Kinro vs THREE by Berkshire Hathaway

Kinro’s broker intake starts with business activity, while THREE offers online quotes with advisor help. Kinro is an inquiry to a broker; THREE provides a quote entry point for eligible small businesses. 2,5,3,22,31

Introduction

Coverage Comparison

CoverageKinroTHREE by Berkshire Hathaway
Business owner’s policyListed 3Kinro lists a business owner’s policy in its product catalog.Listed 31,23Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Commercial autoListed 3As of September 16, 2026, Kinro lists commercial auto and describes matching business details to carrier appetite.Listed 31,23Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Commercial propertyListed 3As of September 16, 2026, Kinro lists commercial property and describes matching business details to carrier appetite.Listed 31,23Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Cyber liabilityListed 3Kinro lists cyber liability and compares business details with carrier appetite.Listed 31,23Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Directors and officersListed 3Kinro lists directors and officers insurance and compares business details with carrier appetite.Listed 31Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Employment practices liabilityNot listedListed 31Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Equipment breakdownNot listedListed 31,23THREE lists equipment breakdown within the package; its displayed sample excludes machinery, equipment or listed vehicles that stop without an accident. Check the quoted form for the actual protection.
Fiduciary liabilityNot listedListed 31Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
General liabilityListed 3Kinro lists general liability and compares available carrier options.Listed 31,23Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Hired and non-owned autoListed 3Kinro lists hired and non-owned auto for liability questions involving personal or rented vehicles used for business.Not listed
Liquor liabilityNot listedListed 31Marketed within THREE’s combined commercial policy if required; the quote and issued form determine availability and protection.
Professional errors and omissions (E&O)Listed 3,14Kinro lists professional liability (errors and omissions) for claims tied to professional advice, errors, omissions or service mistakes.Listed 31Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
Tools, equipment and inland marineListed 3Kinro arranges tools and equipment coverage through its inland marine offering.Listed 31Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.
TruckingListed 3Kinro lists trucking insurance addressing auto liability, cargo, physical damage and trucking-specific filings or contract requirements.Not listed
Umbrella and excess liabilityListed 3Kinro lists umbrella and excess liability insurance.Not listed
Workers’ compensationListed 3Kinro arranges workers’ compensation insurance and reviews state, payroll and class-code questions.Listed 31,23Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection.

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.

Current Spot Scores

Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.

Kinro

Broker

Broker

5.0/ 10

Assessed provider: Kinro. Scope: Kinro Insurance Services LLC and the Kinro/Kinro AI technology-enabled distribution service for U.S. small-business commercial insurance. No carrier, MGA underwriting authority or risk-bearing status is assigned to Kinro itself.

Provider assessment

THREE by Berkshire Hathaway

Carrier

Carrier & MGA

No Spot Score

Assessed entity: Berkshire Hathaway Direct Insurance Company. Scope: Berkshire Hathaway Direct Insurance Company (BHDIC), the insurer named on the displayed THREE sample policy. THREE is the commercial product/DBA label. This assessment uses BHDIC-specific evidence only; information about parent companies, affiliates, brokers and other Berkshire insurers is not transferred to BHDIC.

Provider assessment

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Kinro

-/ 10

Review Score

We found no independent customer reviews of Kinro. It shows a 5.0 Google rating on its own website, but there is no review count or listing behind it.[7]

Read Kinro reviews

THREE by Berkshire Hathaway

7.3/ 10

Review Score

2 rated sources

The inspected sources report separate measures: NerdWallet’s 4.0/5 editorial rating is excluded from the source-rating average; Trustpilot displayed 2.5/5 from five user posts and BBB displayed 4.8/5 from 265 reviews. Trustpilot and BBB include different purchase, service and agent/intermediary interactions, not a verified common policyholder cohort. BBB separately lists complaints. Any source-rating average weights eligible platforms equally and is not a pooled, representative customer-experience estimate or a claims-quality measure.[4][3][1][2]

Read THREE by Berkshire Hathaway reviews

Key Differences Between Kinro and THREE

Business Roles and Access to Insurers

Kinro’s documented role shapes who handles underwriting and how you reach a policy.

Kinro helps arrange coverage as a broker; its website names Kinro Insurance Services LLC and NPN 22233799, while the insurer on your policy takes the risk. 5,10Company-reported. Website identification and brokerage positioning only; LLC existence, NPN assignment, state licenses and insurer authority were not independently established.

THREE documents its own insurance role and access arrangement.

THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. 22,23,24Company-reported. U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.

Customer Fit and Application

Compare each provider’s stated customer focus against your business activities and stage; a published target market is not a guarantee of eligibility.

Kinro helps U.S. small businesses identify insurance needs and compare available options through an agency. You can start with business questions online or ask for help by phone, text, email, or chat. 1,19Company-reported. Current retail offering at kinro.com; documented function, not independently tested placement or service outcomes.

THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. 22,28Company-reported. THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.

These entry points show how to start; they do not confirm eligibility or that coverage has been bound. 5 2 3 22 22 31

You can begin Kinro’s public four-step quote intake without a login by selecting your business activity; later steps, pricing and binding were not inspected. 2Company-reported. Observed initial unauthenticated interface in Chrome; no answers, personal information, uploads, account creation or submissions. Later access requirements unknown.

THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. 22,24Company-reported. U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.

What to Confirm in Quotes

Kinro’s public intake starts with business activity; ask what information follows, who approaches insurers and how binding is confirmed. With THREE, request the quote and issued forms before treating an online result as coverage. Ask each provider to identify the proposed insurer, exact forms and endorsements, any intermediary or account service contact, and the steps required to bind. Compare premiums only after matching limits, retentions, exclusions, policy periods, taxes and fees.

Compare Services

What each provider documents about the services you may need

CriteriaKinroTHREE by Berkshire Hathaway
Business role

Kinro helps arrange coverage as a broker; its website names Kinro Insurance Services LLC and NPN 22233799, while the insurer on your policy takes the risk. 5,10Company-reported. Website identification and brokerage positioning only; LLC existence, NPN assignment, state licenses and insurer authority were not independently established.

Kinro’s September 27, 2026 terms define Kinro as Kinro, Inc. and its subsidiaries, including Kinro Insurance Services LLC, and say insurance is offered through that agency only where licensed. A separate written software agreement controls where it differs from these terms; confirm the contracting entity on your insurance engagement. 6,5Company-reported. Company-published terms effective September 27, 2026 state the parent/subsidiary relationship and insurance-service scope. No placement-specific authority or contracting agreement was independently verified.

Independent agencies can use Kinro’s market access and technology while retaining their customer relationship under contract; clarify who advises, binds, bills, services and handles renewals. 8,9Company-reported. B2B partner pathways; not a finding that all retail Kinro buyers work through a subproducer, or that Kinro has wholesale or MGA authority in a particular jurisdiction.

THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. 22,23,24Company-reported. U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.

Berkshire Hathaway’s published company list identifies Berkshire Hathaway Direct Insurance Company (THREE) and lists Berkshire Hathaway Specialty Insurance (BHSI) and biBERK separately. Its 2025 annual report says BH Direct and GUARD together primarily offer commercial products to small and medium-sized businesses; it separately describes BH Direct’s admitted commercial underwriting and use of the biBERK.com and Threeinsurance.com distribution platforms. The reviewed list and report do not establish the exact direct-versus-indirect ownership chain. 29,28Company-reported. Berkshire Hathaway company list checked 2026-09-28 and 2025 annual-report discussion of BH Direct and GUARD; group relationship and commercial operating scope only, not a precise ownership-chain finding.

Customer focus

Kinro helps U.S. small businesses identify insurance needs and compare available options through an agency. You can start with business questions online or ask for help by phone, text, email, or chat. 1,19Company-reported. Current retail offering at kinro.com; documented function, not independently tested placement or service outcomes.

THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. 22,28Company-reported. THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.

Application process

You can begin Kinro’s public four-step quote intake without a login by selecting your business activity; later steps, pricing and binding were not inspected. 2Company-reported. Observed initial unauthenticated interface in Chrome; no answers, personal information, uploads, account creation or submissions. Later access requirements unknown.

Kinro says AI gathers business details and presents available quote options with licensed-agent help; its roughly two-minute follow-up is a company response-time claim, not a quote or binding deadline. 1Company-reported. Homepage FAQ and response claim; no interactions submitted or timing study performed.

You can ask Kinro for a free review by uploading up to three policy or renewal files; its promise to find better pricing with equal or more coverage is company-reported, and no replacement quote was tested. 4Company-reported. Public upload entry screen only; no documents uploaded and no service or outcome verification.

THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. 22,24Company-reported. U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.

THREE describes a partner-agency channel. Its partner page says the Agency Service Team assists policyholders and agents and that agency partners can use the THREE platform to quote, bind, and issue policies online. This describes the partner channel, not the direct public quote flow. 27Company-reported. THREE partner agency program and platform capabilities as described by the company; these capabilities apply to partner agencies and do not establish direct-customer self-binding.

Sources

Kinro Official Website

  1. Kinro Business Insurance. Kinro; Hero; Clear guidance before you buy; industry groups; carrier-logo strip; Insurance expertise; FAQs on follow-up, purchase obligation and AI; footer. Accessed 2026-09-15.
  2. Start A New Quote. Kinro; New Autoquote; Start a new quote, step 1 of 4; business activity selector. Accessed 2026-09-15.
  3. Commercial Insurance Products. Kinro; Most common starting points (General Liability, Commercial Auto); 02 BOP / Package / Business Owner’s Policy; 03 WC / Employee coverage (state, payroll and class-code questions); 05 Trucking Insurance; 06 E&O / Advice and services / Professional Liability / E&O; 09 Umbrella / Excess Liability; Vehicles, property, and field operations (Commercial Property, Hired & Non-Owned Auto); Product 11: Tools & Equipment / Inland Marine; Professional, cyber, and leadership risk (Cyber Liability, Directors & Officers); How Kinro narrows it down: carrier fit. Accessed 2026-09-16.
  4. Free Review Of Your Insurance Policy. Kinro; Introductory price/coverage claim and step 1 of 2 upload panel; accepted documents and file limits. Accessed 2026-09-15.
  5. Text Updates From Kinro. Kinro; Brokerage description; Who sends them (Kinro, Inc.); service and optional marketing consent; What you will receive; LLC footer. Accessed 2026-09-15.
  6. Terms Of Service. Kinro; Effective September 27, 2026; introduction and Who we are (Kinro, Inc. and subsidiaries, including Kinro Insurance Services LLC; insurance offered only where licensed); Our services (advance disclosure of any fee); Quotes and coverage; How we are paid (usual insurer-paid commission included in premium); Communications / Mobile messaging terms; Disclaimers; Other agreements (separate written agreement controls differences); Kinro Insurance Services LLC / NPN footer. Accessed 2026-09-29.
  7. Privacy Policy. Kinro; Effective August 10, 2026; Website Visitor Identification and Marketing Partners; Sharing and Disclosure; Mobile Messaging Privacy. Accessed 2026-09-15.
  8. Carrier Access For Agencies And Independent Agents. Kinro; Opening role description; Carrier access; High commission rates; approval and written-agreement qualifications; How to get started. Accessed 2026-09-15.
  9. Commercial Insurance Placement Support. Kinro; Appetite fit; Placement path; Client and servicing ownership; no-guarantee paragraph after step 3. Accessed 2026-09-15.
  10. For Carriers And MGAs. Kinro; Product access; API integration; approvals paragraph after Dormant lead recovery. Accessed 2026-09-15.
  11. General Liability. Kinro; Product file; Inputs carriers usually need; Coverage comparison and actual-policy qualification. Accessed 2026-09-15.
  12. Business Owner’s Policy. Kinro; Introduction; Product file; Inputs carriers usually need; Market fit. Accessed 2026-09-15.
  13. Workers Compensation. Kinro; Product file; Inputs carriers usually need, including payroll by state, owner inclusion/exclusion and employee duties. Accessed 2026-09-15.
  14. Professional Liability / E&O. Kinro; Product file; Common fit; Inputs carriers usually need, including services, client types, prior claims, retroactive dates and current coverage. Accessed 2026-09-16.
  15. Cyber Liability. Kinro; Product file; Inputs carriers usually need, including data, MFA, backups, vendor access and prior incidents. Accessed 2026-09-15.
  16. Directors & Officers. Kinro; Common fit; What it usually handles; Inputs carriers usually need; Market fit. Accessed 2026-09-15.
  17. Consultant Insurance. Kinro; How much does consultant insurance cost?; benchmark amounts; FAQ on reviewing a client insurance clause; Typical market benchmarks qualification. Accessed 2026-09-15.
  18. Insurance Review Methodology. Kinro; Updated August 30, 2026; Reviews are general information; Authorship and insurance review; Editorial independence and automation (compensation and nonpublic access relationships). Accessed 2026-09-15.
  19. Contact Kinro. Kinro; Opening policy-support description; direct contact channels and message form. Accessed 2026-09-15.
  20. Look Up A National Producer Number. National Insurance Producer Registry; Definition: NPN is a unique NAIC identifier assigned during the licensing application process; assigned to individuals and business entities. Accessed 2026-09-15.

THREE by Berkshire Hathaway Official Website

  1. THREE by Berkshire Hathaway — small business insurance. Berkshire Hathaway Direct Insurance Company, dba THREE; Issuer, business focus, and industry scope, lines 70–81; quote/advisor route, lines 405–420; DBA footer, lines 432–434. Accessed 2026-09-28.
  2. The Policy. Berkshire Hathaway Direct Insurance Company, dba THREE; Sample declarations, limits and three-day Business Interruption waiting period (lines 58–76); Section I: interruption follows a property loss the insurer pays and ends on resumed normal operations or an applicable limit (lines 82–86); Section III: machinery/equipment/listed vehicles stopping without an accident are excluded (lines 104–112). Accessed 2026-09-29.
  3. FAQs: Understanding THREE. Berkshire Hathaway Direct Insurance Company, dba THREE; Quote save/resume, lines 73–76; claim/update routes, lines 78–89; product-not-company wording, lines 98–100; one-year policy/payment terms, lines 129–130; servicing requests, lines 141–157. Accessed 2026-09-28.
  4. Terms & Conditions. Berkshire Hathaway Direct Insurance Company, dba THREE; BHDIC dba THREE, lines 20–23; recurring automatic bank draft qualification, lines 27–33. Accessed 2026-09-28.
  5. Filing a Claim: Call to get started. Berkshire Hathaway Direct Insurance Company, dba THREE; Online/phone claims and account-manager assignment, lines 24–43; claim updates, lines 59–61. Accessed 2026-09-28.
  6. Become a THREE Partner. Berkshire Hathaway Direct Insurance Company, dba THREE; Partner-agency program and platform permissions, lines 6–18; state availability, lines 30–35. Accessed 2026-09-28.
  7. Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K. Berkshire Hathaway Inc.; 2025 annual report, PDF page 5, printed K-4, lines 303–308: BH Direct and GUARD joint SMB focus; BH Direct platforms/admitted products. Accessed 2026-09-28.
  8. Links to Berkshire Hathaway Subsidiary Companies. Berkshire Hathaway Inc.; Published subsidiary-company list; BHDIC (THREE), BHSI, and biBERK shown separately, lines 11–16. Accessed 2026-09-28.
  9. THREE online quote application. Berkshire Hathaway Direct Insurance Company, dba THREE; THREE online quote entry point inspected; the page is a route to begin an application. No form was submitted or quote generated; this source alone does not establish customer self-binding. Accessed 2026-09-28.
  10. Business Owners Policy | THREE. Berkshire Hathaway Direct Insurance Company, dba THREE; Product page explicitly markets Business Liability categories (including liquor liability if required), Property (including equipment breakdown and inland marine), Business Auto (including cargo liability and hired/non-owned), Business Interruption, Cyber and Workers’ Compensation, within one combined policy description (lines 8–9, 19–21, 23–76); BHDIC dba THREE footer (lines 93–94). Accessed 2026-09-29.
  11. Benefits | THREE. Berkshire Hathaway Direct Insurance Company, dba THREE; Page copy: commercial coverage category descriptions for liability, cyber, property/business interruption, business auto and workers compensation; describes product benefits, not a complete policy form. Accessed 2026-09-29.
  12. THREE logo SVG. Berkshire Hathaway Direct Insurance Company, dba THREE; Direct official SVG asset; viewBox 0 0 720 253; embedded title “Three by Berkshire Hathaway”; downloaded and preserved byte-for-byte as assets/three-logo.svg. Accessed 2026-09-29.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers; it is not a recommendation for a specific policy. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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