property-and-casualty company, Oregon domicile. Accessed 2026-09-15.
  7. Find An Agent. Cowbell; State selector and directory of appointed U.S. agents and brokers. Accessed 2026-09-15.
  8. Broker Resources. Cowbell; Current U.S. sales enablement catalogue listing Prime 100, Prime 100 Pro, Prime 250, Prime One, Prime Plus, Prime Tech and Prime Tech Plus materials. Accessed 2026-09-15.
  9. Cowbell Overview. Cowbell; Our Products: cyber, Professional Indemnity, Zurich management liability and Cowbell Resiliency Services; product-level qualifications. Accessed 2026-09-15.
  10. Prime 100 Product Overview. Cowbell; PDF pp. 1–4: admitted standalone cyber for businesses up to $100 million revenue; Palomar paper; coverage descriptions; US0001 1025 disclaimer. Accessed 2026-09-15.
  11. Prime 100 Pro Product Overview. Cowbell; PDF pp. 1–4: admitted cyber for businesses up to $100 million; enhanced options and $3 million limit; 47-state list; Palomar paper; US0001 0826 disclaimer. Accessed 2026-09-15.
  12. Prime 250 Product Overview. Cowbell; PDF pp. 1–4: non-admitted standalone cyber for businesses up to $1 billion; 50 states and D.C.; Palomar and Chaucer paper; illustrative-coverage disclaimer. Accessed 2026-09-15.
  13. Prime One Product Overview. Cowbell; PDF pp. 1–3: non-admitted cyber for advanced digital exposures, typically $250 million-plus revenue; selected risks up to $10 million; Chaucer Specialty; US0001 0426. Accessed 2026-09-15.
  14. Prime Plus Product Overview. Cowbell; PDF pp. 1–2: non-admitted follow-form excess cyber for businesses up to $1 billion; up to $5 million excess limits; unnamed A-rated carriers; US0001 0226. Accessed 2026-09-15.
  15. Prime Tech Product Overview. Cowbell; PDF pp. 1–4: non-admitted combined Technology E&O and cyber for technology businesses up to $1 billion; up to $5 million; surplus lines in 50 states; US0001 1025. Accessed 2026-09-15.
  16. Prime Tech Plus Product Overview. Cowbell; PDF pp. 1–3: follow-form excess Technology E&O and cyber for technology businesses up to $1 billion; up to $5 million; unnamed A-rated paper; US0002 1025. Accessed 2026-09-15.
  17. Management Liability Coverage For Small And Medium Enterprises. Cowbell; Zurich Select Plus description; admitted paper; private-company D&O, employment practices, fiduciary and crime modules; wholesaler access and target account FAQ. Accessed 2026-09-15.
  18. Small And Midsize Business Management Liability. Zurich North America; Zurich Select Plus collaboration; admitted paper and Zurich Claims; four modular coverages; access for appointed Zurich E&S wholesalers; target under 250 employees and $50 million assets. Accessed 2026-09-15.
  19. Frequently Asked Questions. Cowbell; Policy cancellation; direct- and agency-bill payment; 2.99% credit-card fee; premium financing; P100 and P250 renewals; endorsements; risk-engineering call. Accessed 2026-09-15.
  20. Claims And Incident Response Services. Cowbell; Cowbell Claims Approach; incident-response panel; reporting channels; initial company, incident-date and contact information; claims assistance description. Accessed 2026-09-15.
  21. Cowbell Resiliency Services. Cowbell; Cybersecurity services; policyholder access and trials; subscription services; service-provider and insurance-coverage qualifications. Accessed 2026-09-15.

HUB International Official Website

  1. Insurance Broker San Francisco. HUB International; JSON-LD InsuranceAgency record naming HUB International Limited as parent; About Us office copy for 201 Mission Street; products and industries blocks. Accessed 2026-09-16.
  2. HUB International San Francisco 44 Montgomery Street. HUB International; Office profile describing Merriwether & Williams Insurance Services history, bonding and contractor-development programs. Accessed 2026-09-16.
  3. California Insurance Brokers. HUB International; Introductory copy and listed California office directory including San Francisco locations. Accessed 2026-09-16.
  4. About Us. HUB International; Opening description; 1998 formation of HUB International Limited; 2022 Insureon acquisition; headquarters and employee/office counts. Accessed 2026-09-16.
  5. Terms and Conditions. HUB International; Licensing section stating subsidiaries are licensed as brokers or agents in various U.S. states and Canadian provinces. Accessed 2026-09-16.
  6. HUB International Privacy Policy. HUB International; Effective 21 August 2025; applies to HUB International Limited and subsidiaries; insurance brokerage services; automation for quoting. Accessed 2026-09-16.
  7. How We Get Paid. HUB International; Commission, contingency, supplemental commission, client-paid fees, wholesale, carrier-services, strategic-carrier and other-compensation sections. Accessed 2026-09-16.
  8. Contact Us. HUB International; Business Solutions paths for Commercial Insurance Solutions versus Small Commercial Insurance Solutions via Insureon; office search. Accessed 2026-09-16.
  9. Business Insurance Broker Coverage Policy. HUB International; Essential coverage and beyond-the-basics product catalogue. Accessed 2026-09-16.
  10. Insurance for Technology Companies. HUB International; Startup and software/hardware/digital-media audience; listed business and people coverages; claimed technology-client count. Accessed 2026-09-16.
  11. General Liability Insurance Brokers. HUB International; Product page describing typical general-liability subjects and invitation to contact a broker. Accessed 2026-09-16.
  12. Directors and Officers (D&O) Liability Insurance Broker. HUB International; Product page for private, nonprofit and public-company D&O brokerage. Accessed 2026-09-16.
  13. Cyber Insurance. HUB International; Product page describing first-party and post-breach cyber expenses as typically arranged. Accessed 2026-09-16.
  14. Professional Liability Insurance Brokers. HUB International; Product page equating professional liability with errors and omissions and describing typical claim types. Accessed 2026-09-16.
  15. Errors and Omissions (E&O) Insurance Coverage. HUB International; Industries listed for E&O including technology, and statement that policies are customized. Accessed 2026-09-16.
  16. HUB ProEx. HUB International; Professional & Executive Risk practice: EPL, fiduciary, crime/fidelity, K&R; certificates of insurance; claims and legal support; carrier-premium claim. Accessed 2026-09-16.
  17. Workers' Compensation Insurance Brokers. HUB International; Product page on workers’ compensation brokerage, state-fund variation and typical benefits. Accessed 2026-09-16.
  18. Business Owners Policy (BOP) Company Coverage. HUB International; BOP described as combined property and liability for small and mid-size businesses. Accessed 2026-09-16.
  19. Commercial (Business) Property Insurance Brokers. HUB International; Property Practice description, domestic and global carrier access, traditional and alternative structures. Accessed 2026-09-16.
  20. Commercial Auto Insurance Broker Policy & Coverage. HUB International; Commercial auto and trucking insurance; hired and non-owned exposures. Accessed 2026-09-16.
  21. Crime Insurance Brokers. HUB International; Crime/fraud coverage product page for private, public and not-for-profit organizations. Accessed 2026-09-16.
  22. Fiduciary Liability Insurance Brokers. HUB International; Fiduciary liability product page distinguishing it from D&O. Accessed 2026-09-16.
  23. Kidnap and Ransom Insurance Brokers. HUB International; Kidnap and ransom product page for traveling executives and employees. Accessed 2026-09-16.
  24. Surety Bonds and Surety Bond Insurance for Businesses. HUB International; Contract surety types including bid, performance and payment bonds. Accessed 2026-09-16.
  25. Medical Malpractice Insurance Brokers. HUB International; Medical malpractice brokerage, including telemedicine-related risks. Accessed 2026-09-16.
  26. Mergers & Acquisitions (M&A) Insurance Broker. HUB International; Representations and warranties, litigation buyout and tax indemnification insurance. Accessed 2026-09-16.
  27. Comprehensive Casualty Insurance Solutions. HUB International; General and product liability, umbrella and excess, workers’ compensation, product recall ancillary, global carrier relationships. Accessed 2026-09-16.
  28. Marine Insurance Broker Policy & Coverage. HUB International; Ocean and inland marine, cargo and related marine liability coverages; domestic and international carriers. Accessed 2026-09-16.
  29. Boiler and Machinery Equipment Insurance Coverage. HUB International; Equipment breakdown / boiler and machinery product page. Accessed 2026-09-16.
  30. Employee Benefits Brokers and Consulting Services. HUB International; Employee-benefits brokerage and multi-year planning services. Accessed 2026-09-16.
  31. Virtual Care Insurance Brokerage Coverage. HUB International; Virtual care medical professional liability, technology E&O, products liability, cyber and management liability list. Accessed 2026-09-16.
  32. Insurance Claims Management. HUB International; Claims advocacy, TPA coordination, coverage-dispute support and published process metrics. Accessed 2026-09-16.
  33. Risk Management Information System (RMIS). HUB International; RMIS claims administration, certificate tracking and carrier/TPA data aggregation. Accessed 2026-09-16.
  34. About Insureon. Insureon; Insureon as part of HUB; licensed in every state; named example insurers; 2022 acquisition history; TechInsurance origin. Accessed 2026-09-16.
  35. Insurance Licenses by State. Insureon; California 0L09546; footer that Insureon operates as a division of Specialty Program Group LLC dba SPG Insurance Solutions. Accessed 2026-09-16.
  36. Hub International and Bold Penguin to Acquire Leading Digital Small Commercial Insurance Firm Insureon. Insureon; 1 March 2022 announcement that HUB would acquire the Insureon digital agency and brand; operations to sit in Specialty Program Group LLC. Accessed 2026-09-16.
  37. About Us | TechInsurance. TechInsurance; TechInsurance as part of Insureon; 2022 HUB acquisition of Insureon’s digital agency. Accessed 2026-09-16.
  38. California Department of Insurance License Status Inquiry. California Department of Insurance; Public license-search portal landing page; interactive search was not completed to a verifiable license record in this research. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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