What Is the Baldwin Group?
Baldwin’s Insurance Advisory Solutions group describes commercial-risk and employee-benefit services for businesses and private-risk management for high-net-worth individuals and families; its business-insurance page outlines a five-step RiskMap process. 1,2
Simply Business: Online Small-Business Insurance Marketplace
Simply Business describes a digital marketplace and licensed-producer service for small businesses. The policy and selected insurer determine coverage, fees, servicing and claims responsibilities. 4,5
What Is Cyber Insurance?
Cyber insurance can help pay covered response costs and claims against your business after a cyber incident. If your business relies on data, software or outside providers, compare response limits, vendor outages and approval rules. 7,8
Key Differences in Cyber Insurance
Add-on availability and coverage
Simply Business says cyber is available as an add-on for select businesses buying another policy, such as general liability, professional liability or workers’ compensation; availability depends on state, insurer and business details. Its educational page describes security-event and privacy-regulation claims but leaves terms to the policy. The Baldwin Group lists typical response, interruption, recovery, extortion, fraud and liability costs, also with policy-specific terms. Confirm eligibility and whether cyber can be placed independently. 6 6 3
Quote route and support
Simply Business describes both an online quote tool and a phone route for cyber. The Baldwin Group describes adviser access, assessments, employee training, incident-response and claims advocacy. The purchase paths differ in documented contact: ask who will interpret exclusions and help report a claim under the selected carrier policy. 6 3
What to Confirm in Cyber Insurance Quotes
- Ask Simply Business which underlying policy and insurer are required for the cyber add-on and whether your state and business qualify.
- Ask The Baldwin Group which quote route, carrier and claim-support services apply to the specific proposal.
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
The Baldwin Group
Review Score
No reviews found
The reviewed public sources do not establish a representative customer rating for The Baldwin Group’s commercial advisory business. BBB pages show different legal entities: an A+ regional insurance-agency grade with zero listed reviews and complaints for The Baldwin Group Mid-Atlantic, LLC, and an A- grade plus six complaints in three years for The Baldwin Group Personal Insurance, LLC. A 2026 personal-lines complaint describes delayed refund handling. A separate National General auto review mentions a Baldwin referral but concerns insurer policy administration. None of these observations supports a group-wide or commercial rating.[8][1][2][4][9][10]
Read The Baldwin Group reviewsSimply Business
Review Score
4 rated sources
Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.[6][10][7]
Read Simply Business reviewsOffering Details
The Baldwin Group vs Simply Business: Cyber Insurance: documented features by provider
| Criteria | Cyber Advisory and Coverage Options | Cyber liability coverage as an add-on through Simply Business |
|---|---|---|
| Who It’s For | Confirm in your quote. | Simply Business says cyber is available as an added coverage for select businesses purchasing another business policy, with general liability, professional liability and workers’ compensation given as examples. This is not a universal availability promise. 6Company-reported. Company-published cyber information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Coverage Features | The Baldwin Group says typical cyber policies may include breach response and notification costs, business interruption and data recovery, extortion and fraud, third-party network claims, regulatory defense, media liability, and forensic costs. Actual terms, sublimits, and exclusions depend on the policy. 3Company-reported. Educational examples of typical policy coverages, not a promise of coverage under a buyer’s policy. | The cyber page describes security-event and privacy-regulation claim types as risks that may be covered. This is company education; the policy determines coverage, limits, triggers and exclusions. 6Company-reported. Company-published cyber information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Risk Services | The Baldwin Group describes cyber advisory services, access to coverage options, and industry partners. Its reviewed cyber page does not identify an insurer or a specific placement entity; confirm both in the quote or policy. 3Company-reported. Company-reported advisory and market-access description; no carrier, underwriting, or binding authority is established. The Baldwin Group lists cyber risk assessment and peer benchmarking, employee training and mitigation tools, incident-response and claims advocacy, and access to specialized coverage and vendors. 3Company-reported. Company-described service menu; engagement scope and outcomes are not guaranteed. | Confirm in your quote. |
| How to Apply | Confirm in your quote. | The page lists a phone quote route for cyber and also describes an online quote tool. Its Terms say availability varies by state, insurer and business details and binding requires panel-member approval. 6,5Company-reported. Company-published cyber information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
Full Comparison
More The Baldwin Group vs Simply Business Comparisons
Other Cyber Insurance Comparisons
Sources
The Baldwin Group
- The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025. U.S. Securities and Exchange Commission; filed by The Baldwin Insurance Group, Inc.; Part I, Item 1, “The Company,” lines 194–196; “Operating Groups,” lines 260–263; “Clients and Insurers,” lines 286–288; pp. 6–10; opened 2026-09-28. Accessed 2026-09-28.
- Business Insurance. The Baldwin Group; RiskMap process, lines 40–68; Connect With Us consultation invitation, lines 182–187; accessed 2026-09-28. Accessed 2026-09-28.
- Cyber Liability Insurance & Risk Management. The Baldwin Group; Cyber, “Proactive Defense” and “Specialized Coverage & Vendor Access” lines 18–24, services lines 63–87; Cyber FAQ typical coverages lines 92–103 and insurer policy changes lines 116–117; page accessed 2026-09-29. Accessed 2026-09-29.
Simply Business
- Our Small Business Insurance Story. Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
- Terms of Service. Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
- Cyber Insurance. Simply Business; Claim types lines 88–105; select-buyer add-on/phone quote lines 171–175; route and last-updated lines 389–395. Accessed 2026-09-29.
Cyber Insurance Guide
- Cyber Insurance. Federal Trade Commission; Opening; First-Party and Third-Party Coverage; First-Party Coverage; Third-Party Coverage; What Should Your Cyber Insurance Policy Cover. Accessed 2026-09-16.
- CyberEdge specimen policy. AIG; General Terms §§4–6, PDF pp.3–6; Security and Privacy §1 p.11, §2(l)/(p) p.14, §3 pp.15–18, exclusions p.18; Event Management §1 and §2(h), PDF pp.19–20. Accessed 2026-09-16.
