Cowbell vs
Embroker D&O Insurance
Cowbell’s D&O sits in Zurich Select Plus for E&S wholesalers; Embroker quotes D&O online and publishes startup limit bands by funding stage.
What Is Cowbell Insurance?
Cowbell is a specialty-insurance platform and agency focused on cyber risk for small and midsize businesses. Its U.S. catalogue also includes combined Technology E&O and cyber products and a Zurich management-liability offering distributed through appointed wholesalers. 1,2,3
What Is Embroker?
Embroker is a business insurance broker and online platform serving startups, technology companies and professional-services firms, with proprietary programs and broker-assisted placements. 5,6,7
What Is Directors and Officers Insurance?
Directors and officers liability insurance addresses covered claims alleging wrongful acts in managing an organization. 9
Key Differences in D&O Insurance
How You Reach the Product
You cannot buy Cowbell’s D&O module yourself: appointed Zurich E&S wholesalers reach it through Cowbell’s API, and Zurich underwrites the module inside Select Plus. Embroker puts a D&O quote on its digital platform, using revenue, industry risk and claims history as underwriting inputs, so the buyer talks to a platform rather than a wholesaler. 4 8
Published Limit Bands Versus Unpublished Module Terms
Embroker’s startup package shows D&O/EPLI/fiduciary ranges by funding stage, from about $1–2 million in limits and a $10–25k retention for raises up to $10 million, up to $8–10 million in limits and a $25–75k retention for $100–250 million raises. Cowbell’s reviewed pages and Zurich’s Select Plus page do not publish D&O limits or retentions, so those figures only appear after a wholesaler submission. 8 4 3
Who Each Offering Is Built For
Cowbell aims the module at private companies under 250 employees and $50 million in assets in industries such as technology, construction, manufacturing, hospitality and retail. Embroker markets D&O to private and public companies with a board, startups that have received or are about to receive venture capital, and nonprofits, noting that investors often require the coverage before funding. 4 8
What to Confirm in D&O Insurance Quotes
- Ask whether you can access Cowbell’s module without an appointed Zurich E&S wholesaler. 4
- Ask Embroker whether the quoted limits share an aggregate with EPLI and fiduciary, since the published bands combine those lines. 8
- Confirm the issuing Zurich entity; Cowbell and Zurich describe admitted paper without naming the issuer for this module. 3
- Check whether Embroker’s Side A, B and C agreements and listed exclusions appear on the specimen form you are offered. 8
Offering Details
Cowbell vs Embroker D&O Insurance: documented features by provider
| Criteria | Cowbell / Zurich Select Plus Private Company D&O | Embroker Directors and Officers Insurance |
|---|---|---|
| Role in This Line | Private Company D&O is one module within Cowbell's distribution of Zurich's Select Plus management liability product; Cowbell gives Zurich-appointed E&S wholesalers platform access, and Zurich underwrites the module. Zurich's own page labels this module 'Private Management and Company Liability' rather than plain 'D&O.' 4,3Company-reported. Management liability page intro and module list; Zurich page module-name section. | Embroker sells D&O as a standalone policy and offers to package it with cyber and workers' compensation; it also says EPLI, D&O and related coverages are sometimes bundled into a management liability program. 8Company-reported. Product-page description; not a statement about the issuing insurer. |
| Issuing Insurer | Cowbell and Zurich both say the Select Plus modules, including D&O, are offered on Zurich admitted paper. Zurich's site footer names 'Zurich American Insurance Company' in its copyright notice, but neither page states that entity is the specific policy issuer for this D&O module. 4,3Company-reported. Management liability page intro; Zurich page intro and footer. | Not described in the reviewed sources. |
| Who It’s For | Cowbell targets this D&O module at private companies with under 250 employees and under $50M in assets, in industries such as technology, construction, manufacturing, hospitality, and retail. 4Company-reported. FAQ 'What size accounts are targeted?' and Target industries list. | Embroker markets D&O to any private or public company with a board of directors, startups that have received or are about to receive venture capital funding, and nonprofit corporations, saying VC and private equity investors commonly require it before funding. 8Company-reported. Product-page eligibility and 'Why Do Startups Need D&O Insurance?' sections; not a guarantee of coverage for a particular company. |
| Coverage Features | Cowbell describes D&O liability as protecting the personal assets of directors and officers and the company's financial assets against claims alleging wrongful acts in their capacity as directors and officers. 4Company-reported. FAQ 'What is the difference between management liability and D&O?'. | Embroker lists coverage for misuse of company funds, misrepresentation of company assets, breach of fiduciary duty, failure to comply with workplace laws and lack of corporate governance. 8Company-reported. Product-page What's covered section; the issued policy and declarations control. Embroker says the policy excludes lawsuits between members of the same company, criminal or deliberately fraudulent activity, prior-knowledge claims, and claims against directors actively engaged in antitrust violations. 8Company-reported. Product-page What's not included section. Embroker structures its D&O policy with three insuring agreements: Side A covers individual directors and officers when the company cannot indemnify them, Side B reimburses the company for indemnifying its leaders, and Side C covers the company itself when it is sued for financial mismanagement. 8Company-reported. Product-page 'What are Side A, B, and C insuring agreements?' section; specific policy structure, not a claim about every insurer's D&O form. |
| Limits and Retentions | Neither the Cowbell page nor Zurich's own Select Plus page, both read in full, publishes D&O limit or retention amounts. 4,3Not publicly disclosed. Cowbell page and Zurich page, both read on 2026-09-23. | For its startup package, Embroker publishes illustrative D&O/EPLI/fiduciary limit and retention ranges by funding stage, from roughly $1-2 million in limits with a $10-25k retention for companies raising up to $10 million, up to $8-10 million in limits with a $25-75k retention for companies raising $100-250 million. 8Company-reported. Product-page cost table for the Embroker Startup Package; actual limits, retentions and premiums depend on underwriting. |
| Risk Services | Cowbell frames D&O coverage as a way to help attract and retain directors and officers by giving them personal-asset protection, and says the product covers legal fees, settlements, and other defense costs for the company and its management. 4Company-reported. FAQ 'Why does my company need management liability coverage?'. | Not described in the reviewed sources. |
| How to Apply | This D&O module is accessed only by appointed Zurich E&S wholesalers through the Cowbell platform's API; it is not sold directly to businesses. 4Company-reported. FAQ 'How can I access the Zurich Select Plus management liability product through Cowbell?'. | Embroker offers an online quote for D&O coverage through its digital platform, describing underwriting factors including revenue, industry risk and claims history. 8Company-reported. Product-page 'Quick quotes' feature and cost-factor list; no quote was requested during this research. |
Full Comparison
More Cowbell vs Embroker Comparisons
Other D&O Insurance Comparisons
Sources
Cowbell
- Cowbell. Cowbell; What We Do; Assess, Insure, Respond and Improve; U.S. navigation; footer legal disclosure. Accessed 2026-09-15.
- Prime Tech Product Overview. Cowbell; PDF pp. 1–4: non-admitted combined Technology E&O and cyber for technology businesses up to $1 billion; up to $5 million; surplus lines in 50 states; edition PRIME TECH US0001 1025. Accessed 2026-09-16.
- Small and Midsize Business Management Liability | Zurich Select Plus. Zurich North America; Intro on the Zurich/Cowbell collaboration; module name 'Private Management and Company Liability'; FAQ 'What is the difference between management liability and D&O?' (identical to Cowbell's page); Targeted industries list; footer copyright. Accessed 2026-09-23.
- Management liability coverage for small & medium enterprises. Cowbell; FAQ 'What is the difference between management liability and D&O?' (D&O definition); FAQ 'Why does my company need management liability coverage?' (Protection for Directors and Officers, Legal Expense Coverage, Attracting and Retaining Talent bullets); Target industries list. Accessed 2026-09-23.
Embroker
- Embroker. Embroker; Industry navigation; quote and sign-in links; coverage options; footer availability qualification. Accessed 2026-09-15.
- Terms And Conditions. Embroker; Introduction; §§2A–B Insurance services, 13 Applications and quotes, 15 Insurance companies and underwriting guidelines, 16 Certificates, 21 Surplus lines products, 22 Payments. Accessed 2026-09-15.
- Embroker Access. Embroker; EMIS announcement; appointed-broker quoting, binding and issuance; product links; footer identifies Embroker Insurance Services, LLC. Accessed 2026-09-15.
- Directors & Officers Insurance Coverage: D&O Explained. Embroker; Why it's essential; Who needs this coverage; What is Directors and Officers (D&O) insurance?; What's covered; What's not included; What are Side A, B, and C insuring agreements?; What does Directors and Officers insurance cost? Accessed 2026-09-23.
D&O Insurance Guide
- Glossary of Business Insurance Terms. The Hartford; Directors and Officers Liability Insurance; Errors and Omissions Insurance; Employment Practices Liability Insurance. Accessed 2026-09-16.





