Embroker vs 
Newfront: How Do They Compare for Product Liability Insurance?
Embroker offers a quote in under 10 minutes for a standalone product liability policy; Newfront is a broker that starts with a consultation and adds claims advocacy and risk-control resources for companies of all sizes.
Embroker offers a digital product-liability quote in under 10 minutes, either standalone or added to general liability or a BOP. Newfront’s casualty practice serves companies from startups to Fortune 10 and highlights claims advocacy and risk control. 1,2
What Are the Key Differences Between Embroker and Newfront Product Liability Insurance?
Choose an Online Quote or Claims Support
Embroker says buyers can get an online product-liability quote in under 10 minutes and choose deductibles and limits. Newfront serves companies from startups to Fortune 10 through its casualty practice, which offers claims advocacy, risk control and benchmarking. Choose Embroker if you want to quote product liability online; choose Newfront if your company wants broker-side claims and risk-control support. 1 2
Confirm Coverage and Exclusions
Embroker describes bodily injury, property damage, illness and wrongful death from design, manufacturing or warning defects, and lists exclusions including employee injury, on-premises third-party accidents, recall costs and technology product claims. Newfront lists the coverage but does not publish its insuring agreement, trigger or exclusions on the reviewed page. Request Newfront’s form and compare it with the Embroker quote. 1 2
Understand Policy Size and Structure
Embroker says larger companies typically buy standalone product liability rather than a general-liability endorsement or BOP addition. Newfront describes a casualty practice for companies of all sizes, from startups to Fortune 10, but publishes no product-liability-specific revenue threshold. Ask each broker whether your company qualifies for standalone coverage and what limits are available. 1 2
What Should You Confirm in Embroker and Newfront Product Liability Insurance Quotes?
- Ask Embroker whether your quote is standalone, a general-liability endorsement or a BOP addition, and confirm recall and technology-product exclusions. 1
- Ask Newfront for the policy wording, trigger, exclusions and issuing insurer. 2
- Compare claims advocacy, risk control and the insurer’s claims process in both proposals. 2 1
- Get deductibles, retentions and limits in writing. 1 2
Embroker vs Newfront Product Liability Insurance Compared
Embroker vs Newfront: Product Liability Insurance: documented features by provider
| Criteria | Embroker Product Liability Insurance | Newfront Casualty Product Liability |
|---|---|---|
| Who It’s For | Embroker markets the policy to businesses that manufacture, repair, distribute or sell products, saying manufacturers are most often held liable but sellers and repairers can also be named in claims. 1Company-reported. Product-page 'Who Is It For?' section; not a guarantee of coverage for a particular business. | Newfront says its Casualty practice, led by Frannie Epps, serves companies "of all sizes, ranging from start-ups to Fortune 10" across a broad span of industries, without a product-liability-specific size or revenue threshold. 2Company-reported. Casualty page leadership bio; a practice-wide eligibility statement, not product-liability-only. |
| How to Apply | Embroker says applicants can get a product liability quote in under 10 minutes through its digital platform and choose their own deductibles and limits. 1Company-reported. Product-page 'Why Get It With Embroker?' section; no quote was requested during this research. | You engage Newfront for product-liability placement by requesting a consultation, which asks for your industry, company details and the service you need rather than issuing an instant quote. 3Company-reported. General consultation intake, not a product-liability-specific application path. |
| Role in This Line | Embroker sells product liability as a standalone policy, and says most companies instead add it as an endorsement to a general liability policy or bundle it into a Business Owners Policy, with only larger companies typically buying an independent policy. 1Company-reported. Product-page description and 'Tips for Saving' section; not a statement about the issuing insurer. | Newfront names product liability as one of the coverages its Casualty practice places, opening the practice page by saying it helps clients with "mitigating product liability and improving customer safety." Newfront brokers this coverage; it does not underwrite it. 2Company-reported. Casualty page opening description and Key Coverages list. |
