Does advertising guidance mean a media-liability policy covers my campaign?
No. FTC advertising guidance addresses business conduct; it does not establish that a policy covers an allegation about an ad or post. Ask for the exact wording and exclusions.
Describe the platforms, content, client approvals, supplied claims, and services your team performs.1,4
Request the wording or endorsement the quote relies on and check how it defines covered content, services, and allegations.2
Read the Marketing Insurance Buying Guide
Sources and Further Reading for Marketing
Get Help With Insurance Buying and Renewals.
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