What Should Marketing Agencies Check in Media Liability Insurance?
Media liability may cover content claims and professional liability may cover service errors; the policy must list the agency’s work.
Strategy, campaign creation, account management, and analytics can fall under different definitions of covered media activity or professional services.
Describe strategy, design, campaigns, email, social media, and analytics. Check professional-service schedules, media offenses, client-content and contract exclusions, limits, retroactive dates, and insured entities.
