What should I ask about a redirected client media budget?

Ask whether the quote addresses employee theft, impersonation, compromised credentials, and changed payment instructions separately. Do not assume a crime or cyber label includes every event.[2][3]

Explain who can access the client account or approve a vendor payment, and what verification controls you use.[2]

Request the definitions, insured-person terms, exclusions, and any separate limits in the proposed form.[2][3]

Read the Marketing Insurance Buying Guide

Sources and Further Reading

  1. Advertising and Marketing Basics — Federal Trade Commission. Verified FTC replacement page: advertising claims and endorsements.

    FTC advertising guidance; does not establish policy response.

  2. Small Business Insurance — National Association of Insurance Commissioners. Small-business coverage categories, exclusions, property interests.

    General coverage purposes and exclusions, not policy wording.

  3. Cyber Insurance — Federal Trade Commission (content developed with NAIC and federal partners). First-party and third-party cyber examples; not policy wording.

    First/third-party examples to turn into quote questions, not promises.

  4. Launch your business — Get business insurance — U.S. Small Business Administration. Business insurance overview, common types and buying steps; broad federal mandate statement not relied on.
  5. Cybersecurity for Small Business — Federal Trade Commission. Supplier risk assessment and vendor-breach response.
  6. Commercial Insurance Guide — California Department of Insurance. Revised June 14, 2024: buying cover; property/time-element; inland marine; equipment breakdown; GL; workers compensation; rating.

Spot, a product of Tools for Enlightenment, publishes this guide and works in the commercial insurance market. This is general buyer education. Policy wording and applicable state rules determine terms for a particular business.

Updated 2026-09-28. Editorial Policy

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