Newfront vs THREE by Berkshire Hathaway

WTW announced that it completed its acquisition of Newfront on January 27, 2026. Newfront’s Business Insurance team joined WTW’s Risk & Broking segment, while Total Rewards joined Health, Wealth & Career. ²Company-reported. Acquirer’s completed-transaction announcement, corroborated by current Newfront homepage; company-reported corporate event, not an insurer financial-strength assessment.

Newfront’s current terms use the name Newfront Insurance Services. An older official disclosure identifies ABD Insurance and Financial Services, Inc. as the agency behind the Newfront brand following its 2022 merger. The current site calls Newfront Insurance Services a trade name; confirm the full contracting producer name on your engagement agreement. ^3,1,5Company-reported. Historical corporate identity is separated from current trade-name usage. Current license record and any subsequent legal-name changes could not be independently established. No claim that the former Newfront Insurance Services, LLC remains a separate current producer.

Newfront’s brokerage team analyzes risks and negotiates insurance placement. Its claims service acts as a liaison with the carrier. The broker’s advice and advocacy do not make Newfront the insurer responsible for the policy. ^8,12,34,3Company-reported. Documented broking and carrier roles. Do not infer risk-bearing authority from “program,” “underwriting,” or ownership of technology.

THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. ^35,36,37Company-reported. U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.

Berkshire Hathaway’s published company list identifies Berkshire Hathaway Direct Insurance Company (THREE) and lists Berkshire Hathaway Specialty Insurance (BHSI) and biBERK separately. Its 2025 annual report says BH Direct and GUARD together primarily offer commercial products to small and medium-sized businesses; it separately describes BH Direct’s admitted commercial underwriting and use of the biBERK.com and Threeinsurance.com distribution platforms. The reviewed list and report do not establish the exact direct-versus-indirect ownership chain. ^42,41Company-reported. Berkshire Hathaway company list checked 2026-09-28 and 2025 annual-report discussion of BH Direct and GUARD; group relationship and commercial operating scope only, not a precise ownership-chain finding.

Newfront is an insurance brokerage for businesses, from early-stage companies to established enterprises. It helps buyers arrange business insurance, manage employee benefits, and coordinate risk management with a specialist team and online tools. Its practices include technology, life sciences, construction, financial services, and public-sector organizations. ^1,8,24Company-reported. Current official service positioning; examples from live navigation. Not a minimum-size or eligibility determination.

THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. ^35,41Company-reported. THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.

The public buying path starts with a consultation request. The form asks for your role, company, contact details, industry, employee count, and the service you need. It does not display a premium or bind coverage. ⁹Verified. The empty public form was reviewed on 15 September 2026. No information was entered or submitted; downstream underwriting and purchasing workflow was not tested.

Newfront describes assembling a team for your industry, reviewing your business and risk exposures, and presenting that information to underwriters. Its technology practice describes onboarding and renewal reviews, with additional market shopping when appropriate. The reviewed public pages do not promise a universal quote or binding turnaround. ^8,29,9Company-reported. Service descriptions, not observed customer onboarding or measured timing. A consultation is not a completed insurance application.

Some online services may require you to appoint Newfront as broker of record—the broker designated to service your insurance. Ask which tools and services are included before signing that appointment. ³Company-reported. General Terms §1.2; condition applies to some services, not a claim all public pages require an appointment.

Life-science clients can use Newfront’s Clinical Trial Portal to check country requirements, upload documents, and request quotes. The public description does not establish automatic approval or a guaranteed time to receive coverage. ¹⁸Company-reported. Public portal description only; no portal authentication, uploads or quotation attempts.

THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. ^35,37Company-reported. U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.

THREE describes a partner-agency channel. Its partner page says the Agency Service Team assists policyholders and agents and that agency partners can use the THREE platform to quote, bind, and issue policies online. This describes the partner channel, not the direct public quote flow. ⁴⁰Company-reported. THREE partner agency program and platform capabilities as described by the company; these capabilities apply to partner agencies and do not establish direct-customer self-binding.