AIG vs WithCoverage

WithCoverage combines commercial brokerage, risk-management staff and software for growing businesses, while AIG is an insurer group accessed through brokers and agents. A buyer with existing policies can compare WithCoverage’s program review and ongoing account model with an AIG proposal for particular lines. 1,4,16,19

Introduction

Coverage Comparison

CoverageAIGWithCoverage
Builders riskListed AIG Builders RiskListed 21WithCoverage reviews builders risk exposures in construction insurance programs and offers broker-transition support.
Cargo and transitListed AIG Ocean CargoListed 20WithCoverage reviews cargo exposures in consumer-business insurance programs and offers broker-transition support.
Commercial autoListed AIG Truck Insurance Group commercial auto (scoped to for-hire trucking)Not listed
Commercial propertyListed AIG Commercial Property / Retail PropertyListed 21As of September 16, 2026, WithCoverage describes auditing property programs and handling carrier transitions, for example for construction businesses.
CrimeListed AIG Crime Insurance / CrimeGuard ChoiceNot listed
Cyber liabilityListed AIG CyberEdge family (CyberEdge, CyberEdge Plus and CyberEdge PC kept distinct)Listed 19WithCoverage reviews cyber exposures in technology-company insurance programs and offers broker-transition support.
Directors and officersListed AIG Directors & Officers LiabilityListed 19WithCoverage reviews D&O exposures in technology-company insurance programs and offers broker-transition support.
Employee health and benefitsListed AIG Medical Indemnity supplemental group health benefitNot listed
Employment practices liabilityListed AIG Employment Practices Liability InsuranceNot listed
Equipment breakdownListed AIG Programs lists equipment breakdown in named program schedules including the manufactured-housing program; schedule-specific membership only.Not listed
Fidelity bondsListed AIG Crime and Fidelity product page; line membership is based on the named fidelity/bond product family, not a specific bond form.Not listed
Fiduciary liabilityListed AIG Fiduciary Liability Insurance / Fiduciary EdgeNot listed
General liabilityListed AIG Programs general liability (three separate program scopes)Listed 21,22WithCoverage includes general liability in its insurance-program reviews, for example for construction and restaurant businesses.
Hired and non-owned autoListed AIG Manufactured Housing Program lists hired and non-owned auto for that program; this does not establish a standalone broad HNOA product.Not listed
Kidnap and ransomListed AIG CrisiSolution K&R and extortionNot listed
Liquor liabilityListed AIG Programs lists liquor liability among coverages it may develop in client-specific programs; no general standalone product or universal program availability implied.Listed 22WithCoverage includes liquor liability in its restaurant insurance-program services.
Management liabilityListed AIG Programs Management Liability for private and non-profit companies with revenue up to $50 million; listed components are D&O, EPL and fiduciary liability.Not listed
Media liabilityListed AIG Media Content and Publishers & Broadcasters liability (distinct descriptions)Not listed
Product liabilityListed AIG Aviation Product LiabilityListed 20WithCoverage includes product liability in its consumer insurance-program review services.
Product recallListed 12AIG Multinational and Talbot market multinational Product Recall Insurance for named component-part, consumer-goods/topical/consumer-health and finished-goods segments; not an unrestricted U.S. standalone product, and the flyer does not resolve a specific policy issuer, account terms or jurisdiction-specific availability.Listed 20WithCoverage includes product recall in its consumer insurance-program review services.
Professional errors and omissions (E&O)Listed AIG entity-based Professional Liability / Specialty Professional E&OListed 19WithCoverage includes errors and omissions in its technology insurance-program review services.
Representations and warrantiesListed AIG Representations & Warranties InsuranceNot listed
Technology errors and omissions (E&O)Listed AIG Technology Services E&O; the page separately identifies coverage for technology-service performance errors or omissions. Membership only, not a detailed accepted Tech E&O offering.Not listed
Tools, equipment and inland marineListed AIG Inland Marine (Transportation & Logistics; Construction & Equipment)Not listed
TruckingListed AIG Truck Insurance GroupNot listed
Umbrella and excess liabilityListed AIG Excess Casualty (lead umbrella and mid/high excess)Listed 21WithCoverage includes umbrella coverage in its insurance-program reviews, for example for construction businesses.
Workers’ compensationListed AIG Workers’ Compensation options by distinct channelListed 21,22WithCoverage arranges workers’ compensation insurance, for example for construction and restaurant businesses.

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.

Current Spot Scores

Each score uses the rubric for that provider’s documented role. Providers with more than one role may have a score for each.

WithCoverage

Broker

Broker

5.0/ 10

Assessed provider: WithCoverage. Scope: With Coverage's US commercial-insurance brokerage and risk-advisory activity at the named-entity level, including With Coverage Inc. and With Coverage Insurance Services LLC where official terms, regulator filings or carrier directories identify them. No insurer, MGA or policy-risk-bearing role is included.

Provider assessment

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

AIG

4.4/ 10

Review Score

2 rated sources

Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.[1][2]

Read AIG reviews

WithCoverage

-/ 10

Review Score

We found no independent rating for WithCoverage, so there is no Review Score. Its only rating is a 4.8 out of 5 from 299 references that the company itself curates.[9][10]

Read WithCoverage reviews

Key Differences

WithCoverage names technology, consumer brands, construction, real estate and restaurants among its industry pages, and describes an initial policy audit that does not require leaving the current broker. AIG’s Surplus Lines section references multiple company sizes. This pairing is useful when a buyer wants an external review of its current program while evaluating a carrier quote. 1 2 16 17 24 1 2 3 16 17

WithCoverage describes reviewing policy documents and market benchmarks, while AIG lists broker applications rather than a public direct-buy route. Ask whether the review is advisory only or includes placement, and whether any broker-of-record change is required before a quote is sought. 4 19

WithCoverage describes a named risk manager and a platform for policies, claims, certificates and renewal communications; AIG lists broker policy tools. Agree on who will be responsible for renewal strategy and insurer communication if the current broker remains involved. 4 5 22 16

AIG’s disclosure describes commissions and possible contingent payments to brokers and agents; WithCoverage’s cited information addresses a different part of the placement or its fees. These amounts are not a buyer price estimate. Ask separately for the policy premium, compensation paid to each producer and any buyer-paid fee. 6 20 31

What to Confirm in Quotes

  • Will WithCoverage act as broker of record or only review the existing program, and which AIG insurer is being quoted? 1 2 16 17 24
  • Separate the carrier’s premium and policy terms from WithCoverage’s advisory fee or commission arrangement; ask what model applies to this account. 4 19
  • Confirm who manages certificates, policy changes, claim notices and renewal deadlines after placement. 4 5 22 16 6 20 31

Compare Services

What each provider documents about the services you may need

CriteriaAIGWithCoverage
Business role

“AIG” is the marketing name for American International Group, Inc.'s worldwide operations. AIG says insurance products are written or provided by subsidiaries or affiliates; its U.S. legal notice lists multiple U.S.-domiciled property and casualty insurers but does not identify which company would issue a particular commercial policy. 1,2Company-reported. AIG group naming and the listed U.S.-domiciled property and casualty companies. The legal notice is not a policy-specific carrier assignment or complete ownership chart.

WithCoverage combines commercial insurance brokerage, a risk-management team and software for growing businesses. You can have existing policies reviewed, compare insurance options and manage the program with its team. 16,17,24Company-reported. Business/service description; not a statement that the brand bears insured risk or a verified service outcome.

The terms name With Coverage Inc. and With Coverage Insurance Services LLC. The latter also appears in a Mississippi corporate filing under insurance agencies and brokerages. These identify the business entities; the terms assign policy obligations to the issuing insurer. 18,29Company-reported. Exact spaced legal names from terms; historical 2023 corporate filing independently supports LLC identity and declared business category, not current insurance authorization. No group subsidiary relationship asserted from current terms.

Application process

AIG lists a North America myAIG portal for brokers and agents to access loss runs, policy documents, applications, and tools, and a separate U.S. portal for producer appointment requests. The public pages do not establish that a business can complete an online purchase or bind coverage directly. 4Company-reported. Publicly listed North America broker/agent portal functions and U.S. producer appointment requests. Authenticated workflow and product-specific submission or binding steps were not reviewed.

WithCoverage offers an initial policy audit without requiring you to leave your broker. It says the review compares existing coverage, limits and premiums with market benchmarks. Its technology FAQ puts the assessment at usually one business day after receiving policy documents, with longer timing for multiple entities or locations. 19Company-reported. Company-reported no-cost/no-agreement initial steps and assessment timing, not a quote, binding or service-level guarantee.

The public review form starts with contact details and then asks about the company, industry and annual insurance spending. It requests a conversation about your program; it does not display an insurance price. 19Company-reported. Empty technology-page form and rendered company-step fields inspected in Chrome. No information entered, step advanced or form submitted; no authenticated application tested.

The portfolio page describes appointing WithCoverage on existing policies by signing a broker-of-record letter. This changes your broker, not the policy itself. The page says the transfer has no additional charge. 25Company-reported. Live portfolio page, footer notes [1] and [3]. Narrow switching-cost statement; not zero ongoing fees, a completed insurer acceptance, or cancellation/replacement of existing insurance.

For its portfolio offering, WithCoverage describes a digital application transferred into insurers’ applications and an advisor-prepared comparison of options. 25Company-reported. Portfolio-specific description; not guaranteed for every business or product and not an observed authenticated workflow.

At the time of research, the page linked as Privacy Policy displayed the terms-of-service text rather than a separate detailed privacy notice. Before sharing policy or claims files, request the applicable privacy notice and document-retention terms. 30Not found in reviewed sources. Direct browser comparison of /legal/privacy and /legal/terms on 2026-09-15. Does not establish no privacy controls or unlawful processing.

Servicing and renewals

AIG lists its North America broker portal as a place for brokers and agents to access loss runs, policy documents, applications, and tools. The page does not explain how renewals are managed or promise renewal terms or timing. 4Company-reported. Public description of a North America broker/agent portal; authenticated functions and account-specific availability were not reviewed.

WithCoverage describes a named risk manager backed by attorneys and claims specialists, handling renewals, certificates of insurance and account questions. Its platform brings policies, claims, certificates, exposures and renewal communications together. 22,16Company-reported. Company service descriptions, not observed client results or a response-time contract. COI means certificate of insurance.

The portfolio page says WithCoverage is not a law firm and does not provide legal services. Confirm what its attorneys’ involvement includes. 25Company-reported. Express portfolio footer qualification preserved beside favorable attorney-team description; no attorney-client relationship asserted.

The portfolio page promises no fee to end its broker-of-record appointment and data return on request. Confirm the service agreement and separate policy cancellation charges. 25,18Company-reported. Footer note [5] compared with current terms section 9. Ending broker appointment is not cancellation of an insurance policy; no claim that all fees are waived.

Its advisor recruitment materials describe contract changes and larger deductibles as possible strategies. Ask which risks the proposal leaves with your business. 26Company-reported. Company recruitment description of advisory strategies; larger retained risk is not necessarily an improvement for the buyer. No guaranteed suitability, price reduction or policy terms.

Fees and compensation

AIG says its companies compensate brokers and independent agents with commissions set at policy purchase, renewal, placement, or servicing, and may also pay contingent compensation. Specific compensation varies; the disclosure directs buyers to their broker or agent for policy-specific information. 6Company-reported. AIG's disclosure for business placed by brokers and independent agents with U.S. AIG offices issuing policies in the United States and territories for specified lines; its ranges describe business written in 2024 and exclude stated categories. Not a statement of any buyer's commission or total insurance cost.

WithCoverage says a flat fee is typical and is agreed before work begins. In a May 2026 interview, co-founder JD Ross said about half of clients are on a traditional commission structure and half are not. The public pages do not give a standard fee amount. 20,31Company-reported. Company FAQ plus the founder's statement in a May 2026 interview. No public fee amount. Not a finding that any one account is on commission.

The terms allow premiums, commissions, installment, service, cancellation and flat fees disclosed with the service. A flat advisory fee therefore should not be read as an all-inclusive insurance price. 18Company-reported. Terms section 9. Exact charges, payees and commission treatment are engagement-specific; the list does not mean every charge applies.

The solution page advertises average savings of 20–40% for clients spending over $1 million annually on insurance and risk-management services. It does not provide the sample size, measurement period or calculation needed to establish a comparable result for your business. 23Company-reported. Company marketing with explicit spending footnote. Not independently established savings; do not apply threshold as customer minimum.

Industry pages show the same 20–40% figure as annual policy savings without repeating the solution page’s spending threshold. The broader presentation does not establish savings for smaller accounts. 23,19,20Conflicting sources. Different wording and scope presentation remain unresolved; preserve the narrower explicit threshold and withhold a universal conclusion.

Sources

AIG Official Website

  1. Investor Relations. American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
  2. Additional Legal Notices. AIG US; Notice to California and Massachusetts Applicants and Insureds; insurer table lines 246–327 and listing disclaimer line 329. Accessed 2026-09-29.
  3. Business. AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
  4. AIG Login. AIG US; Brokers & Agents: myAIG Portal for North America, lines 71–76; U.S. Producer Appointment and Licensing, lines 100–104. Accessed 2026-09-28.
  5. IntelliRisk. AIG US; Help With Every Step of the Claim Process; primary property/casualty line list, portal functions, and line/country qualification, lines 267–279. Accessed 2026-09-28.
  6. Producer Compensation. AIG US; Broker and Independent Agent Compensation and 2024 U.S. scope, lines 242–246; commissions, contingent compensation, and reporting limitations, lines 251–269 and 299–310. Accessed 2026-09-28.
  7. AIG Programs Insurance. AIG US; AIG Programs overview/product breadth and package-or-monoline description, lines 242–279; specific Management Liability program for private/non-profit companies, line $50m revenue scope and D&O/EPL/Fiduciary lines, lines 499–509; Manufactured Housing program and hired/non-owned auto, lines 512–525; multi-line examples and nationwide location markers, HTML inspected 2026-09-29. Accessed 2026-09-29.
  8. Cyber Insurance - CyberEdge Cyber Liability Insurance. AIG US; AIG CyberEdge overview, product structures and line-specific services, lines 242–269; product identity/version descriptions reopened in the page’s CyberEdge/Plus/PC sections, HTML inspected 2026-09-29. Accessed 2026-09-29.
  9. Truck Insurance Group. AIG US; Product page states admitted auto liability, physical damage and general liability for small-to-mid-size for-hire trucking firms with heavy vehicle fleets 26,000+ lbs; predominant Class A/B CDL drivers, 11–250 power units, four years operating experience, select-broker route; lines 242–247. Accessed 2026-09-29.
  10. Professional Liability Insurance. AIG US; AIG E&O overview names public/private service providers and distinct Specialty Professional E&O, Technology Services, Media Content, Publishers and Broadcasters, and Manufacturers E&O scopes; lines 327–357; current HTML inspected 2026-09-29. Accessed 2026-09-29.
  11. Employment Practices Liability Insurance. AIG US; AIG EPL policy describes primary limits up to $25m, additional excess limits may be available, third-party discrimination/harassment in the described form, and availability on a combined basis with its private-company D&O form; lines 253–266, HTML inspected 2026-09-29. Accessed 2026-09-29.
  12. AIG Multinational Product Recall Summary Sheet. AIG US; Pages 1–2; page 1 describes the AIG Multinational and Talbot Underwriting collaboration and Product Recall Insurance for component-part manufacturers, consumer goods/topical and consumer health, and finished goods; page 2 footer version GB0748AR 0426 v3. Accessed 2026-09-29.
  13. AIG Medical Indemnity Insurance. AIG US; Official AIG Medical Indemnity product page; supplemental group/employer health benefit, plan options, administration and claims sections; issuer and state caveat as shown; HTML inspected 2026-09-29. Accessed 2026-09-29.
  14. AIG Aerospace & Aviation. AIG US; Official AIG Aerospace & Aviation page; Aviation Product Liability and Aircraft Products Application sections; page inspected 2026-09-29. Accessed 2026-09-29.
  15. Crime and Fidelity Insurance. AIG US; Official AIG crime page; crime products for commercial and governmental entities, distinguishes crime cover from financial institution bonds and names financial institutions as the latter audience; lines 242–278; HTML inspected 2026-09-29. Accessed 2026-09-29.

WithCoverage Official Website

  1. Commercial Insurance & Risk Management. WithCoverage; Industry navigation; Your Risk Management Team; AI Analyzes; One Digital Platform tabs and policy-management showcase. Accessed 2026-09-15.
  2. About WithCoverage. WithCoverage; Opening description of risk management for businesses without an in-house team. Accessed 2026-09-15.
  3. Terms & Conditions. WithCoverage; Last revised June 28, 2024; §1 entities; §§7–8 availability and insurer obligations; §9 fees and charges. Accessed 2026-09-15.
  4. Technology Insurance & Risk Management. WithCoverage; Hero: E&O, cyber and D&O program exposure; policy-review request form; Have Questions?: program audit, broker change and assessment timing. Accessed 2026-09-16.
  5. Consumer Insurance & Risk Management. WithCoverage; Hero: product liability, recall and cargo program exposure; Have Questions?: program audit (General Liability, Product Liability, Workers’ Comp, Property, umbrella), broker change, account management and flat-fee or commission compensation. Accessed 2026-09-16.
  6. Construction Insurance & Risk Management. WithCoverage; Opening coverage description, including builder’s risk; Have Questions?: What does a program audit involve? (General Liability, Workers’ Comp, Property, umbrella), broker change and account management; property-program client example. Accessed 2026-09-16.
  7. Restaurant Insurance & Risk Management. WithCoverage; Opening coverage description: general liability, liquor liability and workers’ comp; Have Questions?: program audit, broker transition and account management; Talk to our team. Accessed 2026-09-16.
  8. Risk Management & Commercial Insurance Solution. WithCoverage; Measurable Impact savings figure and spending-threshold footnote; Develop Risk Management Plan; Manage Claims & Safety Procedures. Accessed 2026-09-15.
  9. WithCoverage Raises $42M Series B. WithCoverage; Founders’ letter: WithCoverage fixes this in 3 key ways; complimentary risk assessment. Accessed 2026-09-15.
  10. Private Equity Portfolio Risk Management. WithCoverage; How We Earn Your Trust; One Master Application; Competitive Quoting Process; Policy Proposal and Comparison; footer notes [1]–[3] and [5]; no-legal-services disclosure. Accessed 2026-09-15.
  11. Commercial Risk Advisor Careers. WithCoverage; The work: contract changes and retained-risk strategies; Carrier network: direct appointments, wholesale relationships and displayed market names. Accessed 2026-09-15.
  12. With Coverage Insurance Services LLC — Agent Listing. Liberty Mutual; Named New York agency listing; About us description of insurer access. Accessed 2026-09-15.
  13. Insurance Licenses By State. WithCoverage; Licenses by state table, including Massachusetts 3002802342 and Maine AGN462479. Accessed 2026-09-15.
  14. With Coverage Insurance Services LLC — Foreign LLC Filing. Mississippi Secretary of State; Page 1, Business Information: entity name, Delaware organization date August 3, 2023, NAICS 524210; business ID 1410807, filed September 12, 2023. Accessed 2026-09-15.
  15. Privacy. WithCoverage; Page titled Privacy; June 28, 2024 terms revision date; §§1–12 terms text, including §§2 and 4 on privacy and data collection. Accessed 2026-09-15.
  16. Deep Dive: WithCoverage. Thesis Driven; Brad Hargreaves, 28 May 2026: JD Ross says half of clients are on a traditional commission structure and half are not. Accessed 2026-09-29.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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