What Should Advertising Agencies Check in Media Liability Insurance?
Media liability may cover agency campaign claims, but false-advertising, client-content, contract, and regulatory exclusions can leave gaps.
Agency campaigns can combine original copy, client-supplied material, influencer posts, and promises about results. A claim may target one part of that work, and policies can treat each differently.
Describe campaign creation, approvals, influencers, and contractors. Compare covered services and exclusions with client contracts, and confirm insured entities and defense for investigations.
