Embroker vs Founder Shield Product Liability Insurance

Embroker sells product liability as a standalone policy, and says most companies instead add it as an endorsement to a general liability policy or bundle it into a Business Owners Policy, with only larger companies typically buying an independent policy. ⁴Company-reported. Product-page description and 'Tips for Saving' section; not a statement about the issuing insurer.

Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield Product Liability Insurance with third-party carriers rather than underwriting the policy itself. ¹¹Company-reported. About-us page; applies to Founder Shield's brokerage model generally, restated here for this line.

Not described in the reviewed sources.

Founder Shield says it places policies, including Founder Shield Product Liability Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. ⁷Company-reported. General carrier-selection FAQ, not specific to this line's placements.

Embroker markets the policy to businesses that manufacture, repair, distribute or sell products, saying manufacturers are most often held liable but sellers and repairers can also be named in claims. ⁴Company-reported. Product-page 'Who Is It For?' section; not a guarantee of coverage for a particular business.

Founder Shield markets product liability to manufacturers, distributors, and retail/e-commerce companies that make or sell physical products. ¹⁰Company-reported. Product Liability Insurance product page.

Embroker lists coverage for bodily injury, property damage, illness and wrongful death claims arising from design defects, manufacturing defects, or warning/labeling defects in a product. ⁴Company-reported. Product-page 'What Does Product Liability Insurance Cover?' section; the issued policy and declarations control.

Embroker says the policy excludes employee injuries (covered by workers' compensation), third-party accidents on the policyholder's property (covered by general liability), product recall costs (which need a separate endorsement or product recall policy), and technology product claims (covered by tech E&O). ⁴Company-reported. Product-page What's Not Covered section, distinguishing product liability from general liability, product recall insurance and technology E&O.

Founder Shield lists manufacturing defects, design defects and inadequate labeling as scenarios the policy responds to, covering defense fees, settlements or judgments, and medical costs. ¹⁰Company-reported. Product page; the issued policy and declarations control actual coverage.

Embroker says pricing depends heavily on product risk category (for example, pharmaceuticals or firearms cost more than lower-risk goods), company size and revenue, and claims history; it does not publish standard policy limits. ⁴Company-reported. Product-page 'How Much Does Product Liability Insurance Cost?' section.

Not described in the reviewed sources.

Not described in the reviewed sources.

The reviewed page does not describe risk-management or product-safety services Founder Shield itself provides for this line; it notes only that insurers generally may offer such services. ¹⁰Not found in reviewed sources. Product Liability Insurance product page, checked 2026-09-23.

Embroker says applicants can get a product liability quote in under 10 minutes through its digital platform and choose their own deductibles and limits. ⁴Company-reported. Product-page 'Why Get It With Embroker?' section; no quote was requested during this research.

You request Founder Shield Product Liability Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. ^11,7Company-reported. About-us and carrier-selection pages describe the general placement process, not a line-specific application form.