Amelia Risk vs
WTW
Amelia Risk focuses on startup, technology and consumer-product businesses and describes a broker process through which the buyer reviews insurer offers and chooses how to proceed. WTW’s described work spans corporate risk broking and specialist placements such as data-center property and marine cargo. The public evidence supports different operating contexts, not a conclusion that one firm is better for every buyer. 4,32
Introduction
Coverage Comparison
| Coverage | Amelia Risk | WTW |
|---|---|---|
| Business owner’s policy | Listed 5,7Amelia Risk arranges business owner’s policies for startups. | Not listed |
| Cargo and transit | Listed 11,9,6,8Amelia Risk arranges stock-throughput (cargo) insurance for consumer-product businesses, which can address inventory in transit and at other locations. | Listed 37,38WTW identifies Global Cargo within its global marine practice and includes cargo risk in its named data-center policy. These descriptions do not establish a particular US placement, insurer, policy wording, or availability. |
| Commercial auto | Listed 6,8Amelia Risk arranges commercial auto insurance for consumer-product businesses. | Not listed |
| Commercial property | Not listed | Listed 38,39WTW markets property insurance for residential real-estate stakeholders and a separate integrated data-center construction and operations program. Program terms and eligible risks require placement-specific confirmation. |
| Crime | Listed 5,7,6,8Amelia Risk arranges employee crime (fidelity) insurance. | Listed 40WTW’s 2024 annual report describes crime insurance solutions as a group capability. The filing is historical and global; current U.S. placement terms and eligibility remain unknown. |
| Cyber liability | Listed 16,9,5,7,6Amelia Risk arranges cyber insurance. | Listed 38,40WTW describes cyber protection within its Digital Infrastructure Protector data-center solution, and its 2024 annual report describes cyber insurance solutions as a global group capability. Neither source establishes current standalone U.S. terms or eligibility. |
| Directors and officers | Listed 13,9,5,7,6Amelia Risk arranges directors and officers liability. | Not listed |
| Employment practices liability | Listed 14,9,5,7,6Amelia Risk arranges employment practices liability. | Listed 40WTW’s 2024 annual report describes employment-practices insurance solutions as a group capability. The filing is historical and global; current U.S. placement terms and eligibility remain unknown. |
| Fiduciary liability | Listed 5,7,6,8Amelia Risk arranges fiduciary liability. | Not listed |
| General liability | Listed 10,9,5,7,6Amelia Risk arranges general liability insurance. | Not listed |
| Hired and non-owned auto | Listed 10,5,7,6Amelia Risk arranges hired and non-owned auto liability for startups and consumer-product businesses. | Not listed |
| Management liability | Not listed | Listed 40WTW’s 2024 annual report describes management-liability solutions as a group capability. The filing is historical and global; current U.S. placement terms and eligibility remain unknown. |
| Product liability | Listed 6,8,10Amelia Risk arranges product liability insurance for consumer-product businesses. | Not listed |
| Product recall | Listed 12,9,6,8Amelia Risk arranges product-recall insurance for consumer-product businesses. | Not listed |
| Professional errors and omissions (E&O) | Listed 5Amelia Risk arranges professional errors and omissions insurance for startups. | Listed 39WTW markets financial-lines solutions, including errors and omissions, for residential real-estate stakeholders. Individual terms, insurer and placement eligibility are not established. |
| Surety bonds | Not listed | Listed 40WTW’s 2024 annual report describes a global bond-placement team. This is a dated global group capability, not evidence of current U.S. placement terms or eligibility. |
| Technology errors and omissions (E&O) | Listed 17,9,7Amelia Risk arranges technology errors and omissions insurance for technology businesses. | Not listed |
| Umbrella and excess liability | Listed 9,10,5,8Amelia Risk arranges umbrella and excess liability. | Not listed |
| Workers’ compensation | Listed 15,9,5,7,6Amelia Risk arranges workers’ compensation insurance. | Not listed |
A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.
Current Spot Scores
Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.
Amelia Risk
BrokerBroker
5.1/ 10Assessed provider: Amelia Risk. Scope: Amelia Risk Insurance Brokers as the brokerage brand and operating name evidenced on its current official website, with US startup, technology, consumer-product and CPG brokerage activity; no insurer or underwriting entity is included.
WTW
BrokerBroker
7.0/ 10Assessed provider: WTW. Scope: WTW commercial insurance brokerage (Corporate Risk & Broking), assessed at brand level from WTW's terms, its 2025 SEC filing and U.S., U.K., Irish and Belgian regulator records. It does not assess one placement, one insurer, or WTW's consulting, benefits or investment businesses.
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
Amelia Risk
Review Score
1 rated source
Amelia Risk’s only matched public rating is 1/5 from one Google-linked local listing. That is a warning to investigate, but too little feedback to judge the firm’s overall service.[7]
Read Amelia Risk reviewsWTW
Review Score
1 rated source
WTW has little useful review evidence for a business buyer. Its one counted score is 807 out of 1,000 from a 2017 J.D. Power study of large commercial brokers, and Trustpilot's 2.1 from 9 reviews isn't counted.[4][2]
Read WTW reviewsSpecialty Broker for Startups or Corporate Risk Broking
Amelia Risk describes a narrow set of startup, technology and consumer-product verticals and says it represents buyers to insurer partners, discusses offers and recommendations, and lets the buyer choose. WTW’s North American Corporate Risk & Broking terms describe its usual intermediary role and disclose that WTW or affiliates may provide insurer-side services in some arrangements. WTW’s candidate evidence centers on corporate-risk broking and named specialist programs; it does not establish the availability of every small-business line for an Amelia-style startup. Confirm which legal entity and team would handle the particular account. 1 3 4 5 6 7 8 22 4 18 2 5 20 22 29 30 33
Compare the Specific Program, Not a Coverage Menu
Amelia’s pages discuss startup packages and CPG risks including professional liability, cyber, BOP, stock throughput and product recall, while warning indirectly that each buyer needs a tailored discussion. WTW’s available US evidence describes cargo broking and the integrated Digital Infrastructure Protector for data-center construction and operation. Its cyber reference is part of that broader infrastructure solution, not support for a standalone startup cyber form. A CPG or technology buyer should ask WTW for an actual line-specific proposal before comparing it with Amelia’s described options; a data-center operator should identify the exact property and cargo scope offered by each. 9 10 11 12 13 14 15 16 17 5 6 7 8 32 29 30
Application and Ongoing Service
Amelia says it gathers business information, approaches insurers, reviews quotes and does not require clients to print, sign and scan multiple forms. WTW’s terms explain that a quote is not confirmation of coverage and that the broker seeks a formal insurer commitment, typically a binder, after the client’s instruction. WTW also describes review of the resulting binder, policy and endorsements against negotiated instructions. These descriptions help a buyer prepare process questions; neither is a timeline or promised service level. 4 18 2 5 20 22 29 30 29 30
What to Confirm in Quotes
Request the named insurer, producer, territory, line wording, limits, retentions, exclusions and compensation for each proposal. WTW’s specialist-page captures include a direct-access limitation and the data-center source does not name its carrier; its Canadian small-business brochure is not evidence of a current US offer. Amelia’s reviewed pages do not disclose a compensation schedule. 31 32 1 2 4 18 19 20 21
Compare Services
What each provider documents about the services you may need
| Criteria | Amelia Risk | WTW |
|---|---|---|
| Business role | Amelia Risk gives buyers a broker to identify risks, discuss options, approach insurers and recommend a program; it does not present itself as the insurer. Its public pages do not name a licensed producer suffix, license number or NPN. 1,2,4,20,19Company-reported. Company website positioning as of 16 September 2026. Does not independently verify producer authority, appointments, or surplus-lines status. | For Corporate Risk & Broking engagements governed by its North American terms, WTW says it normally acts as the client’s insurance intermediary. The terms separately disclose that WTW or affiliates may provide insurer-side services, including in some MGA or program-manager arrangements. 29,30Company-reported. Corporate Risk & Broking engagements governed by WTW’s North American terms. This describes the ordinary role under those terms and the disclosed possibility of separate insurer-side services; it does not establish an insurer-side role in a particular engagement or make every WTW business exclusively buyer-side. WTW’s US product disclosures name Willis Towers Watson Northeast, Inc. as one of the licensed entities through which the group offers insurance products. WTW plc’s 2025 subsidiary exhibit lists that company among its subsidiaries as of December 31, 2025, but does not identify its direct or intermediate owner. 31,35Company-reported. WTW group-level US product-distribution disclosure and WTW plc Exhibit 21.1 dated 2025-12-31. “Licensed entity” is the company’s description; neither source verifies current authority by state or line, identifies the producer for a particular placement, or establishes the direct/intermediate ownership chain. |
| Customer focus | Start with Amelia Risk if you are a startup, technology company or consumer-product business; its specialty pages cover software, hardware, robotics, AI, autonomous-vehicle software, life sciences, food, beverage, cosmetics and accessible-luxury brands. A company podcast describes a primary CPG focus, including higher-risk products such as baby food, skincare and supplements. Public pages do not set minimum revenue, headcount or funding-stage eligibility. 1,3,4,5,6,7,8,22Company-reported. Marketed industries on current official pages and a company-hosted interview transcript. Not an underwriting appetite or California-only customer limit. | At WTW’s December 2024 Investor Day, management described Risk & Broking as roughly half large business and half middle market and below; the answer did not give a US-specific share. 33Company-reported. Management commentary in the December 3, 2024 Investor Day Risk & Broking Q&A. The answer says “our business”; it does not expressly characterize the split as worldwide, provide a US-specific share or customer count, or guarantee account-tier eligibility. WTW’s US manufacturing practice says it combines manufacturing expertise and data analytics in insurance-program design, and that its broking specialists have access to the global insurance market to identify insurer partners suited to a client’s risk. 32Company-reported. WTW’s US manufacturing industry page, “How we serve our clients.” This is a company-described practice approach, not independent evidence of actual placement breadth, a guaranteed insurer fit, or a placement outcome. |
| Application process | Expect a broker conversation rather than a self-service binder: Amelia Risk gathers information, approaches insurers, reviews quotes with you, and leaves the decision to you. It says clients need not print, sign and scan multiple forms. A hosted interview suggests D&O underwriting may take days or weeks and recommends a two-to-three-week budget; this is an illustration, not a service deadline. No public quote calculator or sample application was found. 4,18,2,5,20,22Company-reported. Process marketing on specialties, contact, about, and podcast transcript pages. Contact iframe fields were not fully captured in text extraction; no forms were submitted. | Under WTW’s North American Corporate Risk & Broking terms, an insurer quote is an offer, not confirmation of coverage, and may change or be withdrawn before the client orders binding. If the client chooses to bind, WTW says it will secure a formal insurer commitment, typically a binder. 29,30Company-reported. Commercial placements governed by WTW’s North American Corporate Risk & Broking terms, June 1, 2025, p. 4. An insurer commitment/binder follows the client’s order to bind; this does not establish a self-service online journey or promise that a quote will remain available. |
| Servicing and renewals | If you want a specific online service workflow, confirm which tasks you can complete in the portals: Amelia Risk says it reads policies, negotiates coverage and uses technology to streamline administration. Its site links Nexsure, Ascend and ePayPolicy, but authenticated screens and payment flow were not reviewed (the payment host returned HTTP 500 without a session). 1,2,4,20,23,24,25Company-reported. Service claims are company-reported. Portal URLs confirm a client-login path exists; they do not document certificate, billing, or endorsement tools inside the portals. | WTW’s North American terms say it reviews binders, policies and endorsements against negotiated specifications and client instructions and advises on errors or recommended changes. The terms also expect the client to review those documents. 29,30Company-reported. Clients governed by WTW’s North American Corporate Risk & Broking terms, June 1, 2025, p. 5. This describes a stated document-review process and the client’s separate essential review duty; it is not a guarantee all errors will be detected or corrected. |
Sources
Amelia Risk Official Website
- Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
- About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
- Our Team. Amelia Risk Insurance Brokers; Women-owned and operated brokerage statement; combined 60+ years claim; biographies for Liz Moore, Danielle Holyoake, Jess Cano, and Toni Simpson. Accessed 2026-09-16.
- Our Specialties. Amelia Risk Insurance Brokers; Narrow industry-vertical focus; underwriters, brokers, and carrier partners; four-step process; claims advocacy sentence; specialty sections for startups, CPG, technology, and consumer products. Accessed 2026-09-16.
- Insurance For Startups. Amelia Risk Insurance Brokers; Startup audience copy; Insurance policies for startups to consider: D&O, EPL, fiduciary, professional liability, cyber, BOP (property, general liability, hired and non-owned auto), umbrella, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
- Insurance For CPG Companies. Amelia Risk Insurance Brokers; Better-for-you food, beverage and cosmetic audience; Insurance policies for CPG companies to consider: product liability, recall, D&O, EPL, fiduciary, cyber, cargo/stock throughput, auto liability (owned, hired and non-owned), general liability, employee crime/fidelity, workers compensation; FAQ on copacker insurance, product recall versus product liability, hired and non-owned auto, and Prop 65 as possible sublimited defense. Accessed 2026-09-16.
- Insurance For Technology Companies. Amelia Risk Insurance Brokers; Software, hardware, robotics, AI, autonomous-vehicle software and life-sciences audience; Insurance policies for tech companies to consider: D&O, EPL, fiduciary, Tech E&O, cyber, BOP (property, general liability, hired and non-owned auto), general liability, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
- Consumer Product Insurance. Amelia Risk Insurance Brokers; Consumer-goods and accessible-luxury audience; Insurance policies for Consumer Product companies to consider: product recall, product liability, D&O, EPL, fiduciary, cyber, cargo/stock throughput, auto liability (owned, hired and non-owned), umbrella, employee crime/fidelity, workers compensation. Accessed 2026-09-16.
- Insurance Policies. Amelia Risk Insurance Brokers; Policies hub cards: General Liability & Umbrella, Stock Throughput, Product Recall, D&O, EPL, Workers Compensation, Cyber Liability, Technology Errors & Omissions; nav labels POLICIES and FOR CLIENTS. Accessed 2026-09-16.
- General Liability. Amelia Risk Insurance Brokers; What's covered: premises, personal and advertising injury, product liability; hired and non-owned auto (sometimes standalone); umbrella or excess over scheduled underlying liability limits. Accessed 2026-09-16.
- Stock Throughput. Amelia Risk Insurance Brokers; What's covered: stock throughput often referred to as cargo; in-transit and at-location coverages; selling-price valuation compared with replacement cost. Accessed 2026-09-16.
- Product Recall. Amelia Risk Insurance Brokers; What's covered by a Product Recall Policy; when a company should buy it; As your broker, we help walk through these factors. Accessed 2026-09-16.
- Directors And Officers Liability. Amelia Risk Insurance Brokers; What's covered by a D&O policy; when companies commonly consider purchase around outside funding. Accessed 2026-09-16.
- Employment Practices Liability (EPL). Amelia Risk Insurance Brokers; What's covered; timing note on employers in California and New York. Accessed 2026-09-16.
- Workers Compensation. Amelia Risk Insurance Brokers; Description of workers compensation as statutory coverage required by all 50 states, and employer’s liability; when an employer with payroll should buy it. Accessed 2026-09-16.
- Cyber Liability. Amelia Risk Insurance Brokers; Network security and privacy liability; first-party and third-party components; cyber-crime/social engineering described as a traditional add-on. Accessed 2026-09-16.
- Technology Errors And Omissions. Amelia Risk Insurance Brokers; Tech E&O described as a more specific term for professional liability covering financial loss from failed technology products or services. Accessed 2026-09-16.
- Contact Us. Amelia Risk Insurance Brokers; Get in touch invitation; embedded contact iframe; LEARN ABOUT OUR SPECIALTIES; footer locations San Francisco and East Bay. Accessed 2026-09-16.
- Privacy Policy. Amelia Risk Insurance Brokers; Opening identification of Amelia Risk Insurance Brokers and ameliarisk.com; comment, media and cookie notices. Accessed 2026-09-16.
- Why We Created Amelia Risk. Amelia Risk Insurance Brokers; Liz Moore, 16 August 2021; late 2019 launch; independent coverage-first broker; women-owned positioning; free-consultation email at close. Accessed 2026-09-16.
- The Importance Of An Insurance Broker. Amelia Risk Insurance Brokers; Liz Moore, 23 August 2021; broker as outsourced risk manager and claims/renewal advocate; closing invitation for a free consultation. Accessed 2026-09-16.
- Podcast Episode – Beyond The Certificate With Startup CPG. Amelia Risk Insurance Brokers; Danielle Holyoake introduction: CRO and co-founder; late 2019 start; CPG focus; D&O underwriting described as days to a few weeks with completed information, with a two-to-three-week comfortable budget; inventory/stock throughput discussion. Accessed 2026-09-16.
- Nexsure Client Login. Nexsure; Login page linked from Amelia Risk’s Client Login Portal / FOR CLIENTS navigation. Accessed 2026-09-16.
- Ascend Insured Portal For Amelia Risk Insurance Brokers. Ascend; Login page at /amelia_risk_insurance_brokers linked from Amelia Risk navigation. Accessed 2026-09-16.
- Amelia Risk Pay Now. ePayPolicy; Footer Pay Now / MAKE A PAYMENT link. Accessed 2026-09-16.
- Business Name Search. California Department of Insurance; Agency or Organization Name search. Accessed 2026-09-16.
- Look Up A National Producer Number. National Insurance Producer Registry; Public NPN lookup definition page. Accessed 2026-09-16.
- Bizfile Online. California Secretary of State; Business search. Accessed 2026-09-16.
WTW Official Website
- Corporate Risk & Broking Brokerage Terms, Conditions & Disclosures (Canada & US). WTW; Document dated 2025-06-01; pp. 4–6: quote/binding, document review, claims reporting, intermediary and affiliate disclosures. Accessed 2026-09-28.
- Corporate Risk & Broking Brokerage Terms, Conditions & Disclosures (Canada & US). WTW; Document dated 2024-01-01; pp. 4–5 and 7: quote/binding, document review, claims reporting and Brokerage Disclosures. Accessed 2026-09-28.
- Trade Credit Insurance. WTW; North America licensed-entity disclaimer naming Willis Towers Watson Northeast, Inc. as one US entity. Accessed 2026-09-28.
- Manufacturing. WTW; “How WTW can help manufacturers”; “How we serve our clients”; North America licensed-entity disclaimer. Accessed 2026-09-28.
- WTW Investor Day transcript, December 3, 2024. WTW Investor Relations / Refinitiv StreetEvents; PDF p. 27 / HTML lines 995–999, Risk & Broking Q&A. Accessed 2026-09-28.
- Willis Towers Watson Public Limited Company Form 10-K for year ended December 31, 2025. U.S. Securities and Exchange Commission; Cover; Certain Definitions; Item 1 business and corporate structure; statement on underwriting. Accessed 2026-09-28.
- Exhibit 21.1 to Willis Towers Watson Public Limited Company 2025 Form 10-K: Subsidiaries. U.S. Securities and Exchange Commission; Exhibit header lines 2–6; US subsidiary table lines 319–320. Accessed 2026-09-28.
- Business Insurance: Small Business Insurance. WTW; One-page brochure, pp. 1: listed protections, licensed-broker/carrier statement, Canadian SME service contact and target-industry description. Accessed 2026-09-29.
- Marine. WTW; “Our solutions” cargo brokerage; marine specialist count; claims advice and average-adjuster service; North America licensed-entity disclaimer. Accessed 2026-09-28.
- Digital Infrastructure Protector. WTW; Integrated policy coverage for building, operational property, marine and cargo under one policy; integrated data-center construction/operations; cyber and liability protection in broader solution; separate-policy preference caveat; capacity and North America licensed-entity disclaimer. Accessed 2026-09-29.
- Residential | WTW. WTW; “Specialized insurance products”: lists property insurance and financial lines, including errors and omissions; inspected official indexed text 2026-09-29. Direct reader access failed; indexed page crawl was about five months old. Accessed 2026-09-29.
- WTW 2024 Form 10-K. U.S. Securities and Exchange Commission / Willis Towers Watson Public Limited Company; Part I, Item 1, FINEX and Surety business descriptions: the 2024 annual report identifies management and professional liability, employment practices, crime, cyber and M&A insurance solutions, and a global bond-placement team; indexed passages rechecked 2026-09-29. Accessed 2026-09-29.




