RiskCube vs 
Simply Business: How Do They Compare for General Liability Insurance?
What Is RiskCube Insurance?
RiskCube suits startups that want to compare available quotes from multiple insurers and manage certificates and renewals online; businesses needing a direct carrier relationship or confirmed California eligibility should compare alternatives. 1,2,3
Simply Business: Online Small-Business Insurance Marketplace
Simply Business describes a digital marketplace and licensed-producer service for small businesses. The policy and selected insurer determine coverage, fees, servicing and claims responsibilities. 5,6
What Is General Liability Insurance?
General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 8,9,10
Key Differences in General Liability Insurance
Coverage descriptions and certificate needs
RiskCube describes general liability as covering bodily injury, property damage and advertising injury, and says the policy often supports certificates requested by landlords, venues and vendors. Simply Business describes potential third-party injury, property damage and legal-defense coverage and says employee injuries are outside the line. If a contract requires a certificate with particular wording, ask both routes whether the quoted form can meet it. 4 7
Intake and carrier decision
RiskCube describes a roughly ten-minute digital intake followed by AI agents and licensed brokers comparing carrier options, with a stated aim of proof of coverage in about 24 hours. Simply Business directs buyers to online quoting but says a quote is not guaranteed and panel approval is needed to bind. Confirm the carrier’s actual decision timeline and who issues the certificate before setting a contract start date. 4 6
What to Confirm in General Liability Insurance Quotes
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
RiskCube
Review Score
No reviews found
RiskCube has no public customer reviews or ratings that we found, so there is no Review Score. That isn't a bad sign, just not enough to judge.[10][1][6]
Read RiskCube reviewsSimply Business
Review Score
4 rated sources
Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.[6][10][7]
Read Simply Business reviewsOffering Details
RiskCube vs Simply Business: General Liability Insurance: documented features by provider
| Criteria | RiskCube General Liability Insurance | General liability insurance through Simply Business |
|---|---|---|
| Role in This Line | RiskCube brokers general liability coverage as one of the lines in its startup insurance catalogue, comparing carrier options rather than underwriting the policy itself. 4Company-reported. Catalogue coverage-type list and lead paragraph; RiskCube did not publish a separate general liability landing page as of 2026-09-23. | Confirm in your quote. |
| Issuing Insurer | RiskCube's disclosures say it is not an insurance carrier and that its insurance products, including general liability, are underwritten and issued by third-party carriers it does not name. 3Company-reported. Company-wide entity and licensing disclosure; no carrier is identified for general liability specifically. | Confirm in your quote. |
| Who It’s For | RiskCube says general liability is "the policy behind most COIs required by landlords, event venues, and vendor contracts," framing it as the coverage startups typically need first to satisfy those counterparties. 4Company-reported. Catalogue General Liability card; specific landlord, venue or vendor requirements were not independently verified. | The page discusses sole proprietors, partnerships, LLCs, home-based businesses, independent contractors and freelancers as examples of small-business buyers. Examples do not guarantee a carrier quote or eligibility. 7Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Coverage Features | RiskCube describes general liability as covering bodily injury, property damage and advertising injury. 4Company-reported. Catalogue General Liability card summary. | The company describes general liability as potentially addressing third-party accidents, bodily injury, third-party property damage and legal-defense costs. Its page says employee injuries are not covered by this line. This is educational material, not a policy form. 7Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Limits and Retentions | RiskCube's catalogue does not publish specific limit or retention amounts for general liability. 4Not publicly disclosed. Catalogue as read on 2026-09-23; a dedicated general liability page was not available to check for a limits table. | Confirm in your quote. |
| Risk Services | The reviewed catalogue page does not describe risk-control or other services specific to general liability. 4Not found in reviewed sources. Catalogue as read on 2026-09-23; a dedicated general liability page was not available. | Confirm in your quote. |
| How to Apply | RiskCube describes a roughly 10-minute digital intake followed by its AI agents and licensed brokers comparing top-rated carriers, aiming for vendor-ready proof of coverage in about 24 hours across the coverage types in its catalogue, including general liability. 4Company-reported. Catalogue process section; the timing is a general claim about the catalogue's application flow, not general-liability-specific. | Simply Business directs buyers to an online quote flow; its Terms say a quote is not guaranteed and the producer cannot bind a risk without panel-member approval. 7,6Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Claims Support | The reviewed catalogue page does not describe claims handling specific to general liability. 4Not found in reviewed sources. Catalogue as read on 2026-09-23; a dedicated general liability page was not available. | Confirm in your quote. |
Full Comparison
Other General Liability Insurance Comparisons
Sources
RiskCube
- Startup Business Insurance. RiskCube; Solution; Compare/Buy/Manage; Who we insure; footer. Accessed 2026-09-16.
- Licenses & Disclosures. RiskCube; Property & Casualty Producer/Broker Licenses; February 11, 2026 version. Accessed 2026-09-16.
- Disclosures & Compensation. RiskCube; Section 1, Entity and Licensing Disclosure: "RiskCube is not an insurance carrier and does not underwrite insurance. Insurance coverage is offered, underwritten, and issued by third-party insurance carriers". Accessed 2026-09-23.
- Startup Insurance Coverage. RiskCube; General Liability card: "GL is the foundation of every startup insurance stack. It covers bodily injury, property damage, and advertising injury — and is the policy behind most COIs required by landlords, event venues, and vendor contracts"; catalogue intro and process steps. Accessed 2026-09-23.
Simply Business
- Our Small Business Insurance Story. Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
- Terms of Service. Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
- General Liability Insurance for a Small Business. Simply Business; Coverage lines 51–75; audience lines 61–65, 153–155; application and examples elsewhere on page. Accessed 2026-09-29.
General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
- Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.
