Simply Business vs TechInsurance: How Do They Compare for General Liability Insurance?

TechInsurance lists product liability and advertising-related claims and reports common $1 million/$2 million limits among its customers. Simply Business outlines third-party injury and defense coverage but requires panel approval, so compare policy wording and the offered limits. 3,7

Simply Business: Online Small-Business Insurance Marketplace

Simply Business describes a digital marketplace and licensed-producer service for small businesses. The policy and selected insurer determine coverage, fees, servicing and claims responsibilities. 1,2

Read the Simply Business profile

What Is TechInsurance?

TechInsurance fits freelancers and small software, SaaS and IT firms that want to compare several insurers' quotes from one application, with agent help and a tech E&O plus cyber bundle. Growth-stage companies needing a managed renewal program or firm quote deadlines should look at specialist brokers. 4,5,6

Read the TechInsurance profile

Read the TechInsurance General Liability Insurance page

What Is General Liability Insurance?

General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 8,9,10

Read the full coverage guide

Key Differences in General Liability Insurance

Coverage examples and product risks

TechInsurance says general liability covers third-party bodily injury, property damage, copyright infringement and defamation, with product liability often included or available by endorsement. Simply Business describes potential bodily injury, property damage and legal-defense costs but does not specify product liability in its reviewed record. A business that sells products should ask the quoted insurer whether products-completed operations is included or endorsed. 7 3

Published customer figures versus approved quote

TechInsurance reports that nearly 90% of its customers choose $1 million per occurrence and $2 million aggregate, and reports a $45 monthly median premium. Those are customer figures, not a promise for your business. Simply Business does not publish comparable figures in this offering record and says panel approval is needed to bind. Compare actual limits, premium and deductible on approved quotes. 7 2

What to Confirm in General Liability Insurance Quotes

  • Ask TechInsurance whether the quoted product liability is included or endorsed, and confirm the actual premium and limits rather than customer averages. 7
  • Ask Simply Business for approved limits, product liability wording and the remaining panel review steps. 2

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Simply Business

5.7/ 10

Review Score

4 rated sources

Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.[6][10][7]

Read Simply Business reviews

TechInsurance

9.1/ 10

Review Score

2 rated sources

TechInsurance’s available ratings are favorable, with praise for broker guidance. The feedback supports its shopping service more than any particular insurer’s claims handling.[4][5]

Read TechInsurance reviews

Offering Details

Simply Business vs TechInsurance: General Liability Insurance: documented features by provider

CriteriaGeneral liability insurance through Simply BusinessTechInsurance Commercial General Liability Insurance
Role in This Line

Confirm in your quote.

TechInsurance arranges general liability insurance for small businesses and describes it as often the first policy small business owners buy. 7Company-reported. General liability product page.

Issuing Insurer

Confirm in your quote.

The reviewed page does not name the issuing insurer for a general liability policy; TechInsurance describes returning quotes from multiple carriers rather than naming one upfront. 7Not publicly disclosed. General liability product page as read on 2026-09-23.

Who It’s For

The page discusses sole proprietors, partnerships, LLCs, home-based businesses, independent contractors and freelancers as examples of small-business buyers. Examples do not guarantee a carrier quote or eligibility. 3Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.

TechInsurance targets general liability at small businesses that interact with the public, including those that let customers into a store or office, visit clients' homes or businesses, handle client property, sell products, or advertise online. 7Company-reported. General liability product page.

Coverage Features

The company describes general liability as potentially addressing third-party accidents, bodily injury, third-party property damage and legal-defense costs. Its page says employee injuries are not covered by this line. This is educational material, not a policy form. 3Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.

TechInsurance says general liability insurance covers third-party bodily injury, property damage, copyright infringement, defamation (libel or slander), and often includes product liability coverage or the option to add it by endorsement. 7Company-reported. General liability product page; general policy description, not a specific policy form.

Limits and Retentions

Confirm in your quote.

TechInsurance says nearly 90% of its customers choose a general liability policy with a $1 million per-occurrence limit and a $2 million aggregate limit, and that its customers pay a median of $45 per month for the coverage. 7Company-reported. General liability product page; a company-reported median and common-limit figure from TechInsurance's own book of business, not a published rate table.

How to Apply

Simply Business directs buyers to an online quote flow; its Terms say a quote is not guaranteed and the producer cannot bind a risk without panel-member approval. 3,2Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.

You request general liability quotes online through a short application; TechInsurance says licensed agents in all 50 states are available to help pick a policy, and a certificate of insurance is typically available the same day you buy coverage. 7Company-reported. General liability product page application and certificate sections.

Full Comparison

More Simply Business vs TechInsurance Comparisons

Other General Liability Insurance Comparisons

Sources

Simply Business

  1. Our Small Business Insurance Story. Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
  2. Terms of Service. Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
  3. General Liability Insurance for a Small Business. Simply Business; Coverage lines 51–75; audience lines 61–65, 153–155; application and examples elsewhere on page. Accessed 2026-09-29.

TechInsurance

  1. About TechInsurance. TechInsurance; Opening description; one-application process; History of TechInsurance, 2011 and 2022 entries. Accessed 2026-09-16.
  2. Technology Errors and Omissions – Tech E&O Insurance. TechInsurance; Tech E&O insurance includes two policies; quotation form; Technology professionals we insure. Accessed 2026-09-16.
  3. Contact Us. TechInsurance; FAQs: How does TechInsurance work? (agent assistance obtaining surety bonds); agent or broker role; application; finding quotes; updating address; certificates. Accessed 2026-09-16.
  4. Commercial General Liability Insurance Quotes Online. TechInsurance; What does general liability insurance cover? (bodily injury, property damage, copyright infringement, defamation, product liability); How much does general liability insurance cost?; How much general liability coverage do you need? (90% of customers choose $1M/$2M limits); What are coverage types A, B, and C? Accessed 2026-09-23.

General Liability Insurance Guide

  1. Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
  2. Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
  3. Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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