Newfront vs Risklytics: How Do They Compare for General Liability Insurance?

Newfront is a broker whose casualty practice offers claims advocacy and integrated risk control; Risklytics is a licensed producer placing general liability with carriers wanting robotics and hardware risk, with no broker fee on top of the premium.

Newfront bundles general liability with several other casualty coverages for companies of any size, while Risklytics places general liability specifically with carriers willing to write robotics, autonomy and AI risk and publishes a typical $1 million/$2 million ask. ^1,²

What Are the Key Differences Between Newfront and Risklytics General Liability Insurance?

General Casualty Bundle Versus a Named Hazard Profile

Newfront lists general liability among several casualty coverages, including product liability, auto liability, workers' compensation and environmental liability, for companies of any size. ¹ Risklytics instead builds its offering around one specialty, companies whose machines operate around people, saying this line "needs the right insurers" because generic carriers are wary of that exposure. ²

Whether a Number Gets Published

Newfront's casualty page describes program-structure options without publishing specific limits for general liability. ¹ Risklytics' page does the opposite and states a figure:

Risklytics lists a typical ask of $1 million per incident and $2 million total per year for this line, describing it as a typical requested limit rather than a guaranteed policy limit. ²Company-reported. Lines page; actual limits are set on the bound policy.

Services Attached to the Placement

Newfront names claims advocacy, integrated risk control and predictive analytics as services for its casualty clients. ¹ Risklytics instead frames carrier selection itself as its service, saying it places business with specialist insurers willing to write robotics, autonomy and AI risk that a generalist market might decline. ²

What Should You Confirm in Newfront and Risklytics General Liability Insurance Quotes?

Ask Newfront to name the insurer for your placement, since its casualty page does not disclose one. ¹
Ask Risklytics to name the specific carrier it places your policy with, since its lines and about pages describe the specialty focus but not a named insurer. ² ³
Confirm whether Risklytics' published $1 million/$2 million figure is a typical ask or the actual limit on your bound policy. ²
If your operations involve robotics or autonomous hardware, ask Newfront whether its casualty market access includes carriers comfortable with that exposure, since its page does not name one.

Newfront vs Risklytics General Liability Insurance Compared

Newfront vs Risklytics: General Liability Insurance: documented features by provider

Criteria	Newfront General Liability Insurance	Risklytics General Liability Insurance
Limits and Retentions	Newfront's casualty page says it can structure guaranteed-cost, large-deductible, self-insurance and captive programs, but does not publish specific limits, deductibles or retentions for general liability. ¹Company-reported. Placement Expertise section; program-structure options described in general terms for casualty overall.	Risklytics lists a typical ask of $1 million per incident and $2 million total per year for this line, describing it as a typical requested limit rather than a guaranteed policy limit. ²Company-reported. Lines page; actual limits are set on the bound policy.
Who It’s For	Newfront says its casualty practice has "the expertise to protect companies of every size and scope," without a stated minimum size or industry restriction for general liability specifically. ¹Company-reported. Casualty page intro paragraph; general framing, not a stated eligibility rule.	Risklytics says buyers typically need this coverage at their first lease, customer contract, or on-site visit, and that landlords, customers and site owners require it before a client signs a contract or sets foot on site. ²Company-reported. Lines page.
How to Apply	You start a general liability placement by requesting a consultation through Newfront's casualty page. ¹Company-reported. Casualty page call-to-action; no online quoting or binding described.	You start Risklytics General Liability Insurance through Risklytics' online application. Risklytics says there is no broker fee on top of the premium and a licensed producer stays on the file until the program binds; its commission is paid by the carrier out of the premium either way. ^4,³Company-reported. Pricing page describes the general application and fee process, not a line-specific form.
Coverage Features	Newfront lists General Liability among the Key Coverages of its casualty program, alongside product liability, auto liability, workers' compensation, umbrella/excess liability, and environmental and pollution liability. ¹Company-reported. Casualty page Key Coverages list; no description of general-liability-specific limits, endorsements or exclusions.	Risklytics describes General Liability as responding when someone outside the company is hurt or their property is damaged, giving examples of a falling bracket damaging customer equipment and a visitor tripping at a demo, and says it does not respond to a customer's financial loss from a product failure (that falls under Tech E&O). ²Company-reported. Lines page; the issued policy and declarations control actual coverage.
Role in This Line	Newfront's casualty practice brokers general liability coverage. It negotiates placement and program structure with carriers rather than underwriting the risk itself. ¹Company-reported. Casualty offering page; general liability is one of several coverages the casualty practice places.	Risklytics Insurance Services is a licensed insurance producer (NPN 22311838) that places Risklytics General Liability Insurance with outside carriers; it says it does not underwrite policies itself. ³Company-reported. About page; describes Risklytics' brokerage model generally, restated for this line.
Risk Services	Newfront says its casualty practice provides claims advocacy and integrated risk control resources to help clients mitigate risk exposures and reduce claim frequency and costs, alongside predictive analytics and benchmarking. ¹Company-reported. Claims Advocacy & Risk Control and Predictive analytics and benchmarking sections; described casualty-wide, not general-liability-specific.	Risklytics says this line “needs the right insurers” because machines operating around people make generic insurers wary, and that it places with carriers that specifically want robotics and hardware risk. ²Company-reported. Lines page.