Markel Insurance vs 
Pie Insurance: How Do They Compare for General Liability Insurance?
Markel Insurance: Specialty Business and Products
Markel Insurance is Markel Group's specialty and small-business insurance business, with offerings across packages, workers' compensation, cyber, professional and management liability, property, marine, and surety. Products use different insurers and distribution routes, so compare the issuer and terms shown on the specific quote. 1,2
What Is Pie Insurance?
Pie suits small businesses seeking workers’ compensation with online quoting and pay-as-you-go billing based on reported payroll, without an initial deposit; firms needing a broad technology or executive program should look elsewhere. 4,5,6
What Is General Liability Insurance?
General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 8,9,10
Key Differences in General Liability Insurance
Technology Class and Covered Categories
Markel Insurance identifies technology service businesses, including software/SaaS, hardware and consultants, and describes advertising and personal injury coverage on occurrence or claims-made terms. Pie Insurance markets to small businesses generally and lists bodily injury, property damage, reputation harm, product liability and advertising injury as categories its liability coverage typically addresses. A technology buyer gets a stated class and trigger choice from Markel, while Pie's page names more categories but does not establish policy wording for a particular business. 3 3 7 7
Carrier and Quote Details
Pie Insurance says it works with insurance carrier partners but does not name a specific general-liability insurer or publish limits and deductibles. Markel Insurance also leaves universal limits and retentions unstated and directs customers or brokers to its team. Neither overview settles the terms you will receive; Pie's carrier relationship and Markel's technology-specific form should be identified in the proposal before you compare cost or protection. 7 7 3 3
What to Confirm in General Liability Insurance Quotes
Markel Insurance and Pie Insurance Review Scores for 2026
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
Markel Insurance Review Score
Review Score
2 rated sources
There is little public customer feedback on Markel. Trustpilot shows 2.5 out of 5 from just 5 reviews, and BBB lists 12 complaints closed in the last three years.[4][3]
Read Markel Insurance reviewsPie Insurance Review Score
Review Score
2 rated sources
Pie’s service record raises clear concerns: elevated regulator complaints reported by NerdWallet, 1.7/5 on Trustpilot and an F from BBB. Investigate billing, cancellation and complaint handling before buying.[1][4][6]
Read Pie Insurance reviewsMarkel Insurance vs Pie Insurance General Liability Insurance Compared
Markel Insurance vs Pie Insurance: General Liability Insurance: documented features by provider
| Criteria | Markel general liability (official overview) | Pie General Liability Insurance |
|---|---|---|
| Role in This Line | Markel describes offering general liability for the audience stated on the cited product page. 3Company-reported. general liability marketed by markel; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. | Pie says it helps small businesses get the best general liability coverage 'from our insurance carrier partners,' identifying itself as an intermediary rather than the underwriter for this line. 7Company-reported. General Liability product page as read on 2026-09-23. |
| Issuing Insurer | Confirm in your quote. | The reviewed page refers only to 'our insurance carrier partners' and does not name a specific insurer for Pie's general liability product. 7Not publicly disclosed. General Liability product page as read on 2026-09-23. |
| Who It’s For | IT and technology service businesses, including software/SaaS, hardware businesses, and consultants listed by Markel. 3Company-reported. general liability marketed by markel; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. | Pie calls general liability 'one of the most common types of insurance that businesses carry' and markets it to small businesses generally, cross-selling it alongside workers' compensation, commercial auto, cyber, and BOP insurance. 7Company-reported. General Liability product page as read on 2026-09-23; no minimum size or industry restriction was published. |
| Coverage Features | The cited product page describes general liability with advertising and personal injury coverage available on an occurrence or claims-made basis for the IT-professional classes on this page. Marketing description only; actual coverage, exclusions, conditions, limits, and availability depend on the issued policy and jurisdiction. 3Company-reported. general liability marketed by markel; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. | Pie lists bodily injury, property damage, reputation harm (slander and libel claims), product liability, and advertising injury as the categories its general liability coverage typically addresses. 7Company-reported. General Liability product page as read on 2026-09-23; the issued policy controls actual insuring agreements and exclusions. |
| Limits and Retentions | The cited overview does not set a universal limit or retention for this line. Ask for the proposed policy form, limits, retentions, exclusions, and conditions in the quote. 3Not publicly disclosed. Only the cited marketing page was reviewed for published limit and retention information; no policy-form entitlement is inferred. | The reviewed page does not publish limits, deductibles, or premium ranges for general liability coverage. 7Not publicly disclosed. General Liability product page as read on 2026-09-23. |
| How to Apply | The page invites prospective customers or brokers to contact Markel or the named underwriting team. The page does not establish a quote, bind, or coverage-effective timeline. 3Company-reported. general liability marketed by markel; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. | Pie directs general liability buyers to contact the company to start a quote through its website. 7Company-reported. General Liability product page as read on 2026-09-23. |
Related Pages for Markel Insurance vs Pie Insurance General Liability
General Liability Pages for Markel Insurance and Pie Insurance
Other Coverage Lines Compared for Markel Insurance vs Pie Insurance
Other General Liability Insurance Provider Comparisons
Sources for Markel Insurance vs Pie Insurance
Sources About Markel Insurance
- About us. Markel; Markel at a glance; description of Markel Insurance within Markel Group Inc. Accessed 2026-09-28.
- Markel Group Inc. 2025 Form 10-K. U.S. Securities and Exchange Commission; filed by Markel Group Inc.; Cover page; Part I, Item 1 Business—Markel Insurance, U.S. Wholesale and Specialty, Programs and Solutions; Part II, Item 7/8 for group and segment risks. Accessed 2026-09-28.
- IT Professionals E&O Insurance. Markel; General liability section; occurrence or claims-made availability for advertising and personal injury; limited to IT-professional context. Accessed 2026-09-30.
Sources About Pie Insurance
- Legal. Pie Insurance; State Licenses; footer disclosure naming producer and workers’ compensation versus third-party underwriting roles. Accessed 2026-09-15.
- Workers’ Comp Insurance For Small Businesses. Pie Insurance; Get a workers’ compensation quote online; insurance made for your small business; quote inputs; coverage description; quote-time and savings qualifications; AM Best link. Accessed 2026-09-16.
- Online Account Tutorial. Pie Insurance; Payment-method updates; instant and custom certificates; policy information; document access; agent-handled custom certificate qualification. Accessed 2026-09-15.
- General Liability Insurance. Pie Insurance; What's typically covered by general liability insurance? Bodily Injury, Property Damage, Reputation Harm, Product Liability, Advertising Injury; How does general liability insurance help protect small businesses?; Make sure you're covered: Contact Us. Accessed 2026-09-23.
Sources for the General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
- Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.
