Founder Shield vs Lockton: How Do They Compare for Product Liability Insurance?

Founder Shield suits makers, distributors and online retailers wanting carriers rated A- or higher; Lockton suits global manufacturers and consumer-products companies wanting custom structures, with recall placed alongside.

Founder Shield serves manufacturers, distributors and e-commerce sellers through carriers rated A- or better by AM Best. Lockton builds custom product-liability structures for global manufacturers and consumer-products companies, with product recall listed alongside. ^2,^3,⁴

What Are the Key Differences Between Founder Shield and Lockton Product Liability Insurance?

Choose by Product and Carrier Criteria

Founder Shield markets product liability to manufacturers, distributors and retail or e-commerce companies and says it uses carriers rated A- or better by AM Best. Lockton serves global manufacturers, B2B service providers and consumer-products companies and custom-designs placements with insurers around the world. Choose Founder Shield if you sell physical goods and want the stated A- or better carrier threshold; choose Lockton if you are a global manufacturer or consumer-products firm seeking a custom structure. ¹ ³ ⁴

Include Product Recall in the Discussion

Lockton lists product recall alongside product liability, while Founder Shield’s reviewed product page describes defect and labeling scenarios but does not list a companion recall program. Ask Lockton whether recall expenses are insured and what triggers the coverage. ⁴ ¹

Compare the Insurer and Structure

Founder Shield approaches carriers after a website or adviser request. Lockton builds custom structures with insurers across global markets. Neither page identifies which insurer would issue your policy, so compare the named carrier, limits, retentions and exclusions in the proposals. ² ⁴

What Should You Confirm in Founder Shield and Lockton Product Liability Insurance Quotes?

Ask Founder Shield which A- or better carrier it proposes for your industry. ³
Ask Lockton which markets it approached and whether a recall policy is included with product liability. ⁴
Compare proposed limits, retentions and exclusions; neither page publishes sample amounts. ¹ ⁴
Request the issuing insurer and policy forms before binding. ³ ⁴

Founder Shield vs Lockton Product Liability Insurance Compared

Founder Shield vs Lockton: Product Liability Insurance: documented features by provider

Criteria	Founder Shield Product Liability Insurance	Lockton General & Product Liability Insurance Brokerage
Who It’s For	Founder Shield markets product liability to manufacturers, distributors, and retail/e-commerce companies that make or sell physical products. ¹Company-reported. Product Liability Insurance product page.	Lockton says it serves global manufacturers, business-to-business service providers and consumer products companies among others on this page — the segments most exposed to product liability risk — alongside REITs, contractors and healthcare companies. ⁴Company-reported. General & Product Liability page as read 2026-09-23. Example industries, not a complete eligibility matrix.
Coverage Features	Founder Shield lists manufacturing defects, design defects and inadequate labeling as scenarios the policy responds to, covering defense fees, settlements or judgments, and medical costs. ¹Company-reported. Product page; the issued policy and declarations control actual coverage.	Lockton lists product recall coverage alongside product liability on the same page, meaning a manufacturer client can have Lockton place both the liability program and a related recall-expense program. ⁴Company-reported. General & Product Liability page as read 2026-09-23. A capability list, not a specimen policy.
Role in This Line	Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield Product Liability Insurance with third-party carriers rather than underwriting the policy itself. ²Company-reported. About-us page; applies to Founder Shield's brokerage model generally, restated here for this line.	Lockton lists product liability on its General & Product Liability page and brokers it rather than underwriting it, designing custom structures with insurers across the global market. ⁴Company-reported. General & Product Liability page as read 2026-09-23.