Amelia Risk vs Lockton Product Liability Insurance

Lockton designs global product-liability structures for manufacturers; Amelia Risk shops CPG insurers and separates recall from liability.

What Is Amelia Risk?

Amelia Risk is a women-owned San Francisco insurance brokerage that says it designs commercial programs for startups, consumer packaged goods, technology companies, and consumer-product brands by approaching multiple insurers rather than selling a self-serve policy. 1,2,3

Read the Amelia Risk profile

What Is Lockton?

Lockton is a privately held insurance brokerage that arranges commercial risk, employee benefits and retirement programs. US pages describe a technology practice and intermediary placement with insurers, not Lockton as the policy’s insurer. 6,7,8

Read the Lockton profile

What Is Product Liability Insurance?

Product liability insurance addresses liability for injury or damage associated with a defective product that a business manufactures, wholesales, distributes or sells. 11,12,13,14

Read the full coverage guide

Key Differences in Product Liability Insurance

Global Custom Structures Versus Domestic CPG Shopping

Lockton lists product liability on its General & Product Liability page and brokers it by designing custom structures with insurers across the global market. Amelia Risk arranges product liability as a US-facing brokerage process: gather information, approach multiple insurers, review quotes with the client. Neither page names the insurers used. 2 9

Who Each Page Serves

Lockton says it serves global manufacturers, business-to-business service providers and consumer products companies, plus REITs, contractors and healthcare companies. Amelia Risk lists CPG food, beverage and cosmetic clients and other consumer-product companies. Consumer products appear on both lists; Lockton adds global manufacturing, REITs and healthcare. 4 9

Recall Placement

Lockton lists product recall coverage alongside product liability on the same page so a manufacturer can have both programs placed there. Amelia Risk also says product liability and product recall are separate policies that can both respond to a contaminated-product event. Amelia Risk additionally says it reads policies and negotiates terms and will advocate during claims; Lockton’s reviewed pages do not describe that reading-and-advocacy step. 4 2 9

What to Confirm in Product Liability Insurance Quotes

  • Ask Lockton whether a global structure is needed for your manufacturing footprint. 9
  • Ask Amelia Risk which insurers it would approach for your CPG products and whether recall is quoted. 2
  • Confirm whether Lockton would place recall on the same program. 9
  • Get territorial scope and issuing paper on both quotes. 10 5

Offering Details

Amelia Risk vs Lockton Product Liability Insurance: documented features by provider

CriteriaProduct LiabilityLockton General & Product Liability Insurance Brokerage
Role in This Line

Amelia Risk arranges product liability coverage as a brokerage, placing the policy with an insurer rather than underwriting it itself; no product-liability-specific product page names an issuing insurer. 2Company-reported. General brokerage process from the Specialties page, applied here because product liability has no dedicated product page on the site.

Lockton lists product liability on its General & Product Liability page and brokers it rather than underwriting it, designing custom structures with insurers across the global market. 9Company-reported. General & Product Liability page as read 2026-09-23.

Issuing Insurer

Not described in the reviewed sources.

Neither page names the insurers Lockton places product liability coverage with. 9,10Not publicly disclosed. General & Product Liability and Casualty pages checked 2026-09-23.

Who It’s For

Amelia Risk lists product liability as a policy to consider for its CPG (food, beverage and cosmetic) and consumer-product clients, describing the product itself as the client's main source of exposure. 4,5Company-reported. CPG and Consumer Products specialty pages' "policies to consider" lists; a marketed topic for those segments, not a stated underwriting eligibility rule.

Lockton says it serves global manufacturers, business-to-business service providers and consumer products companies among others on this page — the segments most exposed to product liability risk — alongside REITs, contractors and healthcare companies. 9Company-reported. General & Product Liability page as read 2026-09-23. Example industries, not a complete eligibility matrix.

Coverage Features

Amelia Risk describes product liability as protection against claims of bodily injury or property damage caused by the client's covered products. 4Company-reported. CPG page's product liability paragraph; a general explanation of the coverage type, not a specimen policy form or specific insurer's wording. Appears only on specialty pages, not a dedicated product-liability page.

Amelia Risk says product liability and product recall are separate policies that can both respond to the same contaminated-product event: product liability covers third-party bodily-injury or property-damage claims, while product recall pays the costs of pulling the product from the market. 4Company-reported. CPG page FAQ 2, "Is product recall covered under product liability?" A general distinction between coverage types, not policy-specific wording.

Lockton lists product recall coverage alongside product liability on the same page, meaning a manufacturer client can have Lockton place both the liability program and a related recall-expense program. 9Company-reported. General & Product Liability page as read 2026-09-23. A capability list, not a specimen policy.

Risk Services

Amelia Risk says it reads the policies it offers clients and negotiates coverage terms and pricing before a client buys, as part of its general placement process; no product-liability-specific risk-control service was described. 2Company-reported. Specialties page's process description; applies to the firm's placement practice generally, not a product-liability-specific service.

Not described in the reviewed sources.

How to Apply

Amelia Risk's stated process for arranging coverage, including product liability, starts with gathering information about the company, then approaching multiple insurers, reviewing the resulting quotes with the client, and letting the client decide how to proceed. 2Company-reported. Specialties page's four numbered steps; describes the firm's general placement workflow, not a product-liability-specific application form.

Not described in the reviewed sources.

Claims Support

Amelia Risk says it will advocate for a client's needs during claims, as one of the things clients can expect when working with the firm; no product-liability-specific claims process was described on any reviewed page. 2Company-reported. Specialties page's process list, a general claims-advocacy statement covering all lines the firm places.

Not described in the reviewed sources.

Full Comparison

More Amelia Risk vs Lockton Comparisons

Other Product Liability Insurance Comparisons

Sources

Amelia Risk

  1. Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
  2. Our Specialties. Amelia Risk Insurance Brokers; OUR PROCESS: understand your business, explain insurance, read the policies we offer, negotiate coverage and pricing, advocate during claims; four numbered steps ending in the client deciding how to proceed. Accessed 2026-09-23.
  3. About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
  4. Insurance for CPG Companies. Amelia Risk Insurance Brokers; "Product liability protects you against claims of bodily injury or property damage caused by your covered products" paragraph; FAQ 2, "Is product recall covered under product liability?"; Insurance policies for CPG companies to consider list. Accessed 2026-09-23.
  5. Consumer Product Insurance. Amelia Risk Insurance Brokers; "Your product is your exposure. The liability that arises from use of your physical products" paragraph; Insurance policies for Consumer Product companies to consider list. Accessed 2026-09-23.

Lockton

  1. Lockton United States. Lockton; Opening description of independent insurance brokerage for risk, benefits and retirement; Ask an Expert link to contact-us. Accessed 2026-09-16.
  2. Technology. Lockton; Industry introduction; cyber liability heading; dedicated technology team; listed services including claims advocacy, contract review, directors and officers liability, and international program design; 24/7 service model. Accessed 2026-09-16.
  3. US Terms of Business. Lockton; Opening entity definition; Surplus Lines; Use of a Particular Insurer; Compensation Disclosure; servicing, claims handling and renewal language in Confidentiality section; Intermediaries. Accessed 2026-09-16.
  4. US > General & Product Liability. Lockton; Tailored solutions intro; industries named (global manufacturer, business-to-business service provider, consumer products company, REIT, contractor, healthcare company); liability solutions list including Product liability and Product recall. Accessed 2026-09-23.
  5. Casualty Insurance. Lockton; Casualty Insurance Solutions list: Auto, Cargo, General & Product Liability, Umbrella & Excess Liability, Workers' Compensation. Accessed 2026-09-23.

Product Liability Insurance Guide

  1. Get business insurance. U.S. Small Business Administration; Six common types of business insurance table. Accessed 2026-09-16.
  2. Facts + Statistics: Product liability. Insurance Information Institute; Product liability insurance opening definition (manufacturer, distributor, or seller; defective condition causing personal injury or damage); Product recall insurance sentence. Accessed 2026-09-16.
  3. Product liability, recall and contamination insurance. Insurance Information Institute; Product liability opening (design/manufacture/distribute/sell; injury, property damage or death; added to GL or stand-alone); What could go wrong? (roles; directions/warnings); Covering the costs of a product recall; Contamination insurance. Accessed 2026-09-16.
  4. Commercial Insurance Guide. California Department of Insurance; Commercial General Liability Coverage: premises, products liability and completed operations; major exclusions including damage to your work, impaired property, sistership liability and failure to perform; Limits of Insurance products and completed operations aggregate; glossary Sistership Liability. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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