Pie Insurance vs
RiskCube General Liability Insurance
Pie markets general liability broadly through carrier partners; RiskCube frames it as the base policy behind most vendor and landlord COIs.
What Is Pie Insurance?
Pie Insurance sells and administers small-business commercial insurance, with affiliated carriers writing its workers’ compensation program and outside carrier partners supporting selected other products. Businesses can start a workers’ compensation quote online or use an agent, then manage documents, certificates, billing, audits and claim reporting through Pie’s service channels. 1,2,3
What Is RiskCube Insurance?
RiskCube offers startup insurance brokerage through RiskCube Insurance Services, LLC, with a platform for comparing quotes and managing policies. Its published services emphasize vendor requirements, certificates and renewals; California product eligibility and applicable fees require confirmation. 5,6,7
What Is General Liability Insurance?
General liability covers claims that your business injured someone, damaged their property or committed a specified personal or advertising offense. It does not insure your own building or equipment. 9,10
Key Differences in General Liability Insurance
Why a Buyer Needs the Policy
Pie's page describes general liability generically, as one of several lines a small business commonly carries. 4 RiskCube frames the same coverage around a specific trigger: it says general liability is "the policy behind most COIs required by landlords, event venues, and vendor contracts," positioning it as the first line a startup typically needs to satisfy a counterparty:
RiskCube says general liability is "the policy behind most COIs required by landlords, event venues, and vendor contracts," framing it as the coverage startups typically need first to satisfy those counterparties. 8Company-reported. Catalogue General Liability card; specific landlord, venue or vendor requirements were not independently verified.
What the Base Policy Covers
Pie lists bodily injury, property damage, reputation harm, product liability and advertising injury as the categories its coverage typically addresses. 4 RiskCube's catalogue card covers a narrower, overlapping set: bodily injury, property damage and advertising injury, without a reputation-harm or product-liability category. 8
How You Buy
Pie directs buyers to contact the company through its website to start a quote. 4 RiskCube describes a roughly 10-minute digital intake followed by its AI agents and licensed brokers comparing carriers, aiming for vendor-ready proof of coverage in about 24 hours. 8
What to Confirm in General Liability Insurance Quotes
- Ask Pie to name the carrier partner underwriting your policy, since its page refers only to "carrier partners" generally. 4
- Ask RiskCube which of its unnamed third-party carriers is actually issuing the policy it presents. 7
- If your immediate need is a certificate for a landlord or vendor, ask RiskCube for its stated 24-hour turnaround in writing. 8
- Ask both companies for limits and retentions directly; neither publishes standard figures on the pages reviewed. 4 8
Offering Details
Pie Insurance vs RiskCube General Liability Insurance: documented features by provider
| Criteria | Pie General Liability Insurance | RiskCube General Liability Insurance |
|---|---|---|
| Role in This Line | Pie says it helps small businesses get the best general liability coverage 'from our insurance carrier partners,' identifying itself as an intermediary rather than the underwriter for this line. 4Company-reported. General Liability product page as read on 2026-09-23. | RiskCube brokers general liability coverage as one of the lines in its startup insurance catalogue, comparing carrier options rather than underwriting the policy itself. 8Company-reported. Catalogue coverage-type list and lead paragraph; RiskCube did not publish a separate general liability landing page as of 2026-09-23. |
| Issuing Insurer | The reviewed page refers only to 'our insurance carrier partners' and does not name a specific insurer for Pie's general liability product. 4Not publicly disclosed. General Liability product page as read on 2026-09-23. | RiskCube's disclosures say it is not an insurance carrier and that its insurance products, including general liability, are underwritten and issued by third-party carriers it does not name. 7Company-reported. Company-wide entity and licensing disclosure; no carrier is identified for general liability specifically. |
| Who It’s For | Pie calls general liability 'one of the most common types of insurance that businesses carry' and markets it to small businesses generally, cross-selling it alongside workers' compensation, commercial auto, cyber, and BOP insurance. 4Company-reported. General Liability product page as read on 2026-09-23; no minimum size or industry restriction was published. | RiskCube says general liability is "the policy behind most COIs required by landlords, event venues, and vendor contracts," framing it as the coverage startups typically need first to satisfy those counterparties. 8Company-reported. Catalogue General Liability card; specific landlord, venue or vendor requirements were not independently verified. |
| Coverage Features | Pie lists bodily injury, property damage, reputation harm (slander and libel claims), product liability, and advertising injury as the categories its general liability coverage typically addresses. 4Company-reported. General Liability product page as read on 2026-09-23; the issued policy controls actual insuring agreements and exclusions. | RiskCube describes general liability as covering bodily injury, property damage and advertising injury. 8Company-reported. Catalogue General Liability card summary. |
| Limits and Retentions | The reviewed page does not publish limits, deductibles, or premium ranges for general liability coverage. 4Not publicly disclosed. General Liability product page as read on 2026-09-23. | RiskCube's catalogue does not publish specific limit or retention amounts for general liability. 8Not publicly disclosed. Catalogue as read on 2026-09-23; a dedicated general liability page was not available to check for a limits table. |
| Risk Services | Not described in the reviewed sources. | The reviewed catalogue page does not describe risk-control or other services specific to general liability. 8Not found in reviewed sources. Catalogue as read on 2026-09-23; a dedicated general liability page was not available. |
| How to Apply | Pie directs general liability buyers to contact the company to start a quote through its website. 4Company-reported. General Liability product page as read on 2026-09-23. | RiskCube describes a roughly 10-minute digital intake followed by its AI agents and licensed brokers comparing top-rated carriers, aiming for vendor-ready proof of coverage in about 24 hours across the coverage types in its catalogue, including general liability. 8Company-reported. Catalogue process section; the timing is a general claim about the catalogue's application flow, not general-liability-specific. |
| Claims Support | Not described in the reviewed sources. | The reviewed catalogue page does not describe claims handling specific to general liability. 8Not found in reviewed sources. Catalogue as read on 2026-09-23; a dedicated general liability page was not available. |
Full Comparison
More Pie Insurance vs RiskCube Comparisons
Other General Liability Insurance Comparisons
Sources
Pie Insurance
- Legal. Pie Insurance; State Licenses; footer disclosure naming producer and workers’ compensation versus third-party underwriting roles. Accessed 2026-09-15.
- Workers’ Comp Insurance For Small Businesses. Pie Insurance; Get a workers’ compensation quote online; insurance made for your small business; quote inputs; coverage description; quote-time and savings qualifications; AM Best link. Accessed 2026-09-16.
- Online Account Tutorial. Pie Insurance; Payment-method updates; instant and custom certificates; policy information; document access; agent-handled custom certificate qualification. Accessed 2026-09-15.
- General Liability Insurance. Pie Insurance; What's typically covered by general liability insurance? Bodily Injury, Property Damage, Reputation Harm, Product Liability, Advertising Injury; How does general liability insurance help protect small businesses?; Make sure you're covered: Contact Us. Accessed 2026-09-23.
RiskCube
- Startup Business Insurance. RiskCube; Solution; Compare/Buy/Manage; Who we insure; footer. Accessed 2026-09-16.
- Licenses & Disclosures. RiskCube; Property & Casualty Producer/Broker Licenses; February 11, 2026 version. Accessed 2026-09-16.
- Disclosures & Compensation. RiskCube; Section 1, Entity and Licensing Disclosure: "RiskCube is not an insurance carrier and does not underwrite insurance. Insurance coverage is offered, underwritten, and issued by third-party insurance carriers". Accessed 2026-09-23.
- Startup Insurance Coverage. RiskCube; General Liability card: "GL is the foundation of every startup insurance stack. It covers bodily injury, property damage, and advertising injury — and is the policy behind most COIs required by landlords, event venues, and vendor contracts"; catalogue intro and process steps. Accessed 2026-09-23.
General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.





