What Is AIG?
AIG is the marketing name for American International Group, Inc.; AIG says its insurance products are written or provided by subsidiaries or affiliates. Its U.S. business pages list commercial casualty, property, cyber, management and professional liability, and specialty programs, but a brand-level page does not identify the insurer for a particular policy. 1,2
What Is Coterie Insurance?
Coterie suits small businesses buying through an agent who wants to quote and bind eligible policies from prefilled information; buyers seeking a direct-to-consumer carrier should look elsewhere. Policyholders can manage documents and changes online. 4,5,6
What Is General Liability Insurance?
General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 8,9,10
Key Differences in General Liability Insurance
Coverage Categories and Package Choice
Coterie names bodily injury, damage to others' property, personal injury and misleading advertising as GL categories, and excludes the buyer's own property, employees and professional negligence. AIG identifies GL as part of selected programs but does not publish the exclusions or form. A buyer should distinguish third-party liability from its own property and professional errors, then compare the policy wording to these exposures. 3 7
Eligibility and Purchase Route
Coterie offers standalone GL or a BOP and distributes through agents using a digital platform; the public page directs buyers to find an appointed agent. AIG's catalogue lists niche program audiences rather than one universal class. Ask Coterie's agent whether the business and requested limits fit, and identify the specific AIG program before comparing availability. 3 7
What to Confirm in General Liability Insurance Quotes
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
AIG
Review Score
2 rated sources
Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.[1][2]
Read AIG reviewsCoterie Insurance
Review Score
2 rated sources
Coterie’s BBB complaint record is a concern; its single Trustpilot review is too small a sample to offset that. Ask how complaints and service problems are resolved.[1][5][6]
Read Coterie Insurance reviewsOffering Details
AIG vs Coterie Insurance: General Liability Insurance: documented features by provider
| Criteria | AIG General Liability Within Named Programs | Coterie General Liability Insurance |
|---|---|---|
| Role in This Line | This evidence supports general liability only within the named AIG programs cited here; it does not establish one uniform standalone general liability product across all businesses. 3Company-reported. Role in this product is limited to the description on the linked AIG source. | Coterie sells general liability as a standalone policy that can also be purchased on a monthly or annual basis, or included in its Business Owner's Policy, and distributes it through agents and brokers using its digital quoting platform. 7Company-reported. GL page 'GL is available as a standalone policy or included in a Business Owners Policy' and 'monthly, or annual basis' statements. |
| Issuing Insurer | Confirm in your quote. | The reviewed GL page does not name the issuing insurer for the standalone general liability policy. 7Not publicly disclosed. Page as read on 2026-09-23. |
| Who It’s For | AIG lists general liability within selected programs for audiences such as community associations, crane and rigging businesses, dental practices, leisure operations, manufactured housing, motorsports, psychoanalysts and towing operations. This is not a universal industry eligibility statement. 3Company-reported. Audience is the segment AIG names on the linked source; this is not an underwriting decision, quote or guarantee of availability. | Coterie says GL is especially relevant for small businesses that interact face-to-face with customers, work on or at a third party's property, lease or own a premises, advertise, or are required by industry regulators to carry coverage, without stating an industry exclusion list on this page. 7Company-reported. GL page 'especially important for small businesses that' list. |
| Coverage Features | The program directory identifies General Liability as a coverage component in the cited named programs. It does not publish the occurrence definitions, covered operations, limits, exclusions or endorsements for any buyer’s policy. 3Company-reported. AIG’s public product description is not the policy. Actual entitlement depends on the applicable issued form, endorsements and declarations. | Coterie's GL policy covers four categories: bodily injury, damage to others' property, personal injury (including slander and libel), and false or misleading advertising, paying for the injured party's costs and the insured's legal defense. 7Company-reported. GL page intro and 'How does general liability insurance work?' section. Coterie says GL does not cover damage to the policyholder's own business or employees (that requires a BOP), or errors, omissions, and professional negligence (that requires Professional Liability Insurance). 7Company-reported. GL page 'What does General Liability insurance NOT cover?' FAQ. |
| Limits and Retentions | No general liability limit, deductible or retention for a particular program is stated in the directory. Confirm the program-specific quote and issued form. 3Not publicly disclosed. This statement reports only what the linked public source discloses and does not substitute for a quote or issued policy. | Coterie's GL page says customers and clients commonly expect or require limits of $500,000, $1,000,000, or $2,000,000, framed as typical market expectations rather than a published Coterie limit schedule for the standalone GL product. 7Company-reported. GL page 'How much General Liability insurance do I need?' FAQ. |
| Risk Services | AIG describes underwriting, claims and loss-control teams for its Program Administrators, including program development support and admitted/non-admitted structures. These program services are separate from policy entitlement. 3Company-reported. The linked page describes company-reported support; specific account services and third-party arrangements must be confirmed. | The reviewed GL page does not describe risk-control or loss-prevention services specific to general liability; it directs businesses with coverage questions to Coterie's support team. 7Not found in reviewed sources. GL page 'Do all businesses need General Liability insurance?' FAQ, as read on 2026-09-23. |
| How to Apply | Confirm in your quote. | You engage Coterie for GL coverage by finding an appointed agent through the page's 'Find an Agent' link; the page does not describe a direct-to-consumer purchase path. 7Company-reported. GL page calls to action. |
Full Comparison
More AIG vs Coterie Insurance Comparisons
Other General Liability Insurance Comparisons
Sources
AIG
- Investor Relations. American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
- Business. AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
- AIG Programs Insurance. AIG; Official AIG program directory, lines 384–397 (community associations), 409–423 (crane/rigging), 424–437 (dental), 485–498 (leisure), 510–525 (manufactured housing), 526–543 (motorsports), 544–552 (psychoanalysts), and 611–626 (towing): named audiences and GL schedule entries. Program administration and policy caveat at lines 242–284 and 680–680. Accessed 2026-09-30.
Coterie Insurance
- Instant Bindable Small Business Insurance Quotes for Agents. Coterie Insurance; Built for Agents and Brokers; online workflow; core lines; endorsements; availability sections. Accessed 2026-09-15.
- Allianz X Announces Strategic Investment in Coterie Insurance. Coterie Insurance and Allianz X; September 11, 2025 announcement; MGA role; Series C investment and reinsurance relationship. Accessed 2026-09-15.
- Coterie Insurance small business products overview. Coterie Insurance; Product line overview page linking to General Liability and other coverages. Accessed 2026-09-23.
- What is general liability insurance for small business? Coterie Insurance; GL definition and four covered categories; 'How much General Liability insurance do I need?' FAQ; 'Does General Liability insurance cover medical payments?' FAQ; GL vs BOP and vs Professional Liability distinctions. Accessed 2026-09-23.
General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
- Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.
