At-Bay vs
HUB International
Compare At-Bay’s technology product with HUB’s local and Insureon brokerage routes, focusing on the service channel actually offered.
Introduction
A founder contacting HUB may encounter a local adviser or an affiliated online route. HUB’s business-insurance entry point directs smaller businesses toward Insureon using employee or revenue criteria. At-Bay’s platform is a broker route to specialist products. Compare the service channel actually offered, then compare the policy proposed through that channel. 22 47 6
Where Each Provider Shines
Where At-Bay Shines
Where HUB International Shines
- HUB’s technology practice markets insurance and benefits programs to startups and software, hardware and digital-media companies, and says it currently insures more than 5,000 technology companies. 23
- HUB routes qualifying small commercial accounts to Insureon’s online quote and other business insurance to a HUB advisor or local office; there is no published self-serve bind path for mid-market programs on hubinternational.com. 21,24,25,26,23,19
Coverage Comparison
| Coverage Type | At-Bay | HUB International |
|---|---|---|
| Builders risk | Not listed | Listed 23 |
| Business owner’s policy | Not listed | Listed 31 |
| Cargo and transit | Not listed | Listed 41,23 |
| Commercial auto | Not listed | Listed 33 |
| Commercial property | Not listed | Listed 32 |
| Crime | Not listed | Listed 34,29 |
| Cyber liability | Listed 3 | Listed 26,23 |
| Directors and officers | Not listed | Listed 25,23 |
| Employee health and benefits | Not listed | Listed 43,14 |
| Employment practices liability | Not listed | Listed 29,23 |
| Equipment breakdown | Not listed | Listed 42 |
| Fidelity bonds | Not listed | Listed 29 |
| Fiduciary liability | Not listed | Listed 35,29 |
| General liability | Not listed | Listed 24 |
| Hired and non-owned auto | Not listed | Listed 33 |
| Key person | Not listed | Listed 23 |
| Kidnap and ransom | Not listed | Listed 36,29 |
| Management liability | Not listed | Listed 23,29 |
| Medical malpractice | Not listed | Listed 38 |
| Product liability | Not listed | Listed 40 |
| Product recall | Not listed | Listed 40 |
| Professional liability / E&O | Listed 4 | Listed 27,28 |
| Representations and warranties | Not listed | Listed 39 |
| Surety bonds | Not listed | Listed 37 |
| Technology errors and omissions | Listed 2 | Listed 23 |
| Tools, equipment and inland marine | Not listed | Listed 41 |
| Trucking | Not listed | Listed 33 |
| Umbrella and excess liability | Listed 2,3 | Listed 40 |
| Virtual care and telehealth | Not listed | Listed 44 |
| Workers’ compensation | Not listed | Listed 30 |
Listed products and programs, including policies arranged through insurers or partners. Optional endorsements are discussed in the analysis below. “Not listed” means no separate offering appears in the reviewed catalogue; confirm availability and policy terms with the provider.
Key Differences Between at-Bay and HUB International
Website Routing Is Not an Underwriting Decision
HUB’s small-commercial gate refers to businesses with 50 or fewer employees or revenue below $5 million. That directs the inquiry; it does not establish eligibility for every listed coverage or guarantee a local advisory team. Ask which producer will handle the account, what review is included and when it would move to another service channel. 22 48
Related Brokerage Brands May Reach the Same Markets
HUB’s Insureon affiliation and TechInsurance’s use of that platform matter if the finance team solicits several proposals. Ask whether submissions overlap and who controls each market approach. At-Bay may be a product a broker investigates, but no reviewed public document establishes access through the particular HUB channel offered here. 49 50 6
Program Administration and Cyber Security Are Different Scopes
HUB describes risk-information services with differing service levels and claims-management assistance. At-Bay’s Stance services focus on security controls and guidance. A startup should specify which HUB tools and advisers are included rather than treating the group’s full capabilities as standard features of a small-business policy. 46 45 7
What to Confirm in Quotes
Request the assigned producer, service tier, submission list, insurer and California acceptance. Obtain compensation details, including any affiliate involvement, separately from policy and security charges. HUB’s local presence does not by itself resolve the legal placement route. 20 14 5
Service Comparison
At-Bay vs HUB International Insurance: documented services and availability
| Criteria | At-Bay | HUB International |
|---|---|---|
| Business role | At-Bay offers cyber, technology errors and omissions (Tech E&O), and miscellaneous professional liability insurance. Its disclosed producer, At-Bay Insurance Services LLC, is a property and casualty agency and surplus lines broker; its website says coverage is underwritten by non-admitted insurers. 1,5 | HUB International Limited describes itself as a full-service insurance broker and financial-services firm. Its website terms say HUB’s subsidiaries are licensed as insurance brokers or agents in various U.S. states and Canadian provinces. The reviewed product pages market brokerage of policies issued by insurers, not HUB as a risk-bearing carrier for those policies. 17,18,22 HUB’s About Us timeline states that in 2022 it acquired Insureon for digital delivery of small-business commercial insurance. Insureon and TechInsurance say they are part of HUB; Insureon says it operates as a division of Specialty Program Group LLC, doing business as SPG Insurance Solutions. TechInsurance describes itself as part of Insureon rather than as a separate HUB retail office. 17,47,48,49,50 |
| Customer focus | At-Bay markets Tech E&O to technology businesses. Its current product page states primary and excess appetite up to $5 billion in revenue and $10 million in limits; the broker-platform route has lower published ceilings of $100 million in revenue and $3 million in limits. These are appetite ceilings, not guaranteed offers. 2 A September 2023 Tech E&O appetite PDF still accessible on At-Bay’s site has lower revenue and limit ceilings than the current product page and lists restricted classes including autonomous AI. It should not be treated as current eligibility guidance; ask underwriting for the applicable appetite version. 12,2 | HUB’s San Francisco Mission Street office says its brokers work across commercial lines, personal lines and high-net-worth, and employee benefits, and names Bay Area industries including technology, venture capital, healthcare and life sciences, real estate and construction. The same page says the team helps startups navigate risk. That is office marketing, not a published eligibility list. 14,15 HUB’s technology-company page addresses fast-growing startups and established software, hardware or digital-media businesses. It lists a technology-specific mix that includes professional liability/technology E&O, cyber, D&O and other management liability, transactional/warranty insurance, workers’ compensation, employee benefits and key-person coverages. The page also claims more than 5,000 technology companies currently insured; that figure is company-reported and was not independently counted here. 23 HUB’s contact page says it supports small businesses through partner Insureon and directs companies with 50 employees or fewer or under $5 million in annual revenue to start with an online quote. Larger or other commercial needs are directed to HUB commercial-insurance teams or a local office search. Those thresholds are HUB’s routing rules, not a regulatory definition of small business. 21 |
| Application process | At-Bay describes a broker workflow of completing an application, adjusting limits and retentions, reviewing documents, selecting an effective date, and satisfying contingencies and signature requirements before binding. Brokers can also email submissions to underwriting. An online quote is not itself bound coverage. 6,4 | On hubinternational.com, commercial buyers are asked to contact a broker, connect with a specialist, or use Contact Us. Small-commercial inquiries meeting HUB’s stated size tests go to Insureon for an online quote. Product pages such as general liability, D&O, cyber and workers’ compensation use “Contact Us” or “Connect With a Broker” rather than an on-site bind flow. Privacy policy language refers to automation for insurance quoting, without documenting a public HUB retail e-commerce checkout for mid-market programs. 21,24,25,26,23,19 |
| Servicing and renewals | At-Bay Stance offers vulnerability monitoring, fraud defense, employee security training and access to cyber advisors. Access is tied to the policy’s Embedded Security Fee and Endorsement; optional managed detection and response (MDR) is a separate purchase from At-Bay Security, LLC. 7 At-Bay markets Stance MDR for endpoints and email, plus managed extended detection and response (MXDR) spanning endpoint, email, identity and cloud. It says MDR is optional for insurance and available beyond its policyholders. Coverage enhancements and premium credits have qualifying conditions. 7 At-Bay describes broker dashboard access to active policies and renewals, with rapid and manual renewal paths. Its platform page says rapid renewals bind automatically 15 days before expiry; buyers should confirm enrollment, terms and change deadlines with their broker. 6 | HUB describes ongoing servicing through local account teams (ProEx notes local policy review and certificates of insurance), a Risk Management Information System for claims administration, certificate tracking and carrier/TPA data, and employee-benefits work that includes multi-year cost planning and renewal support. RMIS is described as available in various tiers. None of those pages publish a standard service-level agreement or fee for those tools. 29,46,43 |
Sources
At-Bay Official Website
- Cyber, Tech E&O & Professional Liability Insurance. At-Bay; Product cards and agency disclosure. Accessed 2026-09-16.
- Tech E&O Insurance Coverage and Policy Highlights. At-Bay; Tech E&O Coverage Highlights; Primary & Excess Appetite; footnotes 1–7; state disclaimer. Accessed 2026-09-16.
- Cyber Insurance. At-Bay; Cyber Coverage Highlights; Primary & Excess Appetite. Accessed 2026-09-16.
- MPL Insurance: Coverage Highlights & Appetite. At-Bay; MPL Coverage Highlights; MPL Appetite; state restrictions. Accessed 2026-09-16.
- Licenses. At-Bay; Producer introduction; California row; agency and surplus-lines footer. Accessed 2026-09-16.
- Broker Platform. At-Bay; How it works: Create a quote, Customize your quote, Bind your policy, Manage renewals; FAQs. Accessed 2026-09-16.
- At-Bay Stance. At-Bay; Real Protection Against Real Threats; Endpoint, Email, MXDR; footnotes 1 and 3–6. Accessed 2026-09-16.
- Claims Handling. At-Bay; At-Bay Cyber Incident Roadmap; The At-Bay Claims Team. Accessed 2026-09-16.
- Response & Recovery. At-Bay; Minimize Downtime with One Partner; integration with claims process. Accessed 2026-09-16.
- Terms of Service. At-Bay; US terms effective April 11, 2023: Insurance Product Terms; Payment Policy; Service. Accessed 2026-09-16.
- At-Bay Begins Issuing Policies on its own E&S Paper. At-Bay; August 9, 2023 release: opening paragraph and new-business transition effective August 7, 2023. Accessed 2026-09-16.
- At-Bay Surplus Tech E&O Appetite Guide. At-Bay; Pages 1–2; September 2023 copyright; revenue and limit statements; Restricted classes. Accessed 2026-09-16.
- At-Bay Doubles Miscellaneous Professional Liability Appetite. At-Bay; September 28, 2023 release: final paragraph before Media Contacts. Accessed 2026-09-16.
HUB International Official Website
- Insurance Broker San Francisco. HUB International; JSON-LD InsuranceAgency record naming HUB International Limited as parent; About Us office copy for 201 Mission Street; products and industries blocks. Accessed 2026-09-16.
- HUB International San Francisco 44 Montgomery Street. HUB International; Office profile describing Merriwether & Williams Insurance Services history, bonding and contractor-development programs. Accessed 2026-09-16.
- California Insurance Brokers. HUB International; Introductory copy and listed California office directory including San Francisco locations. Accessed 2026-09-16.
- About Us. HUB International; Opening description; 1998 formation of HUB International Limited; 2022 Insureon acquisition; headquarters and employee/office counts. Accessed 2026-09-16.
- Terms and Conditions. HUB International; Licensing section stating subsidiaries are licensed as brokers or agents in various U.S. states and Canadian provinces. Accessed 2026-09-16.
- HUB International Privacy Policy. HUB International; Effective 21 August 2025; applies to HUB International Limited and subsidiaries; insurance brokerage services; automation for quoting. Accessed 2026-09-16.
- How We Get Paid. HUB International; Commission, contingency, supplemental commission, client-paid fees, wholesale, carrier-services, strategic-carrier and other-compensation sections. Accessed 2026-09-16.
- Contact Us. HUB International; Business Solutions paths for Commercial Insurance Solutions versus Small Commercial Insurance Solutions via Insureon; office search. Accessed 2026-09-16.
- Business Insurance Broker Coverage Policy. HUB International; Essential coverage and beyond-the-basics product catalogue. Accessed 2026-09-16.
- Insurance for Technology Companies. HUB International; Startup and software/hardware/digital-media audience; listed business and people coverages; claimed technology-client count. Accessed 2026-09-16.
- General Liability Insurance Brokers. HUB International; Product page describing typical general-liability subjects and invitation to contact a broker. Accessed 2026-09-16.
- Directors and Officers (D&O) Liability Insurance Broker. HUB International; Product page for private, nonprofit and public-company D&O brokerage. Accessed 2026-09-16.
- Cyber Insurance. HUB International; Product page describing first-party and post-breach cyber expenses as typically arranged. Accessed 2026-09-16.
- Professional Liability Insurance Brokers. HUB International; Product page equating professional liability with errors and omissions and describing typical claim types. Accessed 2026-09-16.
- Errors and Omissions (E&O) Insurance Coverage. HUB International; Industries listed for E&O including technology, and statement that policies are customized. Accessed 2026-09-16.
- HUB ProEx. HUB International; Professional & Executive Risk practice: EPL, fiduciary, crime/fidelity, K&R; certificates of insurance; claims and legal support; carrier-premium claim. Accessed 2026-09-16.
- Workers' Compensation Insurance Brokers. HUB International; Product page on workers’ compensation brokerage, state-fund variation and typical benefits. Accessed 2026-09-16.
- Business Owners Policy (BOP) Company Coverage. HUB International; BOP described as combined property and liability for small and mid-size businesses. Accessed 2026-09-16.
- Commercial (Business) Property Insurance Brokers. HUB International; Property Practice description, domestic and global carrier access, traditional and alternative structures. Accessed 2026-09-16.
- Commercial Auto Insurance Broker Policy & Coverage. HUB International; Commercial auto and trucking insurance; hired and non-owned exposures. Accessed 2026-09-16.
- Crime Insurance Brokers. HUB International; Crime/fraud coverage product page for private, public and not-for-profit organizations. Accessed 2026-09-16.
- Fiduciary Liability Insurance Brokers. HUB International; Fiduciary liability product page distinguishing it from D&O. Accessed 2026-09-16.
- Kidnap and Ransom Insurance Brokers. HUB International; Kidnap and ransom product page for traveling executives and employees. Accessed 2026-09-16.
- Surety Bonds and Surety Bond Insurance for Businesses. HUB International; Contract surety types including bid, performance and payment bonds. Accessed 2026-09-16.
- Medical Malpractice Insurance Brokers. HUB International; Medical malpractice brokerage, including telemedicine-related risks. Accessed 2026-09-16.
- Mergers & Acquisitions (M&A) Insurance Broker. HUB International; Representations and warranties, litigation buyout and tax indemnification insurance. Accessed 2026-09-16.
- Comprehensive Casualty Insurance Solutions. HUB International; General and product liability, umbrella and excess, workers’ compensation, product recall ancillary, global carrier relationships. Accessed 2026-09-16.
- Marine Insurance Broker Policy & Coverage. HUB International; Ocean and inland marine, cargo and related marine liability coverages; domestic and international carriers. Accessed 2026-09-16.
- Boiler and Machinery Equipment Insurance Coverage. HUB International; Equipment breakdown / boiler and machinery product page. Accessed 2026-09-16.
- Employee Benefits Brokers and Consulting Services. HUB International; Employee-benefits brokerage and multi-year planning services. Accessed 2026-09-16.
- Virtual Care Insurance Brokerage Coverage. HUB International; Virtual care medical professional liability, technology E&O, products liability, cyber and management liability list. Accessed 2026-09-16.
- Insurance Claims Management. HUB International; Claims advocacy, TPA coordination, coverage-dispute support and published process metrics. Accessed 2026-09-16.
- Risk Management Information System (RMIS). HUB International; RMIS claims administration, certificate tracking and carrier/TPA data aggregation. Accessed 2026-09-16.
- About Insureon. Insureon; Insureon as part of HUB; licensed in every state; named example insurers; 2022 acquisition history; TechInsurance origin. Accessed 2026-09-16.
- Insurance Licenses by State. Insureon; California 0L09546; footer that Insureon operates as a division of Specialty Program Group LLC dba SPG Insurance Solutions. Accessed 2026-09-16.
- Hub International and Bold Penguin to Acquire Leading Digital Small Commercial Insurance Firm Insureon. Insureon; 1 March 2022 announcement that HUB would acquire the Insureon digital agency and brand; operations to sit in Specialty Program Group LLC. Accessed 2026-09-16.
- About Us | TechInsurance. TechInsurance; TechInsurance as part of Insureon; 2022 HUB acquisition of Insureon’s digital agency. Accessed 2026-09-16.
- California Department of Insurance License Status Inquiry. California Department of Insurance; Public license-search portal landing page; interactive search was not completed to a verifiable license record in this research. Accessed 2026-09-16.
Suggested Comparisons
Alliance Risk vs At-Bay
Comparing Alliance Risk and At-Bay when a software contract includes service credits and the company is considering managed cyber protection.
Alliance Risk vs HUB International
Compare Alliance Risk with HUB’s technology practice and small-commercial Insureon routing, including team ownership, fees and California producer identity.
Amelia Risk vs At-Bay
Compare Amelia Risk’s startup and consumer-product brokerage with At-Bay’s specialist technology coverage for a business selling both hardware and software.





