What Intellectual Property Insurance Requirements Apply in Florida?

Florida requires consent for commercial or advertising use of a person’s name or likeness, and the statutory claim can continue for 40 years after death; unauthorized use of an armed-forces member’s likeness can also carry a penalty of up to $1,000 per transaction. If your business uses endorsements, archival images, or confidential know-how, ask how the policy treats those claims separately from copyright and contractual disputes.

What Is Intellectual Property Insurance?

Intellectual property insurance comes in two separate parts: defense, when you're accused of infringing a patent, trademark or copyright, and enforcement, when you pursue someone who copied yours. A defense-only quote doesn't pay for your own lawsuit, so ask for each part you need. Read the national Intellectual property guide.

What to Watch for With Intellectual Property in Florida

  • Confirm Consent for Commercial Uses

    Florida § 540.08 reaches public use of a natural person’s name, portrait, photograph, or likeness for trade, advertising, or commercial purposes without the specified consent. It includes exceptions for legitimate news uses, resale of products with consent to the initial distribution, and unidentified people appearing only as members of the public; keep authorization records and ask how publicity allegations are treated. 1

  • Check Long-Lived and Military Campaign Rights

    A claim may be brought for up to 40 years after the person’s death, and an unauthorized use of an armed-forces member’s identity can carry a civil penalty up to $1,000 per commercial transaction when no statutory exception applies. For archived or military-themed campaigns, ask the broker to identify applicable limits and exclusions without assuming the penalty is insurable. 1

  • Show Reasonable Secrecy Measures

    Florida defines a trade secret as information with independent economic value from not being generally known or readily ascertainable and subject to reasonable efforts to maintain secrecy. If your business relies on private technical or commercial information, ask how the policy defines trade-secret claims and document the controls you use; the statute does not establish policy coverage. 2

Which Intellectual Property Providers Have Florida License Records?

No provider in our research has both a state license record and a listing for this coverage line. This does not establish that providers are unlicensed. Check the regulator’s license lookup and confirm availability with a provider when requesting a quote.

Who Regulates Insurance in Florida?

Florida Office of Insurance Regulation

The Florida Office of Insurance Regulation licenses and regulates insurance companies and reviews rates and forms. The Department of Financial Services separately licenses insurance agents and handles consumer insurance complaints; its resource page links to both state license searches. 3,4,5

Surplus-Lines Tax and Stamping Office in Florida

Reported tax rate. 4.94% of gross premium plus a 0.03% FSLSO service fee for policies effective July 1, 2026 or later 6,7,8

When Florida is the insured’s home state, Florida taxes the entire gross premium at 4.94%; the premium definition includes policy and similar insurance charges. The separate FSLSO service fee is 0.03% for policies effective July 1, 2026 or later. Surplus-lines policies do not receive Florida Insurance Guaranty Association protection.

Florida Surplus Lines Service Office

Questions to Ask Before You Buy Intellectual Property in Florida

  1. Does this policy defend Florida statutory publicity claims involving paid ads, endorsements, and postmortem likenesses?
  2. How should we handle a demand involving a service member’s likeness or a deceased person’s estate, and are statutory penalties excluded?
  3. Does the trade-secret wording address allegations involving our specific confidential code, methods, or customer information?

Intellectual Property Insurance in Florida: Frequently Asked Questions

Does Florida require consent to use a person’s likeness in an advertisement?

Generally, yes: § 540.08 requires consent for commercial or advertising use of a natural person’s name or likeness, subject to listed exceptions. A separate statutory claim can extend up to 40 years after death, and policy response depends on the wording. 1

What does Florida require for information to count as a trade secret?

The information must have independent economic value because it is not generally known or readily ascertainable, and it must be subject to reasonable efforts to keep it secret. Ask your broker whether the policy’s trade-secret definition matches the information your business seeks to protect. 2

Intellectual Property Insurance Guides for Other States

Other coverage in FloridaEvery coverage guide for Florida, plus the regulator and surplus-lines details.

Updated .

This guide is informational and does not determine whether a policy is available or meets your needs. Editorial policy. To suggest a correction, contact Spot with a supporting source.

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