Amelia Risk vs
HUB International General Liability Insurance
HUB ties general liability limits to business type and location; Amelia Risk instead ties eligibility to company stage rather than sizing factors.
What Is Amelia Risk?
Amelia Risk is a women-owned San Francisco insurance brokerage that says it designs commercial programs for startups, consumer packaged goods, technology companies, and consumer-product brands by approaching multiple insurers rather than selling a self-serve policy. 1,2,3
What Is HUB International?
HUB International is a North American insurance brokerage that arranges business insurance, employee benefits and related risk services through local offices and specialist practices. Smaller commercial accounts may be sent to Insureon for an online quote; other programs are handled by HUB advisors, with policy terms set by the insurers they use. 5,6,7
What Is General Liability Insurance?
General liability covers claims that your business injured someone, damaged their property or committed a specified personal or advertising offense. It does not insure your own building or equipment. 9,10
Key Differences in General Liability Insurance
How Each Frames When to Buy and How Much
HUB says the amount of general liability coverage a business needs depends on factors such as the type of business and its location, and directs prospects to contact a HUB broker to work through that sizing. 8 4
What the Coverage Includes
HUB says the general liability policies it arranges typically respond to bodily injury to customers, employees, vendors or visitors on the client's premises, personal injury from employee negligence, property damage caused by employees, and advertising injury such as slander or false advertising claims. 8
Amelia Risk says an umbrella policy raises the limits sitting on top of scheduled underlying liability policies, and notes that in some cases the layered policy it arranges is an excess policy rather than an umbrella policy. 4Company-reported. General Liability page's umbrella paragraph; distinguishes umbrella from excess by name only, without published limit amounts.
What to Confirm in General Liability Insurance Quotes
- Ask both for the name of the underwriting insurer; neither reviewed page names one. 8 4
- Get actual limits and deductibles from both; neither reviewed page publishes specific figures. 8 4
- Ask HUB which specific factors about your business and location it used to size the recommended limit. 8
- Ask Amelia Risk whether the layered policy it proposes is an umbrella or an excess policy, since it says the two are not always the same. 4
- Confirm what claims support each provides if a covered incident occurs; HUB's reviewed page does not describe a claims-handling process, while Amelia Risk says it advocates for clients during claims. 8 2
Offering Details
Amelia Risk vs HUB International General Liability Insurance: documented features by provider
| Criteria | General Liability | HUB International General Liability Insurance Brokerage |
|---|---|---|
| Role in This Line | Amelia Risk is a brokerage that places general liability coverage with insurance companies on a client's behalf; it does not underwrite the policy itself. 4,2Company-reported. General Liability page describes what the coverage includes and when to buy it, written in the firm's advisory voice; the Specialties page describes the four-step placement process the firm applies across the lines it arranges. Neither page names the issuing insurer for a given placement. | HUB brokers commercial general liability coverage rather than underwriting it itself, placing the policy with an insurer on the client's behalf. 8Company-reported. General liability product page as read on 2026-09-23; the page does not name an issuing insurer. |
| Issuing Insurer | Not described in the reviewed sources. | The general liability product page does not name an issuing insurer; HUB places general liability business with insurers that vary by client and placement. 8Not found in reviewed sources. Checked the general liability product page on 2026-09-23; no carrier is disclosed there. |
| Who It’s For | Amelia Risk says general liability is one of the most basic and fundamental parts of a company's insurance program and should be bought once a company is formed and operating, or once it starts selling products. 4Company-reported. General Liability page's timing guidance; not a stated industry or size restriction. | Not described in the reviewed sources. |
| Coverage Features | Amelia Risk describes general liability as covering premises liability and personal and advertising injury, and says it most notably includes product liability: coverage for third-party bodily injury or property damage claims arising from the use of the client's products. 4Company-reported. General Liability page's coverage description; a general explanation of the policy type, not a specimen form or a particular insurer's wording. Amelia Risk says an umbrella policy raises the limits sitting on top of scheduled underlying liability policies, and notes that in some cases the layered policy it arranges is an excess policy rather than an umbrella policy. 4Company-reported. General Liability page's umbrella paragraph; distinguishes umbrella from excess by name only, without published limit amounts. | HUB says general liability policies it arranges typically respond to bodily injury to customers, employees, vendors or visitors on the client's premises, personal injury from an employee's negligence or actions, property damage caused by employees, and advertising injury such as slander or false advertising claims. 8Company-reported. Product-page description of typical coverage scenarios; the issued policy and its exclusions control what a specific claim triggers. |
| Limits and Retentions | Not described in the reviewed sources. | Published per-occurrence or aggregate limits, deductibles or retentions for HUB-placed general liability policies were not found on the product page. 8Not publicly disclosed. Checked the general liability product page on 2026-09-23; limits are set on the quote and declarations, not the marketing page. |
| Risk Services | Amelia Risk says it reads the policies it offers clients and negotiates coverage terms and pricing before a client buys, as part of its general placement process. 2Company-reported. Specialties page's process description; applies to the firm's placement practice generally, not a general-liability-specific service. | The general liability product page does not describe line-specific risk-control or safety services; it only lists related products such as business interruption, D&O, EPL and workers' compensation insurance. 8Not found in reviewed sources. Checked the general liability product page on 2026-09-23. |
| How to Apply | Amelia Risk's stated process for arranging coverage, including general liability, starts with gathering information about the company, then approaching multiple insurers, reviewing the resulting quotes with the client, and letting the client decide how to proceed. 2Company-reported. Specialties page's four numbered steps; describes the firm's general placement workflow, not a general-liability-specific application form. | HUB says the amount of general liability coverage a business needs depends on factors such as the type of business and its location, and directs prospects to contact a HUB broker to get started. 8Company-reported. Product-page copy; no online quote or bind flow is described. |
| Claims Support | Amelia Risk says it will advocate for a client's needs during claims, as one of the things clients can expect when working with the firm. 2Company-reported. Specialties page's process list; a general claims-advocacy statement covering all lines the firm places, not general-liability-specific claims handling. | Not described in the reviewed sources. |
Full Comparison
More Amelia Risk vs HUB International Comparisons
Other General Liability Insurance Comparisons
Sources
Amelia Risk
- Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
- Our Specialties. Amelia Risk Insurance Brokers; OUR PROCESS: understand your business, explain insurance, read the policies we offer, negotiate coverage and pricing, advocate during claims; four numbered steps ending in the client deciding how to proceed. Accessed 2026-09-23.
- About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
- General Liability. Amelia Risk Insurance Brokers; What's covered by a General Liability Policy?: premises liability, personal & advertising injury, product liability; Hired & non-owned auto liability paragraph; Umbrella paragraph; When should a company buy a General Liability Policy? Accessed 2026-09-23.
HUB International
- About Us. HUB International; Opening description; 1998 formation of HUB International Limited; 2022 Insureon acquisition; headquarters and employee/office counts. Accessed 2026-09-16.
- Contact Us. HUB International; Business Solutions paths for Commercial Insurance Solutions versus Small Commercial Insurance Solutions via Insureon; office search. Accessed 2026-09-16.
- Insurance for Technology Companies. HUB International; Technology Company Insurance & Risk Management: startup, software, hardware and digital-media introduction; Business Coverage and People Protection lists; technology-client count. Accessed 2026-09-16.
- General Liability Insurance Brokers. HUB International; What's typically covered: bodily injuries, personal injuries, property damage, advertising injury; coverage-amount factors; related coverage links; Contact a HUB broker call to action. Accessed 2026-09-23.
General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.




