Amelia Risk vs 
Lockton General Liability Insurance
Lockton's page names global manufacturers and REITs as clients; Amelia Risk describes a smaller-scale, timing-based advisory process.
What Is Amelia Risk?
Amelia Risk is a women-owned San Francisco insurance brokerage that says it designs commercial programs for startups, consumer packaged goods, technology companies, and consumer-product brands by approaching multiple insurers rather than selling a self-serve policy. 1,2,3
What Is Lockton?
Lockton is a privately held insurance brokerage that arranges commercial risk, employee benefits and retirement programs. US pages describe a technology practice and intermediary placement with insurers, not Lockton as the policy’s insurer. 5,6,7
What Is General Liability Insurance?
General liability covers claims that your business injured someone, damaged their property or committed a specified personal or advertising offense. It does not insure your own building or equipment. 10,11
Key Differences in General Liability Insurance
Scale of Buyer Targeted
Lockton and Amelia Risk pitch to different-sized companies. Lockton's page describes designing general liability programs for global manufacturers, REITs and healthcare companies. Amelia Risk describes a different starting point, aimed at a company buying general liability for the first time once it's formed and operating, rather than an existing large program. 8 4
Continuity of Service
Lockton says clients keep the same team throughout the placement relationship, which it frames as helping it anticipate needs. Amelia Risk describes its support differently, tied to the placement process itself — reading policies and negotiating terms before a client buys — rather than a named ongoing team. 9 2
What Sits Alongside the Line
Lockton groups its general liability brokerage with a broader set of casualty capabilities for large accounts, including environmental impairment and product recall. Amelia Risk instead discusses layering a separate umbrella or excess policy on top of general liability, a narrower structural option rather than a full casualty program. 8 4
What to Confirm in General Liability Insurance Quotes
- Ask Lockton how it structures a program for a business your size, since its page describes large example clients rather than a defined eligibility floor, then ask Amelia Risk whether it can scale up for a larger account. 8 4
- Ask Amelia Risk which specific insurers it approached on your behalf, then ask Lockton to name the carriers it would consider for a comparable program. 2 8
- Get the issuing insurer's name from both; neither reviewed source names one for general liability. 8 4
- Ask whether adjacent coverages Lockton groups with general liability, such as umbrella or product recall, are priced and bound separately, then ask Amelia Risk whether it offers anything comparable. 8 4
Offering Details
Amelia Risk vs Lockton General Liability Insurance: documented features by provider
| Criteria | General Liability | Lockton General & Product Liability Insurance Brokerage |
|---|---|---|
| Role in This Line | Amelia Risk is a brokerage that places general liability coverage with insurance companies on a client's behalf; it does not underwrite the policy itself. 4,2Company-reported. General Liability page describes what the coverage includes and when to buy it, written in the firm's advisory voice; the Specialties page describes the four-step placement process the firm applies across the lines it arranges. Neither page names the issuing insurer for a given placement. | Lockton brokers general liability rather than underwriting it. It says it designs custom program structures for commercial clients using insurers across the global market. 8Company-reported. General & Product Liability page as read 2026-09-23. |
| Issuing Insurer | Not described in the reviewed sources. | Neither page names the insurers Lockton places general liability coverage with. 8,9Not publicly disclosed. General & Product Liability and Casualty pages checked 2026-09-23. |
| Who It’s For | Amelia Risk says general liability is one of the most basic and fundamental parts of a company's insurance program and should be bought once a company is formed and operating, or once it starts selling products. 4Company-reported. General Liability page's timing guidance; not a stated industry or size restriction. | Lockton says it has a general liability solution for global manufacturers, business-to-business service providers, consumer products companies, REITs, contractors and healthcare companies. 8Company-reported. General & Product Liability page as read 2026-09-23. Lists example industries served, not a complete eligibility matrix. |
| Coverage Features | Amelia Risk describes general liability as covering premises liability and personal and advertising injury, and says it most notably includes product liability: coverage for third-party bodily injury or property damage claims arising from the use of the client's products. 4Company-reported. General Liability page's coverage description; a general explanation of the policy type, not a specimen form or a particular insurer's wording. Amelia Risk says an umbrella policy raises the limits sitting on top of scheduled underlying liability policies, and notes that in some cases the layered policy it arranges is an excess policy rather than an umbrella policy. 4Company-reported. General Liability page's umbrella paragraph; distinguishes umbrella from excess by name only, without published limit amounts. | Lockton groups general liability brokerage with related casualty coverages it also places for the same clients: environmental impairment, medical malpractice, product recall and umbrella/excess liability, in addition to product liability itself. 8Company-reported. General & Product Liability page as read 2026-09-23. A capability list, not a specimen policy. |
| Risk Services | Amelia Risk says it reads the policies it offers clients and negotiates coverage terms and pricing before a client buys, as part of its general placement process. 2Company-reported. Specialties page's process description; applies to the firm's placement practice generally, not a general-liability-specific service. | Lockton's casualty pages say clients keep the same dedicated service team throughout the placement process, which Lockton says helps it anticipate client needs and create accountability. 9Company-reported. Casualty product page as read 2026-09-23. |
| How to Apply | Amelia Risk's stated process for arranging coverage, including general liability, starts with gathering information about the company, then approaching multiple insurers, reviewing the resulting quotes with the client, and letting the client decide how to proceed. 2Company-reported. Specialties page's four numbered steps; describes the firm's general placement workflow, not a general-liability-specific application form. | Not described in the reviewed sources. |
| Claims Support | Amelia Risk says it will advocate for a client's needs during claims, as one of the things clients can expect when working with the firm. 2Company-reported. Specialties page's process list; a general claims-advocacy statement covering all lines the firm places, not general-liability-specific claims handling. | Not described in the reviewed sources. |
Full Comparison
More Amelia Risk vs Lockton Comparisons
Other General Liability Insurance Comparisons
Sources
Amelia Risk
- Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
- Our Specialties. Amelia Risk Insurance Brokers; OUR PROCESS: understand your business, explain insurance, read the policies we offer, negotiate coverage and pricing, advocate during claims; four numbered steps ending in the client deciding how to proceed. Accessed 2026-09-23.
- About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
- General Liability. Amelia Risk Insurance Brokers; What's covered by a General Liability Policy?: premises liability, personal & advertising injury, product liability; Hired & non-owned auto liability paragraph; Umbrella paragraph; When should a company buy a General Liability Policy? Accessed 2026-09-23.
Lockton
- Lockton United States. Lockton; Opening description of independent insurance brokerage for risk, benefits and retirement; Ask an Expert link to contact-us. Accessed 2026-09-16.
- Technology. Lockton; Industry introduction; cyber liability heading; dedicated technology team; listed services including claims advocacy, contract review, directors and officers liability, and international program design; 24/7 service model. Accessed 2026-09-16.
- US Terms of Business. Lockton; Opening entity definition; Surplus Lines; Use of a Particular Insurer; Compensation Disclosure; servicing, claims handling and renewal language in Confidentiality section; Intermediaries. Accessed 2026-09-16.
- US > General & Product Liability. Lockton; Tailored solutions intro; industries named (global manufacturer, business-to-business service provider, consumer products company, REIT, contractor, healthcare company); liability solutions list (environmental impairment, medical malpractice, global risk, product liability, professional liability/indemnity, product recall, umbrella liability and excess). Accessed 2026-09-23.
- Casualty Insurance. Lockton; Casualty Insurance Solutions list: Auto, Cargo, General & Product Liability, Umbrella & Excess Liability, Workers' Compensation; dedicated service team paragraph. Accessed 2026-09-23.
General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
