What Is Alliance Risk?
Alliance Risk suits tech startups from pre-seed through IPO that want a broker to review their tech E&O policy for free and shop specialist insurers; if you want to buy online in minutes, use a digital insurer. Quotes take 24 hours to ten business days, depending on your risk. 1,2,3
Simply Business: Online Small-Business Insurance Marketplace
Simply Business describes a digital marketplace and licensed-producer service for small businesses. The policy and selected insurer determine coverage, fees, servicing and claims responsibilities. 6,7
What Is Cyber Insurance?
Cyber insurance can help pay covered response costs and claims against your business after a cyber incident. If your business relies on data, software or outside providers, compare response limits, vendor outages and approval rules. 9,10
What Are the Key Differences Between Alliance Risk and Simply Business Cyber Insurance?
Coverage Structure
Alliance Risk describes a broker-designed program spanning the business’s own breach losses and liability to others, while Simply Business describes cyber as a possible addition for select buyers of another business policy. This changes the initial buying question: discuss the broker-arranged coverage with Alliance Risk, or first establish whether the Simply Business account can add cyber. 4 8
Response Services and Limits
Alliance Risk’s listed program includes response planning, forensic and legal vendors on standby, and vulnerability analysis. Simply Business describes covered event types but does not describe comparable pre-breach response services on its cyber page. Ask whether prevention or response vendors are included with the actual Alliance placement, and what assistance the Simply Business insurer supplies after a breach. 4 8
Coverage and Quote Questions
Alliance Risk publishes general limit guidance, including common $1 million limits and deductibles, explicitly not a quote. Simply Business’s reviewed page gives no cyber limit figures. Request each quote’s limits, retentions and whether breach response shares the policy aggregate; don’t treat Alliance’s market guidance as your proposed terms. 4 8
What Should You Confirm in Alliance Risk and Simply Business Cyber Insurance Quotes?
- For Alliance Risk, ask whether the quoted $1 million guidance or another limit is recommended for your exposure, and identify the actual carrier; for Simply Business, ask whether cyber can attach to the specific policy and what carrier approves it. 4 7
- Ask whether Alliance Risk’s breach-planning vendors are included in the placed program and whether Simply Business’s carrier supplies a response coordinator, forensic help and notification support. 4 8
Alliance Risk and Simply Business Review Scores for 2026
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
Alliance Risk Review Score
Review Score
No reviews found
Alliance Risk has no customer ratings on the review sites we checked, so there's no Review Score yet. That says nothing bad about the company; it means you'll need to ask for references.[1][4][6]
Read Alliance Risk reviewsSimply Business Review Score
Review Score
4 rated sources
Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.[6][10][7]
Read Simply Business reviewsAlliance Risk vs Simply Business Cyber Insurance Compared
Alliance Risk vs Simply Business: Cyber Insurance: documented features by provider
| Criteria | Alliance Risk Cyber Liability Insurance | Cyber liability coverage as an add-on through Simply Business |
|---|---|---|
| Role in This Line | Alliance Risk designs cyber programs backed by breach response planning, forensic support and advisory, as a brokerage that arranges placement rather than underwriting the policy itself. 4,5Company-reported. Cyber product page, opening section, and the general brokerage disclosure on the coverage catalogue page. | Confirm in your quote. |
| Issuing Insurer | The cyber page does not name the insurer that would issue an Alliance Risk-placed cyber policy. It separately lists carriers active in the broader cyber market, including Chubb, AIG, Coalition, Hiscox and others, as general market education rather than as Alliance's own carrier panel. 4Not publicly disclosed. Cyber product page, Choosing Cyber Insurance Carriers and Brokers section, as read on 2026-09-23. | Confirm in your quote. |
| Who It’s For | Confirm in your quote. | Simply Business says cyber is available as an added coverage for select businesses purchasing another business policy, with general liability, professional liability and workers’ compensation given as examples. This is not a universal availability promise. 8Company-reported. Company-published cyber information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Coverage Features | Alliance Risk's cyber offering combines first-party coverage (data recovery, business interruption, breach notification, credit monitoring, forensic investigation, crisis management and cyber extortion or ransomware payments) with third-party coverage (legal defense, settlements and judgments, regulatory fines and penalties, PCI-DSS assessments, and media liability). 4Company-reported. Cyber product page, First-Party vs. Third-Party Cyber Coverage section; actual policy structure depends on the carrier and the policy as issued. Alliance Risk says its cyber programs include coverage for legal expenses and fines imposed by data protection authorities such as the FTC, HIPAA enforcers or GDPR enforcers. 4Company-reported. Cyber product page, The Alliance Risk Difference section. | The cyber page describes security-event and privacy-regulation claim types as risks that may be covered. This is company education; the policy determines coverage, limits, triggers and exclusions. 8Company-reported. Company-published cyber information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Limits and Retentions | Alliance Risk's cyber page says most small businesses buy $1 million per-occurrence and $1 million aggregate limits with roughly $2,500 deductibles, and it publishes a recommended-limit table by business profile, ranging from $500,000-$1 million for sole proprietors to $5 million or more for healthcare and finance companies. These are general guidance, not a quoted limit for a specific business. 4Company-reported. Cyber product page, How Much Cyber Insurance Do You Need? section. | Confirm in your quote. |
| Risk Services | Alliance Risk says it provides dedicated incident response planning ahead of a breach, with designated forensic, legal and notification vendors on standby, along with data exposure and network vulnerability analysis. 4Company-reported. Cyber product page, Our Approach to Cyber Liability and The Alliance Risk Difference sections. Alliance Risk says its cyber programs often come bundled with proactive security services from cybersecurity vendors, such as vulnerability scans, employee security training and phishing simulations. 4Company-reported. Cyber product page, The Alliance Risk Difference section. | Confirm in your quote. |
| How to Apply | You request a cyber quote or book a risk assessment with an Alliance Risk advisor through the calls to action on the cyber product page; the page does not list specific underwriting information required for a cyber submission. 4Company-reported. Cyber product page quote and consultation calls to action. | The page lists a phone quote route for cyber and also describes an online quote tool. Its Terms say availability varies by state, insurer and business details and binding requires panel-member approval. 8,7Company-reported. Company-published cyber information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
Related Pages for Alliance Risk vs Simply Business Cyber Insurance
Cyber Insurance Pages for Alliance Risk and Simply Business
Other Coverage Lines Compared for Alliance Risk vs Simply Business
Other Cyber Insurance Provider Comparisons
Sources for Alliance Risk vs Simply Business Cyber Insurance
Sources About Alliance Risk
- Technology Insurance. Alliance Risk; What is Technology Insurance?; Types of Technology; Types of Coverage; startup placement introduction; quote documents and process. Accessed 2026-09-16.
- Tech E&O Insurance. Alliance Risk; Opening placement description; Get Your Tech E&O Risk Review; What We Need for Your Quote; Policy Review. Accessed 2026-09-16.
- Get a Quote. Alliance Risk; Request form; Prefer to Call?; Why Alliance Risk? section. Accessed 2026-09-16.
- Cyber Liability Insurance: Costs, Limits & What You'll Pay. Alliance Risk; Cyber Liability Insurance That Moves at the Speed of Risk; Our Approach to Cyber Liability; The Alliance Risk Difference; What Cyber Insurance Covers; How Much Cyber Insurance Do You Need?; First-Party vs. Third-Party Cyber Coverage; Choosing Cyber Insurance Carriers and Brokers. Accessed 2026-09-23.
- Alliance Products. Alliance Risk; Footer brokerage disclosure: "Alliance Risk is an insurance brokerage focused on providing clients with commercial insurance across a wide array of industries.". Accessed 2026-09-23.
Sources About Simply Business
- Our Small Business Insurance Story. Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
- Terms of Service. Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
- Cyber Insurance. Simply Business; Claim types lines 88–105; select-buyer add-on/phone quote lines 171–175; route and last-updated lines 389–395. Accessed 2026-09-29.
Sources for the Cyber Insurance Guide
- Cyber Insurance. Federal Trade Commission; Opening; First-Party and Third-Party Coverage; First-Party Coverage; Third-Party Coverage; What Should Your Cyber Insurance Policy Cover. Accessed 2026-09-16.
- CyberEdge specimen policy. AIG; General Terms §§4–6, PDF pp.3–6; Security and Privacy §1 p.11, §2(l)/(p) p.14, §3 pp.15–18, exclusions p.18; Event Management §1 and §2(h), PDF pp.19–20. Accessed 2026-09-16.






