What Intellectual Property Insurance Requirements Apply in New York?

New York Civil Rights Law § 51 requires written consent for covered commercial use of a living person’s name, portrait, picture, likeness, or voice. If your products or ads use people’s identities, ask whether publicity-right claims fall within your IP policy.

What Is Intellectual Property Insurance?

Intellectual property insurance comes in two separate parts: defense, when you're accused of infringing a patent, trademark or copyright, and enforcement, when you pursue someone who copied yours. A defense-only quote doesn't pay for your own lawsuit, so ask for each part you need. Read the national Intellectual property guide.

What to Watch for With Intellectual Property in New York

  • Match the State Rule to Your Coverage

    New York Civil Rights Law § 51 requires written consent for covered commercial use of a living person’s name, portrait, picture, likeness, or voice. If your products or ads use people’s identities, ask whether publicity-right claims fall within your IP policy. 2

  • Plan for the State Remedy

    New York’s postmortem publicity statute covers qualifying personalities and performers for 40 years after death, subject to statutory definitions and exceptions. Inventory archival, tribute, and AI-generated content and ask how the policy treats postmortem-right allegations. 3

  • Check the Policy Against the Claim

    New York’s statutory publicity protections distinguish living people from qualifying deceased personalities and performers. Build separate release and license records for current campaigns and archival or AI-generated uses, then ask how each category is treated by the policy. 2,3

Which Intellectual Property Providers Have New York License Records?

No provider in our research has both a state license record and a listing for this coverage line. This does not establish that providers are unlicensed. Check the regulator’s license lookup and confirm availability with a provider when requesting a quote.

Who Regulates Insurance in New York?

New York State Department of Financial Services

New York DFS supervises insurance companies and producers, administers insurance law and accepts consumer complaints about property and casualty policies, including commercial insurance. 4,5,6,7

Surplus-Lines Tax and Stamping Office in New York

Reported tax rate. 3.6% of gross premium, less returned premium; ELANY stamping fee is 0.15% through 2026 and 0.17% for policies incepting on/after Jan. 1, 2027 8,9,10,11

When New York is the insured’s home state, excess-line tax is 3.6% of gross premium less returned premium. ELANY’s September 20, 2026 bulletin sets a 0.15% stamping fee through December 31, 2026 and 0.17% for policies incepting on or after January 1, 2027; statutory search requirements and guaranty-fund protection depend on the applicable New York excess-line rules.

Excess Line Association of New York

Questions to Ask Before You Buy Intellectual Property in New York

  1. Does the policy cover publicity-right claims involving advertising used in New York?
  2. Are synthetic, archival, or postmortem likeness uses addressed by the coverage?
  3. What consent and license records should we give the broker for campaign materials?

Intellectual Property Insurance in New York: FAQ

Does New York law protect commercial use of a person’s identity?

Yes. New York Civil Rights Law § 51 requires written consent for covered advertising or trade uses of a living person’s name, portrait, picture, likeness, or voice. Ask whether the policy covers that type of claim. 2

How should I handle a suspected intellectual-property claim in New York?

Notify the insurer promptly and preserve the first demand, access logs, agreements, and discovery date. New York has not enacted the 2025–26 Uniform Trade Secrets Act proposal cited in some materials; the bill remains a proposal. Ask the broker to identify which pleaded claims the policy covers rather than assuming New York has the same statutory trade-secret framework as neighboring states. The federal Defend Trade Secrets Act is a separate claim with its own filing period. 2,1

Intellectual Property Insurance Guides for Other States

Other coverage in New YorkEvery coverage guide for New York, plus the regulator and surplus-lines details.

Updated .

This guide is informational and does not determine whether a policy is available or meets your needs. Editorial policy. To suggest a correction, contact Spot with a supporting source.

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