Newfront vs 
Simply Business: How Do They Compare for General Liability Insurance?
What Is Newfront?
Newfront suits growing and enterprise businesses seeking specialist insurance and benefits teams plus Navigator policy tools; small firms wanting an instant direct quote should compare online carriers. Its Partner Management tool is included in client service agreements. 1,2,3,4
Simply Business: Online Small-Business Insurance Marketplace
Simply Business describes a digital marketplace and licensed-producer service for small businesses. The policy and selected insurer determine coverage, fees, servicing and claims responsibilities. 6,7
What Is General Liability Insurance?
General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 9,10,11
Key Differences in General Liability Insurance
Risk services and claims support
Newfront says its casualty practice provides claims advocacy through resolution and integrated risk-control resources alongside general liability placement. Simply Business’s reviewed offering record describes potential coverage and an online quote route, but does not set out comparable claims advocacy or risk-control services. If you expect help managing a claim or reducing jobsite exposure, ask what named support is included with the actual placement from either route. 5 8
Consultation or online quote
Newfront starts placement with a consultation request and says it negotiates program structure with carriers rather than underwriting itself. Simply Business begins online, while its terms say binding depends on panel-member approval. The first step differs, but neither description substitutes for the final insurer, limits and binding confirmation. 5 7
What to Confirm in General Liability Insurance Quotes
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
Newfront
Review Score
1 rated source
Newfront has too little firmwide customer feedback for a reliable review verdict. An individual agent’s BBB grade does not establish the wider company’s service quality.[6]
Read Newfront reviewsSimply Business
Review Score
4 rated sources
Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.[6][10][7]
Read Simply Business reviewsOffering Details
Newfront vs Simply Business: General Liability Insurance: documented features by provider
| Criteria | Newfront General Liability Insurance | General liability insurance through Simply Business |
|---|---|---|
| Role in This Line | Newfront's casualty practice brokers general liability coverage. It negotiates placement and program structure with carriers rather than underwriting the risk itself. 5Company-reported. Casualty offering page; general liability is one of several coverages the casualty practice places. | Confirm in your quote. |
| Issuing Insurer | The reviewed casualty page does not name the insurer or insurers that would issue a general liability policy placed through Newfront. 5Not publicly disclosed. Casualty page as read on 2026-09-23; carrier depends on the specific placement. | Confirm in your quote. |
| Who It’s For | Newfront says its casualty practice has "the expertise to protect companies of every size and scope," without a stated minimum size or industry restriction for general liability specifically. 5Company-reported. Casualty page intro paragraph; general framing, not a stated eligibility rule. | The page discusses sole proprietors, partnerships, LLCs, home-based businesses, independent contractors and freelancers as examples of small-business buyers. Examples do not guarantee a carrier quote or eligibility. 8Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Coverage Features | Newfront lists General Liability among the Key Coverages of its casualty program, alongside product liability, auto liability, workers' compensation, umbrella/excess liability, and environmental and pollution liability. 5Company-reported. Casualty page Key Coverages list; no description of general-liability-specific limits, endorsements or exclusions. | The company describes general liability as potentially addressing third-party accidents, bodily injury, third-party property damage and legal-defense costs. Its page says employee injuries are not covered by this line. This is educational material, not a policy form. 8Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Limits and Retentions | Newfront's casualty page says it can structure guaranteed-cost, large-deductible, self-insurance and captive programs, but does not publish specific limits, deductibles or retentions for general liability. 5Company-reported. Placement Expertise section; program-structure options described in general terms for casualty overall. | Confirm in your quote. |
| Risk Services | Newfront says its casualty practice provides claims advocacy and integrated risk control resources to help clients mitigate risk exposures and reduce claim frequency and costs, alongside predictive analytics and benchmarking. 5Company-reported. Claims Advocacy & Risk Control and Predictive analytics and benchmarking sections; described casualty-wide, not general-liability-specific. | Confirm in your quote. |
| How to Apply | You start a general liability placement by requesting a consultation through Newfront's casualty page. 5Company-reported. Casualty page call-to-action; no online quoting or binding described. | Simply Business directs buyers to an online quote flow; its Terms say a quote is not guaranteed and the producer cannot bind a risk without panel-member approval. 8,7Company-reported. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer. |
| Claims Support | Newfront says its casualty claims advocacy team manages claims through resolution, which would include a general liability claim. 5Company-reported. The Newfront Difference section; casualty-wide description, not a general-liability-specific claims workflow. | Confirm in your quote. |
Full Comparison
More Newfront vs Simply Business Comparisons
Other General Liability Insurance Comparisons
Sources
Newfront
- Business Insurance. Newfront; Purpose-Built Team; Full Transparency; Streamlined Program Management. Accessed 2026-09-15.
- Employee Benefits. Newfront; Employee Benefits heading; Tailored Solutions; Comprehensive Expertise: Benefits, Global Benefits, Compensation and Retirement. Accessed 2026-09-16.
- WTW Completes Acquisition Of Newfront. WTW; 27 January 2026 release; completion announcement and allocation of Business Insurance and Total Rewards to WTW segments. Accessed 2026-09-15.
- Casualty. Newfront; Casualty intro: protect companies of every size and scope; Key Coverages to Protect Your Business: General Liability; Claims Advocacy & Risk Control; Placement Expertise. Accessed 2026-09-23.
Simply Business
- Our Small Business Insurance Story. Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
- Terms of Service. Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
- General Liability Insurance for a Small Business. Simply Business; Coverage lines 51–75; audience lines 61–65, 153–155; application and examples elsewhere on page. Accessed 2026-09-29.
General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
- Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.
