Counterpart vs Simply Business: How Do They Compare for Professional Liability (E&O) Insurance?

Simply Business describes online quote comparison subject to panel approval; Counterpart names distinct occupation programs and selected illustrative limits and retentions. 3,4,5,6,1,7,10,9

What Is Counterpart Insurance?

Counterpart describes a broker-focused platform for small businesses and lists management and professional liability programs. Buyers should compare the named profession, carrier, state, policy wording and any package component on the actual quote. 1,2

Read the Counterpart profile

Read the Counterpart Professional Liability (E&O) Insurance page

Simply Business: Online Small-Business Insurance Marketplace

Simply Business describes a digital marketplace and licensed-producer service for small businesses. The policy and selected insurer determine coverage, fees, servicing and claims responsibilities. 8,9

Read the Simply Business profile

Read the Simply Business Professional Liability (E&O) Insurance page

What Is Professional Errors and Omissions (E&O) Insurance?

Professional liability can help pay defense costs and covered losses when a client says your advice or service caused financial harm. If customers rely on your work, list every service you provide and check the claims-made reporting and prior-work terms. 11,12,13,14

Read the full coverage guide

Key Differences in Professional Liability (E&O) Insurance

Quote Flow and Approval

Simply Business says buyers can answer business questions, compare quotes and select a policy online, while its terms require panel-member approval before binding. Counterpart describes distribution through its producer and wholesale brokers rather than presenting the same online comparison flow. For the buyer, an online selection is still subject to approval, while a broker submission needs confirmation of the proposed insurer and status. 1 7 10 9

Profession and Sample Terms

Counterpart lists separate miscellaneous, A&E/contractor, allied-health and lawyer programs, with illustrative limits and retentions for selected professions. Simply Business gives consultants, IT professionals, real-estate agents and bookkeepers as examples of E&O buyers, not guaranteed eligible classes. Compare the actual occupation accepted, the policy wording and quote schedule rather than a site example. 3 4 5 6 10

What to Confirm in Professional Liability (E&O) Insurance Quotes

  • Simply Business: ask whether the panel approved the selected quote and who issues it. Counterpart: identify the profession program and obtain the actual limit and retention rather than relying on an example. 7 3 10 9

Counterpart and Simply Business Review Scores for 2026

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Counterpart Review Score

-/ 10

Review Score

No reviews found

We found no independent customer rating of Counterpart, so it has no Review Score. Its Trustpilot page shows no reviews, and BBB has no matching business.[7][10]

Read Counterpart reviews

Simply Business Review Score

5.7/ 10

Review Score

4 rated sources

Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.[6][10][7]

Read Simply Business reviews

Counterpart vs Simply Business Professional Liability (E&O) Compared

Counterpart vs Simply Business: Professional Liability (E&O) Insurance: documented features by provider

CriteriaCounterpart Professional LiabilityProfessional liability (E&O) insurance through Simply Business
Role in This Line

Counterpart describes its product distribution through Counterpart Insurance Services, Inc. and wholesale brokers. 1,7Company-reported. The cited marketing pages do not identify the insurer for a particular professional-liability risk or state.

Confirm in your quote.

Who It’s For

Counterpart lists distinct professional-liability programs for miscellaneous professionals, architects/engineers/contractors, allied healthcare and lawyers. 3,4,5,6Company-reported. Each page has its own occupation scope; no single eligibility rule applies across all four products.

Simply Business lists consultants, IT professionals, real-estate agents and bookkeepers among the business examples for which it can help find E&O coverage. The examples do not guarantee eligibility. 10Company-reported. Company-published professional-errors-omissions information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.

Coverage Features

The Lawyers Professional Liability page describes claims arising from lawyers’ professional services; the MPL page gives service-related negligence and financial-loss examples. 6,3Company-reported. These are distinct program summaries and do not establish identical policy triggers or coverages.

The page describes protection for claims tied to professional work and lists attorney fees, court costs, settlements and judgments as costs that may be covered; policy wording controls. 10Company-reported. Company-published professional-errors-omissions information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.

Limits and Retentions

Counterpart says its professional pages support modular limits and presents sample limits and retentions for selected professions. 3,6Company-reported. Published examples are illustrative, not terms available to a particular applicant.

Confirm in your quote.

How to Apply

Confirm in your quote.

The company describes an online flow to answer business questions, compare quotes and select a policy. Its Terms say an online quote is not guaranteed and binding requires panel-member approval. 10,9Company-reported. Company-published professional-errors-omissions information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.

Related Pages for Counterpart vs Simply Business

Professional Liability (E&O) Pages for Counterpart and Simply Business

Other Coverage Lines Compared for Counterpart vs Simply Business

Other Professional Liability (E&O) Insurance Provider Comparisons

Sources for Counterpart vs Simply Business

Sources About Counterpart

  1. Counterpart | Agentic Insurance™. Counterpart, Inc.; Current homepage: Quote Online CTA; brokers/small-business audiences; product list; performance claims; legal/footer qualifications, rendered lines 2–52, 55–70, 98–100, 282–287. Accessed 2026-09-29.
  2. About Counterpart. Counterpart, Inc.; Carrier disclosure and Our Story; underwriters named at line 13; company focus lines 22–36. Financial-strength note says ratings are as of 2024-02-26. Accessed 2026-09-29.
  3. Professional & General Liability. Counterpart, Inc.; Reopened 2026-09-30: page lines 4–8 says MPL may be purchased alone or packaged with GL; lines 208–245 describe industries and coverage examples; lines 251–283 describe risk assessment, quoting channels and underwriter access. Marketing page, not binding terms. Accessed 2026-09-30.
  4. Architects, Engineers, & Contractors Liability. Counterpart, Inc.; Retained provider source: A&E/contractor class examples, services, enhancements and illustrative limits; prior access 2026-09-28. Accessed 2026-09-28.
  5. Allied Medical & Healthcare Liability. Counterpart, Inc.; Retained provider source: names allied healthcare classes, combined coverage/enhancements and illustrative limits/examples; does not establish conventional malpractice for every medical profession or standalone general liability. Prior access 2026-09-28; direct reopen failed in this session. Accessed 2026-09-28.
  6. Lawyers Professional Liability Insurance. Counterpart, Inc.; Reopened 2026-09-30: page lines 4–8 names lawyer-focused product; lines 236–272 company-stated geographic reach, modular liability limit examples, professional services, technology/media extensions and GL alongside professional cover. Product terms remain policy-specific. Accessed 2026-09-30.
  7. How can I get insurance through Counterpart? Counterpart Knowledge Center; Retained source: article describes wholesale-broker referral route; prior access 2026-09-28. Accessed 2026-09-28.

Sources About Simply Business

  1. Our Small Business Insurance Story. Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
  2. Terms of Service. Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
  3. Professional Liability Insurance Coverage. Simply Business; Coverage lines 45–100; buyer examples lines 101–158; online quote steps lines 237–260. Accessed 2026-09-29.

Sources for the Professional Liability (E&O) Insurance Guide

  1. FAQ: Professional liability insurance. Texas Department of Insurance; What’s professional liability coverage?; What types of damages…; What’s general liability insurance?; Do I need professional liability… if I have general liability…?; Is professional liability insurance required?; Can a client require…?; What’s the difference between occurrence policies and claims-made policies. Accessed 2026-09-16.
  2. Professional liability insurance. Insurance Information Institute; Opening paragraphs (professional services/advice and E&O name); Claims not covered by general liability; What types of businesses need professional liability insurance?; What’s covered… and what’s not (claims-made versus occurrence, defense and judgments, non-financial/intentional limits, BOP/in-home exclusion). Accessed 2026-09-16.
  3. Get business insurance. U.S. Small Business Administration; Six common types of business insurance table. Accessed 2026-09-16.
  4. Professional Liability – US Direct Errors and Omissions Insurance. Hiscox Inc. specimen; About this Policy / Coverage for Claims Made Against You; I.A Insuring Agreement; I.B Defense; I.C Settlement; II.A Notice of Claims; II.C Optional Extended Reporting Period; III.A, III.K, III.M, III.R, III.S Exclusions; IV.A–B Limits and Deductible; VI.O Professional Services; VI.U Wrongful Act. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

Get Help With Insurance Buying and Renewals.

Get help buying coverage and managing renewals, with less paperwork for your team. Start with a free consultation.

Talk to Spot