Simply Business Reviews

Simply Business ratings vary sharply across platforms, with conflicting figures on some pages. Service and cancellation complaints can guide questions about your policy, but these broad ratings do not isolate commercial-policy outcomes.[6][7][8][10][9]

Simply Business ratings vary sharply across platforms, with service and cancellation complaints worth checking before you buy.

Review Sources

Compare ratings on the same 10-point scale, including approximate BBB grade conversions. Open source details for the original score, sample and scope.

Source	Score	What to Know
NerdWallet	-/ 10 Found	NerdWallet calls Simply Business an insurance broker, says it does not underwrite policies and explains that it does not assign the broker a star rating. Its product limitations and carrier descriptions are editorial statements and are kept separate from consumer averages.[1] Source details NerdWallet’s editorial assessment of the Simply Business broker, not a customer-review average or insurance-policy rating. NerdWallet Checked 2026-09-29
Trustpilot	4.3 / 5; image alt text conflicts at 4.5 / 5Visible Trustpilot score 1,898 reviews	The profile’s visible text shows 4.3/5 and 1,898 reviews; the profile image alt text says 4.5/5. It lists 419 reviews in the prior 12 months, while the page’s separate AI summary says it analyzed 413 recent reviews. Retain the score conflict and keep those populations distinct. Recent displayed reviews include both positive buying/service comments and complaints about difficulty reaching support for a certificate; the page also shows a company reply.[6] Source details Simply Business US Trustpilot brand profile; reviews are not identified by insurance line or verified policy issuer. Trustpilot All profile reviews shown 2026-09-29; 419 listed for prior 12 months Checked 2026-09-29
ConsumerAffairs	1.0 header rating; rating distribution conflicts with review filtersConsumerAffairs rating 148 reviews	ConsumerAffairs displays a 1.0 header rating and 148 listed reviews, but its rating distribution conflicts with the review filters. The period and denominator behind that header score are unresolved; it should not be described as the average of all 148 reviews. Recent review narratives include service and cancellation complaints; these are attributed anecdotes, not an audited service-failure rate or policy-level outcome measure.[7] Source details ConsumerAffairs Simply Business page, broad business-insurance context; not line-specific. ConsumerAffairs Page updated 2026-09-17; checked 2026-09-29; denominator and period behind header score unresolved Checked 2026-09-29
BBB	1.95 average of 20 customer reviewsBBB customer review average 20 reviews	The profile shows a B+ BBB business grade. A separate page displays a 1.95 average of 20 customer reviews. The complaints page lists 65 complaints over three years and 45 closed in the prior 12 months. Public narratives include certificate access, policy changes and cancellation/customer-service concerns; some entries include company replies. Counts, grade, review average and response language are not interchangeable and do not measure claim outcomes.[8][9][10] Source details BBB profile classifies Simply Business as an insurance agency; business grade, consumer-review average and complaint ledger are separate measures, none is line-specific. BBB BBB review page checked 2026-09-29; separate from the B+ business grade and complaint ledger Checked 2026-09-29

Other sources checked (2)

J.D. Power
The current study page and Simply Business search did not establish a Simply Business-specific study score. The 2025 release describes 2,848 study respondents with businesses of 50 or fewer employees, fielded March–May 2025; that is study-wide context, not Simply Business’s customer count or score.[2][3]
J.D. Power U.S. small-commercial insurance study; its unit is insurer customers, not broker marketplace customers.
NAIC
The opened NAIC material explains insurer-company search and state DOI complaint routes. No Simply Business name query or state DOI producer/complaint search was completed, so there is no provider-specific NAIC result in this evidence packet. This is unresearched provider-specific data, not evidence of no complaints.[4][5]
NAIC Consumer Insurance Search and complaint information, which are company/carrier-focused and refer consumers to state DOI channels for complaints against an agent.

Consumer Review Aggregates

Trustpilot’s visible page shows a 4.3/5 score and 1,898 reviews. Its image alt text says 4.5/5, so the page has a display conflict; the count for the last 12 months is 419, and its separate AI summary says it looked at 413 recent reviews. Those are different display fields and populations. The reviews are not identified by insurance line.[6]

ConsumerAffairs displays a 1.0 header rating and 148 listed reviews, but its rating distribution conflicts with the review filters. The period and denominator behind that header score are unresolved; it should not be described as the average of all 148 reviews. Review narratives include service and cancellation complaints; these are attributed anecdotes, not an audited service-failure rate or policy-level outcome measure. Its profile covers broad small-business insurance shopping, not one insurer, policy form or coverage line.[7]

BBB Reviews and Complaints

BBB lists Simply Business as an insurance agency and displays a B+ business grade. Its separate customer-review page shows a 1.95 average of 20 reviews. The grade, review average and complaints ledger are separate measures.[8][10]

The complaints page lists 65 complaints over three years and 45 closed in the prior 12 months. Displayed consumer accounts include difficulty reaching an agent to obtain or amend a certificate and to change or cancel a policy. Some entries include company replies; a reply or an answered status does not establish an independently verified outcome. These reports are anecdotal and do not measure the frequency of a service failure across all customers.[9]

Editorial Review and Insurer Study

NerdWallet describes Simply Business as a broker that does not underwrite policies and explains that it does not assign the broker a star rating. This is an editorial review, not a consumer aggregate.[1]

J.D. Power’s current small-commercial study page did not display a Simply Business-specific result. Its 2025 study release describes 2,848 respondents with businesses of 50 or fewer employees, fielded March through May 2025. That is a study-wide insurer-customer sample, not a Simply Business review count or score.[2][3]

Regulatory Search Limits

NAIC materials describe company-oriented Consumer Insurance Search information and direct consumers to state insurance departments for complaints against an insurer or agent. No Simply Business producer query or state DOI search was completed for this profile. There is no provider-specific NAIC finding here; that information remains unknown.[4][5]

Limitations

ConsumerAffairs displays a 1.0 header rating and 148 listed reviews, but its rating distribution conflicts with the review filters. The period and denominator behind that header score are unresolved; it should not be described as the average of all 148 reviews.
The Trustpilot visible score conflicts with its image alt text; both displays are preserved.
BBB grade, BBB customer-review average, complaints and complaint status are different measures.
User reviews and complaint narratives are self-selected reports, not audited service-failure rates, claim outcomes or policy populations.
J.D. Power study-wide sample size is not a Simply Business customer or review count.
No Simply Business producer query or state DOI search was completed; missing regulator data is unknown, not a clean record.
The Trustpilot, ConsumerAffairs and BBB populations are not line-specific and were not normalized or averaged.

Questions to Ask

Which insurer and licensed producer are named on the buyer’s actual policy?
What channel handles service requests, cancellation and certificate changes for that policy?
What state DOI complaint channel and regulator record apply to the actual producer and insurer?

Disclosure

Spot is a product of Tools for Enlightenment, which works in the commercial-insurance market. This article summarizes public review surfaces and their stated scopes; it is not a line-specific service rating or a claim-outcome assessment.

Sources

Simply Business Review 2026: Quick Quotes, but No Customization — NerdWallet; Lines 298–320: broker role, no underwriting and no star rating; editorial assessment.; accessed 2026-09-29.
U.S. Small Commercial Insurance Study — J.D. Power; Current study page checked for Simply Business-specific score/result; none displayed.; accessed 2026-09-29.
2025 U.S. Small Commercial Insurance Study — J.D. Power; Lines 131–136: 2,848 small-commercial customers with 50 or fewer employees, fielded March–May 2025; not a Simply Business sample.; accessed 2026-09-29.
Consumer Insurance Search Results - CIS — NAIC; Lines 13–18 describe company-oriented search and recommend state DOI checks; no Simply Business producer query completed.; accessed 2026-09-29.
How to File a Complaint and Research Complaints Against Insurance Carriers — NAIC; Lines 19–36 distinguish state DOI complaints against companies or agents from carrier complaint information.; accessed 2026-09-29.
Simply Business US Reviews — Trustpilot; Lines 23–44 show 1,898 listed, image alt 4.5/5 and visible 4.3/5; lines 139–173 show 419 last-12-month reviews; lines 520–531 show complaint/reply.; accessed 2026-09-29.
Simply Business Reviews — ConsumerAffairs; Page lines 9–45: 1.0 header rating beside 148 listed reviews; rating filters list 108 five-star, 18 four-star, 11 three-star, and 11 one-star reviews (148 total), conflicting with the header score; update date Sep 17, 2026.; accessed 2026-09-29.
Simply Business BBB Business Profile — BBB; Profile labels the business an insurance agency and displays B+; distinct from complaint counts and review stars.; accessed 2026-09-29.
Simply Business BBB Complaints — BBB; Lines 60–100 show 65 complaints in three years, 45 closed in the last 12 months and complaint categories; lines 106 onward show narratives and business responses, not outcome rates.; accessed 2026-09-29.
Simply Business BBB Customer Reviews — BBB; Lines 60–66 show a 1.95 average of 20 customer reviews, separate from the BBB business rating and complaints; lines 77–115 include recent review narratives about certificates, phone access and cancellation.; accessed 2026-09-29.

Review Score

-/ 10

How this is calculated

Each eligible numerical review or satisfaction rating is converted to a score out of 10, then given equal weight. Duplicate source URLs count once. A rating with a stated source, entity, product, or population limitation may be excluded from the average while remaining visible as source evidence. BBB letter grades use a rough academic GPA conversion: A+/A = 10, A− = 9.25, B+ = 8.25, B = 7.5, B− = 6.75, C+ = 5.75, C = 5, C− = 4.25, D+ = 3.25, D = 2.5, D− = 1.75, F = 0. This is our approximation, not BBB’s formula. Complaint measures and missing ratings are excluded. Sources can cover different products, locations and years; this is a source-rating average, not a pooled customer score. Spot Score is shown separately.

Spot Score

-/ 10

Spot’s editorial score is separate from customer reviews and third-party ratings. See the methodology.

Methodology

The baseline covers NerdWallet, J.D. Power, NAIC, Trustpilot, ConsumerAffairs, and BBB. Additional relevant sources may also appear. Platforms may cover different products, time periods, and groups of customers, and their metrics use different methods. The Review Score combines numerical ratings and approximate BBB grade conversions on a 10-point scale, with equal weight per source.

A BBB letter grade describes BBB’s view of a business; customer star ratings are a separate measure. An NAIC complaint index compares complaint volume with expected volume for a company’s size and is not a customer rating.

Reviewed: 2026-09-29

Materially updated: 2026-09-29

Review year: 2026

View Simply Business provider profile

Official website: Simply Business