What Should Marketing Agencies Check in Media Liability Insurance?
Marketing agencies should confirm consulting, content creation, account management, and campaign execution are described as covered services.
Marketing agencies may combine strategy and advice with writing, graphic design, search or social campaigns, email programs, and analytics. A media policy may address published-content claims, while professional liability may be relevant to allegations that advice or services failed to meet obligations. Which form responds depends on covered-services definitions and claim wording.
One media specimen ties negligence coverage to specified media activities or advertising professional services, yet excludes some contractual and misleading-advertising claims. A historical application requests details of operations, revenue by activity, contracts, and public-facing websites. These examples illustrate underwriting details, not universal policy rules.
List every service and how client content is approved, licensed, and distributed. Check professional-services schedules, media offenses, contract and client-content exclusions, limits, retroactive dates, and defense expenses. Ensure the policy includes the correct agency entity and compare terms with client indemnity commitments.
Related Coverage
Providers That List This Coverage
Sources
- Media Liability Coverage Part. Hiscox; Specimen PLP P0005 CW (06/14): I pp.1, VII pp.7–8; exclusions VI pp.3–7. Accessed 2026-09-25.
- Media Application Form — United States. CFC Underwriting Limited; Historical application CFC MED US V1.0: Sections 1–4 and 6–7, PDF pp.2–11. Accessed 2026-09-25.
- FTC’s Endorsement Guides: What People Are Asking. Federal Trade Commission; About the Endorsement Guides; Do the Endorsement Guides apply to social media?; FTC Act applicability. Accessed 2026-09-25.
