Alliance Risk vs
Simply Business
Alliance Risk describes specialist technology submissions and insurer placement for startups and technology companies. Simply Business serves small businesses through an online marketplace, with policy offers and claims handled according to the selected insurer. Choose the route that matches your business and confirm the actual insurer, coverage and total fees. 1,12,13
Introduction
For complex technology risks, Alliance Risk describes a specialist broker submission; Simply Business provides an online marketplace for common small-business policies. Start with the route that fits your business, then compare the named insurer, cost and policy wording. 1 12
Coverage Comparison
| Coverage | Alliance Risk | Simply Business |
|---|---|---|
| Builders risk | Listed 9Alliance Risk arranges builders risk insurance. | Not listed |
| Business owner’s policy | Listed 9Alliance Risk arranges business owner’s policies. | Listed 21 |
| Cargo and transit | Listed 9Alliance Risk arranges inland and ocean marine coverage for goods in transit. | Not listed |
| Commercial auto | Listed 9Alliance Risk arranges commercial auto insurance. | Not listed |
| Commercial property | Listed 9Alliance Risk arranges property insurance. | Listed 22,21Offered as part of a BOP, rather than as a standalone policy. |
| Crime | Listed 9Alliance Risk arranges crime insurance. | Not listed |
| Cyber liability | Listed 9Alliance Risk arranges cyber liability insurance. | Listed 24Add-on for select buyers purchasing another business policy; phone quote route. |
| Directors and officers | Listed 9Alliance Risk arranges directors and officers liability insurance. | Not listed |
| Employment practices liability | Listed 9Alliance Risk arranges employment practices liability insurance. | Not listed |
| Equipment breakdown | Listed 9Alliance Risk arranges equipment breakdown insurance. | Not listed |
| Fiduciary liability | Listed 9Alliance Risk arranges fiduciary liability insurance. | Not listed |
| General liability | Listed 9Alliance Risk arranges general liability insurance. | Listed 18 |
| Intellectual property | Listed 1Alliance Risk arranges intellectual-property insurance for technology businesses. | Not listed |
| Key person | Listed 9Alliance Risk arranges key person insurance. | Not listed |
| Liquor liability | Listed 9Alliance Risk arranges liquor liability for businesses serving or selling alcohol. | Not listed |
| Management liability | Listed 11Alliance Risk advises on management-liability packages and standalone options. | Not listed |
| Media liability | Listed 9Alliance Risk arranges media and advertising liability insurance. | Not listed |
| Product liability | Listed 9Alliance Risk arranges product liability insurance. | Not listed |
| Product recall | Listed 9Alliance Risk arranges product recall insurance. | Not listed |
| Professional errors and omissions (E&O) | Listed 9Alliance Risk arranges professional liability insurance. | Listed 20 |
| Technology errors and omissions (E&O) | Listed 9Alliance Risk arranges technology errors and omissions insurance. | Not listed |
| Tools, equipment and inland marine | Listed 9Alliance Risk arranges inland marine coverage for goods, tools and equipment in transit or off-site. | Listed 23 |
| Umbrella and excess liability | Listed 9Alliance Risk arranges umbrella and excess liability insurance. | Not listed |
| Workers’ compensation | Listed 9Alliance Risk arranges workers’ compensation insurance. | Listed 19 |
A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.
Current Spot Scores
Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.
Alliance Risk
BrokerBroker
5.8/ 10Assessed provider: Alliance Risk. Scope: Alliance Risk Insurance Services LLC, the subsidiary agency named in Alliance's terms and the single licensee of record under National Producer Number 21240567, assessed as a brokerage and risk-advisory operation. Producer authority is independently verified in Georgia, Texas, Pennsylvania, Colorado, Nevada and Minnesota only; the other 44 jurisdictions in the published table remain company-reported. Carrier relationships are assessed only as the appointments recorded in Texas, Nevada and Pennsylvania, which do not establish the insurer for any particular placement. Alliance Risk Holding Company LLC and any programme-specific capacity are outside scored scope.
Simply Business
BrokerNo Spot Score
Assessment subject unavailable
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
Alliance Risk
Review Score
Alliance Risk has too little independent review evidence to judge its service. Ask for references from businesses like yours before choosing it.[1][2][3][4][5][6][7][8]
Read Alliance Risk reviewsSimply Business
Review Score
Simply Business ratings vary sharply across platforms, with conflicting figures on some pages. Service and cancellation complaints can guide questions about your policy, but these broad ratings do not isolate commercial-policy outcomes.[6][7][8][10][9]
Read Simply Business reviewsKey Differences Between Alliance Risk and Simply Business
Specialist Broker or Small-Business Marketplace
Alliance Risk positions its broker service around technology businesses, from early-stage companies through public firms, and describes a technology E&O submission that includes revenue, clients, contracts and claims history. Simply Business describes an online marketplace for small businesses and solopreneurs, with examples such as contractors and sole proprietors. Those examples do not establish underwriting eligibility. If your risk depends on complex technology contracts or customer concentration, ask Alliance Risk how it will approach specialist markets; if you want to start with common small-business lines, Simply Business offers an online quote route. 1 10 12 14
Insurer, Binding and Claims Roles
Alliance Risk says it uses admitted and excess-and-surplus markets, but its reviewed pages do not identify the insurer for a particular buyer. Simply Business’s Terms name Simply Business, LLC and Harborway Insurance Agency, LLC as producers, and say Spinnaker underwrites Harborway policies; other marketplace policies are underwritten by third-party providers. Simply Business says the selected provider handles claims on its own policies. In either route, request the legal insurer and claims contact on the proposal; a producer or broker is not the same as the policy insurer. 1 12 13
Fees and Quote Expectations
Alliance Risk’s terms allow commissions and several possible service or transaction fees without giving a buyer-specific amount. Simply Business’s Terms disclose commissions or other compensation and possible processing, service, installment or cancellation fees; the amount and applicability depend on the transaction and are to be disclosed before purchase. Alliance Risk advertises different quote estimates by risk type, while Simply Business says a quote is not guaranteed and binding requires panel-member approval. Ask both for the total cost and the step that makes coverage effective. 3 6 13 14
What to Confirm in Quotes
- Ask Alliance Risk which specialist insurers will consider your technology business, whether the proposal separates technology E&O and cyber, and what timing estimate applies to your risk. 10 6
- Ask Simply Business for the selected insurer, producer, applicable fees and claims contact. Harborway/Spinnaker applies only to Harborway policies, not all marketplace policies. 12 13 13
- Compare the proposed forms, limits, exclusions, retention and binding conditions; neither route’s public quote description establishes those for your business. 6 14
Compare Services
What each provider documents about the services you may need
| Criteria | Alliance Risk | Simply Business |
|---|---|---|
| Business role | You buy through a broker that shops commercial insurance and advises on risk; Alliance Risk identifies Alliance Risk Insurance Services LLC as its subsidiary agency. 2,3,4Company-reported. Alliance Risk public commercial-insurance offering; company statements are not independent verification or buyer-specific policy terms. The parent company named in Alliance Risk’s disclosures is unclear, so confirm the contracting entity before signing. Its terms name Alliance Risk Holding Company LLC, while its privacy policy names Alliance Risk, Inc. 3,4Conflicting sources. Alliance Risk public commercial-insurance offering; company statements are not independent verification or buyer-specific policy terms. | Simply Business describes its U.S. service as an online commercial-insurance marketplace and licensed producer connecting business customers with insurers. Its June 30, 2026 Terms identify Simply Business, LLC and Harborway Insurance Agency, LLC d/b/a Harborway Insurance as licensed producers, with Harborway a Simply Business subsidiary; the Terms say Harborway policies are underwritten by Spinnaker Insurance Company. Other site policies are underwritten by third-party providers, so the selected issuer depends on the offer and policy. These roles and license statements are company-reported. The contact-page footer says Simply Business, LLC is licensed in all U.S. states and D.C.; for California it says the company operates under the name Simply Business Insurance Agency, LLC and displays License #0M20593. The footer also lists Colorado, New York, Pennsylvania and Texas operating names; it gives no other license identifiers. No regulator lookup was performed or required for this candidate. 12,13,25,14Company-reported. U.S. commercial insurance distribution described by the company. Simply Business, LLC, Simply Business, Inc., Harborway Insurance Agency, LLC, the stated parent and each policy issuer are distinct. The Inc./LLC relationship remains unresolved. |
| Customer focus | Technology businesses from pre-seed through public-company stages can ask Alliance Risk about coverage, including SaaS, hardware, fintech, healthtech and AI. 1Company-reported. Alliance Risk public commercial-insurance offering; company statements are not independent verification or buyer-specific policy terms. | Simply Business says it serves small businesses and solopreneurs and lists examples such as contractors, cleaning businesses, LLCs and sole proprietors. These examples describe its stated audience, not guaranteed insurer eligibility or availability. 12,17,13Company-reported. Company-described U.S. audience; eligibility varies by insurer, state and business details. |
| Application process | You can request a no-obligation quote through a contact form, but it is only an initial inquiry, not a bindable offer; the form asks for your company, website, contact details and message. 6Company-reported. Alliance Risk public commercial-insurance offering; company statements are not independent verification or buyer-specific policy terms. To get a technology E&O proposal, prepare service details, revenue, employee count, major client contracts, current coverage, five-year claims history and customer concentration; Alliance Risk says it reviews the current program and approaches specialist insurers. 10Company-reported. Alliance Risk public commercial-insurance offering; company statements are not independent verification or buyer-specific policy terms. Build the quote schedule around your risk type: Alliance Risk advertises 24 hours generally, 48–72 hours for standard software risks and five to ten business days for hardware, fintech, healthtech and AI. These are company estimates, not deadlines. 6,1Conflicting sources. Alliance Risk public commercial-insurance offering; company statements are not independent verification or buyer-specific policy terms. | The company advertises online quotes and weekday phone access to licensed agents. Its Terms say a quote is not guaranteed and Simply Business cannot bind a risk without panel-member approval; a quote or online purchase path does not establish that every applicant can bind online. 14,13Company-reported. Published U.S. quote and service channels. Binding depends on panel-member approval and the individual offer. |
| Fees and compensation | Get the total cost and compensation in writing before authorizing placement: Alliance Risk’s terms allow service, installment, cancellation and flat fees plus insurer or third-party fees and commissions, but give no amounts. A free quote does not make ongoing service free. 3,6Company-reported. Alliance Risk public commercial-insurance offering; company statements are not independent verification or buyer-specific policy terms. | The Terms say Simply Business receives commission or other compensation from or through panel members and that customers may also incur separate processing, administrative, service, installment or cancellation fees. They give no amount or placement-specific applicability; the Terms say charges are disclosed before purchase. 13Company-reported. General disclosure dated 2026-06-30; no specific commission, fee schedule, premium or customer charge was reviewed. |
| Claims assistance | Before buying, ask who receives and manages claims because the reviewed pages do not establish a dedicated reporting procedure or the scope of broker advocacy; privacy references to sharing information do not identify the claims contact. 8,7,4,3Not found in reviewed sources. Reviewed public service and legal pages on 2026-09-16; no customer portal was entered and no claim was submitted. No inference about claims quality or absence of support. | The Terms say third-party insurers underwrite site policies and each provider handles claims on its own policies; the Help Center directs policyholders to identify and contact the insurer. This establishes a published route, not agency assistance after notice or claim outcomes. 13,15Company-reported. General site-policy claim responsibility. Harborway/Spinnaker applies only to the named Harborway placement relationship. |
Sources
Alliance Risk Official Website
- Technology Insurance. Alliance Risk; What is Technology Insurance?; Types of Technology; Types of Coverage; startup placement introduction; quote documents and process. Accessed 2026-09-16.
- About Us. Alliance Risk; Our Story. Accessed 2026-09-16.
- Terms & Conditions. Alliance Risk; Sections 1, 4, 5, 17 and 18; last updated October 30, 2024. Accessed 2026-09-16.
- Privacy Policy. Alliance Risk; Sections 1, 4, 5 and 13; revised October 30, 2024. Accessed 2026-09-16.
- Insurance Licenses. Alliance Risk; CA entry; site footer producer trade name and NPN. Accessed 2026-09-16.
- Get a Quote. Alliance Risk; Request form; Prefer to Call?; Why Alliance Risk? section. Accessed 2026-09-16.
- Contact Us. Alliance Risk; Prefer to Call?; Talk to an Expert. Accessed 2026-09-16.
- All In One Insurance Risk Advisory to Protect Your Business. Alliance Risk; Why Us?; footer brokerage disclosure. Accessed 2026-09-16.
- Alliance Products. Alliance Risk; Coverages product cards, from Accountant Professional Liability through Wrap-Up Insurance. Accessed 2026-09-16.
- Tech E&O Insurance. Alliance Risk; Opening placement description; Get Your Tech E&O Risk Review; What We Need for Your Quote; Policy Review. Accessed 2026-09-16.
- Management Liability Insurance: How D&O, EPLI, and Fiduciary Fit Together. Alliance Risk; Closing offer to recommend a package or standalone approach; three core lines. Accessed 2026-09-16.
Simply Business Official Website
- Our Small Business Insurance Story. Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
- Terms of Service. Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
- Contact Us. Simply Business; Opening contact details lines 20–31; licensed-agent phone hours lines 46–59; U.S. licensing and state-specific name disclosures in footer lines 108–111, including California License #0M20593. Accessed 2026-09-29.
- Help Center. Simply Business; Claims, account servicing, agent-routed changes, renewal FAQ and Common Topics. Accessed 2026-09-29.
- How Simply Business Works. Simply Business; Common types lines 92–160; quote/purchase flow; estimate-method footnotes lines 198–200. Accessed 2026-09-29.
- Business Insurance for Small Businesses. Simply Business; Small Business Insurance Coverage Options and policy links. Accessed 2026-09-29.
- General Liability Insurance for a Small Business. Simply Business; Coverage lines 51–75; audience lines 61–65, 153–155; application and examples elsewhere on page. Accessed 2026-09-29.
- Workers’ Compensation Insurance for Small Business. Simply Business; Coverage and benefits lines 45–69; state/buyer qualifications lines 178–189. Accessed 2026-09-29.
- Professional Liability Insurance Coverage. Simply Business; Coverage lines 45–100; buyer examples lines 101–158; online quote steps lines 237–260. Accessed 2026-09-29.
- Business Owner’s Policy Insurance. Simply Business; Bundle lines 34–38, 218–243; add-on/exclusion discussion lines 226–243; buyer and quote sections. Accessed 2026-09-29.
- Commercial Property Insurance. Simply Business; Lines 15–18 present physical-location cover as part of a BOP; lines 34–49 describe the package; lines 59–63 say it is offered as part of the BOP rather than as a standalone policy and link to a BOP quote. Accessed 2026-09-29.
- Inland Marine Insurance. Simply Business; Equipment/inventory lines 15–18, 59–63; examples and quote workflow lines 97–140, 168–191. Accessed 2026-09-29.
- Cyber Insurance. Simply Business; Claim types lines 88–105; select-buyer add-on/phone quote lines 171–175; route and last-updated lines 389–395. Accessed 2026-09-29.
- Producer Compensation Disclosure (United States). Travelers; Ownership interest in a producer, lines 57–60: Travelers says it owns Simply Business, Inc.; relation to Simply Business, LLC not stated. Accessed 2026-09-29.





