What Is Pie Insurance?
Pie suits small businesses seeking workers’ compensation with online quoting and pay-as-you-go billing based on reported payroll, without an initial deposit; firms needing a broad technology or executive program should look elsewhere. 1,2,3
Zurich U.S. Business Insurance: Products, Access, and Claims
Zurich U.S. serves Middle Market businesses and large or national accounts with commercial property-casualty and specialty insurance. Buyers can explore product lines and work through an agent or broker; the insurer named on a quote or policy identifies which Zurich company underwrites that coverage. 5,6
What Is General Liability Insurance?
General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 10,11,12
What Are the Key Differences Between Pie Insurance and Zurich U.S. General Liability Insurance?
Coverage categories
Pie lists bodily injury, property damage, slander or libel, product liability and advertising injury among GL categories. Zurich describes bodily injury, property damage and personal-injury claims tied to business premises or operations. If you sell products or advertise heavily, ask both for the definitions and exclusions that determine whether those allegations fall within the form. 4 8
Carrier and placement
Pie says it helps small businesses obtain coverage from carrier partners and directs prospects to contact it to start a quote; its reviewed page does not name the insurer. Zurich lists GL in its U.S. casualty portfolio and routes buyers through agents or brokers. Ask who issues each policy and who handles servicing after binding. 4 8
Services and quote terms
Zurich describes Risk Engineers and Claims support, plus medical-management and legal services across casualty solutions. Pie’s reviewed GL page gives no specific limits or risk-control program. Neither description establishes a buyer’s terms, so compare policy limits, deductible, premium and any services expressly included in the quote. 4 7
What Should You Confirm in Pie Insurance and Zurich U.S. General Liability Insurance Quotes?
Pie Insurance and Zurich U.S. Review Scores for 2026
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
Pie Insurance Review Score
Review Score
2 rated sources
Pie’s service record raises clear concerns: elevated regulator complaints reported by NerdWallet, 1.7/5 on Trustpilot and an F from BBB. Investigate billing, cancellation and complaint handling before buying.[1][4][6]
Read Pie Insurance reviewsZurich U.S. Review Score
Review Score
No reviews found
The available Zurich review evidence is mixed and comes from distinct populations: a car-rental-business editorial rating, broad global and U.S. review-platform snapshots, and a BBB business-profile grade. These are not a representative measure of every Zurich commercial policy or claim.[1][4][5][6][7]
Read Zurich U.S. reviewsPie Insurance vs Zurich U.S. General Liability Insurance Compared
Pie Insurance vs Zurich U.S.: General Liability Insurance: documented features by provider
| Criteria | Pie General Liability Insurance | Zurich General Liability Insurance |
|---|---|---|
| Role in This Line | Pie says it helps small businesses get the best general liability coverage 'from our insurance carrier partners,' identifying itself as an intermediary rather than the underwriter for this line. 4Company-reported. General Liability product page as read on 2026-09-23. | Zurich's domestic casualty page lists General Liability in its U.S. commercial casualty portfolio and describes both bundled and unbundled casualty solutions. 7Company-reported. Zurich U.S. company marketing. This does not identify the risk-bearing legal entity for a specific policy or establish that every coverage is available in every state. |
| Issuing Insurer | The reviewed page refers only to 'our insurance carrier partners' and does not name a specific insurer for Pie's general liability product. 4Not publicly disclosed. General Liability product page as read on 2026-09-23. | The reviewed commercial casualty and program pages do not name the issuing insurer for a particular General Liability quote. 7,9Not publicly disclosed. Zurich U.S. markets through multiple insurance companies; confirm the entity shown on the quote and issued declarations. |
| Who It’s For | Pie calls general liability 'one of the most common types of insurance that businesses carry' and markets it to small businesses generally, cross-selling it alongside workers' compensation, commercial auto, cyber, and BOP insurance. 4Company-reported. General Liability product page as read on 2026-09-23; no minimum size or industry restriction was published. | Zurich lists General Liability in a commercial-trade-contractors captive program, a segment-specific example rather than a general eligibility statement for all Zurich liability placements. 9Company-reported. One company-described commercial contractors program. Its submission and underwriting requirements do not establish eligibility under other Zurich products or for a particular applicant. |
| Coverage Features | Pie lists bodily injury, property damage, reputation harm (slander and libel claims), product liability, and advertising injury as the categories its general liability coverage typically addresses. 4Company-reported. General Liability product page as read on 2026-09-23; the issued policy controls actual insuring agreements and exclusions. | Zurich's commercial insurance overview describes general liability as addressing bodily injury, property damage, and personal-injury claims related to business premises or operations. 8Company-reported. High-level company description only; it is not an insuring agreement, and the issued policy defines covered claims, exclusions, conditions, and limits. |
| Limits and Retentions | The reviewed page does not publish limits, deductibles, or premium ranges for general liability coverage. 4Not publicly disclosed. General Liability product page as read on 2026-09-23. | The reviewed overview pages do not establish a buyer-specific General Liability limit, retention, or deductible. 7,8Not publicly disclosed. No amount is inferred from general product descriptions. The quote and issued policy determine the applicable limits and deductibles. |
| Risk Services | Confirm in your quote. | For its casualty solutions, Zurich describes support from Risk Engineers and its Claims team, with access to medical-management and legal services. 7Company-reported. Broad company-described casualty services; a quote or policy may define which services and claims contacts apply to the insured. |
| How to Apply | Pie directs general liability buyers to contact the company to start a quote through its website. 4Company-reported. General Liability product page as read on 2026-09-23. | Zurich directs commercial buyers to talk with an agent or broker about its coverage. 8,6Company-reported. Company route for U.S. commercial insurance. The cited pages do not establish an online direct purchase flow or guarantee that a quoted line will be bound. |
Related Pages for Pie Insurance vs Zurich U.S. General Liability
General Liability Insurance Pages for Pie Insurance and Zurich U.S.
Other Coverage Lines Compared for Pie Insurance vs Zurich U.S.
Other General Liability Insurance Provider Comparisons
Sources for Pie Insurance vs Zurich U.S. General Liability Insurance
Sources About Pie Insurance
- Legal. Pie Insurance; State Licenses; footer disclosure naming producer and workers’ compensation versus third-party underwriting roles. Accessed 2026-09-15.
- Workers’ Comp Insurance For Small Businesses. Pie Insurance; Get a workers’ compensation quote online; insurance made for your small business; quote inputs; coverage description; quote-time and savings qualifications; AM Best link. Accessed 2026-09-16.
- Online Account Tutorial. Pie Insurance; Payment-method updates; instant and custom certificates; policy information; document access; agent-handled custom certificate qualification. Accessed 2026-09-15.
- General Liability Insurance. Pie Insurance; What's typically covered by general liability insurance? Bodily Injury, Property Damage, Reputation Harm, Product Liability, Advertising Injury; How does general liability insurance help protect small businesses?; Make sure you're covered: Contact Us. Accessed 2026-09-23.
Sources About Zurich U.S.
- About Us | Zurich U.S. | Commercial Insurance. Zurich U.S.; About Zurich U.S.; customer and industry description; FAQ on U.S. product focus. Accessed 2026-09-28.
- Agents and Brokers | Zurich U.S. Zurich U.S.; Agent/broker route and locator. Accessed 2026-09-28.
- Commercial Casualty Insurance | Zurich Insurance. Zurich U.S.; Domestic Casualty Solutions lists General Liability among its products; the page describes bundled/unbundled casualty solutions, Risk Engineers, Claims, medical management and legal services. Company marketing; no buyer-specific terms. Accessed 2026-09-30.
- Business insurance for public & private companies | Zurich. Zurich U.S.; Commercial Insurance Solutions and General Liability overview; instructs buyers to talk to a broker or use Zurich’s broker route. General education and product navigation, not a policy form. Accessed 2026-09-30.
- Commercial Contractors’ Captive | Zurich Insurance. Zurich U.S.; Commercial trade-contractor program: General Liability is a coverage offered; page describes applicant characteristics and underwriting requirements. This is one captive program, not general eligibility for every Zurich liability policy. Accessed 2026-09-30.
Sources for the General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
- Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.
