Simply Business vs StartupInsurance.ai

Consider Simply Business if your business fits small businesses, and StartupInsurance.ai if it fits technology or cyber businesses. Their catalogues overlap on commercial property, cyber, general liability; compare each quote route, identified insurer and policy form before choosing. 1,15

Introduction

This comparison pairs small businesses through Simply Business with technology or cyber businesses through StartupInsurance.ai. Their coverage catalogues share commercial property, cyber, general liability. If one of those lines fits your business, compare the proposed forms and quote routes side by side; listed lines do not establish equal policy terms or eligibility. 1 15

Coverage Comparison

CoverageSimply BusinessStartupInsurance.ai
Builders riskNot listedListed 15StartupInsurance.ai arranges builders risk insurance for startups.
Business owner’s policyListed 10Not listed
Commercial autoNot listedListed 15StartupInsurance.ai arranges commercial auto insurance for startups.
Commercial propertyListed 11,10Offered as part of a BOP, rather than as a standalone policy.Listed 15StartupInsurance.ai arranges commercial property insurance for startups.
CrimeNot listedListed 15StartupInsurance.ai arranges commercial crime insurance for startups.
Cyber liabilityListed 13Add-on for select buyers purchasing another business policy; phone quote route.Listed 15StartupInsurance.ai arranges cyber insurance for startups.
Directors and officersNot listedListed 15StartupInsurance.ai arranges directors and officers liability insurance for startups.
Employment practices liabilityNot listedListed 15StartupInsurance.ai arranges employment practices liability insurance for startups.
Fiduciary liabilityNot listedListed 15StartupInsurance.ai arranges fiduciary liability insurance for startups.
General liabilityListed 7Listed 15StartupInsurance.ai arranges general liability insurance for startups.
Product liabilityNot listedListed 15StartupInsurance.ai arranges product liability insurance for startups.
Professional errors and omissions (E&O)Listed 9Listed 15StartupInsurance.ai arranges professional errors and omissions insurance for startups.
Surety bondsNot listedListed 15StartupInsurance.ai arranges surety bonds for startups.
Technology errors and omissions (E&O)Not listedListed 15StartupInsurance.ai arranges technology errors and omissions insurance for startups.
Tools, equipment and inland marineListed 12Listed 15StartupInsurance.ai arranges inland marine insurance for startups.
Umbrella and excess liabilityNot listedListed 15StartupInsurance.ai arranges umbrella and excess liability insurance for startups.
Workers’ compensationListed 8Listed 15StartupInsurance.ai arranges workers’ compensation insurance for startups.

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.

Current Spot Scores

Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.

StartupInsurance.ai

Broker

Broker

4.9/ 10

Assessed provider: StartupInsurance.ai. Scope: StartupInsurance.ai brand and ContractorNerd Insurance Services LLC as the disclosed agency/intermediary for startup and technology-company commercial insurance; carrier names displayed in marketing are not treated as issuers without quote or policy evidence.

Provider assessment

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Simply Business

5.7/ 10

Review Score

4 rated sources

Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.[6][10][7]

Read Simply Business reviews

StartupInsurance.ai

-/ 10

Review Score

StartupInsurance.ai has no public customer reviews or ratings that we found, so there is no Review Score. That isn't a bad sign, just not enough to judge.[8][1][6]

Read StartupInsurance.ai reviews

Key Differences Between Simply Business and StartupInsurance.ai

Business Fit and Coverage

The catalogues share commercial property, cyber, general liability; other listed lines appear in the comparison table. For the overlap, match the policy forms, limits, exclusions and endorsements before treating the products as alternatives. A shared line name does not establish equal protection or eligibility.

Simply Business says it serves small businesses and solopreneurs and lists examples such as contractors, cleaning businesses, LLCs and sole proprietors. These examples describe its stated audience, not guaranteed insurer eligibility or availability. 1,6,2Company-reported. Company-described U.S. audience; eligibility varies by insurer, state and business details.

StartupInsurance.ai markets to startups and AI-native businesses, including hardware, robotics, energy and defense technology companies facing customer-contract or investor insurance requirements. 15Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

The startup catalogue lists general liability, technology E&O, professional liability, cyber, D&O, employment practices, fiduciary, crime, workers’ compensation, and umbrella/excess. 15Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

Roles and Quote Access

Simply Business describes its U.S. service as an online commercial-insurance marketplace and licensed producer connecting business customers with insurers. Its June 30, 2026 Terms identify Simply Business, LLC and Harborway Insurance Agency, LLC d/b/a Harborway Insurance as licensed producers, with Harborway a Simply Business subsidiary; the Terms say Harborway policies are underwritten by Spinnaker Insurance Company. Other site policies are underwritten by third-party providers, so the selected issuer depends on the offer and policy. These roles and license statements are company-reported. The contact-page footer says Simply Business, LLC is licensed in all U.S. states and D.C.; for California it says the company operates under the name Simply Business Insurance Agency, LLC and displays License #0M20593. The footer also lists Colorado, New York, Pennsylvania and Texas operating names; it gives no other license identifiers. No regulator lookup was performed or required for this candidate. 1,2,14,3Company-reported. U.S. commercial insurance distribution described by the company. Simply Business, LLC, Simply Business, Inc., Harborway Insurance Agency, LLC, the stated parent and each policy issuer are distinct. The Inc./LLC relationship remains unresolved.

StartupInsurance.ai is a route for startups to request coverage, while ContractorNerd Insurance Services, LLC acts as the agent or broker and does not underwrite the policies. The brand identifies itself as ContractorNerd’s marketing name. 16,19Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

The company advertises online quotes and weekday phone access to licensed agents. Its Terms say a quote is not guaranteed and Simply Business cannot bind a risk without panel-member approval; a quote or online purchase path does not establish that every applicant can bind online. 3,2Company-reported. Published U.S. quote and service channels. Binding depends on panel-member approval and the individual offer.

The online intake starts with coverage choices and shows subsequent sections for company details, financials, employees, claims, existing insurance and signature. Its initial choices are D&O, cyber, technology E&O, employment practices, fiduciary, crime and general liability. Only the public starting screen was inspected; quote delivery and binding were not tested. 17Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

Use these routes to plan who will assemble the submission and whether you can complete the purchase online or need an agent or broker. Ask Simply Business and StartupInsurance.ai to confirm the route for your state, coverage and business details; an online quote path alone does not show that a risk can be bound. 3 17

Policy Service and Claims

The company describes account access for policy documents, certificates, account updates and adding coverage; help material routes some changes to an agent or insurer. Not every policy change is described as self-service. 3,4,2Company-reported. Company-described post-purchase service paths; available tasks may depend on policy and insurer.

The company offers a free review of existing policies and a customer contract, promising a written assessment of AI exclusions and contract gaps within 48 hours. That timing and the review’s completeness have not been independently tested. 16Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

The Terms say third-party insurers underwrite site policies and each provider handles claims on its own policies; the Help Center directs policyholders to identify and contact the insurer. This establishes a published route, not agency assistance after notice or claim outcomes. 2,4Company-reported. General site-policy claim responsibility. Harborway/Spinnaker applies only to the named Harborway placement relationship.

The reviewed StartupInsurance.ai homepage and company page, plus ContractorNerd’s insurance-services terms, did not establish a dedicated claims-reporting process or an assigned claims advocate for startup policies. Obtain the insurer’s notice instructions and clarify the agency’s assistance; the public descriptions do not establish claims-handling quality. 15,16,19Not found in reviewed sources. Scoped public-source absence; intake questions about past claims are not evidence of claims servicing.

Compare the practical handoffs for documents, policy changes, renewal questions and claim notices. A listed support route describes access to help, not a claim outcome or a guarantee of service speed.

What to Confirm in Quotes

Request quotes for the same business details, coverage lines, limits, deductibles or retentions and policy period. Ask Simply Business and StartupInsurance.ai to name the producer and issuing insurer for each proposed policy, confirm who can bind it, and itemize any customer fees or intermediary compensation. For the overlapping commercial property, cyber, general liability, compare the actual insuring agreement, exclusions, sublimits and endorsements. Also confirm who handles account changes and receives claim notices. 1 15 2 20

Compare Services

What each provider documents about the services you may need

CriteriaSimply BusinessStartupInsurance.ai
Business role

Simply Business describes its U.S. service as an online commercial-insurance marketplace and licensed producer connecting business customers with insurers. Its June 30, 2026 Terms identify Simply Business, LLC and Harborway Insurance Agency, LLC d/b/a Harborway Insurance as licensed producers, with Harborway a Simply Business subsidiary; the Terms say Harborway policies are underwritten by Spinnaker Insurance Company. Other site policies are underwritten by third-party providers, so the selected issuer depends on the offer and policy. These roles and license statements are company-reported. The contact-page footer says Simply Business, LLC is licensed in all U.S. states and D.C.; for California it says the company operates under the name Simply Business Insurance Agency, LLC and displays License #0M20593. The footer also lists Colorado, New York, Pennsylvania and Texas operating names; it gives no other license identifiers. No regulator lookup was performed or required for this candidate. 1,2,14,3Company-reported. U.S. commercial insurance distribution described by the company. Simply Business, LLC, Simply Business, Inc., Harborway Insurance Agency, LLC, the stated parent and each policy issuer are distinct. The Inc./LLC relationship remains unresolved.

StartupInsurance.ai is a route for startups to request coverage, while ContractorNerd Insurance Services, LLC acts as the agent or broker and does not underwrite the policies. The brand identifies itself as ContractorNerd’s marketing name. 16,19Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

ContractorNerd’s licensing page assigns quotes, binding and insurance transactions to ContractorNerd Insurance Services, LLC, with servicing supported by its licensed agents and partners. Its terms allow submissions through insurers and intermediaries. Confirm the producer-of-record arrangement for your StartupInsurance.ai placement. 18,19Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

Application process

The company advertises online quotes and weekday phone access to licensed agents. Its Terms say a quote is not guaranteed and Simply Business cannot bind a risk without panel-member approval; a quote or online purchase path does not establish that every applicant can bind online. 3,2Company-reported. Published U.S. quote and service channels. Binding depends on panel-member approval and the individual offer.

The online intake starts with coverage choices and shows subsequent sections for company details, financials, employees, claims, existing insurance and signature. Its initial choices are D&O, cyber, technology E&O, employment practices, fiduciary, crime and general liability. Only the public starting screen was inspected; quote delivery and binding were not tested. 17Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

Servicing and renewals

Simply Business lists licensed-agent phone support Monday through Friday: sales 8 a.m.–8 p.m. Eastern Time and service 9 a.m.–6 p.m. These listed hours do not establish a response-time guarantee. 3Company-reported. Hours displayed on the current U.S. contact page; no actual wait-time observation is implied.

The company describes account access for policy documents, certificates, account updates and adding coverage; help material routes some changes to an agent or insurer. Not every policy change is described as self-service. 3,4,2Company-reported. Company-described post-purchase service paths; available tasks may depend on policy and insurer.

The Help Center FAQ says most customers opt into automatic renewal and gives 60-day notice and 30-day processing timing only for those who opt in. The same Help Center summary and June 30, 2026 Terms use broader automatic-renewal wording without the FAQ’s opt-in qualification. The public descriptions conflict; they do not establish which wording applies to every policy. 4,2Conflicting sources. Company-published descriptions reviewed 2026-09-29. FAQ detail, Help Center summary and Terms are inconsistent; no buyer-specific policy notice was reviewed.

The company offers a free review of existing policies and a customer contract, promising a written assessment of AI exclusions and contract gaps within 48 hours. That timing and the review’s completeness have not been independently tested. 16Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

The company advertises self-service certificates, centralized policy documents and renewal tracking. These operating services were not tested in an authenticated account. 15Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

Claims assistance

The Terms say third-party insurers underwrite site policies and each provider handles claims on its own policies; the Help Center directs policyholders to identify and contact the insurer. This establishes a published route, not agency assistance after notice or claim outcomes. 2,4Company-reported. General site-policy claim responsibility. Harborway/Spinnaker applies only to the named Harborway placement relationship.

The reviewed StartupInsurance.ai homepage and company page, plus ContractorNerd’s insurance-services terms, did not establish a dedicated claims-reporting process or an assigned claims advocate for startup policies. Obtain the insurer’s notice instructions and clarify the agency’s assistance; the public descriptions do not establish claims-handling quality. 15,16,19Not found in reviewed sources. Scoped public-source absence; intake questions about past claims are not evidence of claims servicing.

Customer focus

Simply Business says it serves small businesses and solopreneurs and lists examples such as contractors, cleaning businesses, LLCs and sole proprietors. These examples describe its stated audience, not guaranteed insurer eligibility or availability. 1,6,2Company-reported. Company-described U.S. audience; eligibility varies by insurer, state and business details.

StartupInsurance.ai markets to startups and AI-native businesses, including hardware, robotics, energy and defense technology companies facing customer-contract or investor insurance requirements. 15Company-reported. Public company statements reviewed September 16, 2026; no customer transaction, policy or independent service verification.

Fees and compensation

The Terms say Simply Business receives commission or other compensation from or through panel members and that customers may also incur separate processing, administrative, service, installment or cancellation fees. They give no amount or placement-specific applicability; the Terms say charges are disclosed before purchase. 2Company-reported. General disclosure dated 2026-06-30; no specific commission, fee schedule, premium or customer charge was reviewed.

ContractorNerd discloses possible insurer/intermediary commissions, buyer-paid fees and contingent compensation. Fees can include platform, technology, policy-handling or consulting charges; not every charge applies to every policy. It says applicable fees are disclosed before binding or agreed before charging. A technology access fee, if charged, is generally non-refundable under its stated terms. Request the agreement and amounts applicable to your StartupInsurance.ai quote; the free review is not a promise of fee-free placement. 20Company-reported. Disclosure of the identified operating agency; no StartupInsurance.ai-specific signed fee agreement or amount reviewed. Disclosure says signed agreements control.

Sources

Simply Business Official Website

  1. Our Small Business Insurance Story. Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
  2. Terms of Service. Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
  3. Contact Us. Simply Business; Opening contact details lines 20–31; licensed-agent phone hours lines 46–59; U.S. licensing and state-specific name disclosures in footer lines 108–111, including California License #0M20593. Accessed 2026-09-29.
  4. Help Center. Simply Business; Claims, account servicing, agent-routed changes, renewal FAQ and Common Topics. Accessed 2026-09-29.
  5. How Simply Business Works. Simply Business; Common types lines 92–160; quote/purchase flow; estimate-method footnotes lines 198–200. Accessed 2026-09-29.
  6. Business Insurance for Small Businesses. Simply Business; Small Business Insurance Coverage Options and policy links. Accessed 2026-09-29.
  7. General Liability Insurance for a Small Business. Simply Business; Coverage lines 51–75; audience lines 61–65, 153–155; application and examples elsewhere on page. Accessed 2026-09-29.
  8. Workers’ Compensation Insurance for Small Business. Simply Business; Coverage and benefits lines 45–69; state/buyer qualifications lines 178–189. Accessed 2026-09-29.
  9. Professional Liability Insurance Coverage. Simply Business; Coverage lines 45–100; buyer examples lines 101–158; online quote steps lines 237–260. Accessed 2026-09-29.
  10. Business Owner’s Policy Insurance. Simply Business; Bundle lines 34–38, 218–243; add-on/exclusion discussion lines 226–243; buyer and quote sections. Accessed 2026-09-29.
  11. Commercial Property Insurance. Simply Business; Lines 15–18 present physical-location cover as part of a BOP; lines 34–49 describe the package; lines 59–63 say it is offered as part of the BOP rather than as a standalone policy and link to a BOP quote. Accessed 2026-09-29.
  12. Inland Marine Insurance. Simply Business; Equipment/inventory lines 15–18, 59–63; examples and quote workflow lines 97–140, 168–191. Accessed 2026-09-29.
  13. Cyber Insurance. Simply Business; Claim types lines 88–105; select-buyer add-on/phone quote lines 171–175; route and last-updated lines 389–395. Accessed 2026-09-29.
  14. Producer Compensation Disclosure (United States). Travelers; Ownership interest in a producer, lines 57–60: Travelers says it owns Simply Business, Inc.; relation to Simply Business, LLC not stated. Accessed 2026-09-29.

StartupInsurance.ai Official Website

  1. Startup Insurance | Coverage that clears the review. StartupInsurance.ai; Hero; Coverage: What we place and The startup program; AI coverage that names AI; Physical risk, because AI outgrew software; The paperwork runs itself; carrier panel; Straight talk; footer agency and issuer disclosure. Accessed 2026-09-16.
  2. Company | Startup Insurance. StartupInsurance.ai; The story; founders; The free policy check; legal footer. Accessed 2026-09-16.
  3. Apply for Startup Insurance | StartupInsurance.ai. StartupInsurance.ai; Initial coverage selection and seven-step navigation. Accessed 2026-09-16.
  4. Insurance Licenses. ContractorNerd; Company information; licensing status table, California row. Accessed 2026-09-16.
  5. Terms and Conditions. ContractorNerd; Sections 1, 2 and 2.A: agency role, submissions, servicing and compensation. Accessed 2026-09-16.
  6. Compensation Disclosure. ContractorNerd; Sections 2–9: transaction roles, commissions, buyer fees, contingent compensation and information requests. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

Suggested Comparisons

All Comparisons

Get Help With Insurance Buying and Renewals.

Get help buying coverage and managing renewals, with less paperwork for your team. Start with a free consultation.

Talk to Spot