What Is the Baldwin Group?
Baldwin’s Insurance Advisory Solutions group describes commercial-risk and employee-benefit services for businesses and private-risk management for high-net-worth individuals and families; its business-insurance page outlines a five-step RiskMap process. 1,2
What Is Lockton?
Lockton suits technology companies and larger businesses seeking a broker across cyber, D&O, property, liability and benefits; small firms wanting an instant standard quote should compare digital agencies. 4,5,6
What Is Cyber Insurance?
Cyber insurance can help pay covered response costs and claims against your business after a cyber incident. If your business relies on data, software or outside providers, compare response limits, vendor outages and approval rules. 8,9
Key Differences in Cyber Insurance
Risk work before a breach
Lockton’s Inform, Improve, Insure approach starts with exposure analysis, then security recommendations and insurer negotiations; it also describes posture reviews, incident-response exercises and governance frameworks. The Baldwin Group lists risk assessments, peer benchmarking, employee training, mitigation tools and incident-response support. Buyers should compare which tasks and specialist contacts are included in the engagement before a policy is bound. 7 7 3
Coverage and sector experience
Lockton identifies technology sectors including software, telecom, internet, hardware and medical equipment as clients in its technology practice. The Baldwin Group lists typical cyber costs such as response, interruption, data recovery, extortion, fraud and liability but does not name policy limits or a specific carrier. Ask how each broker will tailor limits and wording to your industry exposures. 7 3
What to Confirm in Cyber Insurance Quotes
- Ask Lockton which posture reviews, exercises and governance work are included and which require separate fees.
- Ask The Baldwin Group which cyber specialists, carrier and terms fit your technology sector and requested limits.
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
The Baldwin Group
Review Score
No reviews found
The reviewed public sources do not establish a representative customer rating for The Baldwin Group’s commercial advisory business. BBB pages show different legal entities: an A+ regional insurance-agency grade with zero listed reviews and complaints for The Baldwin Group Mid-Atlantic, LLC, and an A- grade plus six complaints in three years for The Baldwin Group Personal Insurance, LLC. A 2026 personal-lines complaint describes delayed refund handling. A separate National General auto review mentions a Baldwin referral but concerns insurer policy administration. None of these observations supports a group-wide or commercial rating.[8][1][2][4][9][10]
Read The Baldwin Group reviewsLockton
Review Score
3 rated sources
Lockton’s reviews vary by office and entity. Local Google-derived ratings provide some service feedback, but no reliable firmwide verdict.[2][6][7][8]
Read Lockton reviewsOffering Details
The Baldwin Group vs Lockton: Cyber Insurance: documented features by provider
| Criteria | Cyber Advisory and Coverage Options | Lockton Cyber & Technology Insurance Brokerage |
|---|---|---|
| Role in This Line | Confirm in your quote. | Lockton brokers cyber insurance and pairs placement with its own risk-management advice under a three-step Inform, Improve, Insure approach: quantifying cyber financial exposure, recommending security improvements, then negotiating coverage terms with insurers. 7Company-reported. Cyber & Technology product page as read 2026-09-23. |
| Issuing Insurer | Confirm in your quote. | Lockton says it has built alliances with cybersecurity firms and insurer partners, but the reviewed pages do not name specific cyber insurers or which carrier would issue a given client's policy. 7Not publicly disclosed. Cyber & Technology page checked 2026-09-23. |
| Who It’s For | Confirm in your quote. | Lockton's technology practice says it works with clients in electronic hardware, information technology, internet, medical equipment, semiconductors, software and telecommunications, and highlights cyber liability as a core exposure for those industries. 5Company-reported. Technology industry page as read 2026-09-23. No minimum company size or revenue threshold was published. |
| Coverage Features | The Baldwin Group says typical cyber policies may include breach response and notification costs, business interruption and data recovery, extortion and fraud, third-party network claims, regulatory defense, media liability, and forensic costs. Actual terms, sublimits, and exclusions depend on the policy. 3Company-reported. Educational examples of typical policy coverages, not a promise of coverage under a buyer’s policy. | Confirm in your quote. |
| Risk Services | The Baldwin Group describes cyber advisory services, access to coverage options, and industry partners. Its reviewed cyber page does not identify an insurer or a specific placement entity; confirm both in the quote or policy. 3Company-reported. Company-reported advisory and market-access description; no carrier, underwriting, or binding authority is established. The Baldwin Group lists cyber risk assessment and peer benchmarking, employee training and mitigation tools, incident-response and claims advocacy, and access to specialized coverage and vendors. 3Company-reported. Company-described service menu; engagement scope and outcomes are not guaranteed. | Lockton describes services beyond placement: reviewing a client's cybersecurity posture, running incident-response exercises, and helping design security governance frameworks and cyber-hygiene policies, delivered by a team it says has over 100 Associates specializing in cyber risk. 7Company-reported. Cyber & Technology product page as read 2026-09-23. |
| How to Apply | Confirm in your quote. | The Cyber & Technology page lists a named contact (its EVP, U.S. Cyber & Technology Leader) and the email cyber@lockton.com as the way to reach the team, rather than a self-serve online quote tool. 7Company-reported. Cyber & Technology page as read 2026-09-23. |
Full Comparison
More The Baldwin Group vs Lockton Comparisons
Other Cyber Insurance Comparisons
Sources
The Baldwin Group
- The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025. U.S. Securities and Exchange Commission; filed by The Baldwin Insurance Group, Inc.; Part I, Item 1, “The Company,” lines 194–196; “Operating Groups,” lines 260–263; “Clients and Insurers,” lines 286–288; pp. 6–10; opened 2026-09-28. Accessed 2026-09-28.
- Business Insurance. The Baldwin Group; RiskMap process, lines 40–68; Connect With Us consultation invitation, lines 182–187; accessed 2026-09-28. Accessed 2026-09-28.
- Cyber Liability Insurance & Risk Management. The Baldwin Group; Cyber, “Proactive Defense” and “Specialized Coverage & Vendor Access” lines 18–24, services lines 63–87; Cyber FAQ typical coverages lines 92–103 and insurer policy changes lines 116–117; page accessed 2026-09-29. Accessed 2026-09-29.
Lockton
- Lockton United States. Lockton; Opening description of independent insurance brokerage for risk, benefits and retirement; Ask an Expert link to contact-us. Accessed 2026-09-16.
- Technology. Lockton; Unique expertise in Cyber Liability; industries served (electronic hardware, information technology, internet, medical equipment, semiconductors, software, telecommunications). Accessed 2026-09-23.
- US Terms of Business. Lockton; Opening entity definition; Surplus Lines; Use of a Particular Insurer; Compensation Disclosure; servicing, claims handling and renewal language in Confidentiality section; Intermediaries. Accessed 2026-09-16.
- Cyber & Technology. Lockton; A Custom Approach; The Lockton Difference; Inform, Improve, and Insure three-step approach; team of over 100 Associates; contact cyber@lockton.com. Accessed 2026-09-23.
Cyber Insurance Guide
- Cyber Insurance. Federal Trade Commission; Opening; First-Party and Third-Party Coverage; First-Party Coverage; Third-Party Coverage; What Should Your Cyber Insurance Policy Cover. Accessed 2026-09-16.
- CyberEdge specimen policy. AIG; General Terms §§4–6, PDF pp.3–6; Security and Privacy §1 p.11, §2(l)/(p) p.14, §3 pp.15–18, exclusions p.18; Event Management §1 and §2(h), PDF pp.19–20. Accessed 2026-09-16.
