AIG vs Cowbell: How Do They Compare for Fiduciary Liability Insurance?

Cowbell describes a Zurich-underwritten fiduciary module for private companies under 250 employees and $50 million in assets; AIG lists plan-specific options. 3,7

What Is AIG?

AIG is the marketing name for American International Group, Inc.; AIG says its insurance products are written or provided by subsidiaries or affiliates. Its U.S. business pages list commercial casualty, property, cyber, management and professional liability, and specialty programs, but a brand-level page does not identify the insurer for a particular policy. 1,2

Read the AIG profile

Read the AIG Fiduciary Liability Insurance page

What Is Cowbell Insurance?

Cowbell suits small and midsize businesses seeking cyber options by company size, with technology E&O and Zurich management-liability options also available; firms needing broad commercial coverage should compare a full-service broker. Some security services cost extra. 4,5,6

Read the Cowbell profile

Read the Cowbell Fiduciary Liability Insurance page

What Is Fiduciary Liability Insurance?

Fiduciary liability can protect your company and plan fiduciaries when participants claim mishandling of an employee benefit plan. If you sponsor a retirement or health plan, check who is insured and whether both administration errors and fiduciary-breach claims are addressed. 8,9,10

Read the full coverage guide

Key Differences in Fiduciary Liability Insurance

Carrier and Eligibility

Cowbell says Zurich underwrites its Select Plus fiduciary module and targets private companies with fewer than 250 employees and under $50 million in assets. AIG describes Fiduciary Edge for benefit-plan overseers without publishing a comparable company-size threshold. Buyers should test the Cowbell thresholds against their workforce and assets and ask AIG to confirm plan eligibility for the specific organization. 3 7

Coverage Access and Optional Features

Cowbell says the module is available only to appointed Zurich E&S wholesalers through an API, while AIG describes options such as IRS Audit Protector, settlor coverage and an ACA extension. These routes differ for an employer seeking access: Cowbell's record specifies a wholesale channel, whereas AIG's page describes product options but not a buyer-facing purchasing route. Ask the broker to document which options and insurer apply. 3 7

What to Confirm in Fiduciary Liability Insurance Quotes

  • Does Cowbell’s employee and asset threshold fit, and which wholesaler can access the module? 3 7
  • Which AIG extensions and distribution route apply to the account? 3 7

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

AIG

4.4/ 10

Review Score

2 rated sources

Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.[1][2]

Read AIG reviews

Cowbell

2.0/ 10

Review Score

1 rated source

Cowbell has one public rating we could find: 1.0 out of 5 on SourceForge from three reviews in 2023. That's too few and too old to say much.[8]

Read Cowbell reviews

Offering Details

AIG vs Cowbell: Fiduciary Liability Insurance: documented features by provider

CriteriaAIG Fiduciary Liability Insurance EdgeCowbell / Zurich Select Plus Fiduciary Liability
Role in This Line

AIG markets Fiduciary Liability Insurance Edge and related plan-fiduciary options. AIG’s page describes insurance protection but does not identify the issuing subsidiary for a specific account. 3Company-reported. Role in this product is limited to the description on the linked AIG source.

Fiduciary liability is one module within Cowbell's distribution of Zurich's Select Plus management liability product; Cowbell operates the platform, Zurich underwrites the module. Zurich's own page lists 'Fiduciary Liability' as one of the four modules a buyer can combine. 7,6Company-reported. Management liability page intro and module list; Zurich page module-name section.

Issuing Insurer

Confirm in your quote.

Cowbell and Zurich both say the Select Plus modules, including fiduciary liability, are written on Zurich admitted paper. Zurich's site footer names 'Zurich American Insurance Company' in its copyright notice, but neither page states that entity is the specific policy issuer for this module. 7,6Company-reported. Management liability page intro; Zurich page intro and footer.

Who It’s For

AIG describes fiduciary coverage for business executives and people or entities overseeing 401(k), pension and employee welfare plans. The page does not establish eligibility for every plan sponsor or plan type. 3Company-reported. Audience is the segment AIG names on the linked source; this is not an underwriting decision, quote or guarantee of availability.

Cowbell targets this fiduciary module at private companies with under 250 employees and under $50M in assets, across the same target industries listed for the broader Select Plus product, such as manufacturing and technology. 7Company-reported. FAQ 'What size accounts are targeted?' and Target industries list.

Coverage Features

AIG says Fiduciary Edge addresses personal liability imposed on directors, officers and employees who oversee benefit plans and the sponsoring company. It describes certain penalty and compliance-program extensions subject to sublimits and policy terms. 3Company-reported. AIG’s public product description is not the policy. Actual entitlement depends on the applicable issued form, endorsements and declarations.

Cowbell describes fiduciary liability as protecting against claims arising from breaches of fiduciary duties related to employee benefit plans, such as a company's 401(k) or health plan. 7Company-reported. FAQ 'What is the difference between management liability and D&O?'.

Limits and Retentions

The page says some penalties, fees and expenses are subject to sublimits but does not publish a buyer-specific limit schedule. Confirm all sublimits and conditions in the quote and policy. 3Not publicly disclosed. This statement reports only what the linked public source discloses and does not substitute for a quote or issued policy.

Neither the Cowbell page nor Zurich's own Select Plus page, both read in full, publishes fiduciary-liability limit or retention amounts. 7,6Not publicly disclosed. Cowbell page and Zurich page, both read on 2026-09-23.

Risk Services

AIG describes specialized underwriting and claims teams and lists the IRS Audit Protector program, settlor coverage and an ACA extension as product options. Availability and scope of each option must be confirmed in the issued form. 3Company-reported. The linked page describes company-reported support; specific account services and third-party arrangements must be confirmed.

Both Cowbell and Zurich describe the Select Plus product generally as backed by 'the reputable Zurich Claims service'; neither reviewed page describes a fiduciary-specific service such as plan-compliance consulting. 7,6Not publicly disclosed. Management liability page intro; Zurich page intro, both read on 2026-09-23.

How to Apply

Confirm in your quote.

This fiduciary module is accessed only by appointed Zurich E&S wholesalers through the Cowbell platform's API; it is not sold directly to businesses. 7Company-reported. FAQ 'How can I access the Zurich Select Plus management liability product through Cowbell?'.

Full Comparison

More AIG vs Cowbell Comparisons

Other Fiduciary Liability Insurance Comparisons

Sources

AIG

  1. Investor Relations. American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
  2. Business. AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
  3. Fiduciary Liability Insurance. AIG; Official AIG Fiduciary Liability page, lines 242–274: plan sponsor and fiduciary audience, Fiduciary Edge, example statutory sublimited coverages, IRS Audit Protector, settlor and ACA options, and standard-policy caveat. Accessed 2026-09-30.

Cowbell

  1. Cowbell. Cowbell; What We Do; Assess, Insure, Respond and Improve; U.S. navigation; footer legal disclosure. Accessed 2026-09-15.
  2. Prime Tech Product Overview. Cowbell; PDF pp. 1–4: non-admitted combined Technology E&O and cyber for technology businesses up to $1 billion; up to $5 million; surplus lines in 50 states; edition PRIME TECH US0001 1025. Accessed 2026-09-16.
  3. Small and Midsize Business Management Liability | Zurich Select Plus. Zurich North America; Intro on the Zurich/Cowbell collaboration; module name 'Fiduciary Liability'; FAQ 'What is the difference between management liability and D&O?' (identical to Cowbell's page); Targeted industries list; footer copyright. Accessed 2026-09-23.
  4. Management liability coverage for small & medium enterprises. Cowbell; FAQ 'What is the difference between management liability and D&O?' (Fiduciary Liability definition); Target industries list; FAQ on access and account size. Accessed 2026-09-23.

Fiduciary Liability Insurance Guide

  1. Field Assistance Bulletin No. 2008-04: Guidance Regarding ERISA Fidelity Bonding Requirements. U.S. Department of Labor, Employee Benefits Security Administration; Q2 pp.2–3. Accessed 2026-09-16.
  2. Fiduciary Liability. Travelers Casualty and Surety Company of America; II.D,J–L pp.2–3; II.A p.1; II.V p.5; Header p.1; II.M p.3; I p.1; III.A.6–8 pp.5–6; II.M.2 p.3; III.B.1 p.6. Accessed 2026-09-16.
  3. Fiduciary Liability Insurance. Travelers; What Is Fiduciary Liability Insurance? Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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